{"id":29885,"date":"2022-08-30T14:00:00","date_gmt":"2022-08-30T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29885"},"modified":"2022-08-17T11:11:50","modified_gmt":"2022-08-17T04:11:50","slug":"meta-tu-dong-hoa-quang-cao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/meta-tu-dong-hoa-quang-cao","title":{"rendered":"Meta t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p SMEs"},"content":{"rendered":"\n<p>Meta \u0111ang gi\u1edbi thi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 AI m\u1edbi. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o thu \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/meta-tu-dong-hoa-quang-cao.png\" alt=\"meta t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o\" class=\"wp-image-29887\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/meta-tu-dong-hoa-quang-cao.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/meta-tu-dong-hoa-quang-cao-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Meta \u0111ang tung ra c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o SMEs t\u1eadn d\u1ee5ng nh\u1eefng ti\u1ebfn b\u1ed9 trong AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n\n\n\n<p>Khi t\u1ea1o qu\u1ea3ng c\u00e1o th\u00f4ng qua trang Facebook, c\u00e1c doanh nghi\u1ec7p nh\u1ecf hi\u1ec7n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o Meta\u2019s Advantage +.<\/p>\n\n\n\n<p>Advantage +, AI ti\u00ean ti\u1ebfn nh\u1ea5t c\u1ee7a Meta v\u00e0 cung c\u1ea5p t\u1ef1 \u0111\u1ed9ng h\u00f3a cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Tr\u01b0\u1edbc \u0111\u00e2y, t\u00ednh n\u0103ng n\u00e0y ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c chi\u1ebfn d\u1ecbch ch\u00ednh th\u1ee9c. B\u00e2y gi\u1edd, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01a1n l\u1ebb.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, Meta \u0111ang n\u00e2ng c\u1ea5p Advantage + v\u1edbi c\u00e1c kh\u1ea3 n\u0103ng m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm, chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-feeds-home\/\">Facebook ra m\u1eaft tab Feeds v\u00e0 Home trong \u1ee9ng d\u1ee5ng<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-basic-ads\/\">Facebook ra m\u1eaft \u201cBasic ads\u201d gi\u00fap h\u1ea1n ch\u1ebf lo ng\u1ea1i quy\u1ec1n ri\u00eang t\u01b0<\/a><\/li><\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c c\u1eadp nh\u1eadt d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o Meta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meta Advantage + \u0110\u1ed1i v\u1edbi Qu\u1ea3ng c\u00e1o SMEs<\/strong><\/h2>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p nh\u1ecf hi\u1ec7n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng Advantage + creative v\u00e0 Advantage. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o th\u00f4ng qua trang Facebook c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Khi s\u1eed d\u1ee5ng Advantage + creative, qu\u1ea3ng c\u00e1o s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh cho t\u1eebng ng\u01b0\u1eddi xem ch\u00fang. Meta s\u1ebd hi\u1ec3n th\u1ecb cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng l\u1ee3i th\u1ebf cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 li\u00ean quan m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. Meta s\u1ebd t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft tr\u00ean trang Facebook c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chi\u1ebfn d\u1ecbch Advantage + Mua s\u1eafm<\/strong><\/h2>\n\n\n\n<p>Meta Advantage + hi\u1ec7n c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng nhanh h\u01a1n.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 t\u00ednh n\u0103ng ch\u00ednh hi\u1ec7n nay. Meta Advantage + c\u00f3 th\u1ec3 t\u1ea1o ra t\u1edbi 150 k\u1ebft h\u1ee3p s\u00e1ng t\u1ea1o c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n\n\n\n<p>Vi\u1ec7c ch\u1ea1y nhi\u1ec1u phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t l\u00fac nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111ang chuy\u1ec3n \u0111\u1ed5i. V\u1edbi d\u1eef li\u1ec7u n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 h\u01a1n ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meta chia s\u1ebb trong m\u1ed9t b\u00e0i \u0111\u0103ng:<\/strong><\/h3>\n\n\n\n<p>\u201cTrong m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 15 th\u1eed nghi\u1ec7m A \/ B cho h\u00e0ng lo\u1ea1t qu\u1ea3ng c\u00e1o. Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng chi\u1ebfn d\u1ecbch mua s\u1eafm Advantage + \u0111\u00e3 th\u00fac \u0111\u1ea9y chi ph\u00ed m\u1ed7i chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng th\u1ea5p h\u01a1n 12% so v\u1edbi qu\u1ea3ng c\u00e1o Kinh doanh nh\u01b0 th\u00f4ng th\u01b0\u1eddng (BAU) c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o. V\u1edbi nh\u1eefng kho\u1ea3n ti\u1ebft ki\u1ec7m n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y th\u00fac \u0111\u1ea9y vi\u1ec7c mua l\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.&#8221;<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch mua s\u1eafm Advantage + s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n l\u1ebb v\u00e0o ng\u00e0y 15\/8\/2022.<\/p>\n\n\n\n<p>Cu\u1ed1i n\u0103m 2022, c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 c\u00f3 C\u1eeda h\u00e0ng h\u1ed7 tr\u1ee3 thanh to\u00e1n s\u1ebd c\u00f3 t\u00f9y ch\u1ecdn th\u00eam C\u1eeda h\u00e0ng c\u1ee7a h\u1ecd. C\u1eeda h\u00e0ng n\u00e0y s\u1ebd l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cho c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm Advantage +.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u1eadp nh\u1eadt cho Chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng + L\u1ee3i th\u1ebf meta<\/strong><\/h2>\n\n\n\n<p>Meta \u0111ang ph\u00e1t h\u00e0nh m\u1ed9t lo\u1ea1t b\u1ea3n c\u1eadp nh\u1eadt cho gi\u1ea3i ph\u00e1p Advantage + hi\u1ec7n c\u00f3.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng + Advantage \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt sau:<\/p>\n\n\n\n<ul><li>T\u00ednh linh ho\u1ea1t s\u00e1ng t\u1ea1o h\u01a1n v\u1edbi t\u00ednh n\u0103ng gh\u00e9p n\u1ed1i n\u1ed9i dung v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh<\/li><li>Ph\u00e2n b\u1ed5 nh\u1ea5p chu\u1ed9t trong 7 ng\u00e0y<\/li><li>Kh\u1ea3 n\u0103ng ki\u1ec3m tra ph\u00e2n t\u00e1ch<\/li><li>Th\u00f4ng tin chi ti\u1ebft b\u00e1o c\u00e1o th\u00f4ng tin chi ti\u1ebft v\u1edbi d\u1eef li\u1ec7u c\u1ea5p \u0111\u1ed9 qu\u1ea3ng c\u00e1o v\u00e0 khu v\u1ef1c<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n cho nh\u00e0 qu\u1ea3ng c\u00e1o?<\/strong><\/h2>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec b\u00ed m\u1eadt khi kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a Facebook \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 khi Apple cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1eb7n tr\u00ecnh theo d\u00f5i tr\u00ean iOS. Do \u0111\u00f3, t\u0103ng tr\u01b0\u1edfng doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a Meta b\u1eaft \u0111\u1ea7u ch\u1eadm l\u1ea1i.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o h\u00e0ng qu\u00fd cu\u1ed1i c\u00f9ng c\u1ee7a Meta cho bi\u1ebft c\u00f4ng ty \u0111\u00e3 tr\u1ea3i qua \u0111\u1ee3t s\u1ee5t gi\u1ea3m doanh thu qu\u1ea3ng c\u00e1o l\u1ea7n \u0111\u1ea7u ti\u00ean. Meta c\u00f3 \u00e1p l\u1ef1c ph\u1ea3i mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n trong qu\u00fd t\u1edbi.<\/p>\n\n\n\n<p>Mang l\u1ea1i kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau n\u00e2ng cao cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 mang l\u1ea1i cho Meta s\u1ef1 th\u00fac \u0111\u1ea9y m\u00e0 n\u00f3 c\u1ea7n trong ng\u1eafn h\u1ea1n. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 li\u1ec7u gi\u1ea3i ph\u00e1p n\u00e0y c\u00f3 t\u1ea1o ra k\u1ebft qu\u1ea3 l\u00e2u d\u00e0i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hay kh\u00f4ng.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o h\u00e0ng qu\u00fd ti\u1ebfp theo c\u1ee7a Meta s\u1ebd r\u1ea5t th\u00fa v\u1ecb. N\u00f3 s\u1ebd cho ch\u00fang ta th\u1ea5y li\u1ec7u c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean Advantage + hay kh\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Meta \u0111ang gi\u1edbi thi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 AI m\u1edbi. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o thu \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Meta \u0111ang tung ra c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o SMEs t\u1eadn d\u1ee5ng nh\u1eefng ti\u1ebfn b\u1ed9 trong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[926],"tags":[349,529,965],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p SMEs<\/title>\n<meta name=\"description\" content=\"Meta \u0111ang gi\u1edbi thi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 AI m\u1edbi. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o thu \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.\" \/>\n<meta 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