{"id":29721,"date":"2022-08-17T15:00:00","date_gmt":"2022-08-17T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29721"},"modified":"2022-08-08T11:06:49","modified_gmt":"2022-08-08T04:06:49","slug":"cach-tao-nut-cta-b2b-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-tao-nut-cta-b2b-hieu-qua","title":{"rendered":"CTA l\u00e0 g\u00ec? C\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00fat CTA B2B hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>CTA l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o c\u00e1c n\u00fat CTA \u0111\u1ec3 thu h\u00fat th\u00eam ng\u01b0\u1eddi d\u00f9ng? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ea1o n\u00fat CTA hi\u1ec7u qu\u1ea3 d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/cach-tao-nut-cta.png\" alt=\"c\u00e1ch t\u1ea1o n\u00fat cta\" class=\"wp-image-29723\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/cach-tao-nut-cta.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/cach-tao-nut-cta-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cta-la-gi\/\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o CTA c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c v\u00e0o n\u0103m 2022?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/huong-dan-phat-trien-content-blog\/\">H\u01b0\u1edbng d\u1eabn ph\u00e1t tri\u1ec3n Content Blog cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CTA l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>CTA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m call-to-action t\u1ee9c l\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. CTA c\u00f3 th\u1ec3 l\u00e0 l\u1eddi nh\u1eafc nh\u1edf hay k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng nh\u01b0 mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>Hi\u1ec7n nay CTA c\u00f3 r\u1ea5t nhi\u1ec1u d\u1ea1ng: <\/p>\n\n\n\n<ul><li>Nh\u1ea5n v\u00e0o n\u00fat<\/li><li>\u0110\u01b0\u1eddng li\u00ean k\u1ebft<\/li><li>V\u0103n b\u1ea3n thu\u1ea7n t\u00fay kh\u00f4ng c\u00f3 li\u00ean k\u1ebft (y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5p v\u00e0o li\u00ean k\u1ebft) <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CTA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>CTA (call-to-action) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p trong giai \u0111o\u1ea1n \u0111\u1ed9t ph\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Do \u0111\u00f3, n\u00f3 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft trong B2B Marketing. Th\u1eadm ch\u00ed, \u0111\u00f4i khi CTA c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u1eady c\u00e1ch t\u1ea1o n\u00fat CTA cho B2B hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n\n\n\n<p>Hi\u1ec7n nay, c\u00e1c CTA B2B th\u01b0\u1eddng thi\u1ebfu ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3 t\u1ea1o ra. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh kh\u00f4ng quan t\u00e2m \u0111\u00fang m\u1ee9c \u0111\u1ec3 khi\u1ebfn h\u1ecd tr\u1edf n\u00ean h\u1ea5p d\u1eabn. Do \u0111\u00f3, h\u1ecd ph\u1ea3i d\u00f9ng \u0111\u1ebfn c\u00e1c CTA &#8220;t\u00ecm hi\u1ec3u th\u00eam&#8221; v\u00e0 &#8220;gi\u1edbi thi\u1ec7u&#8221;.<\/p>\n\n\n\n<p>Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch vi\u1ebft m\u1ed9t n\u00fat CTA B2B h\u1ea5p d\u1eabn, v\u1edbi b\u1ed1n ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t. \u0110\u1ec3 t\u1eeb \u0111\u00e2y n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 c\u00e1ch hay nh\u1ea5t \u0111\u1ec3 t\u1ea1o n\u00fat CTA B2B<\/strong><\/h2>\n\n\n\n<p>B\u1ed1n c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c n\u00fat CTA hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 t\u1ea1o ra CTA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cung c\u1ea5p gi\u00e1 tr\u1ecb cho ph\u00f2ng thu mua<\/strong><\/h3>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng B2C, ph\u00f2ng thu mua th\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c mua h\u00e0ng B2B. Do \u0111\u00f3, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi c\u00e1c CTA B2C, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;S\u1ee3 b\u1ecb b\u1ecf l\u1ee1&#8221; (FOMO) v\u00e0 t\u00ednh c\u1ea5p b\u00e1ch s\u1ebd kh\u00f4ng th\u00edch h\u1ee3p cho B2B. N\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh v\u00f4 ngh\u0129a khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi B2B. L\u00fac n\u00e0y b\u1ea1n ph\u1ea3i \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 tin t\u01b0\u1edfng khi b\u00e1n h\u00e0ng cho c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Do \u0111\u00f3, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh CTA c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi b\u1ea1n c\u0169ng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc h\u1ebft.<\/p>\n\n\n\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a CTA cho c\u00e1 nh\u00e2n ng\u01b0\u1eddi mua ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n n\u1eefa. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c gi\u00e1 tr\u1ecb \u0111\u00e3 ch\u1ecdn c\u1ee7a chi\u1ebfn d\u1ecbch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1eadp trung v\u00e0o n\u1ed9i dung nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n\n\n\n<p>Trong B2B, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f4i khi l\u1ea1m d\u1ee5ng thu\u1eadt ng\u1eef v\u00e0 h\u00ecnh th\u1ee9c.<\/p>\n\n\n\n<p>V\u00e0 m\u1eb7c d\u00f9 t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 quan tr\u1ecdng. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u00fang ph\u1ea3i c\u00f3 t\u00ednh li\u00ean quan v\u00e0 t\u00ednh \u0111\u1ed1i tho\u1ea1i trong c\u00e1c CTA c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: m\u1ed9t \u0111\u1ea1i di\u1ec7n ph\u00e1t tri\u1ec3n b\u00e1n h\u00e0ng n\u00f3i: &#8220;H\u00e3y \u0111\u1eb7t m\u1ed9t th\u1eddi gian \u0111\u1ec3 u\u1ed1ng c\u00e0 ph\u00ea v\u00e0 tr\u00f2 chuy\u1ec7n&#8221;. L\u00fac n\u00e0y doanh nghi\u1ec7p s\u1ebd d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n l\u00e0 &#8220;nh\u1ea5p v\u00e0o \u0111\u00e2y \u0111\u1ec3 \u0111\u1eb7t m\u1ed9t cu\u1ed9c h\u1ecdp b\u00e1n h\u00e0ng&#8221;.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u0169ng r\u1ea5t quan tr\u1ecdng. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n c\u1ea7n ch\u1ee9ng minh gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u00e1c CTA c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>C\u00e1c tri\u1ec3n v\u1ecdng th\u01b0\u1eddng ng\u1eafn v\u1ec1 th\u1eddi gian v\u00e0 s\u1ebd kh\u00f4ng g\u00e2y nh\u1ea5p chu\u1ed9t n\u1ebfu gi\u00e1 tr\u1ecb kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>G\u00e2y s\u1ef1 t\u00f2 m\u00f2 b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c h\u00e0m \u00fd<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t k\u1ef9 thu\u1eadt copywriting ph\u1ed5 bi\u1ebfn l\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng n\u00ean \u0111\u01b0a ra t\u1ea5t c\u1ea3 gi\u1ea3i ph\u00e1p c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c: b\u1ea1n c\u1ea7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u1ea7n cho h\u1ecd bi\u1ebft nh\u1ea5p v\u00e0o CTA \u0111\u1ec3 kh\u00e1m ph\u00e1 ch\u00ednh x\u00e1c c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n th\u00e0nh c\u00f4ng, k\u1ef9 thu\u1eadt n\u00e0y c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1eddi h\u1ee9a c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A \/ B Testing \u0111\u1ec3 ki\u1ec3m tra n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>Ki\u1ec3m tra l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh CTA n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111i\u1ec1u g\u00ec s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. Tuy nhi\u00ean, v\u1edbi A \/ B Testing, b\u1ea1n s\u1ebd bi\u1ebft \u0111i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y c\u00e1c nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ki\u1ec3m tra n\u1ed9i dung, m\u00e0u s\u1eafc, thi\u1ebft k\u1ebf v\u00e0 v\u1ecb tr\u00ed c\u1ee7a CTA c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 b\u1ed5 sung nh\u01b0 h\u00ecnh \u1ea3nh xung quanh v\u00e0 b\u1ea3n sao d\u1eabn \u0111\u1ebfn CTA.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n c\u0169ng ch\u1ec9 n\u00ean ki\u1ec3m tra m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p vi\u1ec7c t\u0103ng \/ gi\u1ea3m s\u1ed1 nh\u1ea5p chu\u1ed9t v\u1edbi m\u1ed9t \u0111i\u1ec1u ch\u1ec9nh c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CTA l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o c\u00e1c n\u00fat CTA \u0111\u1ec3 thu h\u00fat th\u00eam ng\u01b0\u1eddi d\u00f9ng? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ea1o n\u00fat CTA hi\u1ec7u qu\u1ea3 d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o CTA c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c v\u00e0o n\u0103m 2022? H\u01b0\u1edbng d\u1eabn ph\u00e1t tri\u1ec3n Content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[988,776],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CTA l\u00e0 g\u00ec? C\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00fat CTA B2B hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"CTA l\u00e0 g\u00ec? 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