{"id":29762,"date":"2022-08-22T15:00:00","date_gmt":"2022-08-22T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29762"},"modified":"2022-08-11T11:30:33","modified_gmt":"2022-08-11T04:30:33","slug":"cap-nhat-thuat-toan-google-penguin","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cap-nhat-thuat-toan-google-penguin","title":{"rendered":"Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google Penguin"},"content":{"rendered":"\n<p>Google v\u1eeba qua \u0111\u00e3 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Penguin tr\u00ean to\u00e0n c\u1ea7u. Li\u1ec7u b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn SEO.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/thuat-toan-google-penguin.png\" alt=\"thu\u1eadt to\u00e1n google penguin\" class=\"wp-image-29764\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/thuat-toan-google-penguin.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/thuat-toan-google-penguin-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u00e3 10 n\u0103m tr\u00f4i qua k\u1ec3 t\u1eeb khi Google gi\u1edbi thi\u1ec7u thu\u1eadt to\u00e1n Penguin. Thu\u1eadt to\u00e1n n\u00e0y s\u1ebd c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p m\u1ea1nh m\u1ebd v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng li\u00ean k\u1ebft c\u00f3 t\u00ednh thao t\u00fang.<\/p>\n\n\n\n<p>Thu\u1eadt to\u00e1n \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i Google. Do \u0111\u00f3, c\u00e1c h\u00ecnh ph\u1ea1t \u0111\u00e3 tr\u1edf n\u00ean \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n v\u1edbi c\u00e1c SEO-er. Tuy nhi\u00ean, ch\u00fang v\u1eabn t\u1ed3n t\u1ea1i \u1edf c\u1ea3 m\u1ed9t ph\u1ea7n v\u00e0 to\u00e0n b\u1ed9 website.<\/p>\n\n\n\n<p>Ph\u1ea7n l\u1edbn, Google tuy\u00ean b\u1ed1 b\u1ecf qua r\u1ea5t nhi\u1ec1u li\u00ean k\u1ebft tr\u1ef1c tuy\u1ebfn k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, n\u1ec1n t\u1ea3ng v\u1eabn c\u1ea3nh gi\u00e1c v\u00e0 gi\u00e1m s\u00e1t c\u00e1c m\u1eabu b\u1ea5t th\u01b0\u1eddng nh\u01b0 l\u01b0\u1ee3c \u0111\u1ed3 li\u00ean k\u1ebft, PBN, trao \u0111\u1ed5i li\u00ean k\u1ebft v\u00e0 c\u00e1c m\u1eabu li\u00ean k\u1ebft ngo\u00e0i t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/update-thuat-toan-moi-cua-google-voi-core-web-vitals\/\">Update thu\u1eadt to\u00e1n m\u1edbi c\u1ee7a Google v\u1edbi Core Web Vitals<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/thuat-toan-palm-cua-goole\/\">Thu\u1eadt to\u00e1n PaLM c\u1ee7a Google: T\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm n\u00e2ng cao<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gi\u1edbi thi\u1ec7u Penguin<\/strong><\/h2>\n\n\n\n<p>V\u00e0o n\u0103m 2012, Google \u0111\u00e3 ch\u00ednh th\u1ee9c tung ra &#8220;b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n webspam&#8221;. M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c nh\u1eafm v\u00e0o spam li\u00ean k\u1ebft v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00f4i k\u00e9o.<\/p>\n\n\n\n<p>Thu\u1eadt to\u00e1n webspam sau \u0111\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn (ch\u00ednh th\u1ee9c) l\u00e0 b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Penguin th\u00f4ng qua m\u1ed9t tweet t\u1eeb Matt Cutts, ng\u01b0\u1eddi l\u00fac \u0111\u00f3 l\u00e0 tr\u01b0\u1edfng nh\u00f3m Google webspam.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 Google \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u1eb7t t\u00ean cho thu\u1eadt to\u00e1n l\u00e0 Penguin. Tuy nhi\u00ean, kh\u00f4ng ai bi\u1ebft t\u00ean n\u00e0y ch\u00ednh th\u1ee9c xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u00e2u.<\/p>\n\n\n\n<p>T\u00ean thu\u1eadt to\u00e1n Panda \u0111\u1ebfn t\u1eeb m\u1ed9t trong nh\u1eefng k\u1ef9 s\u01b0 ch\u00ednh li\u00ean quan \u0111\u1ebfn n\u00f3. Do \u0111\u00f3, nhi\u1ec1u kh\u1ea3 n\u0103ng Penguin b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t ngu\u1ed3n t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc thu\u1eadt to\u00e1n Penguin, kh\u1ed1i l\u01b0\u1ee3ng li\u00ean k\u1ebft \u0111\u00f3ng m\u1ed9t ph\u1ea7n l\u1edbn h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m c\u1ee7a website khi \u0111\u01b0\u1ee3c Google thu th\u1eadp th\u00f4ng tin, l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 khi x\u1ebfp h\u1ea1ng c\u00e1c website theo \u0111i\u1ec3m s\u1ed1 n\u00e0y cho c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. T\u00ecnh tr\u1ea1ng m\u1ed9t s\u1ed1 website v\u00e0 ph\u1ea7n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng v\u1ecb tr\u00ed n\u1ed5i b\u1eadt h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n so v\u1edbi nh\u1eefng g\u00ec ch\u00fang n\u00ean c\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao c\u1ea7n \u0111\u1ebfn thu\u1eadt to\u00e1n Google Penguin<\/strong><\/h2>\n\n\n\n<p>Cu\u1ed9c chi\u1ebfn ch\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p c\u1ee7a Google b\u1eaft \u0111\u1ea7u v\u1edbi thu\u1eadt to\u00e1n Panda. Ti\u1ebfp theo, Penguin l\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng v\u00e0 b\u1ed5 sung cho kho v\u0169 kh\u00ed \u0111\u1ec3 ch\u1ed1ng l\u1ea1i cu\u1ed9c chi\u1ebfn n\u00e0y.<\/p>\n\n\n\n<p>Penguin l\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a Google \u0111\u1ed1i v\u1edbi vi\u1ec7c ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u h\u00e0nh vi thao t\u00fang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (v\u00e0 x\u1ebfp h\u1ea1ng) th\u00f4ng qua c\u00e1c k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng Backlink.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a thu\u1eadt to\u00e1n l\u00e0 gi\u00e0nh quy\u1ec1n ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n. \u0110\u1ed3ng th\u1eddi, gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt g\u1eedi th\u01b0 r\u00e1c b\u1eb1ng blackhat.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 x\u1eed l\u00fd c\u00e1c lo\u1ea1i link m\u00e0 c\u00e1c website v\u00e0 qu\u1ea3n tr\u1ecb vi\u00ean ki\u1ebfm \u0111\u01b0\u1ee3c. Penguin \u0111\u00e3 l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean, c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn website m\u00e0 h\u1ecd tr\u1ecf \u0111\u1ebfn. Trong khi c\u00e1c li\u00ean k\u1ebft l\u00f4i k\u00e9o v\u00e0 spam b\u1ecb h\u1ea1 c\u1ea5p.<\/p>\n\n\n\n<p>Penguin ch\u1ec9 x\u1eed l\u00fd c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn c\u1ee7a m\u1ed9t website. Google ch\u1ec9 xem x\u00e9t c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn website \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng xem x\u00e9t c\u00e1c li\u00ean k\u1ebft \u0111i t\u1eeb website \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kh\u1edfi ch\u1ea1y &amp; T\u00e1c \u0111\u1ed9ng ban \u0111\u1ea7u<\/strong><\/h2>\n\n\n\n<p>Khi Penguin ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o 4\/2012, n\u00f3 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u01a1n 3% k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, theo \u01b0\u1edbc t\u00ednh c\u1ee7a ri\u00eang Google.<\/p>\n\n\n\n<p>Penguin 2.0, \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o 5\/2013 v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kho\u1ea3ng 2,3% t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n.<\/p>\n\n\n\n<p>Khi ra m\u1eaft, Penguin \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o hai ho\u1ea1t \u0111\u1ed9ng thao t\u00fang. C\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng \u00e2m m\u01b0u li\u00ean k\u1ebft v\u00e0 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>Link schemes l\u00e0 thu\u1eadt ng\u1eef chung \u0111\u1ec3 ch\u1ec9 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng li\u00ean k\u1ebft mang t\u00ednh thao t\u00fang. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 trao \u0111\u1ed5i, tr\u1ea3 ti\u1ec1n cho c\u00e1c li\u00ean k\u1ebft v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p li\u00ean k\u1ebft b\u1ea5t th\u01b0\u1eddng kh\u00e1c theo nh\u01b0 c\u1ee7a Google.<\/p>\n\n\n\n<p>L\u1ea7n ra m\u1eaft \u0111\u1ea7u ti\u00ean c\u1ee7a Penguin c\u0169ng nh\u1eb1m m\u1ee5c \u0111\u00edch nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a. T\u1eeb \u0111\u00f3 Penguin g\u1eafn li\u1ec1n v\u1edbi thu\u1eadt to\u00e1n Panda (\u0111\u01b0\u1ee3c coi l\u00e0 thu\u1eadt to\u00e1n ch\u1ea5t l\u01b0\u1ee3ng website v\u00e0 n\u1ed9i dung nhi\u1ec1u h\u01a1n).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 l\u00e0m m\u1edbi ch\u00ednh c\u1ee7a Google Penguin<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e3 c\u00f3 m\u1ed9t s\u1ed1 b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 l\u00e0m m\u1edbi cho thu\u1eadt to\u00e1n Penguin k\u1ec3 t\u1eeb khi n\u00f3 \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2012. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 m\u1ed9t s\u1ed1 ch\u1ec9nh s\u1eeda kh\u00e1c \u0111\u00e3 \u0111i v\u00e0o l\u1ecbch s\u1eed d\u01b0\u1edbi d\u1ea1ng c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n kh\u00f4ng x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Penguin 1.1: ra m\u1eaft 26\/3\/2012<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi b\u1ea3n th\u00e2n thu\u1eadt to\u00e1n m\u00e0 l\u00e0 l\u1ea7n ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00e1c website ban \u0111\u1ea7u b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 ra m\u1eaft v\u00e0 \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng x\u00f3a h\u1ed3 s\u01a1 li\u00ean k\u1ebft c\u1ee7a h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 s\u1ef1 ph\u1ee5c h\u1ed3i. Trong khi nh\u1eefng website kh\u00e1c ch\u01b0a b\u1ecb Penguin b\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u00e3 th\u1ea5y t\u00e1c \u0111\u1ed9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Penguin 1.2: ra m\u1eaft 5\/10\/2012<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t l\u1ea7n l\u00e0m m\u1edbi d\u1eef li\u1ec7u kh\u00e1c. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c truy v\u1ea5n b\u1eb1ng ti\u1ebfng Anh, c\u0169ng nh\u01b0 c\u00e1c truy v\u1ea5n qu\u1ed1c t\u1ebf b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Penguin 2.0: ra m\u1eaft 22\/5\/2013<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 phi\u00ean b\u1ea3n n\u00e2ng cao h\u01a1n v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt c\u1ee7a thu\u1eadt to\u00e1n Penguin. N\u00f3 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch thu\u1eadt to\u00e1n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Penguin 2.0 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kho\u1ea3ng 2,3% c\u00e1c truy v\u1ea5n b\u1eb1ng ti\u1ebfng Anh, c\u0169ng nh\u01b0 c\u00e1c ng\u00f4n ng\u1eef kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 b\u1ea3n c\u1eadp nh\u1eadt Penguin \u0111\u1ea7u ti\u00ean \u0111\u1ec3 xem x\u00e9t s\u00e2u h\u01a1n trang ch\u1ee7 c\u1ee7a website v\u00e0 c\u00e1c trang danh m\u1ee5c c\u1ea5p cao nh\u1ea5t. Vi\u1ec7c n\u00e0y gi\u00fap t\u00ecm b\u1eb1ng ch\u1ee9ng v\u1ec1 vi\u1ec7c spam li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Penguin 2.1: ra m\u1eaft 4\/10\/2013<\/strong><\/h3>\n\n\n\n<p>L\u1ea7n l\u00e0m m\u1edbi duy nh\u1ea5t cho Penguin 2.0 (2.1) \u0111\u1ebfn v\u00e0o 4\/10\/2013. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kho\u1ea3ng 1% c\u00e1c truy v\u1ea5n.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 l\u1eddi gi\u1ea3i th\u00edch ch\u00ednh th\u1ee9c n\u00e0o t\u1eeb Google. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y vi\u1ec7c l\u00e0m m\u1edbi d\u1eef li\u1ec7u 2.1 c\u0169ng n\u00e2ng cao m\u1ee9c \u0111\u1ed9 s\u00e2u c\u1ee7a Penguin v\u00e0o m\u1ed9t website v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u s\u00e2u h\u01a1n. \u0110\u1ed3ng th\u1eddi thu\u1eadt to\u00e1n c\u00f2n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch th\u00eam v\u1ec1 vi\u1ec7c li\u1ec7u c\u00e1c li\u00ean k\u1ebft spam c\u00f3 n\u00ean gi\u1eef l\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Penguin 3.0: ra m\u1eaft 17\/10\/2014<\/strong><\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt l\u1edbn. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 l\u00e0 m\u1ed9t l\u1ea7n l\u00e0m m\u1edbi d\u1eef li\u1ec7u kh\u00e1c. Thu\u1eadt to\u00e1n s\u1ebd cho ph\u00e9p nh\u1eefng th\u1ee9 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt tr\u01b0\u1edbc \u0111\u00f3 xu\u1ea5t hi\u1ec7n v\u00e0 ph\u1ee5c h\u1ed3i. Trong khi nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p li\u00ean k\u1ebft spam v\u00e0 \u0111\u00e3 tho\u00e1t kh\u1ecfi radar c\u1ee7a c\u00e1c t\u00e1c \u0111\u1ed9ng tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 th\u1ea5y \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p>Googler Pierre Far \u0111\u00e3 x\u00e1c nh\u1eadn \u0111i\u1ec1u n\u00e0y th\u00f4ng qua m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean h\u1ed3 s\u01a1 tr\u00ean Google+. Th\u00f4ng tin cho th\u1ea5y b\u1ea3n c\u1eadp nh\u1eadt s\u1ebd m\u1ea5t &#8220;v\u00e0i tu\u1ea7n&#8221; \u0111\u1ec3 ra m\u1eaft \u0111\u1ea7y \u0111\u1ee7.<\/p>\n\n\n\n<p>Far c\u0169ng tuy\u00ean b\u1ed1 r\u1eb1ng b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y \u1ea3nh h\u01b0\u1edfng \u00edt h\u01a1n 1% c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm b\u1eb1ng ti\u1ebfng Anh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Penguin 4.0: ra m\u1eaft 23\/9\/2016<\/strong><\/h3>\n\n\n\n<p>G\u1ea7n hai n\u0103m sau khi l\u00e0m m\u1edbi 3.0, b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Penguin cu\u1ed1i c\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c tung ra.<\/p>\n\n\n\n<p>Thay \u0111\u1ed5i l\u1edbn nh\u1ea5t v\u1edbi l\u1ea7n l\u1eb7p n\u00e0y l\u00e0 Penguin \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p>Khi m\u1ed9t thu\u1eadt to\u00e1n v\u01b0\u1ee3t qua \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a thu\u1eadt to\u00e1n \u0111\u00e3 thay \u0111\u1ed5i ho\u1eb7c c\u00f3 th\u1ec3 thay \u0111\u1ed5i l\u1ea1i \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 nh\u1eadn th\u1ee9c Google v\u1ec1 thu\u1eadt to\u00e1n \u0111\u00e3 thay \u0111\u1ed5i, kh\u00f4ng ph\u1ea3i b\u1ea3n th\u00e2n thu\u1eadt to\u00e1n.<\/p>\n\n\n\n<p>Hi\u1ec7n, Penguin \u0111ang \u0111\u00e1nh gi\u00e1 c\u00e1c website v\u00e0 li\u00ean k\u1ebft trong th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c t\u00e1c \u0111\u1ed9ng t\u1ee9c th\u00ec c\u1ee7a c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng ho\u1eb7c kh\u1eafc ph\u1ee5c li\u00ean k\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Penguin m\u1edbi c\u0169ng kh\u00f4ng k\u00edn k\u1ebd trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c h\u00ecnh ph\u1ea1t d\u1ef1a tr\u00ean li\u00ean k\u1ebft. Thay v\u00e0o \u0111\u00f3 Penguin s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a ch\u00ednh c\u00e1c li\u00ean k\u1ebft. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n v\u1edbi c\u00e1c l\u1ea7n l\u1eb7p l\u1ea1i, n\u01a1i m\u00e0 h\u00e0nh vi ti\u00eau c\u1ef1c b\u1ecb tr\u1eebng ph\u1ea1t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 \u0111ang \u0111\u01b0\u1ee3c n\u00f3i, c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 t\u1eeb kinh nghi\u1ec7m c\u00e1 nh\u00e2n, c\u00e1c h\u00ecnh ph\u1ea1t thu\u1eadt to\u00e1n li\u00ean quan \u0111\u1ebfn c\u00e1c Backlink v\u1eabn t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u1ea2nh h\u01b0\u1edfng c\u1ee7a thu\u1eadt to\u00e1n Google Penguin<\/strong><\/h2>\n\n\n\n<p>Ngay sau khi thu\u1eadt to\u00e1n Penguin \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean web v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00f4i k\u00e9o ho\u1eb7c l\u1ea5p \u0111\u1ea7y h\u1ed3 s\u01a1 backlink c\u1ee7a h\u1ecd b\u1eb1ng r\u1ea5t nhi\u1ec1u li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p b\u1eaft \u0111\u1ea7u th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1ee9 h\u1ea1ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a h\u1ecd gi\u1ea3m.<\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c l\u1ea7n t\u00e1c \u0111\u1ed9ng c\u1ee7a Penguin \u0111\u1ec1u l\u00e0 tr\u00ean to\u00e0n website. Thu\u1eadt to\u00e1n Penguin ch\u1ec9 \u1ea3nh h\u01b0\u1edfng m\u1ed9t ph\u1ea7n v\u00e0 ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t s\u1ed1 nh\u00f3m t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh \u0111\u00e3 b\u1ecb spam nhi\u1ec1u v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, th\u1eadm ch\u00ed c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u00e1c \u0111\u1ed9ng c\u1ee7a Penguin c\u0169ng c\u00f3 th\u1ec3 truy\u1ec1n gi\u1eefa c\u00e1c t\u00ean mi\u1ec1n. V\u00ec v\u1eady vi\u1ec7c thay \u0111\u1ed5i mi\u1ec1n v\u00e0 chuy\u1ec3n h\u01b0\u1edbng mi\u1ec1n c\u0169 sang mi\u1ec1n m\u1edbi c\u00f3 th\u1ec3 g\u00e2y ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1 h\u01a1n v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Th\u1eed nghi\u1ec7m v\u00e0 nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng chuy\u1ec3n h\u01b0\u1edbng 301 ho\u1eb7c 302 s\u1ebd kh\u00f4ng lo\u1ea1i b\u1ecf t\u00e1c d\u1ee5ng c\u1ee7a Penguin. Trong Di\u1ec5n \u0111\u00e0n qu\u1ea3n tr\u1ecb trang web c\u1ee7a Google, John Mueller \u0111\u00e3 x\u00e1c nh\u1eadn r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng meta refresh t\u1eeb m\u1ed9t mi\u1ec1n sang m\u1ed9t mi\u1ec1n m\u1edbi c\u0169ng c\u00f3 th\u1ec3 g\u00e2y ra c\u00e1c bi\u1ebfn ch\u1ee9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google v\u1eeba qua \u0111\u00e3 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Penguin tr\u00ean to\u00e0n c\u1ea7u. Li\u1ec7u b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn SEO. \u0110\u00e3 10 n\u0103m tr\u00f4i qua k\u1ec3 t\u1eeb khi Google gi\u1edbi thi\u1ec7u thu\u1eadt to\u00e1n Penguin. Thu\u1eadt to\u00e1n n\u00e0y s\u1ebd c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p m\u1ea1nh m\u1ebd v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[928],"tags":[995,392,967],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google Penguin<\/title>\n<meta name=\"description\" content=\"Google v\u1eeba qua \u0111\u00e3 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Penguin tr\u00ean to\u00e0n c\u1ea7u. 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