{"id":30008,"date":"2022-09-08T14:30:00","date_gmt":"2022-09-08T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=30008"},"modified":"2022-09-26T16:56:48","modified_gmt":"2022-09-26T09:56:48","slug":"google-chi-so-moi-display-video-360","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-chi-so-moi-display-video-360","title":{"rendered":"Google th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 m\u1edbi cho chi\u1ebfn d\u1ecbch Display v\u00e0 Video 360"},"content":{"rendered":"\n<p>Google \u0111ang t\u00ecm c\u00e1ch cung c\u1ea5p th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 video marketing cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Google s\u1ebd th\u00f4ng qua hai ph\u00e9p \u0111o \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u00f9y ch\u1ec9nh m\u1edbi cho c\u00e1c ch\u1ec9 s\u1ed1 trong chi\u1ebfn d\u1ecbch Display v\u00e0 Video 360.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/09\/chi-so-google-display.png\" alt=\"ch\u1ec9 s\u1ed1 google display\" class=\"wp-image-30010\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/09\/chi-so-google-display.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/09\/chi-so-google-display-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, Google \u0111ang th\u00eam c\u00e1c c\u00e2n nh\u1eafc v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u00f9y ch\u1ec9nh c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u0111a h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cap-nhat-thuat-toan-google-penguin\/\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google Penguin<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-cap-nhat-search-console\/\">Google c\u1eadp nh\u1eadt Search Console gi\u00fap ph\u00e2n lo\u1ea1i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Theo gi\u1ea3i th\u00edch c\u1ee7a Google:<\/strong><\/h2>\n\n\n\n<p>&#8220;Ng\u00e0y c\u00e0ng nhi\u1ec1u Marketer \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u1ea7u c\u1ee7a h\u1ecd v\u1edbi m\u1ee5c ti\u00eau thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1ef1 ch\u00fa \u00fd l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1eb7c bi\u1ec7t c\u00f3 li\u00ean quan \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd trong m\u00f4i tr\u01b0\u1eddng tho\u1ea3i m\u00e1i ch\u1eb3ng h\u1ea1n nh\u01b0 TV \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u01b0\u1edbng t\u1edbi s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t c\u00f3 l\u1ee3i. \u0110\u1eb7c bi\u1ec7t khi Marketer c\u00f2n kh\u00f3 \u0111o l\u01b0\u1eddng c\u00e1c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp. V\u00ed d\u1ee5: ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd m\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean k\u00edch th\u01b0\u1edbc c\u1ee7a n\u00f3. Ho\u1eb7c li\u1ec7u qu\u1ea3ng c\u00e1o video c\u00f3 th\u1ec3 nghe \u0111\u01b0\u1ee3c hay b\u1ecb t\u1eaft ti\u1ebfng hay kh\u00f4ng.&#8221;<\/p>\n\n\n\n<p>V\u1edbi suy ngh\u0129 n\u00e0y, gi\u1edd \u0111\u00e2y, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng &#8220;k\u00edch th\u01b0\u1edbc tr\u00ecnh ph\u00e1t&#8221;. T\u00ednh n\u0103ng n\u00e0y li\u00ean quan \u0111\u1ebfn k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh m\u00e0 ng\u01b0\u1eddi xem \u0111ang nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o. Th\u00eam v\u00e0o \u0111\u00f3, &#8220;kh\u1ea3 n\u0103ng nghe&#8221; s\u1ebd \u0111o l\u01b0\u1eddng li\u1ec7u m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u01b0\u1ee3c xem khi t\u1eaft ti\u1ebfng hay kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch \u0111\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i qu\u1ea3ng c\u00e1o video. V\u1edbi c\u00e1c bi\u1ebfn b\u1ed5 sung n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf c\u00f3 kh\u1ea3 n\u0103ng x\u1ea3y ra. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n<\/strong><\/h2>\n\n\n\n<p>Khi hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch kh\u00e1n gi\u1ea3 \u0111ang ti\u00eau th\u1ee5 n\u1ed9i dung c\u1ee7a h\u1ecd, m\u1eb7c d\u00f9 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1ecf h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd cho b\u1ea1n \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o YouTube c\u1ee7a b\u1ea1n \u0111ang di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng t\u0103ng khi xem TV \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i ti\u1ebfp t\u1ee5c t\u0103ng.<\/p>\n\n\n\n<p>\u1ede m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c, Google hi\u1ec7n c\u0169ng s\u1ebd cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t t\u1eeb \u200b\u200bt\u00e0i kho\u1ea3n Google Analytics c\u1ee7a h\u1ecd. B\u1ea5t k\u1ec3 h\u1ecd \u0111ang s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n Analytics n\u00e0o.<\/p>\n\n\n\n<p>&#8220;Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 c\u00e1c b\u1ea1n \u0111\u00e3 chuy\u1ec3n ho\u1eb7c \u0111ang l\u00e0m vi\u1ec7c. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 chuy\u1ec3n t\u1eeb Universal Analytics sang Google Analytics m\u1edbi. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb b\u1ea5t k\u1ef3 thu\u1ed9c t\u00ednh Analytics 4 m\u1edbi n\u00e0o. C\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ti\u00eau chu\u1ea9n ho\u1eb7c 360. T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t trong c\u00e1c ch\u1ec9 s\u1ed1 chi\u1ebfn d\u1ecbch Google Display &amp; Video 360.&#8221;<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng nhi\u1ec1u Marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a ri\u00eang h\u1ecd trong qu\u00e1 tr\u00ecnh nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u00e2y l\u00e0 nh\u1eefng b\u1ed5 sung th\u00fa v\u1ecb cho ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n\n\n\n<p>C\u1eadp nh\u1eadt n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi thay \u0111\u1ed5i tr\u00f2 ch\u01a1i b\u1eb1ng b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o. M\u00e0 l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9nh s\u1eeda m\u1edbi trong \u0111\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o video. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o video.<\/p>\n\n\n\n<p>V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, v\u1edbi vi\u1ec7c xem TV \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i \u0111ang gia t\u0103ng. Kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng c\u00e1c y\u1ebfu t\u1ed1 b\u1ed5 sung n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ee3i \u00edch l\u1edbn trong vi\u1ec7c t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00e1c b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c tung ra t\u1eeb th\u00e1ng 8\/2022 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google \u0111ang t\u00ecm c\u00e1ch cung c\u1ea5p th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 video marketing cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Google s\u1ebd th\u00f4ng qua hai ph\u00e9p \u0111o \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u00f9y ch\u1ec9nh m\u1edbi cho c\u00e1c ch\u1ec9 s\u1ed1 trong chi\u1ebfn d\u1ecbch Display v\u00e0 Video 360. Tr\u01b0\u1edbc h\u1ebft, Google \u0111ang th\u00eam c\u00e1c c\u00e2n nh\u1eafc v\u1ec1 ph\u1ea1m vi ti\u1ebfp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1161,928],"tags":[392,1069,967],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 m\u1edbi cho chi\u1ebfn d\u1ecbch Display v\u00e0 Video 360<\/title>\n<meta name=\"description\" content=\"Google s\u1ebd th\u00f4ng qua hai ph\u00e9p \u0111o \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u00f9y ch\u1ec9nh m\u1edbi cho c\u00e1c ch\u1ec9 s\u1ed1 trong chi\u1ebfn d\u1ecbch Display v\u00e0 Video 360 cho c\u00e1c Marketer....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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