{"id":30694,"date":"2022-10-24T10:00:00","date_gmt":"2022-10-24T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=30694"},"modified":"2022-10-20T11:08:25","modified_gmt":"2022-10-20T04:08:25","slug":"xu-huong-digital-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-digital-marketing","title":{"rendered":"C\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t v\u1ec1 xu h\u01b0\u1edbng digital marketing 2023"},"content":{"rendered":"\n<p>Theo Kh\u1ea3o s\u00e1t CMO m\u1edbi nh\u1ea5t, c\u00e1c CMO c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 h\u01a1n 70% ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd v\u00e0o digital marketing. V\u1eady th\u00ec xu h\u01b0\u1edbng digital marketing 2023 h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay l\u00e0 g\u00ec? H\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng marketing c\u1ee7a n\u0103m 2023.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/xu-huong-digital-marketing-2023.png\" alt=\"xu h\u01b0\u1edbng digital marketing 2023\" class=\"wp-image-30695\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/xu-huong-digital-marketing-2023.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/xu-huong-digital-marketing-2023-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/xu-huong-digital-marketing-2023-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/xu-huong-digital-marketing-2023-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/xu-huong-digital-marketing-2023-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tong-hop-xu-huong-digital-marketing-2022\/\">T\u1ed5ng h\u1ee3p xu h\u01b0\u1edbng digital marketing kh\u00f4ng th\u1ec3 ph\u1edbt l\u1edd trong n\u0103m 2022<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/10-xu-huong-digital-marketing-cho-nam-2022\/\">10 xu h\u01b0\u1edbng digital marketing cho n\u0103m 2022<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng digital marketing&nbsp;<\/strong><\/h2>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn xu h\u01b0\u1edbng digital marketing 2023, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang c\u1ed1 g\u1eafng chinh ph\u1ee5c nh\u1eefng th\u00e1ch th\u1ee9c sau:<\/p>\n\n\n\n<p><strong>1. \u0110o l\u01b0\u1eddng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI):<\/strong> B\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n t\u00e1c \u0111\u1ed9ng m\u1ea5u ch\u1ed1t cho c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a m\u00ecnh? V\u00ec v\u1eady, b\u1ea1n c\u1ea7n c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n b\u1ed5 ROI tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n\n\n\n<p><strong>2. \u00c1p d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t:<\/strong> M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng ty nh\u01b0 Google \u0111\u00e3 tr\u00ec ho\u00e3n vi\u1ec7c ng\u1eebng cung c\u1ea5p cookie c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t. Nh\u01b0ng vi\u1ec7c c\u00e1c c\u00f4ng ty chuy\u1ec3n \u0111\u1ed5i sang d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 d\u1eef li\u1ec7u m\u00e0 b\u1ea1n s\u1edf h\u1eefu tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n<p><strong>3. X\u00e2y d\u1ef1ng ng\u0103n x\u1ebfp martech:<\/strong> V\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 ROI. C\u00e1c nh\u00e0 marketing ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y x\u00e2y d\u1ef1ng ng\u0103n x\u1ebfp martech c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ROI. V\u00e0 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch \u0111a k\u00eanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng digital marketing \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP)<\/strong><\/h3>\n\n\n\n<p>CDP cung c\u1ea5p m\u1ed9t trung t\u00e2m d\u1eef li\u1ec7u ch\u00ednh cho d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c chuy\u1ec3n t\u1eeb d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba sang th\u1ee9 nh\u1ea5t. V\u1edbi CDP, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ee7a n\u00f3 l\u1ea1i v\u1edbi nhau. T\u1eeb b\u00e1n h\u00e0ng \u0111\u1ebfn marketing \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u \u0111\u00f3. \u0110\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh ph\u00f9 h\u1ee3p nh\u1eb1m t\u0103ng th\u00eam doanh thu cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u00eanh<\/strong><\/h3>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p (B2B) hay doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C). CH\u00fang \u0111\u1ec1u kh\u00f4ng m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua n\u1eefa. VV\u1edbi ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u l\u1eadp b\u1ea3n \u0111\u1ed3 v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng h\u00e0nh tr\u00ecnh n\u00e0y. V\u1edbi lo\u1ea1i d\u1eef li\u1ec7u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul><li>T\u00ednh to\u00e1n l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c<\/li><li>X\u00e1c \u0111\u1ecbnh c\u00e1c con \u0111\u01b0\u1eddng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 mua h\u00e0ng<\/li><li>K\u1ebft h\u1ee3p d\u1eef li\u1ec7u marketing v\u00e0 b\u00e1n h\u00e0ng v\u1edbi nhau<\/li><li>\u01afu ti\u00ean v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, vi\u1ec7c c\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 marketing ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3. Khi nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u ngo\u00e0i web. H\u1ecd s\u1ebd kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng digital marketing b\u1ea1n n\u00ean th\u1eed trong n\u0103m 2023. V\u1edbi n\u1ec1n t\u1ea3ng CRM, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u marketing v\u00e0 b\u00e1n h\u00e0ng v\u1edbi nhau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng digital marketing cho SEO<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a Google<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng th\u1ec3 d\u1eebng l\u1ea1i, s\u1ebd kh\u00f4ng d\u1eebng l\u1ea1i l\u00e0 ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a Google khi c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh. C\u00f4ng ty \u0111ang li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c c\u1ea3i ti\u1ebfn m\u1edbi cho thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh. V\u1eady, t\u1ea1i sao c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n l\u1ea1i tr\u1edf th\u00e0nh xu h\u01b0\u1edbng SEO?<\/p>\n\n\n\n<p>B\u1edfi v\u00ec Google \u0111\u00e3 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng t\u1ed1t trong n\u0103m nay v\u00e0 n\u0103m t\u1edbi, b\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng. V\u00ec v\u1eady, h\u00e3y d\u00e0nh th\u1eddi gian trong n\u0103m 2023 \u0111\u1ec3 t\u1ea1o n\u1ed9i dung ho\u00e0n to\u00e0n m\u1edbi v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung b\u1ea1n \u0111\u00e3 xu\u1ea5t b\u1ea3n t\u1eeb nh\u1eefng n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Core Web Vitals<\/strong><\/h3>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n th\u00f4ng tin nhanh h\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Google ph\u00e1t tri\u1ec3n Core Web Vitals. Ch\u00fang l\u00e0m cho trang web c\u1ee7a b\u1ea1n nhanh h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm v\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng n\u00e0y, d\u1eabn \u0111\u1ebfn nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 doanh thu h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. C\u1eadp nh\u1eadt H\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean Google<\/strong><\/h3>\n\n\n\n<p>Xu h\u01b0\u1edbng digital marketing n\u0103m 2023 ti\u1ebfp theo n\u00ean t\u1eadp trung v\u00e0o l\u00e0 t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch H\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean Google (GBP). C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1ea5y th\u00f4ng tin t\u1eeb danh s\u00e1ch GBP \u0111\u1ec3 hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u1eadp nh\u1eadt h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n v\u1edbi th\u00f4ng tin m\u1edbi nh\u1ea5t. V\u1edbi b\u00e0i \u0111\u0103ng Google, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin b\u1ed5 sung v\u1ec1 s\u1ea3n ph\u1ea9m, \u01b0u \u0111\u00e3i v\u00e0 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng digital marketing cho PPC<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t<\/strong><\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 Google \u0111\u00e3 tr\u00ec ho\u00e3n vi\u1ec7c x\u00f3a cookie c\u1ee7a b\u00ean th\u1ee9 ba, nh\u01b0ng r\u00f5 r\u00e0ng l\u00e0 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba s\u1ebd bi\u1ebfn m\u1ea5t.<\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n chu\u1ea9n b\u1ecb cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y. B\u1ea1n c\u1ea7n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng n\u00e0y trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, chi\u1ebfn d\u1ecbch email, v.v.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t b\u1eb1ng c\u00e1ch ki\u1ec3m tra c\u00f4ng ngh\u1ec7 marketing hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n ch\u01b0a thi\u1ebft l\u1eadp ng\u0103n x\u1ebfp, h\u00e3y \u01b0u ti\u00ean nghi\u00ean c\u1ee9u c\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c n\u1ec1n t\u1ea3ng m\u00e0 doanh nghi\u1ec7p. CH\u00fang c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t so v\u1edbi b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. C\u00e1c con \u0111\u01b0\u1eddng qu\u1ea3ng c\u00e1o m\u1edbi<\/strong><\/h3>\n\n\n\n<p>Ngo\u1ea1i tr\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u g\u1eafn b\u00f3 v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm ho\u1eb7c hi\u1ec3n th\u1ecb. Nh\u01b0 nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 s\u1eb5n th\u00f4ng qua Google Ads ho\u1eb7c Microsoft Advertising. Tuy nhi\u00ean, v\u1edbi ng\u0103n x\u1ebfp martech v\u00e0 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i kh\u00e1m ph\u00e1 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng digital marketing cho ti\u1ebfp th\u1ecb n\u1ed9i dung<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Ti\u1ebfp th\u1ecb video<\/strong><\/h3>\n\n\n\n<p>Khi video tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung. V\u1edbi video, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ed9t k\u00eanh m\u1edbi. V\u00e0 c\u1ea3i thi\u1ec7n giao ti\u1ebfp v\u1edbi nh\u1eefng kh\u00e1n gi\u1ea3 th\u00edch video h\u01a1n v\u0103n b\u1ea3n khi t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u ho\u1eb7c th\u1eadm ch\u00ed mua h\u00e0ng. Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. N\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p>Ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u t\u1ea1o ra n\u1ed9i dung. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u00eam \u0111i\u1ec3m nh\u1ea5n cho chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho c\u00e1c th\u00e0nh vi\u00ean kh\u00e1n gi\u1ea3 kh\u00e1c nhau. V\u00e0 c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng digital marketing cho thi\u1ebft k\u1ebf web<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX)<\/strong><\/h3>\n\n\n\n<p>Th\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u00e0 v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google \u0111ang t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o UX. Vi\u1ec7c c\u00e1c c\u00f4ng ty ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 trang web v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng trang web c\u1ee7a h\u1ecd \u0111ang tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong xu h\u01b0\u1edbng digital marketing 2023.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>12. T\u1ed1c \u0111\u1ed9 c\u1ee7a website&nbsp;<\/strong><\/h4>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn xu h\u01b0\u1edbng SEO, Core Web Vitals c\u0169ng \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn xu h\u01b0\u1edbng thi\u1ebft k\u1ebf web. Ngo\u00e0i vi\u1ec7c c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng trang web. B\u1ea1n c\u0169ng n\u00ean t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 trang c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng digital marketing cho truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>14. Video d\u1ea1ng ng\u1eafn<\/strong><\/h3>\n\n\n\n<p>T\u1eeb YouTube, TikTok \u0111\u1ebfn Instagram, video d\u1ea1ng ng\u1eafn \u0111\u00e3 tr\u1edf th\u00e0nh th\u1ee9 c\u00f3 hi\u1ec7u su\u1ea5t h\u00e0ng \u0111\u1ea7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c, t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00ean b\u1eaft \u0111\u1ea7u th\u1eed c\u00e1c video d\u1ea1ng ng\u1eafn n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15. Mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n<p>D\u1ef1 \u0111o\u00e1n marketing n\u0103m 2023 ti\u1ebfp theo t\u1eadp trung v\u00e0o mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn t\u1ee9c th\u00ec v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm s\u1eb5n s\u00e0ng mua.<\/p>\n\n\n\n<p>S\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook Marketplace for Business gi\u00fap m\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c trang x\u00e3 h\u1ed9i d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. Mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n h\u1ee3p l\u00fd h\u00f3a chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho email marketing<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>16. C\u1eadp nh\u1eadt quy\u1ec1n ri\u00eang t\u01b0<\/strong><\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, iOS 14 c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfp th\u1ecb qua email. V\u00ed d\u1ee5: c\u00e1c doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 m\u1edf s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ea5y nh\u1eefng con s\u1ed1 \u0111\u00f3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi b\u1ea3n c\u1eadp nh\u1eadt iOS 14. Ch\u00fang c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c b\u00e0i ki\u1ec3m tra A \/ B c\u1ee7a b\u1ea1n cho c\u00e1c ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>17. C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi iOS 14, c\u00e1c c\u00f4ng ty s\u1ebd c\u1ea3i ti\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb qua email c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: thay v\u00ec t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 m\u1edf, h\u00e3y xem x\u00e9t nh\u1ea5n m\u1ea1nh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 cho email. V\u00ec nh\u1eefng chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau marketing c\u1ee7a b\u1ea1n. Nh\u01b0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c doanh thu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng digital marketing cho ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>18. \u01afu ti\u00ean l\u1eadp ch\u1ec9 m\u1ee5c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Google, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c web t\u1eeb g\u00f3c \u0111\u1ed9 di \u0111\u1ed9ng. \u0110\u00f3 l\u00e0 m\u1ed9t l\u00fd do \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. N\u1ebfu b\u1ea1n c\u00f3 trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng, c\u1ed9ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn. B\u1ea1n s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>19. N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean c\u00e1c ch\u1ee3 tr\u1ef1c tuy\u1ebfn nh\u01b0 Amazon, Facebook,&#8230; Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn cho trang web c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ch\u1ee9c n\u0103ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o trang web c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Theo Kh\u1ea3o s\u00e1t CMO m\u1edbi nh\u1ea5t, c\u00e1c CMO c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 h\u01a1n 70% ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd v\u00e0o digital marketing. V\u1eady th\u00ec xu h\u01b0\u1edbng digital marketing 2023 h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay l\u00e0 g\u00ec? H\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng marketing c\u1ee7a n\u0103m 2023. Xem th\u00eam: T\u1ed5ng h\u1ee3p xu h\u01b0\u1edbng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[929],"tags":[1093,1045],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t v\u1ec1 xu h\u01b0\u1edbng digital marketing 2023<\/title>\n<meta name=\"description\" content=\"N\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng Digital Marketing trong n\u0103m 2023 s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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