{"id":30888,"date":"2022-11-27T14:00:00","date_gmt":"2022-11-27T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=30888"},"modified":"2022-11-16T13:52:21","modified_gmt":"2022-11-16T06:52:21","slug":"tong-quan-so-lieu-ga4","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tong-quan-so-lieu-ga4","title":{"rendered":"T\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4"},"content":{"rendered":"\n<p>Ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang Google Analytics 4. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4 m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/so-lieu-ga4.png\" alt=\"s\u1ed1 li\u1ec7u ga4\" class=\"wp-image-30889\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/so-lieu-ga4.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/so-lieu-ga4-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/so-lieu-ga4-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/so-lieu-ga4-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/so-lieu-ga4-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<p>H\u1ea7u h\u1ebft hi\u1ec7n t\u1ea1i c\u00e1c Marketer \u0111\u1ec1u \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 GA4. Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, t\u00ednh n\u0103ng v\u00e0 s\u1ed1 li\u1ec7u c\u1ee7a GA4 c\u1ea7n n\u1eafm. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-analytics-tracking-chi-so-mang-xa-hoi\/\">C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-su-dung-google-analytics-de-kiem-tra-mang-xa-hoi\/\">C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 ki\u1ec3m tra m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng &#8211; Active User <\/strong><\/h2>\n\n\n\n<p>S\u1ed1 li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp tr\u00ean GA4 \u0111\u01b0\u1ee3c Google m\u00f4 t\u1ea3 l\u00e0:<\/p>\n\n\n\n<p>\u201cB\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u00f3 phi\u00ean t\u01b0\u01a1ng t\u00e1c ho\u1eb7c khi Analytics thu th\u1eadp:<\/p>\n\n\n\n<ul><li>S\u1ef1 ki\u1ec7n first_visit ho\u1eb7c th\u00f4ng s\u1ed1 Engage_time_msec t\u1eeb m\u1ed9t trang web.<\/li><li>S\u1ef1 ki\u1ec7n first_open ho\u1eb7c th\u00f4ng s\u1ed1 Engage_time_msec t\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng Android.<\/li><li>S\u1ef1 ki\u1ec7n first_open ho\u1eb7c user_engagement t\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng iOS.\u201d<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi: Phi\u00ean \u201ct\u01b0\u01a1ng t\u00e1c\u201d l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Phi\u00ean t\u01b0\u01a1ng t\u00e1c l\u00e0 \u201cs\u1ed1 phi\u00ean k\u00e9o d\u00e0i h\u01a1n 10 gi\u00e2y ho\u1eb7c c\u00f3 s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c c\u00f3 2 l\u01b0\u1ee3t xem m\u00e0n h\u00ecnh ho\u1eb7c trang tr\u1edf l\u00ean\u201d.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 nh\u1eefng chi ti\u1ebft c\u1ee5 th\u1ec3 \u0111\u00f3 c\u00f3 th\u1ec3 h\u01a1i ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, \u0111i\u1ec1u ch\u00ednh c\u1ea7n nh\u1edb l\u00e0 Ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng l\u00e0 ng\u01b0\u1eddi c\u00f3 v\u1ebb h\u01a1i quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ed1 li\u1ec7u Ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t quan tr\u1ecdng v\u00ec hai l\u00fd do<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t, n\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng &#8220;ch\u00ednh&#8221; trong GA4. B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n th\u1ea5y ch\u1ec9 s\u1ed1 &#8220;Ng\u01b0\u1eddi d\u00f9ng&#8221; trong b\u00e1o c\u00e1o GA4, th\u00ec ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111\u1ecbnh ngh\u0129a Ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Trong Universal Analytics (UA), b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n quan s\u00e1t ch\u1ec9 s\u1ed1 &#8220;Ng\u01b0\u1eddi d\u00f9ng&#8221;, th\u00ec n\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111\u1ecbnh ngh\u0129a &#8220;T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng&#8221;.<\/p>\n\n\n\n<p>Th\u1ee9 hai, \u0111\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 m\u1edbi trong GA4 kh\u00f4ng t\u1ed3n t\u1ea1i trong UA. Hi\u1ec7n t\u1ea1i, ch\u1ec9 c\u00f3 ch\u1ec9 s\u1ed1 T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 Ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n<p>S\u1ed1 li\u1ec7u m\u1edbi n\u00e0y cho ph\u00e9p xem nhanh, chi ti\u1ebft ch\u1ea5t l\u01b0\u1ee3ng l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>T\u00ecm n\u00f3 \u1edf \u0111\u00e2u: <\/strong>B\u00e1o c\u00e1o > Chuy\u1ec3n \u0111\u1ed5i > Chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<br><strong>C\u00e1ch s\u1eed d\u1ee5ng:<\/strong> C\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 Ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng l\u00e0 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng cho Remarketing.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng bao g\u1ed3m Ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng. Remarketing s\u1ebd ti\u1ebfp c\u1eadn Ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i website c\u1ee7a b\u1ea1n. \u0110\u00f4i khi, ph\u01b0\u01a1ng th\u1ee9c n\u00e0y s\u1ebd mang v\u1ec1 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. S\u1ed1 s\u1ef1 ki\u1ec7n &#8211; Event Count<\/strong><\/h2>\n\n\n\n<p>S\u1ed1 li\u1ec7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n r\u1ea5t quan tr\u1ecdng. L\u00fd do l\u00e0 v\u00ec n\u00f3 thay th\u1ebf m\u1ed9t s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong UA c\u00f3 t\u00ean l\u00e0 T\u1ed5ng s\u1ed1 s\u1ef1 ki\u1ec7n, kh\u00f4ng t\u1ed3n t\u1ea1i trong GA4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ef1 ki\u1ec7n trong GA4 ho\u1ea1t \u0111\u1ed9ng kh\u00e1c v\u1edbi UA<\/strong><\/h3>\n\n\n\n<p>&#8220;S\u1ef1 ki\u1ec7n th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n v\u1ec1 m\u00f4 h\u00ecnh d\u1eef li\u1ec7u gi\u1eefa thu\u1ed9c t\u00ednh Universal Analytics v\u00e0 Google Analytics 4.&#8221;<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ea7n nh\u1edb l\u00e0 gi\u1edd \u0111\u00e2y trong GA4, m\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>Trong UA th\u00ec ng\u01b0\u1ee3c l\u1ea1i, v\u00ec c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 c\u00e1c h\u00e0nh \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn ch\u00fang.<\/p>\n\n\n\n<p>C\u00e1c s\u1ef1 ki\u1ec7n trong GA4 c\u00f3 c\u1ea5p \u0111\u1ed9 cao h\u01a1n. Do \u0111\u00f3, ch\u00fang l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ed9ng \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u00e0o s\u00e2u h\u01a1n \u0111\u1ec3 c\u00f3 th\u00f4ng tin chi ti\u1ebft. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c s\u1ef1 ki\u1ec7n trong UA l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb c\u1ee5 th\u1ec3, kh\u00e9p k\u00edn t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: trong UA, b\u1ea1n s\u1ebd t\u1ea1o c\u00e1c s\u1ef1 ki\u1ec7n ri\u00eang bi\u1ec7t cho t\u1eebng n\u00fat ri\u00eang l\u1ebb tr\u00ean website c\u00f3 nh\u00e3n \u201c\u0111\u0103ng k\u00fd\u201d.<\/p>\n\n\n\n<p>Trong GA4, b\u1ea1n t\u1ea1o m\u1ed9t s\u1ef1 ki\u1ec7n c\u00f3 t\u00ean l\u00e0 \u201cn\u00fat \u0111\u0103ng k\u00fd\u201d. S\u1ef1 ki\u1ec7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1ea5t c\u1ee9 khi n\u00e0o ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o b\u1ea5t k\u1ef3 n\u00fat \u0111\u0103ng k\u00fd n\u00e0o tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o s\u1ef1 ki\u1ec7n<\/strong><\/h3>\n\n\n\n<p><strong>T\u00ecm n\u00f3 \u1edf \u0111\u00e2u: <\/strong>B\u00e1o c\u00e1o > T\u01b0\u01a1ng t\u00e1c > S\u1ef1 ki\u1ec7n<br><strong>C\u00e1ch s\u1eed d\u1ee5ng: <\/strong>S\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t t\u00f9y thu\u1ed9c v\u00e0o th\u00f4ng tin m\u00e0 s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n cung c\u1ea5p. Nh\u1eefng m\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n l\u1edbn nh\u1ea5t l\u00e0 nh\u1eefng m\u1ee5c b\u1ea1n mu\u1ed1n theo d\u00f5i.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng, c\u00e1c s\u1ef1 ki\u1ec7n th\u00f4ng th\u01b0\u1eddng nh\u01b0 s\u1ed1 l\u1ea7n xem trang v\u00e0 s\u1ed1 l\u1ea7n m\u1edf \u1ee9ng d\u1ee5ng. Do \u0111\u00f3, ch\u00fang c\u00f3 th\u1ec3 s\u1ebd lu\u00f4n \u1edf \u0111\u1ea7u danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ea5y m\u1ed9t s\u1ef1 ki\u1ec7n d\u01b0\u1eddng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp h\u01a1n c\u00e1c s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n tr\u00ean c\u00f9ng m\u1ed9t trang. L\u00fac n\u00e0y h\u00e3y t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Google Ads.<\/p>\n\n\n\n<p>Trang \u0111\u00edch ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n s\u1ebd lu\u00f4n l\u00e0m cho c\u00e1c chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. V\u00ec v\u1eady, h\u00e3y s\u1eed d\u1ee5ng th\u00f4ng tin nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho b\u1ea1n!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. T\u1ea1o s\u1ed1 li\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n v\u1edbi s\u1ed1 li\u1ec7u t\u00f9y ch\u1ec9nh<\/strong><\/h2>\n\n\n\n<p>S\u1ed1 li\u1ec7u t\u00f9y ch\u1ec9nh tr\u00ean GA4 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n c\u1ea5u tr\u00fac d\u1eef li\u1ec7u tr\u00ean h\u1ea7u h\u1ebft m\u1ecdi tham s\u1ed1.<\/p>\n\n\n\n<p>Google Analytics 4 thu th\u1eadp kh\u00e1 nhi\u1ec1u ch\u1ec9 s\u1ed1 theo m\u1eb7c \u0111\u1ecbnh. Tuy nhi\u00ean, \u0111\u00f4i khi b\u1ea1n c\u1ea7n th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c v\u1edbi m\u1eb7c \u0111\u1ecbnh. \u0110\u00f3 l\u00e0 n\u01a1i s\u1ed1 li\u1ec7u t\u00f9y ch\u1ec9nh xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<p><strong>T\u00ecm n\u00f3 \u1edf \u0111\u00e2u:<\/strong> \u0110\u1ecbnh c\u1ea5u h\u00ecnh > \u0110\u1ecbnh ngh\u0129a t\u00f9y ch\u1ec9nh.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi c\u1ea5u h\u00ecnh c\u00e1c ch\u1ec9 s\u1ed1 t\u00f9y ch\u1ec9nh tr\u00ean GA4 tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n tri\u1ec3n khai ch\u00fang th\u00f4ng qua Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tri\u1ec3n khai th\u00f4ng qua m\u00e3 JavaScript t\u00f9y ch\u1ec9nh.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 tr\u00ean website tr\u1ee3 gi\u00fap ch\u00ednh th\u1ee9c c\u1ee7a Google.<\/p>\n\n\n\n<p><strong>C\u00e1ch s\u1eed d\u1ee5ng:<\/strong> Ch\u1ec9 s\u1ed1 t\u00f9y ch\u1ec9nh l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u1eb9p tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ed1 li\u1ec7u t\u00f9y ch\u1ec9nh gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u h\u01a1n Website c\u1ee7a m\u00ecnh<\/strong><\/h3>\n\n\n\n<p>S\u1ed1 li\u1ec7u t\u00f9y ch\u1ec9nh l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u chi ti\u1ebft ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 h\u1ecd l\u00e0m g\u00ec tr\u00ean thu\u1ed9c t\u00ednh web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u0103ng nh\u1eadp v\u00e0o m\u1ed9t t\u00e0i kho\u1ea3n? Ti\u00eau \u0111\u1ec1 trang n\u00e0o lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t xem nh\u1ea5t? Li\u00ean k\u1ebft menu n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t nh\u1ea5t?<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 t\u00f9y ch\u1ec9nh k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Sau khi b\u1ea1n bi\u1ebft c\u00e2u chuy\u1ec7n, h\u00e3y s\u1eed d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a m\u00ecnh theo c\u00e1c c\u00e1ch sau:<\/p>\n\n\n\n<ul><li>Nh\u1eafm m\u1ee5c ti\u00eau khuy\u1ebfn m\u1ea1i t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch. Sau \u0111\u00f3 h\u00e3y thu h\u00fat h\u1ecd quay l\u1ea1i \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n.<\/li><li>T\u0103ng gi\u00e1 th\u1ea7u tr\u00ean c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong ti\u00eau \u0111\u1ec1 trang c\u1ee7a b\u1ea1n.<\/li><li>S\u1eed d\u1ee5ng b\u00e0i \u0111\u0103ng blog ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0m c\u01a1 s\u1edf cho m\u1ed9t trang \u0111\u00edch m\u1edbi.<\/li><li>T\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch m\u1edbi xoay quanh trang cho li\u00ean k\u1ebft menu ph\u1ed5 bi\u1ebfn \u0111\u00f3.<\/li><\/ul>\n\n\n\n<p>Th\u1eadt kh\u00f3 \u0111\u1ec3 n\u00f3i c\u1ee5 th\u1ec3 \u1edf \u0111\u00e2y v\u00ec c\u00e1c t\u00f9y ch\u1ecdn cho nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f3 g\u1ea7n nh\u01b0 v\u00f4 t\u1eadn. Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng l\u00e0 ph\u1ea7n tuy\u1ec7t v\u1eddi v\u1ec1 s\u1ed1 li\u1ec7u t\u00f9y ch\u1ec9nh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang Google Analytics 4. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4 m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm. H\u1ea7u h\u1ebft hi\u1ec7n t\u1ea1i c\u00e1c Marketer \u0111\u1ec1u \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 GA4. Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[934],"tags":[392,425],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4<\/title>\n<meta name=\"description\" content=\"Ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang Google Analytics 4. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4 m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/tong-quan-so-lieu-ga4\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4\" \/>\n<meta property=\"og:description\" content=\"Ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang Google Analytics 4. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4 m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/tong-quan-so-lieu-ga4\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-27T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-16T06:52:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/11\/so-lieu-ga4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/tong-quan-so-lieu-ga4\",\"url\":\"https:\/\/adsplus.vn\/blog\/tong-quan-so-lieu-ga4\",\"name\":\"T\u1ed5ng quan v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u trong GA4\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2022-11-27T07:00:00+00:00\",\"dateModified\":\"2022-11-16T06:52:21+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang Google Analytics 4. 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