{"id":3060,"date":"2018-04-20T09:20:21","date_gmt":"2018-04-20T09:20:21","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=3060"},"modified":"2021-08-23T17:22:03","modified_gmt":"2021-08-23T10:22:03","slug":"dieu-gi-se-xay-ra-cho-cac-thi-truong-dang-phat-trien","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/dieu-gi-se-xay-ra-cho-cac-thi-truong-dang-phat-trien","title":{"rendered":"\u0110i\u00ea\u0300u gi\u0300 se\u0303 xa\u0309y ra cho ca\u0301c thi\u0323 tr\u01b0\u01a1\u0300ng \u0111ang pha\u0301t tri\u00ea\u0309n"},"content":{"rendered":"\n

M\u00f4\u0323t b\u00e1o c\u00e1o m\u1edbi t\u1eeb Nielsen cho hay: \u0111i\u1ec1u g\u00ec ti\u1ebfp theo cho c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n. B\u00e1o c\u00e1o \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng d\u1eabn ch\u1ee9ng \u0111u\u0309 s\u1ee9c thuy\u1ebft ph\u1ee5c r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i ca\u0301c qu\u00f4\u0301c gia kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0: Brazil, Vi\u1ec7t Nam, Argentina, Ghana v\u00e0 B\u1edd Bi\u1ec3n Ng\u00e0 ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n

\"\u0110i\u00ea\u0300u<\/figure><\/div>\n\n\n\n

\u0110i\u00ea\u0300u gi\u0300 se\u0303 xa\u0309y ra cho ca\u0301c thi\u0323 tr\u01b0\u01a1\u0300ng \u0111ang pha\u0301t tri\u00ea\u0309n<\/em><\/strong><\/p>\n\n\n\n

B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u01a1\u0323c k\u1ebft h\u1ee3p t\u1eeb c\u00e1c d\u1eef li\u1ec7u c\u1ee7a Nielsen v\u1ec1 th\u1ee9c \u0103n nh\u1eb9 (snack) v\u00e0 bia.<\/strong><\/a> C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 v\u00e0 c\u00e1c d\u1ef1 b\u00e1o kh\u00e1c nhau. \u0110\u1ec3 t\u1eeb \u0111\u00e2y x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng n\u00e0y.<\/p>\n\n\n\n

Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Regan Leggett, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh, B\u1ed9 ph\u1eadn Thought Leadership, Nielsen. “Bia v\u00e0 snack kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u1ef1c ph\u1ea9m ch\u1ec9 \u0111\u1ec3 gi\u1ea3i tr\u00ed. M\u00e0 hai ng\u00e0nh h\u00e0ng n\u00e0y c\u00f2n cho th\u1ea5y nh\u1eefng ch\u1ec9 s\u1ed1 kh\u00e1c bi\u1ec7t. N\u00f3 ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c mua s\u1eafm hai ng\u00e0nh h\u00e0ng n\u00e0y nga\u0300y ca\u0300ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn. Th\u1eadm ch\u00ed ngay c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u1ec1 ch\u00fang. H\u01a1n th\u1ebf n\u1eefa, ch\u00fang t\u00f4i c\u0169ng quan s\u00e1t th\u1ea5y r\u1eb1ng nh\u1eefng qu\u1ed1c gia c\u00f3 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf v\u0129 m\u00f4 t\u1ed1t s\u1ebd l\u00e0 m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i cho hai ng\u00e0nh h\u00e0ng n\u00e0y t\u0103ng tr\u01b0\u1edfng.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u0110i\u00ea\u0300u gi\u0300 se\u0303 xa\u0309y ra cho ca\u0301c thi\u0323 tr\u01b0\u01a1\u0300ng \u0111ang pha\u0301t tri\u00ea\u0309n<\/em><\/strong><\/p>\n\n\n\n

Theo Qu\u1ef9 Ti\u1ec1n t\u1ec7 Qu\u1ed1c t\u1ebf<\/strong><\/h2>\n\n\n\n

Trong v\u00f2ng 10 n\u0103m qua c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n \u0111\u00e3 g\u00f3p ph\u1ea7n ph\u00e1t tri\u1ec3n n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u. N\u00f3 \u0111\u00e3 \u0111\u00f3ng g\u00f3p h\u01a1n 80% v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng to\u00e0n c\u1ea7u. Ng\u00e0y nay, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c Nielsen \u0111o l\u01b0\u1eddng. N\u00f3 lu\u00f4n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i \u0111\u00e1ng k\u1ec3. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y cao g\u1ea5p hai \u0111\u1ebfn b\u1ed1n l\u1ea7n so v\u1edbi c\u00e1c qu\u1ed1c gia ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

Pat Dodd, Ch\u1ee7 T\u1ecbch, Kh\u1ed1i C\u00e1c Th\u1ecb Tr\u01b0\u1eddng Ph\u00e1t Tri\u1ec3n, Nielsen nh\u1eadn x\u00e9t<\/strong><\/h2>\n\n\n\n

“Nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111ang nh\u1eadn th\u1ea5y r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1ec3 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n ph\u1ea3i thay \u0111\u1ed5i nhanh h\u01a1n so v\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 l\u00e0m trong qu\u00e1 kh\u1ee9. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ng\u00e0y c\u00e0ng tr\u1edf n\u00ean th\u00f4ng th\u00e1i, nhanh nh\u1eb9n v\u00e0 t\u00e2n ti\u1ebfn h\u01a1n. \u0110\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1eafng l\u1ee3i t\u1eeb h\u00f4m nay v\u00e0 c\u1ea3 ng\u00e0y mai, b\u1ea1n ph\u1ea3i lu\u00f4n lu\u00f4n thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/a> \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi nh\u1eefng \u0111i\u1ec1u \u0111ang thay \u0111\u1ed5i li\u00ean t\u1ee5c trong th\u1ef1c ti\u1ec5n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y”.<\/p>\n\n\n\n

\"\u0110i\u00ea\u0300u<\/figure><\/div>\n\n\n\n

\u0110i\u00ea\u0300u gi\u0300 se\u0303 xa\u0309y ra cho ca\u0301c thi\u0323 tr\u01b0\u01a1\u0300ng \u0111ang pha\u0301t tri\u00ea\u0309n<\/em><\/strong><\/p>\n\n\n\n

Xu h\u01b0\u1edbng bia \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n<\/strong><\/h2>\n\n\n\n

\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n. C\u00e1c xu h\u01b0\u1edbng bia to\u00e0n c\u1ea7u lu\u00f4n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m bia cao c\u1ea5p, bia th\u1ee7 c\u00f4ng (craft), bia v\u1ecb tr\u00e1i c\u00e2y (cider) v\u00e0 c\u00e1c lo\u1ea1i bia theo m\u00f9i v\u1ecb. Khi quan s\u00e1t l\u1ecbch s\u1eed doanh s\u1ed1 ng\u00e0nh h\u00e0ng bia trong v\u00e0i n\u0103m v\u1eeba qua. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n. \u0110\u00e3 v\u00e0 \u0111ang th\u1ec3 hi\u1ec7n s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u01b0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u<\/strong><\/a>. <\/p>\n\n\n\n

T\u1ea1i Ghana, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n d\u1ea7n vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i bia \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb l\u00faa m\u1ea1ch. V\u00e0 bia lager sang s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i bia c\u00f3 v\u1ecb tr\u00e1i c\u00e2y v\u00e0 c\u00e1c v\u1ecb kh\u00e1c. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c lo\u1ea1i bia c\u00f3 h\u01b0\u01a1ng v\u1ecb chanh (shadies) v\u00e0 c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng c\u00f3 v\u1ecb bia. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng r\u1ea5t thu h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u00edch v\u1ecb bia truy\u1ec1n th\u1ed1ng. C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, t\u0103ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 51% v\u00e0 21% v\u1ec1 m\u1eb7t doanh s\u1ed1.<\/p>\n\n\n\n

\"\u0110i\u00ea\u0300u<\/figure><\/div>\n\n\n\n

\u0110i\u00ea\u0300u gi\u0300 se\u0303 xa\u0309y ra cho ca\u0301c thi\u0323 tr\u01b0\u01a1\u0300ng \u0111ang pha\u0301t tri\u00ea\u0309n<\/em><\/strong><\/p>\n\n\n\n

Snack l\u00e0 s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u r\u1ea5t \u01b0a chu\u1ed9ng<\/strong><\/h2>\n\n\n\n

Th\u1eadt v\u1eady, trong n\u0103m 2017, ng\u00e0nh kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 t\u0103ng g\u1ea7n 3,4 t\u1ef7 USD tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. S\u1ef1 t\u0103ng tr\u01b0\u1edfng trong nhu c\u1ea7u ti\u00eau th\u1ee5 th\u1ee9c \u0103n nh\u1eb9 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi vi\u1ec7c c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i \u0111\u1ecba cung c\u1ea5p m\u1ee9c gi\u00e1 v\u1eeba ph\u1ea3i \u0111\u1ec3 thu h\u00fat NTD. Tr\u00ean th\u1ef1c t\u1ebf, \u1edf Argentina, t\u1eeb n\u0103m 2016, doanh s\u1ed1 b\u00e1n h\u00e0ng snack c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i \u0111\u1ecba \u0111\u00e3 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 trong khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng ch\u1eadm ch\u1eadp (47% so v\u1edbi 2%, theo th\u1ee9 t\u1ef1).<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n