{"id":3093,"date":"2018-04-17T02:22:02","date_gmt":"2018-04-17T02:22:02","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=3093"},"modified":"2021-11-16T15:17:54","modified_gmt":"2021-11-16T08:17:54","slug":"facebook-chim-trong-khung-hoang-nhung-vi-sao-chi-tieu-quang-cao-van-tang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/facebook-chim-trong-khung-hoang-nhung-vi-sao-chi-tieu-quang-cao-van-tang","title":{"rendered":"Facebook ch\u00ecm trong kh\u1ee7ng ho\u1ea3ng nh\u01b0ng v\u00ec sao chi ti\u00eau qu\u1ea3ng c\u00e1o v\u1eabn t\u0103ng"},"content":{"rendered":"\n<p>Sau scandal v\u1ec1 ch\u00ednh s\u00e1ch thu th\u1eadp v\u00e0 \u201cchia s\u1ebb\u201d th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a> v\u1eeba qua. Facebook \u0111\u00e3 \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t trong nh\u1eefng kh\u1ee7ng ho\u1ea3ng khu\u1ea5y \u0111\u1ed9ng c\u00f4ng ty, t\u1ed5 ch\u1ee9c v\u00e0 ng\u01b0\u1eddi d\u00f9ng. D\u00f9 \u0111ang g\u1eb7p ph\u1ea3i scandal l\u1edbn, nh\u01b0ng theo nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t, chi ti\u00eau qu\u1ea3ng c\u00e1o facebook v\u1eabn t\u0103ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/cach-tao-fanpage-tren-facebook-nhanh-chong-va-hieu-qua-300x200.jpg\" alt=\"chi ti\u00eau qu\u1ea3ng c\u00e1o\" class=\"wp-image-2905\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/cach-tao-fanpage-tren-facebook-nhanh-chong-va-hieu-qua-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/cach-tao-fanpage-tren-facebook-nhanh-chong-va-hieu-qua-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/cach-tao-fanpage-tren-facebook-nhanh-chong-va-hieu-qua-1024x683.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/cach-tao-fanpage-tren-facebook-nhanh-chong-va-hieu-qua-1920x1280.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/cach-tao-fanpage-tren-facebook-nhanh-chong-va-hieu-qua-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/cach-tao-fanpage-tren-facebook-nhanh-chong-va-hieu-qua-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Facebook ch\u00ecm trong kh\u1ee7ng ho\u1ea3ng nh\u01b0ng v\u00ec sao chi ti\u00eau qu\u1ea3ng c\u00e1o v\u1eabn t\u0103ng<\/em><\/p>\n\n\n\n<p>Mozilla ta\u1ecd ti\u1ec7n \u00edch ch\u1eb7n Facebook theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng. N\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y m\u1ea5t kho\u1ea3ng 60 t\u1ef7 USD th\u1ecb ph\u1ea7n. Th\u1ef1c t\u1ebf, g\u1ea7n 65.000 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook t\u1ea1i Singapore \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi v\u1ee5 b\u00ea b\u1ed1i, B\u1ed9 tr\u01b0\u1edfng B\u1ed9 N\u1ed9i v\u1ee5 v\u00e0 Ph\u00e1p lu\u1eadt K. Shanmugam cho r\u1eb1ng Facebook \u0111\u00e3 thi\u1ebfu minh b\u1ea1ch trong vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u1eady, nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a c\u00f4ng ty khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb 4C Insights \u201cThe State of Media \u2013 Q1 2018\u201d cho bi\u1ebft. C\u00e1c c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c v\u1eabn ti\u1ebfp t\u1ee5c <strong>chi ti\u00eau qu\u1ea3ng c\u00e1o<\/strong> tr\u00ean n\u1ec1n t\u1ea3ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1. B\u00e1o c\u00e1o l\u1ea5y m\u1eabu tr\u00ean 1.000 nh\u00e3n hi\u1ec7u tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u00e1o c\u00e1o cho bi\u1ebft Facebook \u0111\u00e3 c\u00f3 s\u1ef1 gia t\u0103ng chi ti\u00eau qu\u1ea3ng c\u00e1o l\u00ean 62% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i trong qu\u00fd m\u1ed9t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-tao-fanpage-doanh-nghiep-tren-facebook\/\">C\u00e1ch t\u1ea1o Fanpage doanh nghi\u1ec7p tr\u00ean Facebook d\u1ec5 d\u00e0ng v\u1edbi 7 b\u01b0\u1edbc<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-ra-mat-tinh-nang-audio-live-cho-nguoi-dung\/\">Facebook ra m\u1eaft t\u00ednh n\u0103ng Audio Live cho ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><\/ul>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, nghi\u00ean c\u1ee9u cho bi\u1ebft Facebook ti\u1ebfp t\u1ee5c mang l\u1ea1i ROI cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00f9ng v\u1edbi \u0111\u00f3 chi ph\u00ed cost per thousand impressions (CPM) gi\u1ea3m m\u1ed7i qu\u00fd 18%. B\u00ean c\u1ea1nh \u0111\u00f3 chi ph\u00ed cost per click (CPC) gi\u1ea3m 21% v\u00e0 t\u0103ng click through rate (CTR) 4%. Theo 4C, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch trong vi\u1ec7c <em>chi ti\u00eau qu\u1ea3ng c\u00e1o<\/em> cho nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 h\u1ecd th\u1ea5y hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"212\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/facebook-logo-large-100690887-large-1521618850095199752229-300x212.jpg\" alt=\"chi ti\u00eau qu\u1ea3ng c\u00e1o\" class=\"wp-image-3094\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/facebook-logo-large-100690887-large-1521618850095199752229-300x212.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/facebook-logo-large-100690887-large-1521618850095199752229-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/facebook-logo-large-100690887-large-1521618850095199752229-610x431.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/facebook-logo-large-100690887-large-1521618850095199752229-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/facebook-logo-large-100690887-large-1521618850095199752229.jpg 660w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Facebook ch\u00ecm trong kh\u1ee7ng ho\u1ea3ng nh\u01b0ng v\u00ec sao chi ti\u00eau qu\u1ea3ng c\u00e1o v\u1eabn t\u0103ng<\/em><\/p>\n\n\n\n<p>Ngo\u00e0i ra, qu\u1ea3ng c\u00e1o tr\u00ean Instagram c\u0169ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, t\u0103ng 136% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. B\u00e1o c\u00e1o ghi nh\u1eadn r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch \u0111\u00e3 \u201ct\u0103ng \u0111\u00e1ng k\u1ec3\u201d \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110i\u1ec1u n\u00e0y l\u00e0 do b\u1ea3n ch\u1ea5t tr\u1ef1c quan c\u1ee7a Instagram \u0111\u1ec3 b\u1ed5 sung cho th\u1ebf m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch. Do \u0111\u00f3, n\u1ec1n t\u1ea3ng n\u00e0y tr\u1edf n\u00ean \u201cho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p\u201d \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean Instagram.<\/p>\n\n\n\n<p>S\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng theo chi\u1ec1u d\u1ecdc c\u0169ng \u0111\u00f3ng g\u00f3p v\u00e0o t\u0103ng tr\u01b0\u1edfng <em>chi ti\u00eau qu\u1ea3ng c\u00e1o<\/em> tr\u00ean <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Instagram<\/strong><\/a>. T\u1eeb \u0111\u00f3 t\u0103ng 267% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u00e0 112% so v\u1edbi qu\u00fd tr\u01b0\u1edbc. Theo b\u00e1o c\u00e1o, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ecb thu h\u00fat b\u1edfi c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u1ec1 h\u00ecnh \u1ea3nh c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y. Instagram c\u0169ng \u0111ang ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c m\u1edbi nh\u01b0 Carousel Ads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/33-thuat-ngu-thong-dung-trong-facebook-ads\/\">33 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Facebook Ads<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-thay-doi-cach-do-luong-tai-khoan-cho-nha-quang-cao\/\">Facebook thay \u0111\u1ed5i c\u00e1ch \u0111o l\u01b0\u1eddng t\u00e0i kho\u1ea3n cho nh\u00e0 qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u khi\u1ebfn ng\u01b0\u1eddi ta lo l\u1eafng l\u00e0 s\u1ef1 mi\u1ec5n nhi\u1ec5m c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3. \u0110\u1eb7c bi\u1ec7t l\u00e0 Facebook tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd. Kh\u00e1c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n th\u00f4ng th\u01b0\u1eddng, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng facebook c\u00f3 nh\u1eefng thi\u1ec7t h\u1ea1i cho\u00a0th\u01b0\u1eddng \u00edt khi ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc nh\u1eefng n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng t\u1ea3i l\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/computer-display-instagram-163141-300x200.jpg\" alt=\"facebook\" class=\"wp-image-3095\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/computer-display-instagram-163141-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/computer-display-instagram-163141-768x513.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/computer-display-instagram-163141-1024x684.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/computer-display-instagram-163141-1920x1282.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/computer-display-instagram-163141-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/computer-display-instagram-163141-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Facebook ch\u00ecm trong kh\u1ee7ng ho\u1ea3ng nh\u01b0ng v\u00ec sao chi ti\u00eau qu\u1ea3ng c\u00e1o v\u1eabn t\u0103ng<\/em><\/p>\n\n\n\n<p>Th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i. Ta kh\u00f4ng th\u1ec3 ph\u1ee7 \u0111\u1ecbnh facebook ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh t\u1eeb nh\u1eefng ti\u1ec7n \u00edch m\u00e0 n\u00f3 mang l\u1ea1i. \u0110i\u1ec1u n\u00e0y minh ch\u1ee9ng r\u00f5 trong \u2018th\u1eddi k\u00ec\u201d scandal nh\u01b0ng <em>chi ph\u00ed qu\u1ea3ng c\u00e1o <\/em>m\u00e0 c\u00e1c c\u00f4ng ty t\u1ed5 ch\u1ee9c &#8220;r\u00f3t&#8217; v\u00e0o <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>facebook<\/strong><\/a> v\u1eabn t\u0103ng tr\u01b0\u1edfng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ng\u00e0nh v\u1ec1 du l\u1ecbch. V\u1eady \u0111\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng facebook n\u00f3i chung. Khi ch\u00fang ta l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 nh\u01b0ng \u0111\u01b0\u1ee3c tr\u00e1nh nh\u1eefng tr\u01b0\u1eddng h\u1ee3p &#8220;b\u1ecb s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed&#8221; ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd b\u00e1u cho m\u1ee5c \u0111\u00edch m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 thu l\u1ee3i nhu\u1eadn b\u1ea5t h\u1ee3p ph\u00e1p n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sau scandal v\u1ec1 ch\u00ednh s\u00e1ch thu th\u1eadp v\u00e0 \u201cchia s\u1ebb\u201d th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Facebook v\u1eeba qua. Facebook \u0111\u00e3 \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t trong nh\u1eefng kh\u1ee7ng ho\u1ea3ng khu\u1ea5y \u0111\u1ed9ng c\u00f4ng ty, t\u1ed5 ch\u1ee9c v\u00e0 ng\u01b0\u1eddi d\u00f9ng. D\u00f9 \u0111ang g\u1eb7p ph\u1ea3i scandal l\u1edbn, nh\u01b0ng theo nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t, chi ti\u00eau qu\u1ea3ng c\u00e1o facebook v\u1eabn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook ch\u00ecm trong kh\u1ee7ng ho\u1ea3ng nh\u01b0ng chi ti\u00eau qu\u1ea3ng c\u00e1o v\u1eabn t\u0103ng<\/title>\n<meta name=\"description\" content=\"Facebook Ads hi\u1ec7n \u0111ang l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd nh\u1ea5t hi\u1ec7n nay, nh\u01b0ng li\u1ec7u b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch chi ti\u00eau cho c\u00e1c qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o cho h\u1ee3p l\u00fd\" \/>\n<meta name=\"robots\" content=\"index, follow, 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