{"id":30641,"date":"2022-10-13T09:30:00","date_gmt":"2022-10-13T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=30641"},"modified":"2022-10-10T10:50:00","modified_gmt":"2022-10-10T03:50:00","slug":"nguoi-dung-nhap-vao-quang-cao-tren-ung-dung-google","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/nguoi-dung-nhap-vao-quang-cao-tren-ung-dung-google","title":{"rendered":"Google Ads nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean App"},"content":{"rendered":"\n<p>Google v\u1eeba ra m\u1eaft m\u1ed9t t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau m\u1edbi cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Google gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean App. C\u1eadp nh\u1eadp n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i gia t\u0103ng thu nh\u1eadp cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm v\u00e0o \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/quang-cao-tren-google-app.png\" alt=\"qu\u1ea3ng c\u00e1o tr\u00ean google app\" class=\"wp-image-30642\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/quang-cao-tren-google-app.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/quang-cao-tren-google-app-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/quang-cao-tren-google-app-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/quang-cao-tren-google-app-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/quang-cao-tren-google-app-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, c\u00e1c chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng c\u1ee7a Google Ads cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1edf th\u00edch nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p>T\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau m\u1edbi l\u00e0 l\u1ee3i t\u1ee9c m\u1ee5c ti\u00eau tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o cho doanh thu. Hay b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u1edf d\u1ea1ng vi\u1ebft t\u1eaft l\u00e0 tROAS cho doanh thu qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-experience-page-lieu-co-tac-dong-toi-seo\/\">Google Page Experience li\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO ?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-cap-nhat-tim-kiem-tren-di-dong\/\">Google th\u00f4ng b\u00e1o 5 thay \u0111\u1ed5i v\u1edbi t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trong m\u1ed9t th\u00f4ng b\u00e1o, Google tuy\u00ean b\u1ed1:<\/strong><\/h2>\n\n\n\n<p>&#8220;\u0110\u00e2y l\u00e0 b\u1ea3n c\u1eadp nh\u1eadt cho Chi\u1ebfn l\u01b0\u1ee3c l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau. Hay b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u tROAS. B\u1ea3n c\u1eadp nh\u1eadt n\u00e0y \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm L\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 t\u1eeb c\u00e1c Chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n c\u00f3 \u1ee9ng d\u1ee5ng Android s\u1eed d\u1ee5ng b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i SDK c\u1ee7a Google Analytics cho Firebase. L\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh tROAS. B\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n gi\u00e1 tr\u1ecb doanh thu \u0111\u1ed9ng t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng trong Google Analytics sang qu\u1ea3ng c\u00e1o tr\u00ean App c\u1ee7a Google. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb \u0111\u00f4 la trung b\u00ecnh m\u00e0 b\u1ea1n mu\u1ed1n l\u1ea5y l\u1ea1i m\u1ed7i \u0111\u00f4 la chi ti\u00eau cho vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng.&#8221;<\/p>\n\n\n\n<p>Khi s\u1eed d\u1ee5ng tROAS cho doanh thu qu\u1ea3ng c\u00e1o, chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Y\u00eau c\u1ea7u &amp; Th\u1ef1c hi\u1ec7n<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng tROAS cho doanh thu qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 ph\u00e1t tri\u1ec3n. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n g\u1eedi t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a AdMob ho\u1eb7c b\u00ean th\u1ee9 ba \u0111\u1ebfn Google Analytics \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u.<\/p>\n\n\n\n<p>T\u1ea1i sao? B\u1edfi v\u00ec doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean th\u1ee9 ba trong Google Analytics cho ph\u00e9p nh\u1eadp doanh thu t\u1eeb b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng ki\u1ebfm ti\u1ec1n n\u00e0o v\u00e0o Google Analytics \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u tROAS.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n ph\u1ea3i li\u00ean k\u1ebft thu\u1ed9c t\u00ednh Google Analytics c\u1ee7a m\u00ecnh v\u1edbi Google Ads. Sau \u0111\u00f3 b\u1ea1n s\u1ebd g\u1eedi s\u1ef1 ki\u1ec7n ad_impression c\u1ee7a Google Analytics t\u1edbi Google Ads.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau m\u1edbi n\u00e0y b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp TROAS cho Chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng doanh thu qu\u1ea3ng c\u00e1o. Sau \u0111\u00f3 l\u00e0 ch\u1ecdn s\u1ef1 ki\u1ec7n &#8216;ad_impression&#8217; \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google v\u1eeba ra m\u1eaft m\u1ed9t t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau m\u1edbi cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Google gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean App. C\u1eadp nh\u1eadp n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i gia t\u0103ng thu nh\u1eadp cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm v\u00e0o \u1ee9ng d\u1ee5ng. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1163,928],"tags":[392,322,967],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean App<\/title>\n<meta name=\"description\" content=\"C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Google gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean App. C\u1eadp nh\u1eadp n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i gia t\u0103ng thu nh\u1eadp cho c\u00e1c qu\u1ea3ng c\u00e1o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/nguoi-dung-nhap-vao-quang-cao-tren-ung-dung-google\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean App\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Google gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean App. C\u1eadp nh\u1eadp n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i gia t\u0103ng thu nh\u1eadp cho c\u00e1c qu\u1ea3ng c\u00e1o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/nguoi-dung-nhap-vao-quang-cao-tren-ung-dung-google\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T02:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-10T03:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/quang-cao-tren-google-app.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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