{"id":29526,"date":"2022-08-02T14:30:00","date_gmt":"2022-08-02T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29526"},"modified":"2022-07-14T10:31:46","modified_gmt":"2022-07-14T03:31:46","slug":"blockchain-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/blockchain-marketing","title":{"rendered":"Blockchain Marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Blockchain"},"content":{"rendered":"\n<p>Khi ch\u00fang ta ti\u1ebfn xa h\u01a1n v\u00e0o th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh m\u1edbi ti\u1ebfp t\u1ee5c xu\u1ea5t hi\u1ec7n. M\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t v\u00e0 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 blockchain. V\u00e0 h\u01a1n th\u1ebf n\u1eefa, xu h\u01b0\u1edbng hi\u1ec7n nay l\u00e0 \u00e1p d\u1ee5ng blockchain v\u00e0o ho\u1ea1t \u0111\u1ed9ng Marketing. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/blockchain-marketing-la-gi.png\" alt=\"blockchain marketing l\u00e0 g\u00ec\" class=\"wp-image-29528\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/blockchain-marketing-la-gi.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/blockchain-marketing-la-gi-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Trong su\u1ed1t b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 blockchain &#8211; v\u00e0 blockchain marketing &#8211; l\u00e0 g\u00ec? Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a n\u00f3 c\u0169ng nh\u01b0 nh\u1eefng g\u00ec m\u00e0 c\u00e1c Marketer v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mong \u0111\u1ee3i trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/lich-su-kien-marketing-marketing-calendar\/\">L\u1ecbch s\u1ef1 ki\u1ec7n d\u00e0nh cho d\u00e2n Marketing \u2013 Marketing Calendar<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/tong-hop-xu-huong-digital-marketing-2022\/\">T\u1ed5ng h\u1ee3p xu h\u01b0\u1edbng digital marketing kh\u00f4ng th\u1ec3 ph\u1edbt l\u1edd trong n\u0103m 2022<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Blockchain l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Blockchain l\u00e0 c\u00f4ng ngh\u1ec7 chu\u1ed7i \u2013 kh\u1ed1i. N\u00f3 cho ph\u00e9p\u00a0truy\u1ec1n t\u1ea3i d\u1eef li\u1ec7u\u00a0m\u1ed9t c\u00e1ch an to\u00e0n d\u1ef1a tr\u00ean h\u1ec7 th\u1ed1ng\u00a0m\u00e3 h\u00f3a\u00a0v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p,. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 phi t\u1eadp trung, c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c n\u00e0o s\u1edf h\u1eefu ho\u1eb7c \u0111i\u1ec1u h\u00e0nh n\u00f3. Do \u0111\u00f3, kh\u00f4ng c\u00f3 ng\u01b0\u1eddi trung gian \u0111i\u1ec1u h\u00e0nh. \u0110\u1eb7c \u0111i\u1ec3m n\u00e0y gi\u00fap, Blockchain tr\u1edf th\u00e0nh c\u00f4ng ngh\u1ec7 an to\u00e0n h\u01a1n h\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ng\u01b0\u1eddi trung gian l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>V\u00e2ng, h\u00e3y c\u00e2n nh\u1eafc khi b\u1ea1n \u0111\u1ebfn m\u1ed9t ng\u00e2n h\u00e0ng. V\u1ec1 c\u01a1 b\u1ea3n, ng\u00e2n h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1ea5p thu\u1eadn b\u1ea5t k\u1ef3 giao d\u1ecbch n\u00e0o m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n. L\u00fac n\u00e0y ch\u1ec9 ri\u00eang c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd m\u1edbi c\u00f3 th\u1ec3 theo d\u00f5i ti\u1ec1n c\u1ee7a b\u1ea1n. N\u1ebfu h\u1ecd n\u00f3i r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch, th\u00ec b\u1ea1n ph\u1ea3i tu\u00e2n theo ngay c\u1ea3 khi b\u1ea1n c\u00f3 ti\u1ec1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, blockchain ch\u1ee9a m\u1ed9t s\u1ed1 lo\u1ea1i ti\u1ec1n \u0111i\u1ec7n t\u1eed, ho\u1eb7c ti\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0 b\u1edfi v\u00ec kh\u00f4ng ai qu\u1ea3n l\u00fd blockchain thay v\u00e0o \u0111\u00f3, n\u00f3 l\u00e0 m\u1ed9t s\u1ed5 c\u00e1i c\u00f4ng khai \u0111\u01b0\u1ee3c l\u01b0u gi\u1eef tr\u00ean m\u1ea1ng. Do \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng ti\u1ec1n \u0111i\u1ec7n t\u1eed b\u1ea1n c\u00f3 lu\u00f4n ch\u00ednh x\u00e1c. <\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00f4ng ngh\u1ec7 blockchain l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 t\u1ea1o v\u00e0 ch\u1ee9a c\u00e1c lo\u1ea1i ti\u1ec1n \u0111i\u1ec7n t\u1eed nh\u01b0 Bitcoin v\u00e0 Ethereum. Tuy nhi\u00ean, Blockchain c\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u01a1n th\u1ebf \u2014 k\u1ec3 c\u1ea3 khi n\u00f3i \u0111\u1ebfn Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Blockchain Marketing c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Khi b\u1ea1n nghe th\u1ea5y thu\u1eadt ng\u1eef \u201cMarketing chu\u1ed7i kh\u1ed1i\u201d, n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 chu\u1ed7i kh\u1ed1i trong Digital Marketing. M\u1eb7c d\u00f9 blockchain hi\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ea7u nh\u01b0 ch\u1ec9 \u0111\u1ec3 mua, b\u00e1n v\u00e0 giao d\u1ecbch ti\u1ec1n \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean, ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ea5y nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u01a1n n\u1eefa khi t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y.<\/p>\n\n\n\n<p>Blockchain trong Marketing c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 an to\u00e0n h\u01a1n gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00e2y s\u1ebd cho ph\u00e9p h\u1ecd thi\u1ebft k\u1ebf nhi\u1ec1u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n chia s\u1ebb qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u v\u1edbi nhi\u1ec1u c\u00f4ng ty.<\/p>\n\n\n\n<p>Khi ch\u00fang ta \u0111i s\u00e2u h\u01a1n v\u00e0o c\u00f4ng ngh\u1ec7 blockchain, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i kh\u00e1c nhau m\u1edf ra cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang ta s\u1ebd s\u1edbm n\u00f3i th\u00eam v\u1ec1 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u00f3 c\u00f3 th\u1ec3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Blockchain Marketing<\/strong><\/h2>\n\n\n\n<p>Blockchain trong Marketing c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t? Nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 g\u00ec? H\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u to\u00e0n b\u1ed9 nh\u1eefng thay \u0111\u1ed5i c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u01afu \u0111i\u1ec3m c\u1ee7a Blockchain Marketing<\/strong><\/h3>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng blockchain trong ng\u00e0nh Marketing:<\/p>\n\n\n\n<ul><li>Blockchain \u0111\u00e1ng tin c\u1eady<\/li><li>D\u1eef li\u1ec7u kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 b\u1ecb \u0111\u00e1nh c\u1eafp ho\u1eb7c b\u00e1n<\/li><li>N\u00f3 ng\u0103n ch\u1eb7n gian l\u1eadn<\/li><li>N\u00f3 gi\u00fap lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t ng\u01b0\u1eddi trung gian trong c\u1ea3 giao d\u1ecbch v\u00e0 qu\u1ea3ng c\u00e1o<\/li><li>N\u00f3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n t\u1eeb n\u1ed9i dung<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Blockchain Marketing<\/strong><\/h3>\n\n\n\n<p>V\u00e0 t\u1ea5t nhi\u00ean, hoa h\u1ed3ng n\u00e0o c\u0169ng c\u00f3 gai. V\u1eabn c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ed1i v\u1edbi blockchain:<\/p>\n\n\n\n<ul><li>D\u1eef li\u1ec7u \u0111\u00f4i khi v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, ch\u1eb3ng h\u1ea1n nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p m\u1ed9t th\u1ef1c th\u1ec3 s\u1edf h\u1eefu ph\u1ea7n l\u1edbn c\u00e1c n\u00fat<\/li><li>N\u00f3 \u0111\u1eaft<\/li><li>N\u00f3 \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng<\/li><\/ul>\n\n\n\n<p>Ch\u1ec9 c\u00f3 th\u1eddi gian m\u1edbi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c n\u1ebfu \u01b0u \u0111i\u1ec3m nhi\u1ec1u h\u01a1n nh\u01b0\u1ee3c \u0111i\u1ec3m. Nh\u01b0ng ch\u00fang ta h\u00e3y \u0111i s\u00e2u v\u00e0o m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ea5y t\u00e1c \u0111\u1ed9ng c\u1ee7a blockchain \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Blockchain c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Digital Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a blockchain trong ng\u00e0nh Marketing nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng \u0111i\u1ec3m qua m\u1ed9t s\u1ed1 thay \u0111\u1ed5i v\u00e0 c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t m\u00e0 c\u00f4ng ngh\u1ec7 blockchain c\u00f3 th\u1ec3 mang l\u1ea1i cho ng\u00e0nh Digital Marketing trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 xem qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n<p>Nh\u01b0 hi\u1ec7n t\u1ea1i, ng\u01b0\u1eddi d\u00f9ng b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean g\u1ea7n nh\u01b0 b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o h\u1ecd truy c\u1eadp. T\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trang web. T\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o lu\u00f4n c\u00f3 nh\u1eefng l\u1eddi, n\u00fat th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u1edbi blockchain, tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 tr\u1edf n\u00ean tr\u1ef1c ti\u1ebfp h\u01a1n r\u1ea5t nhi\u1ec1u. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t s\u1ed1 ng\u00e2n s\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u1ea3 cho qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n sang cung c\u1ea5p m\u1ed9t s\u1ed1 kho\u1ea3n chi ph\u00ed chi tr\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd xem qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>Damien Martin, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Marketing t\u1ea1i Shufti Pro c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i London. \u00d4ng n\u00f3i r\u1eb1ng v\u1edbi blockchain, \u201cM\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ch\u1ecdn tham gia \u0111\u1ec3 xem qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ti\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c m\u00e3 th\u00f4ng b\u00e1o.\u201d<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec1u n\u00e0y \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh tr\u00ecnh duy\u1ec7t Brave. H\u1ecd \u0111\u00e3 t\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh trong \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn tham gia \u0111\u1ec3 xem qu\u1ea3ng c\u00e1o ri\u00eang t\u01b0. Sau \u0111\u00f3, h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ec1n b\u00f9 b\u1eb1ng c\u00e1c m\u00e3 th\u00f4ng b\u00e1o m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y th\u1ebb qu\u00e0 t\u1eb7ng ho\u1eb7c ti\u1ec1n \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1ef1c ti\u1ebfp y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c xem qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ch\u00fang xu\u1ea5t hi\u1ec7n m\u1ed7i khi h\u1ecd cu\u1ed9n xu\u1ed1ng m\u1ed9t trang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u1eef li\u1ec7u an to\u00e0n h\u01a1n v\u00e0 s\u1ebd kh\u00f4ng b\u1ecb b\u00e1n<\/strong><\/h3>\n\n\n\n<p>C\u00e1ch c\u00f4ng ngh\u1ec7 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n nay l\u00e0 an to\u00e0n &#8211; nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u1ee7 an to\u00e0n. \u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n th\u1ea5y email v\u1ec1 vi ph\u1ea1m d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f3 d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n<p>Nh\u01b0ng h\u01a1n th\u1ebf n\u1eefa, m\u1ed9t s\u1ed1 c\u00f4ng ty m\u00e0 b\u1ea1n cung c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u0111\u00e3 b\u00e1n d\u1eef li\u1ec7u \u0111\u00f3 cho c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn. V\u00e0 b\u00f9ng n\u1ed5, \u0111\u1ed9t nhi\u00ean b\u1ea1n \u0111\u0103ng k\u00fd nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng lo\u1ea1t b\u1ea3n tin m\u1edbi c\u1ee7a c\u00f4ng ty m\u00e0 b\u1ea1n ch\u01b0a bao gi\u1edd ch\u1ecdn tham gia.<\/p>\n\n\n\n<p>Blockchain c\u00f3 th\u1ec3 gi\u00fap thay \u0111\u1ed5i t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. B\u1edfi v\u00ec c\u00e1c giao d\u1ecbch tr\u00ean blockchain \u0111\u01b0\u1ee3c gi\u1eef ho\u00e0n to\u00e0n \u1ea9n danh. Do \u0111\u00f3, b\u1ea1n kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh b\u1ecb l\u1ed9 ra ngo\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing tr\u1edf n\u00ean minh b\u1ea1ch v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n nhi\u1ec1u<\/strong><\/h3>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd \u0111ang b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 100%. Nh\u01b0ng li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nghi ng\u1edd khi n\u00f3i \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch Marketing v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1edbi blockchain, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 minh b\u1ea1ch h\u01a1n nhi\u1ec1u. \u0110\u1ed3ng th\u1eddi c\u00f2n gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0o doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. B\u1edfi v\u00ec blockchain hi\u1ec3n th\u1ecb c\u00e1c giao d\u1ecbch kh\u00e1c nhau. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 ch\u1ee9ng minh quy tr\u00ecnh chu\u1ed7i cung \u1ee9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn t\u1eeb \u0111\u00e2u, ch\u00fang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf \u0111\u00e2u v\u00e0 b\u1eb1ng ch\u1ea5t li\u1ec7u g\u00ec.<\/p>\n\n\n\n<p>Nh\u1eefng th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0y s\u1ebd t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng l\u1edbn khi c\u1ea1nh tranh. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd nghi\u00ean v\u1ec1 c\u00e1c c\u00f4ng ty c\u00f3 chu\u1ed7i cung \u1ee9ng \u0111\u1ea1o \u0111\u1ee9c h\u01a1n. L\u00fd do l\u00e0 v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 \u00fd th\u1ee9c h\u01a1n v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng d\u1ec5 d\u00e0ng h\u01a1n, t\u1ea1o cho h\u1ecd l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kinh doanh l\u1edbn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh x\u00e1c h\u01a1n<\/strong><\/h3>\n\n\n\n<p>Nh\u01b0ng blockchain c\u0169ng c\u00f3 l\u1ee3i cho c\u00e1c doanh nghi\u1ec7p; kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hi\u1ec7n t\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00f4ng qua cookie. Sau \u0111\u00f3, \u0111i\u1ec1u n\u00e0y s\u1ebd th\u00f4ng b\u00e1o nh\u1eefng th\u1ee9 nh\u01b0 chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i v\u00e0 email. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u00f3 lu\u00f4n ch\u00ednh x\u00e1c, khi\u1ebfn m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch n\u00e0y tr\u1edf n\u00ean l\u00e3ng ph\u00ed l\u1edbn.<\/p>\n\n\n\n<p>V\u1edbi blockchain, c\u00e1c c\u00f4ng ty s\u1ebd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh x\u00e1c h\u01a1n. \u0110\u00f3 l\u00e0 v\u00ec h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ch\u00ednh x\u00e1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111ang x\u1ea3y ra nh\u01b0 th\u1ebf n\u00e0o? Ch\u00fang ta \u0111\u00e3 n\u00f3i v\u1ec1 c\u00e1ch c\u00f4ng ngh\u1ec7 blockchain an to\u00e0n h\u01a1n v\u00e0 kh\u00f4ng chuy\u1ec3n giao d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 l\u1ef1a ch\u1ecdn, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu th\u1eadp s\u1ebd ch\u00ednh x\u00e1c h\u01a1n nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p Marketing hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 tr\u1edf n\u00ean h\u1ee3p l\u00fd h\u01a1n<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, b\u1ea1n ph\u1ea3i th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u00e1ng tin c\u1eady \u2014 ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 c\u00f3 uy t\u00edn \u2014 nh\u01b0 Google ho\u1eb7c Facebook. B\u1edfi v\u00ec th\u1ecb tr\u01b0\u1eddng cho c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o r\u1ea5t m\u1ecfng, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1. V\u00e0 \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd \u0111ang t\u1ea1o ra 43 t\u1ef7 \u0111\u00f4 la v\u00e0 32 t\u1ef7 \u0111\u00f4 la m\u1ed7i qu\u00fd trong doanh thu qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>V\u1edbi c\u00f4ng ngh\u1ec7 blockchain, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 trang web c\u00f3 kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u00f3 s\u1eb5n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c minh t\u1ef1 \u0111\u1ed9ng. T\u1eeb \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ec3 ch\u00fang l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi nhau m\u00e0 kh\u00f4ng c\u1ea7n ng\u01b0\u1eddi trung gian. Do \u0111\u00f3, s\u1ebd gi\u1ea3m b\u1edbt \u0111\u01b0\u1ee3c chi ph\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o r\u1ebb h\u01a1n v\u00e0 h\u1ee3p l\u00fd h\u01a1n nhi\u1ec1u trong t\u01b0\u01a1ng lai. M\u00e0 n\u00f3 c\u00f2n c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd c\u00f3 d\u1eef li\u1ec7u v\u00e0 s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c h\u01a1n nhi\u1ec1u t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. H\u1ecd s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y s\u1ebd gi\u00fap vi\u1ec7c theo d\u00f5i qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, v\u00ec t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch tr\u00ean blockchain \u0111\u1ec1u c\u00f3 th\u1ec3 xem c\u00f4ng khai. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 th\u1ec3 xem nh\u1eefng giao d\u1ecbch mua n\u00e0o \u0111\u1ebfn l\u00e0 k\u1ebft qu\u1ea3 tr\u1ef1c ti\u1ebfp c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd v\u00e0 n\u01a1i \u0111\u1eb7t nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>B\u1ea5t c\u1ee9 khi n\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi \u0111i \u0111\u1ea7u, c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi v\u00e0 lo ng\u1ea1i xung quanh t\u00ednh b\u1ea3o m\u1eadt v\u00e0 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3. Nh\u01b0ng c\u00f4ng ngh\u1ec7 blockchain \u0111ang cung c\u1ea5p cho ch\u00fang ta nhi\u1ec1u \u01b0u \u0111i\u1ec3m h\u01a1n l\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 trong Marketing.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 s\u1ebd m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 blockchain marketing b\u1eaft \u0111\u1ea7u. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a ng\u00e0nh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 m\u1edbi. \u0110\u1ed3ng th\u1eddi l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Khi ch\u00fang ta ti\u1ebfn xa h\u01a1n v\u00e0o th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh m\u1edbi ti\u1ebfp t\u1ee5c xu\u1ea5t hi\u1ec7n. M\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t v\u00e0 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 blockchain. V\u00e0 h\u01a1n th\u1ebf n\u1eefa, xu h\u01b0\u1edbng hi\u1ec7n nay l\u00e0 \u00e1p d\u1ee5ng blockchain v\u00e0o ho\u1ea1t \u0111\u1ed9ng Marketing. Trong su\u1ed1t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[459,1045],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blockchain Marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Blockchain<\/title>\n<meta name=\"description\" content=\"M\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t v\u00e0 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 blockchain. V\u00e0 h\u01a1n th\u1ebf n\u1eefa, xu h\u01b0\u1edbng hi\u1ec7n nay l\u00e0 \u00e1p d\u1ee5ng blockchain v\u00e0o ho\u1ea1t \u0111\u1ed9ng Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/blockchain-marketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blockchain Marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Blockchain\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t v\u00e0 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 blockchain. V\u00e0 h\u01a1n th\u1ebf n\u1eefa, xu h\u01b0\u1edbng hi\u1ec7n nay l\u00e0 \u00e1p d\u1ee5ng blockchain v\u00e0o ho\u1ea1t \u0111\u1ed9ng Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/blockchain-marketing\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-02T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T03:31:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/blockchain-marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/blockchain-marketing\",\"url\":\"https:\/\/adsplus.vn\/blog\/blockchain-marketing\",\"name\":\"Blockchain Marketing l\u00e0 g\u00ec? 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