{"id":30711,"date":"2022-10-26T09:00:00","date_gmt":"2022-10-26T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=30711"},"modified":"2022-10-25T11:36:35","modified_gmt":"2022-10-25T04:36:35","slug":"conversational-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/conversational-marketing-la-gi","title":{"rendered":"Conversational marketing l\u00e0 g\u00ec? \u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi chi\u1ebfn truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i"},"content":{"rendered":"\n<p>Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n c\u00f3 m\u1ed9t ng\u01b0\u1eddi s\u1eb5n s\u00e0ng gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a h\u1ecd m\u1ecdi l\u00fac. C\u00f3 kho\u1ea3ng 70% m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng h\u1ecd mong \u0111\u1ee3i c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tr\u00f2 chuy\u1ec7n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c d\u1ef1a v\u00e0o c\u00e1c k\u00eanh giao ti\u1ebfp m\u1ed9t chi\u1ec1u nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, h\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o conversational marketing. V\u1eady conversational marketing l\u00e0 g\u00ec? V\u00e0 n\u00f3 s\u1ebd gi\u00fap chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/conversational-marketing-la-gi.png\" alt=\"\" class=\"wp-image-30712\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/conversational-marketing-la-gi.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/conversational-marketing-la-gi-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/conversational-marketing-la-gi-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/conversational-marketing-la-gi-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/10\/conversational-marketing-la-gi-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conversational marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Conversational marketing l\u00e0 g\u00ec? Ch\u00fang hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb h\u1ed9i tho\u1ea1i l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i li\u00ean t\u1ee5c gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng. \u1ede b\u1ea5t c\u1ee9 khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u thu\u1eadn ti\u1ec7n nh\u1ea5t cho h\u1ecd. Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y gi\u00fap k\u1ebft n\u1ed1i c\u00e1c k\u00eanh nh\u01b0 trang web, h\u1ed3 s\u01a1 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 CRM c\u1ee7a b\u1ea1n. N\u00f3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 chatbot, \u1ee9ng d\u1ee5ng nh\u1eafn tin tr\u1ef1c ti\u1ebfp, c\u00f4ng c\u1ee5 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 t\u00edch h\u1ee3p qu\u1ea7y tr\u1ee3 gi\u00fap.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Cho d\u00f9 kh\u00e1ch h\u00e0ng c\u00f3 c\u00e2u h\u1ecfi, mu\u1ed1n ho\u00e0n t\u1ea5t giao d\u1ecbch mua ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u1edbi \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd. Conversational marketing s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm ra gi\u1ea3i ph\u00e1p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/quang-cao-facebook-reels\/\">Meta c\u00f4ng b\u1ed1 t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o Facebook Reels m\u1edbi<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/meta-them-cong-cu-reel-facebook-instagram\/\">Meta th\u00eam nhi\u1ec1u c\u00f4ng c\u1ee5 t\u1ea1o Reels tr\u00ean Facebook v\u00e0 Instagram<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conversational marketing v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i: C\u00e1ch \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chatbots<\/strong><\/h3>\n\n\n\n<p>H\u1ed3 s\u01a1 x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a m\u00ecnh \u0111ang m\u1ea5t ki\u1ec3m so\u00e1t. Chatbots \u1edf \u0111\u00e2y v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t conversational marketing \u0111\u1ec3 gi\u00fap \u0111\u1ee1 b\u1ea1n.<\/p>\n\n\n\n<p>Chatbots kh\u00f4ng th\u1ec3 thay th\u1ebf cho k\u1ebft n\u1ed1i c\u1ee7a con ng\u01b0\u1eddi. Thay v\u00e0o \u0111\u00f3, h\u1ecd gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u01a1 b\u1ea3n cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00f3m c\u1ee7a b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian cho c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng. Khi x\u00e2y d\u1ef1ng chatbot, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng gi\u1ecdng n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00eam bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 l\u00e0m cho vi\u1ec7c trao \u0111\u1ed5i c\u00f3 v\u1ebb \u00edt robot h\u01a1n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u1eafn tin ri\u00eang t\u01b0 v\u00e0 video tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 cu\u1ed9c tr\u00f2 chuy\u1ec7n ch\u1ec9 c\u00f3 nh\u00f3m h\u1ed7 tr\u1ee3 c\u1ee7a b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 x\u1eed l\u00fd. Nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng mu\u1ed1n g\u1eedi email ho\u1eb7c g\u1ecdi \u0111i\u1ec7n \u0111\u1ec3 li\u00ean l\u1ea1c.<\/p>\n\n\n\n<p>H\u1ecd mu\u1ed1n g\u1eedi tin nh\u1eafn ri\u00eang t\u01b0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin x\u00e3 h\u1ed9i nh\u01b0 WhatsApp , Messenger ho\u1eb7c Instagram DMs. C\u00e1c k\u00eanh conversational marketing n\u00e0y nhanh ch\u00f3ng, \u0111\u01a1n gi\u1ea3n v\u00e0 v\u1eeba \u0111\u1ee7 c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m, cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u01b0a ra l\u1eddi \u0111\u00e1nh gi\u00e1. Ho\u1eb7c h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a c\u00e2u h\u1ecfi v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ed9t k\u00eanh tr\u00f2 chuy\u1ec7n kh\u00e1c, v\u00ed d\u1ee5 nh\u01b0 video tr\u1ef1c ti\u1ebfp. B\u1eb1ng c\u00e1ch ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u00e1c b\u1ea3n demo s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c phi\u00ean H\u1ecfi &amp; \u0110\u00e1p trong th\u1eddi gian th\u1ef1c. B\u1ea1n s\u1ebd t\u1ea1o l\u1ea1i tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i tho\u1ea1i<\/strong><\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng m\u1ea1i tr\u00f2 chuy\u1ec7n l\u00e0 n\u01a1i c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 chatbot, \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 video tr\u1ef1c ti\u1ebfp k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt conversational marketing cho th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i. B\u1ea1n s\u1ebd t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c quy cho m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Khi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh \u0111i\u1ec3m b\u00e1n h\u00e0ng m\u1edbi. H\u00e3y \u0111\u1ea3m b\u1ea3o nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh b\u1ed9 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn. H\u1ecd n\u00ean chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng \u0111\u1ec3 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng trong c\u1eeda h\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch d\u1eef li\u1ec7u x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c conversational marketing<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u1eafng nghe x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u nhu c\u1ea7u v\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 ho\u1eb7c c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. L\u1eafng nghe cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng b\u1eb1ng ti\u1ebfng n\u00f3i c\u1ee7a ri\u00eang m\u00ecnh. B\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ho\u1eb7c c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c conversation marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u00edch h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn tr\u1ee3 gi\u00fap<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng tr\u00ean c\u01a1 s\u1edf c\u00e1 nh\u00e2n c\u0169ng r\u1ea5t quan tr\u1ecdng. Khi b\u1ea1n xem l\u1ecbch s\u1eed c\u1ee7a m\u1ed9t li\u00ean h\u1ec7. B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua t\u00edch h\u1ee3p qu\u1ea7y tr\u1ee3 gi\u00fap. T\u00edch h\u1ee3p v\u1edbi Zendesk , HubSpot, Salesforce,&#8230;cho ph\u00e9p b\u1ea1n xem l\u1ecbch s\u1eed \u0111\u1eb7t h\u00e0ng, th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 m\u1ed1i quan h\u1ec7 t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng t\u00edch h\u1ee3p n\u00e0y gi\u00fap b\u1ea1n mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n. Ngo\u00e0i ra ch\u00fang cho ph\u00e9p qu\u00e1 tr\u00ecnh chuy\u1ec3n giao su\u00f4n s\u1ebb gi\u1eefa c\u00e1c nh\u00f3m v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing Online v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li>Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/li><li>Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <a href=\"https:\/\/hubs.la\/H0BrYSB0\"><strong>1ad.vn<\/strong><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n c\u00f3 m\u1ed9t ng\u01b0\u1eddi s\u1eb5n s\u00e0ng gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a h\u1ecd m\u1ecdi l\u00fac. C\u00f3 kho\u1ea3ng 70% m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng h\u1ecd mong \u0111\u1ee3i c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tr\u00f2 chuy\u1ec7n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c d\u1ef1a v\u00e0o c\u00e1c k\u00eanh giao ti\u1ebfp m\u1ed9t chi\u1ec1u nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c thu h\u00fat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversational marketing l\u00e0 g\u00ec? \u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi chi\u1ebfn truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/title>\n<meta name=\"description\" content=\"V\u1eady conversational marketing l\u00e0 g\u00ec m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm? 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