{"id":30800,"date":"2022-11-14T13:59:33","date_gmt":"2022-11-14T06:59:33","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=30800"},"modified":"2023-06-06T15:53:02","modified_gmt":"2023-06-06T08:53:02","slug":"adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu","title":{"rendered":"Adsplus &#8211; Meta &#8211; Pancake Talkshow: T\u00ednh n\u0103ng m\u1edbi, nh\u00e2n \u0111\u00f4i doanh thu"},"content":{"rendered":"\n<p>Kho\u1ea3ng th\u1eddi gian cu\u1ed1i n\u0103m ch\u00ednh l\u00e0 l\u00fac m\u00e0 c\u00e1c nh\u00e0 kinh doanh t\u1eadp trung cao \u0111\u1ed9 trong vi\u1ec7c \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng, ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang l\u1ea1i s\u1ef1 b\u00f9ng n\u1ed5 trong doanh thu. C\u0169ng ch\u00ednh v\u00ec th\u1ebf m\u00e0 Meta \u0111\u00e3 cho ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi qu\u1ea3ng c\u00e1o tin nh\u1eafn (Facebook messenger ads).<\/p>\n\n\n\n<p>Messenger Ads l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o qua tin nh\u1eafn c\u1ee7a Meta s\u1eed d\u1ee5ng tr\u00ean n\u1ec1n t\u1ea3ng Facebook.  \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-1024x585.jpg\" alt=\"talkshow-adsplus-meta-pancake\" class=\"wp-image-30755\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-1024x585.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-300x171.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-768x439.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-1536x878.jpg 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-2048x1170.jpg 2048w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-1920x1097.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Trong bu\u1ed5i Talkshow \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi Adsplus c\u00f3 anh \u0110\u1ee9c Hi\u1ec7p (Facebook Ads Leader) l\u00e0 Host c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. \u0110\u1eb7c bi\u1ec7t h\u01a1n, ch\u00ednh l\u00e0 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a hai kh\u00e1ch m\u1eddi l\u00e0 ch\u1ecb Tr\u00e2n L\u00ea (SEA Partner Manager) \u0111\u1ebfn t\u1eeb Meta v\u00e0 anh \u0110inh Xu\u00e2n H\u1ea1nh (Project Manager) \u0111\u1ebfn t\u1eeb Pancake.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Adsplus Agency (Host)<\/strong><\/h2>\n\n\n\n<p>V\u1ec1 ph\u00eda Adsplus, anh \u0110\u1ee9c Hi\u1ec7p \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb v\u1ec1 t\u00ecnh h\u00ecnh qu\u1ea3ng c\u00e1o cu\u1ed1i n\u0103m, c\u00e1c s\u1ed1 li\u1ec7u chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c Case study hi\u1ec7n \u0111ang tri\u1ec3n khai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tin nh\u1eafn.  Anh c\u0169ng \u0111\u00e3 chia s\u1ebb th\u00eam v\u1ec1 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u1ea7n v\u00e0 \u0111\u1ee7; nh\u1eefng l\u01b0u \u00fd khi mu\u1ed1n kh\u1edfi t\u1ea1o chi\u1ebfn d\u1ecbch theo h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi, t\u00ecnh h\u00ecnh qu\u1ea3ng c\u00e1o \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 v\u1ea5n \u0111\u1ec1 khi tri\u1ec3n khai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Messenger Ads. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meta Business Partner<\/strong><\/h2>\n\n\n\n<p>V\u1ec1 ph\u00eda kh\u00e1ch m\u1eddi t\u1eeb Meta, ch\u1ecb Tr\u00e2n L\u00ea (SEA Partner Manager) l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n chia s\u1ebb v\u1ec1 3 gi\u1ea3i ph\u00e1p c\u1ee7a Meta cho Qu\u1ea3ng c\u00e1o tin nh\u1eafn: Lead Generation in Messenger, Messenger Offer Ads, Messaging \u2013 Conversion Optimization.<\/p>\n\n\n\n<p>Tr\u1ecdng t\u00e2m c\u1ee7a n\u1ed9i dung ch\u00ednh trong bu\u1ed5i Talkshow l\u00e0 h\u00ecnh th\u1ee9c &#8220;Messaging \u2013 Conversion Optimization&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecb chia s\u1ebb, h\u01b0\u1edbng d\u1eabn setup t\u00ednh n\u0103ng m\u1edbi n\u00e0y tr\u00ean giao di\u1ec7n m\u1edbi v\u00e0 c\u0169; th\u1eed nghi\u1ec7m ph\u00e2n minh th\u00f4ng qua frame work &#8220;A\/B test&#8221;; t\u1ed1i \u01b0u h\u1ed9i tho\u1ea1i (tin nh\u1eafn) v\u00e0 t\u1ed1i \u01b0u \u0111\u01a1n h\u00e0ng (chuy\u1ec3n \u0111\u1ed5i). <\/p>\n\n\n\n<p>H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y \u0111\u00e3 mang l\u1ea1i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, &#8220;AdsPlus l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong cho h\u00ecnh th\u1ee9c Qu\u1ea3ng c\u00e1o tin nh\u1eafn m\u1edbi&#8221;, Ch\u1ecb Tr\u00e2n \u0111\u00e3 chia s\u1ebb. V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi t\u1edbi kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho c\u00e1c nh\u00e0 kinh doanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pancake<\/strong><\/h2>\n\n\n\n<p>V\u1ec1 ph\u00eda kh\u00e1ch m\u1eddi l\u00e0 anh \u0110inh Xu\u00e2n H\u1ea1nh (Project Manager) \u0111\u1ea1i di\u1ec7n Pancake, \u0111\u00e3 mang \u0111\u1ebfn cho ch\u01b0\u01a1ng tr\u00ecnh nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u00e0 kinh doanh tr\u00ean \u0111a k\u00eanh v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"\"\/><\/figure>\n\n\n\n<p>T\u1ed1i \u01b0u v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u1ec7 th\u1ed1ng Pancake g\u1ed3m POS v\u00e0 BOT tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng. N\u1ed5i b\u1eadt v\u1edbi t\u00ednh n\u0103ng \u0111\u1ed3ng b\u1ed9 s\u1ef1 ki\u1ec7n mua h\u00e0ng tr\u00ean Ad Manager: <\/p>\n\n\n\n<ul><li>Khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin mua h\u00e0ng. <\/li><li>Admin x\u00e1c nh\u1eadn v\u00e0 t\u1ea1o \u0111\u01a1n h\u00e0ng tr\u00ean Pancake POS<\/li><li>POS s\u1ebd tr\u1ea3 th\u00f4ng tin t\u1edbi Ad Manager (bao g\u1ed3m c\u00e1c s\u1ef1 ki\u1ec7n: \u0111\u01a1n h\u00e0ng, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng\u2026)<\/li><li>R\u1ea4T NHI\u1ec0U T\u00cdNH N\u0102NG \u0110\u1ed2NG B\u1ed8 S\u1ef0 KI\u1ec6N MUA H\u00c0NG (h\u00ecnh b\u00ean d\u01b0\u1edbi)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"578\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/image-8-1024x578.png\" alt=\"pancake t\u00ednh n\u0103ng \u0111\u1ed3ng b\u1ed9 s\u1ef1 ki\u1ec7n mua h\u00e0ng\" class=\"wp-image-30832\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/image-8-1024x578.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/image-8-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/image-8-768x434.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/image-8-218x122.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/image-8.png 1172w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V\u1edbi c\u00e1c h\u00ecnh th\u1ee9c tr\u00ean s\u1ebd b\u1ed5 tr\u1ee3 cho nhau \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 kinh doanh ch\u1ea1y chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u00e1nh v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang c\u00f3 nhu c\u1ea7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kho\u1ea3ng th\u1eddi gian cu\u1ed1i n\u0103m ch\u00ednh l\u00e0 l\u00fac m\u00e0 c\u00e1c nh\u00e0 kinh doanh t\u1eadp trung cao \u0111\u1ed9 trong vi\u1ec7c \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng, ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang l\u1ea1i s\u1ef1 b\u00f9ng n\u1ed5 trong doanh thu. C\u0169ng ch\u00ednh v\u00ec th\u1ebf m\u00e0 Meta \u0111\u00e3 cho ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi qu\u1ea3ng c\u00e1o tin nh\u1eafn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1066],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adsplus - Meta - Pancake Talkshow: T\u00ednh n\u0103ng m\u1edbi, nh\u00e2n \u0111\u00f4i doanh thu<\/title>\n<meta name=\"description\" content=\"Talkshow Adsplus c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Meta v\u1edbi t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o tin nh\u1eafn (Facebook messenger ads) v\u00e0 Pancake v\u1edbi Botcake, Pancake POS, Webcake, Storecake.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adsplus - Meta - Pancake Talkshow: T\u00ednh n\u0103ng m\u1edbi, nh\u00e2n \u0111\u00f4i doanh thu\" \/>\n<meta property=\"og:description\" content=\"Talkshow Adsplus c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Meta v\u1edbi t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o tin nh\u1eafn (Facebook messenger ads) v\u00e0 Pancake v\u1edbi Botcake, Pancake POS, Webcake, Storecake.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T06:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T08:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/talkshow-adsplus-meta-pancake-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu\",\"url\":\"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu\",\"name\":\"Adsplus - Meta - Pancake Talkshow: T\u00ednh n\u0103ng m\u1edbi, nh\u00e2n \u0111\u00f4i doanh thu\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2022-11-14T06:59:33+00:00\",\"dateModified\":\"2023-06-06T08:53:02+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Talkshow Adsplus c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Meta v\u1edbi t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o tin nh\u1eafn (Facebook messenger ads) v\u00e0 Pancake v\u1edbi Botcake, Pancake POS, Webcake, Storecake.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/adsplus-meta-pancake-talkshow-tinh-nang-moi-nhan-doi-doanh-thu#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adsplus &#8211; 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