{"id":31230,"date":"2023-01-03T09:00:00","date_gmt":"2023-01-03T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31230"},"modified":"2022-12-08T12:15:28","modified_gmt":"2022-12-08T05:15:28","slug":"dinh-hinh-chien-luoc-thong-ke-b2b-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/dinh-hinh-chien-luoc-thong-ke-b2b-marketing","title":{"rendered":"\u0110\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng qua th\u1ed1ng k\u00ea B2B marketing"},"content":{"rendered":"\n<p>Cho d\u00f9 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng, th\u00f4ng tin chi ti\u1ebft hay d\u1eef ki\u1ec7n \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho k\u1ebf ho\u1ea1ch Marketing c\u1ee7a m\u00ecnh th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea B2B marketing s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin b\u1ea1n c\u1ea7n. H\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc ngay b\u00e2y gi\u1edd \u0111\u1ec3 xem nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea h\u1ed7 tr\u1ee3 nh\u01b0 th\u1ebf n\u00e0o cho doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/12\/thong-ke-b2b-marketing.png\" alt=\"th\u1ed1ng k\u00ea b2b marketing\" class=\"wp-image-31231\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/12\/thong-ke-b2b-marketing.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/12\/thong-ke-b2b-marketing-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/12\/thong-ke-b2b-marketing-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/12\/thong-ke-b2b-marketing-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/12\/thong-ke-b2b-marketing-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-de-co-the-xay-dung-kenh-marketing-b2b-cho-doanh-nghiep\/\">C\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u00eanh Marketing B2B cho doanh nghi\u1ec7p<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-marketing-ngay-le\/\">M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c Marketing ng\u00e0y l\u1ec5 d\u00e0nh cho doanh nghi\u1ec7p B2B<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea xu h\u01b0\u1edbng marketing B2B<\/strong><\/h2>\n\n\n\n<p>Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea B2B marketing n\u00e0y s\u1ebd cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 n\u01a1i m\u00e0 c\u00e1c doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh cho ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2022.<\/p>\n\n\n\n<p>1. 47% nh\u00e0 l\u00e0m marketing c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o&nbsp;<\/p>\n\n\n\n<p>2. 46% t\u1ed5 ch\u1ee9c B2B c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n&nbsp;<\/p>\n\n\n\n<p>3. 45% nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i&nbsp;<\/p>\n\n\n\n<p>4. 43% nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb&nbsp;<\/p>\n\n\n\n<p>5. 42% nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb video&nbsp;<\/p>\n\n\n\n<p>6. 41% t\u1ed5 ch\u1ee9c B2B c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb video&nbsp;&nbsp;<\/p>\n\n\n\n<p>7. 38% nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng&nbsp;&nbsp;<\/p>\n\n\n\n<p>8. 33% t\u1ed5 ch\u1ee9c B2B c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb l\u1ea1i&nbsp;<\/p>\n\n\n\n<p>9. 32% t\u1ed5 ch\u1ee9c B2B c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1 nh\u00e2n h\u00f3a&nbsp;<\/p>\n\n\n\n<p>10. 11% t\u1ed5 ch\u1ee9c B2B c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o theo ch\u01b0\u01a1ng tr\u00ecnh&nbsp;<\/p>\n\n\n\n<p>11. 11% t\u1ed5 ch\u1ee9c B2B c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o t\u1ed1i \u01b0u h\u00f3a gi\u1ecdng n\u00f3i&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea B2B Marketing<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea marketing B2B t\u1ed5ng qu\u00e1t h\u01a1n? B\u1eaft k\u1ecbp t\u1ed1c \u0111\u1ed9 v\u1ec1 t\u00ecnh tr\u1ea1ng ti\u1ebfp th\u1ecb gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ti\u1ebfp th\u1ecb B2B n\u00e0y:<\/p>\n\n\n\n<p>12. 89% t\u1ed5 ch\u1ee9c B2B c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n<\/p>\n\n\n\n<p>13. 81% nh\u00e2n vi\u00ean B2B kh\u00f4ng \u0111i\u1ec1u h\u00e0nh c\u00f3 ti\u1ebfng n\u00f3i trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00f4ng ty<\/p>\n\n\n\n<p>14. 76% t\u1ed5 ch\u1ee9c B2B c\u00f3 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ch\u00ednh th\u1ee9c&nbsp;<\/p>\n\n\n\n<p>15. 57% quy tr\u00ecnh mua h\u00e0ng ho\u00e0n t\u1ea5t tr\u01b0\u1edbc khi ng\u01b0\u1eddi mua B2B li\u00ean h\u1ec7 v\u1edbi c\u00f4ng ty&nbsp;<\/p>\n\n\n\n<p>16. 56% c\u00f4ng ty B2B thu\u00ea ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 duy tr\u00ec \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9<\/p>\n\n\n\n<p>17. 56% t\u1ed5 ch\u1ee9c B2B \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/p>\n\n\n\n<p>18. 46% c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u B2B trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18-34&nbsp;<\/p>\n\n\n\n<p>19. 44% chi ti\u00eau ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty B2B l\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/p>\n\n\n\n<p>20. 38% c\u00f4ng ty B2B ch\u1ec9 c\u00f3 nh\u00f3m ti\u1ebfp th\u1ecb n\u1ed9i b\u1ed9&nbsp;<\/p>\n\n\n\n<p>21. 6% c\u00f4ng ty B2B thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea B2B Email Marketing<\/strong><\/h2>\n\n\n\n<p>Ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B ph\u1ed5 bi\u1ebfn nh\u1ea5t. B\u1ea1n n\u00ean t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qua email cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B kh\u00e1c s\u1ebd ngh\u0129 g\u00ec v\u1ec1 ti\u1ebfp th\u1ecb qua email? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ti\u1ebfp th\u1ecb qua email B2B n\u00e0y:<\/p>\n\n\n\n<p>22. 10-60 ph\u00fat l\u00e0 kho\u1ea3ng th\u1eddi gian m\u1ecdi ng\u01b0\u1eddi xem email m\u1ed7i tu\u1ea7n&nbsp;<\/p>\n\n\n\n<p>23. 87% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng email \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/p>\n\n\n\n<p>24. 84% t\u1ed5 ch\u1ee9c B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua email&nbsp;<\/p>\n\n\n\n<p>25. 81% nh\u00e0 ti\u1ebfp th\u1ecb B2B t\u1ea1o b\u1ea3n tin email&nbsp;<\/p>\n\n\n\n<p>26. 59% nh\u00e0 ti\u1ebfp th\u1ecb B2B cho bi\u1ebft email l\u00e0 k\u00eanh t\u1ea1o doanh thu h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd<\/p>\n\n\n\n<p>27. 59% ng\u01b0\u1eddi n\u00f3i r\u1eb1ng email \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<p>28. 31% nh\u00e0 ti\u1ebfp th\u1ecb B2B xem b\u1ea3n tin email l\u00e0 n\u1ed9i dung t\u1ed1t nh\u1ea5t \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<p>29. 20% l\u00e0 t\u1ef7 l\u1ec7 m\u1edf trung b\u00ecnh cho c\u00e1c email B2B&nbsp;<\/p>\n\n\n\n<p>30. 16% chi ti\u00eau ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c B2B l\u00e0 ti\u1ebfp th\u1ecb qua email&nbsp;<\/p>\n\n\n\n<p>31. 5% l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p trung b\u00ecnh cho c\u00e1c email B2B<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng B2B<\/strong><\/h2>\n\n\n\n<p>T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c n\u00e0o mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t khi thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?&nbsp;<\/p>\n\n\n\n<p>32. 86% c\u00f4ng ty B2B s\u1eed d\u1ee5ng trang web c\u1ee7a h\u1ecd l\u00e0m k\u00eanh li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&nbsp;<\/p>\n\n\n\n<p>33. 38% c\u00f4ng ty B2B coi ti\u1ebfp th\u1ecb qua email l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<p>34. 33% c\u00f4ng ty B2B cho r\u1eb1ng t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd<\/p>\n\n\n\n<p>35. 33% c\u00f4ng ty B2B coi m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd<\/p>\n\n\n\n<p>36. 30% c\u00f4ng ty B2B coi ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<p>37. 21% c\u00f4ng ty B2B coi ti\u1ebfp th\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM) l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea B2B Content Marketing<\/strong> <\/h2>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 ti\u1ebfp th\u1ecb qua email, ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c y\u00eau th\u00edch kh\u00e1c c\u1ee7a c\u00e1c c\u00f4ng ty B2B. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean v\u00ec c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung nh\u1eadn th\u1ea5y chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n s\u00e1u l\u1ea7n so v\u1edbi c\u00e1c doanh doanh nghi\u1ec7p b\u1ecf qua ti\u1ebfp th\u1ecb n\u1ed9i dung. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B y\u00eau th\u00edch ti\u1ebfp th\u1ecb n\u1ed9i dung v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea B2B marketing n\u00e0y:<\/p>\n\n\n\n<p>38. 80% ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh mu\u1ed1n c\u00e1c b\u00e0i b\u00e1o ch\u1ee9 kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng&nbsp;<\/p>\n\n\n\n<p>39. 69% t\u1ed5 ch\u1ee9c B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<p>40. 62% l\u00e0 chi ph\u00ed ti\u1ebfp th\u1ecb n\u1ed9i dung \u00edt h\u01a1n bao nhi\u00eau so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng<\/p>\n\n\n\n<p>41. 61% ng\u01b0\u1eddi d\u00f9ng th\u00edch c\u00e1c c\u00f4ng ty t\u1ea1o n\u1ed9i dung t\u00f9y ch\u1ec9nh<\/p>\n\n\n\n<p>42. 50% t\u1ed5 ch\u1ee9c c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B thu\u00ea ngo\u00e0i \u00edt nh\u1ea5t m\u1ed9t trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd<\/p>\n\n\n\n<p>43. 41% \u0111\u1ea1i di\u1ec7n ti\u1ebfp th\u1ecb B2B \u0111\u1ecdc ba \u0111\u1ebfn n\u0103m ph\u1ea7n n\u1ed9i dung tr\u01b0\u1edbc khi t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u1ec1 ng\u00e2n s\u00e1ch<\/strong><\/h3>\n\n\n\n<p>44. 405.000 \u0111\u00f4 la l\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung trung b\u00ecnh h\u00e0ng n\u0103m cho c\u00e1c doanh nghi\u1ec7p c\u00f3 h\u01a1n 1000 nh\u00e2n vi\u00ean<\/p>\n\n\n\n<p>45. $213,000 l\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung trung b\u00ecnh h\u00e0ng n\u0103m cho c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 100-999 nh\u00e2n vi\u00ean<\/p>\n\n\n\n<p>46. 81.500 \u0111\u00f4 la l\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung trung b\u00ecnh h\u00e0ng n\u0103m cho c\u00e1c c\u00f4ng ty c\u00f3 1-99 nh\u00e2n vi\u00ean<\/p>\n\n\n\n<p>47. 33% chi ti\u00eau ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty B2B l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3<\/strong><\/h3>\n\n\n\n<p>48. 86% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/p>\n\n\n\n<p>49. 70% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 t\u1ea1o ra nhu c\u1ea7u v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<p>50. 68% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<p>51. 63% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng&nbsp;<\/p>\n\n\n\n<p>52. 53% nh\u00e0 ti\u1ebfp th\u1ecb B2B \u0111\u00e3 s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 t\u1ea1o doanh thu v\u00e0 doanh thu&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f4ng d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>53. 89% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng blog c\u1ee7a c\u00f4ng ty h\u1ecd \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<p>54. 68% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<p>55. 63% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/p>\n\n\n\n<p>56. 53% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 t\u1ea1o doanh thu ho\u1eb7c doanh thu&nbsp;<\/p>\n\n\n\n<p>57. 45% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/p>\n\n\n\n<p>58. 41% t\u1ed5 ch\u1ee9c c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c ghi l\u1ea1i&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea di \u0111\u1ed9ng B2B<\/strong><\/h2>\n\n\n\n<p>V\u1edbi h\u01a1n 50% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Internet tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e1c c\u00f4ng ty kh\u00f4ng th\u1ec3 b\u1ecf qua ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. Vi\u1ec7c Google hi\u1ec7n s\u1eed d\u1ee5ng t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0m y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh c\u0169ng khi\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u1edf n\u00ean thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2B.<\/p>\n\n\n\n<p>59. 90% ng\u01b0\u1eddi mua B2B b\u00e1o c\u00e1o tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng v\u01b0\u1ee3t tr\u1ed9i c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n giao d\u1ecbch mua kh\u00e1c t\u1eeb nh\u00e0 cung c\u1ea5p<\/p>\n\n\n\n<p>60. 80% ng\u01b0\u1eddi mua B2B s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c<\/p>\n\n\n\n<p>61. 74% ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i c\u00e1c trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n\n\n\n<p>62. 70% th\u1eddi gian Internet \u0111\u01b0\u1ee3c d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n\n\n\n<p>63. 60% ng\u01b0\u1eddi mua B2B cho bi\u1ebft thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong giao d\u1ecbch mua g\u1ea7n \u0111\u00e2y<\/p>\n\n\n\n<p>64. 50% t\u00ecm ki\u1ebfm B2B x\u1ea3y ra tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/p>\n\n\n\n<p>65. 42% doanh thu c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c B2B h\u00e0ng \u0111\u1ea7u b\u1ecb \u1ea3nh h\u01b0\u1edfng ho\u1eb7c th\u00fac \u0111\u1ea9y b\u1edfi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n\n\n\n<p>66. 42% nh\u00e0 nghi\u00ean c\u1ee9u B2B s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea SEO B2B<\/strong><\/h2>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng kh\u00e1c nh\u01b0ng b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2B. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat mi\u1ec5n ph\u00ed c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh b\u1eb1ng SEO. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 l\u00fd do t\u1ea1i sao SEO l\u00e0 chi\u1ebfn l\u01b0\u1ee3c B2B ph\u1ea3i s\u1eed d\u1ee5ng v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ti\u1ebfp th\u1ecb B2B cho n\u0103m 2022 n\u00e0y:<\/p>\n\n\n\n<p>67. 12 t\u00ecm ki\u1ebfm l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trung b\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng B2B th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>68. 95% l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm chuy\u1ec3n \u0111\u1ebfn trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/p>\n\n\n\n<p>69. 74% kh\u00e1ch h\u00e0ng B2B th\u1ef1c hi\u1ec7n 50% nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng ngo\u1ea1i tuy\u1ebfn<\/p>\n\n\n\n<p>70. 71% kh\u00e1ch h\u00e0ng B2B b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/p>\n\n\n\n<p>71. 71% c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u B2B t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm chung chung, t\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p<\/p>\n\n\n\n<p>72. 70% k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1ea5p l\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n so v\u1edbi ph\u1ea3i tr\u1ea3 ti\u1ec1n<\/p>\n\n\n\n<p>73. 60% t\u1ed5 ch\u1ee9c B2B s\u1eed d\u1ee5ng SEO&nbsp;<\/p>\n\n\n\n<p>74. 51% ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi sau khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm&nbsp;<\/p>\n\n\n\n<p>75. 40% doanh thu tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n&nbsp;<\/p>\n\n\n\n<p>76. 6% l\u00e0 t\u1ef7 l\u1ec7 \u0111\u00f3ng trung b\u00ecnh c\u1ee7a SEO \u2014 cao h\u01a1n g\u1ea5p 8 l\u1ea7n so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea qu\u1ea3ng c\u00e1o B2B<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c m\u00e0 c\u00e1c c\u00f4ng ty B2B s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 n\u1eafm b\u1eaft c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cao. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean bi\u1ebft g\u00ec tr\u01b0\u1edbc khi tung ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Google.<\/p>\n\n\n\n<p>77. 3,33 \u0111\u00f4 la l\u00e0 gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) trung b\u00ecnh cho ng\u00e0nh B2B<\/p>\n\n\n\n<p>78. 0,79 \u0111\u00f4 la l\u00e0 gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM) trung b\u00ecnh cho ng\u00e0nh B2B<\/p>\n\n\n\n<p>79. 80% l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u00ean khi xem qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<p>80. 80% c\u00f4ng ty, c\u1ea3 B2B v\u00e0 doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C), s\u1eed d\u1ee5ng Google Ads&nbsp;<\/p>\n\n\n\n<p>81. 61% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o PPC \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/p>\n\n\n\n<p>82. 46% t\u1ed5 ch\u1ee9c B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm&nbsp;<\/p>\n\n\n\n<p>83. 41% s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o ba qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n h\u00e0ng \u0111\u1ea7u trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/p>\n\n\n\n<p>84. 16% chi ti\u00eau ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty B2B l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i B2B<\/strong><\/h2>\n\n\n\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 d\u00e0nh cho B2C, nh\u01b0ng c\u00e1c c\u00f4ng ty B2B s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng nh\u01b0 Facebook, LinkedIn v\u00e0 Twitter \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady kh\u00f4ng? T\u00ecm hi\u1ec3u v\u1edbi c\u00e1c th\u1ed1ng k\u00ea truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i B2B n\u00e0y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ed5ng th\u1ec3<\/strong><\/h3>\n\n\n\n<p>85. 95% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1ea3n xu\u1ea5t n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i&nbsp;<\/p>\n\n\n\n<p>86. 91% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<p>87. 86% m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t ng\u00e0y<\/p>\n\n\n\n<p>88. 84% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C-Suite s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i khi ti\u1ebfp th\u1ecb mua h\u00e0ng<\/p>\n\n\n\n<p>89. 75% t\u1ed5 ch\u1ee9c B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n\n\n\n<p>90. 75% ng\u01b0\u1eddi mua B2B s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i khi mua h\u00e0ng<\/p>\n\n\n\n<p>91. 72% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/p>\n\n\n\n<p>92. 62% t\u1ed5 ch\u1ee9c B2B \u0111\u00e3 th\u1ea5y l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n\n\n\n<p>93. 33% th\u1eddi gian s\u1eed d\u1ee5ng Internet c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho m\u1ea1ng x\u00e3 h\u1ed9i 94. 25% nh\u00e0 ti\u1ebfp th\u1ecb B2B xem n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 lo\u1ea1i n\u1ed9i dung t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>95. 22% chi ti\u00eau ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty B2B l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn<\/strong><\/h3>\n\n\n\n<p>96. $6,59 l\u00e0 CPM trung b\u00ecnh cho qu\u1ea3ng c\u00e1o LinkedIn<\/p>\n\n\n\n<p>97. $5,26 l\u00e0 CPC trung b\u00ecnh cho qu\u1ea3ng c\u00e1o Linkedln<\/p>\n\n\n\n<p>98. $0,80 l\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n g\u1eedi trung b\u00ecnh cho qu\u1ea3ng c\u00e1o LinkedIn<\/p>\n\n\n\n<p>99. 95% nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung B2B s\u1eed d\u1ee5ng LinkedIn \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n\n\n\n<p>100. 89% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng LinkedIn \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<p>101. 76% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o LinkedIn \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung 102. 65% c\u00f4ng ty B2B \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o LinkedIn<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Twitter<\/strong><\/h3>\n\n\n\n<p>103. $6,46 l\u00e0 CPM trung b\u00ecnh cho qu\u1ea3ng c\u00e1o Twitter<\/p>\n\n\n\n<p>104. $2,50 l\u00e0 chi ph\u00ed trung b\u00ecnh cho m\u1ed7i ng\u01b0\u1eddi theo d\u00f5i cho qu\u1ea3ng c\u00e1o Twitter<\/p>\n\n\n\n<p>105. $1,95 l\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n t\u1ea3i xu\u1ed1ng trung b\u00ecnh cho qu\u1ea3ng c\u00e1o Twitter ( Ngu\u1ed3n )<\/p>\n\n\n\n<p>106. 1,35 \u0111\u00f4 la l\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh cho qu\u1ea3ng c\u00e1o Twitter<\/p>\n\n\n\n<p>107. 0,38 \u0111\u00f4 la l\u00e0 CPC trung b\u00ecnh cho qu\u1ea3ng c\u00e1o Twitter<\/p>\n\n\n\n<p>108. 86% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng Twitter \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n\n\n\n<p>109. 29% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Twitter \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h3>\n\n\n\n<p>110. 7,19 \u0111\u00f4 la l\u00e0 CPM trung b\u00ecnh cho qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/p>\n\n\n\n<p>111. 5,47 \u0111\u00f4 la l\u00e0 gi\u00e1 m\u1ed7i h\u00e0nh \u0111\u1ed9ng trung b\u00ecnh cho qu\u1ea3ng c\u00e1o tr\u00ean Facebook&nbsp;<\/p>\n\n\n\n<p>112. $1,07 l\u00e0 gi\u00e1 m\u1ed7i l\u01b0\u1ee3t th\u00edch trung b\u00ecnh cho qu\u1ea3ng c\u00e1o tr\u00ean Facebook&nbsp;<\/p>\n\n\n\n<p>113. 0,97 \u0111\u00f4 la l\u00e0 CPC trung b\u00ecnh cho qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/p>\n\n\n\n<p>114. 83% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n\n\n\n<p>115. 66% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<p>116. 43% nh\u00e0 ti\u1ebfp th\u1ecb B2B c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00f4ng qua Facebook<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram<\/strong><\/h3>\n\n\n\n<p>117. 7,91 \u0111\u00f4 la l\u00e0 CPM trung b\u00ecnh cho qu\u1ea3ng c\u00e1o tr\u00ean Instagram<\/p>\n\n\n\n<p>118. $3,56 l\u00e0 CPC trung b\u00ecnh cho qu\u1ea3ng c\u00e1o tr\u00ean Instagram<\/p>\n\n\n\n<p>119. 46% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng Instagram \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n\n\n\n<p>120. 17% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean Instagram \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea B2B Video Marketing<\/strong><\/h2>\n\n\n\n<p>121. 88% l\u00e0 l\u01b0\u1ee3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho c\u00e1c trang c\u00f3 video&nbsp;<\/p>\n\n\n\n<p>122. 83% nh\u00e0 ti\u1ebfp th\u1ecb video cho bi\u1ebft video gi\u00fap t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&nbsp;<\/p>\n\n\n\n<p>123. 75% nh\u00e0 ti\u1ebfp th\u1ecb B2B tin r\u1eb1ng video c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn ROI c\u1ee7a h\u1ecd<\/p>\n\n\n\n<p>124. 71% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1ea3n xu\u1ea5t video<\/p>\n\n\n\n<p>125. 70% ng\u01b0\u1eddi mua v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u B2B xem video \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a k\u00eanh mua h\u00e0ng<\/p>\n\n\n\n<p>126. 70% nh\u00e0 ti\u1ebfp th\u1ecb B2B tin r\u1eb1ng video hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung n\u00e0o kh\u00e1c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&nbsp;<\/p>\n\n\n\n<p>127. 53% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng YouTube \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n\n\n\n<p>128. 38% t\u1ed5 ch\u1ee9c B2B s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb video&nbsp;<\/p>\n\n\n\n<p>129. 11% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o YouTube \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<p>130. 6% chi ti\u00eau ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c B2B l\u00e0 ti\u1ebfp th\u1ecb video<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T<strong>h\u1ed1ng k\u00ea thi\u1ebft k\u1ebf website B2B<\/strong><\/h2>\n\n\n\n<p>Thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n web l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m kh\u00e1c cho n\u0103m 2022. V\u1edbi s\u1ef1 ch\u00fa tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng v\u00e0o t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ed1c \u0111\u1ed9 trang v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX). C\u00e1c c\u00f4ng ty B2B \u0111ang n\u1ed7 l\u1ef1c \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi trang web c\u1ee7a h\u1ecd.&nbsp;<\/p>\n\n\n\n<p>131. 2,6 t\u1ef7 \u0111\u00f4 la l\u00e0 s\u1ed1 ti\u1ec1n doanh thu b\u1ecb m\u1ea5t do c\u00e1c trang web t\u1ea3i ch\u1eadm&nbsp;<\/p>\n\n\n\n<p>132. 94% l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u1ea7u ti\u00ean li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf c\u1ee7a trang web<\/p>\n\n\n\n<p>133. 83% m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i m\u1ed9t trang web t\u1ea3i trong ba gi\u00e2y ho\u1eb7c \u00edt h\u01a1n 134. 75% uy t\u00edn c\u1ee7a trang web \u0111\u1ebfn t\u1eeb thi\u1ebft k\u1ebf&nbsp;<\/p>\n\n\n\n<p>135. 73% c\u00f4ng ty hi\u1ec7n nay s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf web \u0111\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh&nbsp;<\/p>\n\n\n\n<p>136. 68% doanh nghi\u1ec7p B2B s\u1eed d\u1ee5ng c\u00e1c trang \u0111\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<p>137. 51% chi ti\u00eau ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty B2B l\u00e0 ph\u00e1t tri\u1ec3n trang web&nbsp;<\/p>\n\n\n\n<p>138. 44% ng\u01b0\u1eddi mua B2B r\u1eddi kh\u1ecfi trang web m\u00e0 kh\u00f4ng c\u00f3 th\u00f4ng tin li\u00ean h\u1ec7<\/p>\n\n\n\n<p>139. 7% l\u00e0 s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 t\u0103ng l\u00ean khi c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 trang web th\u00eam m\u1ed9t gi\u00e2y<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea ph\u00e2n t\u00edch B2B<\/strong><\/h2>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn ti\u1ebfp th\u1ecb B2B, c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh thu, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 theo d\u00f5i ROI.&nbsp;<\/p>\n\n\n\n<p>140. 12 l\u00e0 s\u1ed1 ngu\u1ed3n d\u1eef li\u1ec7u trung b\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B&nbsp;<\/p>\n\n\n\n<p>141. 7 l\u00e0 s\u1ed1 c\u00e1ch trung b\u00ecnh m\u00e0 c\u00e1c c\u00f4ng ty B2B s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o&nbsp;<\/p>\n\n\n\n<p>142. 6 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng trung b\u00ecnh c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb<\/p>\n\n\n\n<p>143. 86% nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb n\u1ed9i dung&nbsp;<\/p>\n\n\n\n<p>144. 77% nh\u00e0 ti\u1ebfp th\u1ecb B2B theo d\u00f5i doanh thu c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<p>145. 65% nh\u00e0 ti\u1ebfp th\u1ecb B2B theo d\u00f5i hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<p>146. 63% nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) gi\u1ed1ng nh\u01b0 b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<p>147. 61% nh\u00e0 ti\u1ebfp th\u1ecb B2B theo d\u00f5i ph\u00e2n t\u00edch trang web v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd&nbsp;<\/p>\n\n\n\n<p>148. 59% nh\u00e0 ti\u1ebfp th\u1ecb B2B theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd 149. 59% nh\u00e0 ti\u1ebfp th\u1ecb B2B theo d\u00f5i ROI chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cho d\u00f9 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng, th\u00f4ng tin chi ti\u1ebft hay d\u1eef ki\u1ec7n \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho k\u1ebf ho\u1ea1ch Marketing c\u1ee7a m\u00ecnh th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea B2B marketing s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin b\u1ea1n c\u1ea7n. H\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc ngay b\u00e2y gi\u1edd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[459,1217],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng qua th\u1ed1ng k\u00ea B2B marketing<\/title>\n<meta name=\"description\" content=\"Cho d\u00f9 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng, th\u00f4ng tin chi ti\u1ebft hay d\u1eef ki\u1ec7n \u0111\u1ec3, c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea B2B marketing s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin b\u1ea1n c\u1ea7n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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