{"id":29913,"date":"2022-09-02T09:00:00","date_gmt":"2022-09-02T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29913"},"modified":"2022-08-19T11:57:34","modified_gmt":"2022-08-19T04:57:34","slug":"dinh-dang-amazon-ads-viet-nam","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/dinh-dang-amazon-ads-viet-nam","title":{"rendered":"C\u00e1c \u0111\u1ecbnh d\u1ea1ng Amazon Ads ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n<p>Trong n\u0103m 2022, Amazon Ads \u0111\u00e3 \u0111\u01b0\u1ee3c ra m\u1eaft r\u1ed9ng r\u00e3i cho c\u00e1c ng\u01b0\u1eddi b\u00e1n t\u1ea1i Vi\u1ec7t Nam. M\u1eb7c d\u00f9, Amazon l\u00e0 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Amazon l\u1ea1i ho\u00e0n to\u00e0n m\u1edbi l\u1ea1. V\u1eady Amazon Ads t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i c\u00f3 bao nhi\u00eau \u0111\u1ecbnh d\u1ea1ng? C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/09\/amazon-ads-viet-nam.png\" alt=\"amazon ads vi\u1ec7t nam\" class=\"wp-image-29915\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/09\/amazon-ads-viet-nam.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/09\/amazon-ads-viet-nam-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/quang-cao-amazon-ads\/\">Qu\u1ea3ng c\u00e1o Amazon Ads l\u00e0 g\u00ec? C\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Amazon<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/thuong-hieu-noi-tieng-amazon-do-bo-vao-viet-nam\/\">Th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng Amazon \u0111\u1ed5 b\u1ed9 v\u00e0o Vi\u1ec7t Nam<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Sponsored Products (S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3)<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ecbnh d\u1ea1ng n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng. C\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 mua s\u1eafm v\u00e0 trang s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 (Sponsored Product) l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 l\u00e0 qu\u1ea3ng c\u00e1o gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) qu\u1ea3ng b\u00e1 danh s\u00e1ch s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb tr\u00ean Amazon. Ch\u1ec9 trong v\u00e0i ph\u00fat, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch. Th\u1eadm ch\u00ed, ngay c\u1ea3 khi b\u1ea1n ch\u01b0a t\u1eebng qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u00e2y. Khi s\u1eed d\u1ee5ng Amazon Ads, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam c\u00f3 th\u1ec3:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1ea1o m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/strong><\/h4>\n\n\n\n<p>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 t\u1ea1o qu\u1ea3ng c\u00e1o t\u1eeb danh s\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Amazon s\u1ebd cung c\u1ea5p t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng c\u1ea7n kinh nghi\u1ec7m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ki\u1ec3m so\u00e1t chi ph\u00ed c\u1ee7a b\u1ea1n<\/strong><\/h4>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 l\u00e0 gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC). V\u00ec v\u1eady b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u00e1 th\u1ea7u bao nhi\u00eau cho m\u1ed7i nh\u1ea5p chu\u1ed9t v\u00e0 \u0111\u1eb7t ng\u00e2n s\u00e1ch c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Theo d\u00f5i th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n<\/strong><\/h4>\n\n\n\n<p>S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/strong><\/h3>\n\n\n\n<ul><li><strong>T\u0103ng 40% s\u1ed1 \u0111\u01a1n v\u1ecb \u0111\u1eb7t h\u00e0ng<\/strong><br>ASIN \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng trung b\u00ecnh h\u00e0ng tu\u1ea7n + 40% trong c\u00e1c \u0111\u01a1n v\u1ecb \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u00e0ng trong n\u0103m \u0111\u1ea7u ti\u00ean. Con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c ghi nh\u1eadn sau khi kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/li><li><strong>T\u0103ng 54% s\u1ed1 l\u01b0\u1ee3t xem nhanh<\/strong><br>ASIN \u0111\u00e3 nh\u1eadn th\u1ea5y m\u1ee9c t\u0103ng trung b\u00ecnh h\u00e0ng tu\u1ea7n + 54% v\u1ec1 l\u01b0\u1ee3t xem nhanh trong n\u0103m \u0111\u1ea7u ti\u00ean.<\/li><li><strong>T\u0103ng 55 l\u1ea7n s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb<\/strong><br>Th\u00eam 3 d\u1ea5u \u0111\u1ea7u d\u00f2ng tr\u1edf l\u00ean v\u00e0o trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Qu\u1ea3ng c\u00e1o v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb l\u00ean 55 l\u1ea7n.<\/li><li><strong>Doanh s\u1ed1 b\u00e1n \u0111\u01a1n v\u1ecb nhi\u1ec1u h\u01a1n 93 l\u1ea7n<\/strong><br>Th\u00eam n\u1ed9i dung A + v\u00e0o trang chi ti\u1ebft c\u1ee7a b\u1ea1n v\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. \u0110\u1ec3 t\u1eeb \u0111\u00e2y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u01a1n v\u1ecb nhi\u1ec1u h\u01a1n t\u1edbi 93 l\u1ea7n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Sponsored brands (Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3)<\/strong><\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 mua s\u1eafm c\u00f3 li\u00ean quan tr\u00ean Amazon. Khi s\u1eed d\u1ee5ng sponsored brands, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3<\/p>\n\n\n\n<ul><li><strong>Gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o<\/strong><br>Ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1edbi b\u1eb1ng c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1, video v\u00e0 h\u00ecnh \u1ea3nh t\u00f9y ch\u1ec9nh.<\/li><li><strong>T\u00ecm ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n<\/strong><br>Qu\u1ea3ng c\u00e1o gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) cho ph\u00e9p b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd chi ph\u00ed c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u1eb7t ng\u00e2n s\u00e1ch v\u00e0 ch\u1ecdn gi\u00e1 th\u1ea7u cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t.<\/li><li><strong>L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh mua s\u1eafm<\/strong><br>Gi\u00fap ng\u01b0\u1eddi mua s\u1eafm bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn C\u1eeda h\u00e0ng. V\u1edbi c\u00e1c bi\u1ec3u tr\u01b0ng c\u00f3 th\u1ec3 nh\u1ea5p, h\u00ecnh \u1ea3nh phong c\u00e1ch s\u1ed1ng ho\u1eb7c danh m\u1ee5c s\u1ea3n ph\u1ea9m, Amazon \u0111\u01b0a ng\u01b0\u1eddi mua s\u1eafm \u0111\u1ebfn v\u1edbi C\u1eeda h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 khi h\u1ecd nh\u1ea5p v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c danh m\u1ee5c trong qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/strong><\/h3>\n\n\n\n<ul><li><strong>T\u0103ng 5,5% l\u1ee3i t\u1ee9c tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o<\/strong><br>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o video Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, ti\u00eau \u0111i\u1ec3m t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 h\u00ecnh \u1ea3nh t\u00f9y ch\u1ec9nh. H\u1ecd \u0111\u00e3 th\u1ea5y l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS) t\u0103ng 5,5%. <\/li><li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 57,8%<\/strong><br>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh t\u00f9y ch\u1ec9nh c\u1ee7a Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Ti\u00eau \u0111i\u1ec3m t\u1ea1i c\u1eeda h\u00e0ng \u0111\u00e3 th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 57,8%. <\/li><li><strong>T\u0103ng 108,1% CTR<\/strong><br>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o video Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 \u0111\u00e3 t\u0103ng 108,1% t\u1ef7 l\u1ec7 nh\u1ea5p (CTR)<\/li><\/ul>\n\n\n\n<p>*** T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c so v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Sponsored Display (Hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3)<\/strong><\/h2>\n\n\n\n<p>Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean quan trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed c\u1ee7a h\u1ecd b\u1eb1ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u00f3 l\u1eadp tr\u00ecnh, t\u1ef1 ph\u1ee5c v\u1ee5. T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c t\u1ea1o ra ch\u1ec9 trong v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Amazon Ads ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<ul><li><strong>Th\u00fac \u0111\u1ea9y kh\u00e1m ph\u00e1 \u0111\u1ec3 mua h\u00e0ng<\/strong><br>S\u1eed d\u1ee5ng t\u00edn hi\u1ec7u mua s\u1eafm phong ph\u00fa v\u00e0 theo ng\u1eef c\u1ea3nh c\u1ee7a Amazon \u0111\u1ec3 gi\u00fap t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00e2n nh\u1eafc, mua h\u00e0ng. \u0110\u1ecbnh d\u1ea1ng n\u00e0y th\u1eadm ch\u00ed c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean quan.<\/li><li><strong>T\u1ea1o k\u1ebft n\u1ed1i quan tr\u1ecdng<\/strong><br>Thu h\u00fat kh\u00e1n gi\u1ea3 duy\u1ec7t qua c\u00e1c trang chi ti\u1ebft c\u1ee5 th\u1ec3, tr\u00ean trang ch\u1ee7 Amazon, tr\u00ean Twitch v\u00e0 tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trang web c\u1ee7a b\u00ean th\u1ee9 ba.<\/li><li><strong>\u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><br>S\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t tr\u1ef1c quan, t\u1eadp trung v\u00e0o b\u00e1n l\u1ebb cho c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch. Qu\u1ea3ng c\u00e1o nh\u1eadn bi\u1ebft v\u1ec1 b\u00e1n l\u1ebb gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t, ch\u1ec9 ph\u00e2n ph\u00e1t khi s\u1ea3n ph\u1ea9m c\u00f2n h\u00e0ng ho\u1eb7c \u01b0u \u0111\u00e3i n\u1ed5i b\u1eadt.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/strong><\/h3>\n\n\n\n<ul><li><strong>x2 l\u1ea7n hi\u1ec3n th\u1ecb<\/strong><br>Trung b\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng \u0111\u1ec1 xu\u1ea5t nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh c\u1ee7a Amazon c\u00f3 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb cao h\u01a1n g\u1ea5p 2 l\u1ea7n v\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t g\u1ea5p 1,5 l\u1ea7n.<\/li><li><strong>82% doanh s\u1ed1 t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<br><\/strong>Trung b\u00ecnh, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng \u0110\u1ed1i t\u01b0\u1ee3ng hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 nh\u1eadn th\u1ea5y t\u1edbi 82% doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 do kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0m quen v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li><li><strong>Doanh thu 15% YoY<br><\/strong>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee9c \u0111\u1ea7u t\u01b0 c\u00e2n b\u1eb1ng tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, qu\u1ea3ng c\u00e1o Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. Nghi\u00ean c\u1ee9u nh\u1eadn th\u1ea5y doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean t\u1edbi + 15% h\u00e0ng n\u0103m (YoY) v\u1edbi l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS) t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 .<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Streaming TV Ads v\u00e0 Video Ads (Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean TV v\u00e0 qu\u1ea3ng c\u00e1o video)<\/strong><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi xem ng\u00e0y nay \u0111ang chuy\u1ec3n sang c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn. Ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 ng\u00e0y c\u00e0ng t\u0103ng n\u00e0y v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 phim, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, tin t\u1ee9c v\u00e0 th\u1ec3 thao tr\u1ef1c ti\u1ebfp y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Streaming TV Ads (qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn) l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 duy nh\u1ea5t tr\u00ean quy m\u00f4 l\u1edbn. K\u1ebft n\u1ed1i s\u1ebd th\u00f4ng qua n\u1ed9i dung truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn bao g\u1ed3m Freevee, Twitch, th\u1ec3 thao tr\u1ef1c ti\u1ebfp tr\u00ean Prime Video, m\u1ea1ng truy\u1ec1n h\u00ecnh h\u00e0ng \u0111\u1ea7u v\u00e0 \u1ee9ng d\u1ee5ng ph\u00e1t s\u00f3ng v\u00e0 \u1ee9ng d\u1ee5ng Tin t\u1ee9c tr\u00ean Fire TV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hi\u1ec7u qu\u1ea3 c\u1ee7a Streaming TV Ads v\u00e0 Video Ads<\/strong><\/h3>\n\n\n\n<ul><li><strong>135 tri\u1ec7u + ng\u01b0\u1eddi xem<\/strong><br>Kh\u00e1n gi\u1ea3 Hoa K\u1ef3 h\u00e0ng th\u00e1ng kh\u00f4ng tr\u00f9ng l\u1eb7p \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1edd Streaming TV Ads v\u00e0 Twitch.<\/li><li><strong>T\u0103ng 90% t\u1ef7 l\u1ec7 mua h\u00e0ng<\/strong><br>T\u1ef7 l\u1ec7 mua h\u00e0ng t\u0103ng l\u00ean khi t\u00edch h\u1ee3p Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/li><li><strong>50 tri\u1ec7u + ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng<\/strong><br>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean Fire TV tr\u00ean to\u00e0n c\u1ea7u.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Audio Ads (Qu\u1ea3ng c\u00e1o \u00e2m thanh)<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o \u00e2m thanh c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i t\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1ea5t k\u1ef3 l\u00fac n\u00e0o. Cho d\u00f9 h\u1ecd \u0111ang th\u01b0\u1edfng th\u1ee9c b\u1eefa s\u00e1ng, l\u00e0m vi\u1ec7c nh\u00e0, t\u1eadp th\u1ec3 d\u1ee5c hay gi\u1ea3i tr\u00ed v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/p>\n\n\n\n<ul><li><strong>Ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 trong nh\u1eefng kho\u1ea3nh kh\u1eafc r\u1ea3nh r\u1ed7i tr\u00ean m\u00e0n h\u00ecnh<br><\/strong>Mang th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1n gi\u1ea3 b\u1eb1ng qu\u1ea3ng c\u00e1o \u00e2m thanh c\u00f3 th\u1eddi l\u01b0\u1ee3ng t\u1eeb 10 \u0111\u1ebfn 30 gi\u00e2y. Qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t \u0111\u1ecbnh k\u1ef3 trong kho\u1ea3ng th\u1eddi gian ngh\u1ec9 gi\u1eefa c\u00e1c n\u1ed9i dung.<\/li><li><strong>Truy c\u1eadp kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng<\/strong><br>K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n qua n\u1ed9i dung \u00e2m thanh cao c\u1ea5p. \u0110\u00e2y l\u00e0 n\u01a1i s\u1edf h\u1eefu l\u01b0\u1ee3ng nghe cao nh\u1ea5t v\u00e0o cu\u1ed1i tu\u1ea7n v\u00e0 ch\u1ee7 y\u1ebfu di\u1ec5n ra trong nh\u00e0.<\/li><li><strong>G\u00e2y \u1ed3n \u00e0o tr\u00ean m\u1ed9t k\u00eanh \u0111ang ph\u00e1t tri\u1ec3n<\/strong><br>\u00c2m nh\u1ea1c l\u00e0 m\u1ed9t trong nh\u1eefng t\u01b0\u01a1ng t\u00e1c h\u00e0ng \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Alexa. Th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 ng\u00e0y c\u00e0ng t\u0103ng.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hi\u1ec7u qu\u1ea3 Audio Ads (Qu\u1ea3ng c\u00e1o \u00e2m thanh)<\/strong><\/h3>\n\n\n\n<ul><li><strong>32%<\/strong><br>Ch\u1ec9 32% d\u00e2n s\u1ed1 Hoa K\u1ef3 tr\u1ea3 ti\u1ec1n cho \u0111\u0103ng k\u00fd ph\u00e1t tr\u1ef1c tuy\u1ebfn. Nhi\u1ec1u ng\u01b0\u1eddi nghe trong s\u1ed1 \u0111\u00f3 s\u1ebd tin t\u01b0\u1edfng v\u00e0o nh\u1ea1c mi\u1ec5n ph\u00ed, c\u00f3 qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3.<\/li><li><strong>85%<\/strong><br>H\u01a1n 1\/3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3 c\u00f3 loa th\u00f4ng minh. Trong s\u1ed1 \u0111\u00f3, 85% s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 ph\u00e1t \u00e2m thanh trong m\u1ed9t tu\u1ea7n.<\/li><li><strong>M\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n 1,9 l\u1ea7n<br><\/strong>T\u1eeb qu\u00fd 1\/2020 \u0111\u1ebfn qu\u00fd 2\/2021, c\u00e1c chi\u1ebfn d\u1ecbch \u00e2m thanh c\u1ee7a Amazon \u0111\u00e3 v\u01b0\u1ee3t qua Kantar Norms cho qu\u1ea3ng c\u00e1o \u00e2m thanh. C\u00e1c chi\u1ebfn d\u1ecbch c\u00f2n mang l\u1ea1i nh\u1eadn th\u1ee9c kh\u00f4ng tr\u1ee3 gi\u00fap cao h\u01a1n 1,4 l\u1ea7n, nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 cao h\u01a1n 1,6 l\u1ea7n v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n 1,9 l\u1ea7n. T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c so v\u1edbi \u0111i\u1ec3m chu\u1ea9n cho m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh \u00e2m thanh k\u1ef9 thu\u1eadt s\u1ed1.<\/li><\/ul>\n\n\n\n<p>C\u00e1c \u0111\u1ecbnh d\u1ea1ng Amazon Ads tr\u00ean s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1edbi. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc c\u00e1c \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong n\u0103m 2022, Amazon Ads \u0111\u00e3 \u0111\u01b0\u1ee3c ra m\u1eaft r\u1ed9ng r\u00e3i cho c\u00e1c ng\u01b0\u1eddi b\u00e1n t\u1ea1i Vi\u1ec7t Nam. M\u1eb7c d\u00f9, Amazon l\u00e0 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Amazon l\u1ea1i ho\u00e0n to\u00e0n m\u1edbi l\u1ea1. V\u1eady Amazon Ads t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i c\u00f3 bao [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[1145,459,1146],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c \u0111\u1ecbnh d\u1ea1ng Amazon Ads ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam [HOT]<\/title>\n<meta name=\"description\" content=\"Amazon Ads t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i c\u00f3 bao nhi\u00eau \u0111\u1ecbnh d\u1ea1ng? C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y nh\u01b0 th\u1ebf n\u00e0o khi n\u1ec1n t\u1ea3ng \u0111ang b\u1eaft \u0111\u1ea7u v\u00e0o th\u1ecb tr\u01b0\u1eddng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/dinh-dang-amazon-ads-viet-nam\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c \u0111\u1ecbnh d\u1ea1ng Amazon Ads ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam [HOT]\" \/>\n<meta property=\"og:description\" content=\"Amazon Ads t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i c\u00f3 bao nhi\u00eau \u0111\u1ecbnh d\u1ea1ng? 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