{"id":31352,"date":"2023-01-14T09:30:00","date_gmt":"2023-01-14T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31352"},"modified":"2022-12-15T16:25:48","modified_gmt":"2022-12-15T09:25:48","slug":"thuat-ngu-google-analytics-thong-dung","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thuat-ngu-google-analytics-thong-dung","title":{"rendered":"T\u1ed5ng h\u1ee3p c\u00e1c thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Google Analytics"},"content":{"rendered":"\n<p>Google Analytics l\u00e0 c\u00f4ng c\u1ee5 quen thu\u1ed9c cho c\u00e1c Marketer. V\u1eady Google Analytics l\u00e0 g\u00ec? M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Google Analytics m\u00e0 ng\u01b0\u1eddi d\u00f9ng n\u00ean bi\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/thuat-ngu-google-analytics.png\" alt=\"thu\u1eadt ng\u1eef google analytics\" class=\"wp-image-31353\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/thuat-ngu-google-analytics.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/thuat-ngu-google-analytics-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/thuat-ngu-google-analytics-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/thuat-ngu-google-analytics-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/thuat-ngu-google-analytics-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Google Analytics l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch website cung c\u1ea5p s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea. \u0110\u1ed3ng th\u1eddi n\u1ec1n t\u1ea3ng c\u0169ng cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch Marketing. D\u1ecbch v\u1ee5 n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Google Marketing Platform. Quan tr\u1ecdng h\u01a1n h\u1ebft, t\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed cho b\u1ea5t k\u1ef3 ai c\u00f3 t\u00e0i kho\u1ea3n Google.<\/p>\n\n\n\n<p>Google Analytics \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t website. \u1ee8ng d\u1ee5ng s\u1ebd thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch truy c\u1eadp tr\u00ean website. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ng\u01b0\u1eddi d\u00f9ng h\u00e0ng \u0111\u1ea7u. \u0110\u1ed3ng th\u1eddi c\u00f2n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. Theo d\u00f5i vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau (ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng, th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng). Kh\u00e1m ph\u00e1 c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch truy c\u1eadp kh\u00e1c nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n\n\n\n<p>C\u00e1c website b\u00e1n l\u1ebb v\u1eeba v\u00e0 nh\u1ecf th\u01b0\u1eddng s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng kh\u00e1c nhau. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing, th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp t\u1ed1t h\u01a1n. Nh\u01b0ng li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a c\u00e1c thu\u1eadt ng\u1eef tr\u00ean Google Analytics. N\u1ebfu ch\u01b0a, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u00fd ngh\u0129a c\u1ee7a m\u1ed9t v\u00e0i thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng tr\u00ean Google Analytics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-su-dung-google-analytics-de-kiem-tra-mang-xa-hoi\/\">C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 ki\u1ec3m tra m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-analytics-tracking-chi-so-mang-xa-hoi\/\">C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thu\u1eadt ng\u1eef Google Analytics:<\/strong><\/h2>\n\n\n\n<p><strong>User &#8211; Ng\u01b0\u1eddi d\u00f9ng:<\/strong><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o Website c\u1ee7a b\u1ea1n \u00edt nh\u1ea5t m\u1ed9t phi\u00ean (\u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1edbi ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i.<\/p>\n\n\n\n<p><strong>Session &#8211; Phi\u00ean:<\/strong><\/p>\n\n\n\n<p>Kho\u1ea3ng th\u1eddi gian m\u00e0 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n. Th\u1eddi l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n l\u00e0 30 ph\u00fat sau khi phi\u00ean m\u1edbi \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u \u0111\u1ebfm.<\/p>\n\n\n\n<p><strong>% of the new session &#8211; T\u1ef7 l\u1ec7 phi\u00ean m\u1edbi:<\/strong><\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1edbi truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n. N\u1ebfu ch\u1ec9 s\u1ed1 n\u00e0y th\u1ea5p cho th\u1ea5y t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng quay tr\u1edf l\u1ea1i website th\u1ea5p.<\/p>\n\n\n\n<p><strong>Page\/Session &#8211; Trang\/Phi\u00ean:<\/strong><\/p>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng trang trung b\u00ecnh ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trong m\u1ed9t phi\u00ean. N\u1ebfu truy c\u1eadp m\u1ed9t trang trong nhi\u1ec1u l\u1ea7n, h\u1ec7 th\u1ed1ng s\u1ebd \u0111\u1ebfm th\u00e0nh nhi\u1ec1u l\u01b0\u1ee3t xem trang.<\/p>\n\n\n\n<p><strong>Average Session Duration &#8211; Th\u1eddi gian trung b\u00ecnh m\u1ed9t phi\u00ean:<\/strong><\/p>\n\n\n\n<p>Phi\u00ean trung b\u00ecnh (ph\u00fat) l\u00e0 th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong website.<\/p>\n\n\n\n<p><strong>Source &#8211; Ngu\u1ed3n g\u1ed1c:<\/strong><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb ngu\u1ed3n n\u00e0o (v\u00ed d\u1ee5: Google, Facebook hay c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c)<\/p>\n\n\n\n<p><strong>Source\/ Medium &#8211; Ngu\u1ed3n g\u1ed1c\/ Ngu\u1ed3n:<\/strong><\/p>\n\n\n\n<p>V\u00ed d\u1ee5: google\/organic; (direct)\/(none); facebook\/referral&#8230;<\/p>\n\n\n\n<p><strong>Medium &#8211; Ngu\u1ed3n:<\/strong><\/p>\n\n\n\n<p>Ngu\u1ed3n s\u1ebd ch\u1ec9 ra ng\u01b0\u1eddi d\u00f9ng t\u1eeb \u0111\u00e2u tr\u00ean Internet truy c\u1eadp \u0111\u1ebfn website. Ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u d\u1ea1ng d\u1ef1a v\u00e0o l\u01b0\u1ee3t truy c\u1eadp:<\/p>\n\n\n\n<ul><li>Direct\/ tr\u1ef1c ti\u1ebfp: truy c\u1eadp th\u1eb3ng v\u00e0o URL c\u1ee7a b\u1ea1n<\/li><li>Organic\/ t\u1ef1 nhi\u00ean: k\u1ebft qu\u1ea3 t\u1eeb trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/li><li>Social\/ ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i: N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>Refferal\/ gi\u1edbi thi\u1ec7u: \u0111\u1ebfn t\u1eeb website kh\u00e1c<\/li><li>Paid\/ tr\u1ea3 ti\u1ec1n<\/li><li>Email<\/li><\/ul>\n\n\n\n<p><strong>User flow &#8211; Lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng:<\/strong><\/p>\n\n\n\n<p>H\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng gi\u1eefa c\u00e1c trang trong website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Destination Page &#8211; Trang \u0111\u1ebfn:<\/strong><\/p>\n\n\n\n<p>Nh\u1eefng trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ebfn tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Page Views &#8211; L\u01b0\u1ee3t xem trang:<\/strong><\/p>\n\n\n\n<p>T\u1ed5ng s\u1ed1 trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 nh\u1ea5p v\u00e0o trong website.<\/p>\n\n\n\n<p><strong>Bounce rate &#8211; T\u1ef7 l\u1ec7 tho\u00e1t:<\/strong><\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 l\u01b0\u1ee3t truy c\u1eadp m\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 xem m\u1ed9t trang v\u00e0 sau \u0111\u00f3 r\u1eddi kh\u1ecfi website. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u00ecm b\u1ea5t k\u1ef3 trang n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thu\u1eadt ng\u1eef Google Analytics &#8211; B\u00e1o c\u00e1o c\u01a1 b\u1ea3n:<\/strong><\/h2>\n\n\n\n<p><strong>Real-time\/ Th\u1eddi gian th\u1ef1c:<\/strong><\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch to\u00e0n c\u1ea7u trong th\u1eddi gian th\u1ef1c v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u00ean website c\u1ee7a b\u1ea1n, ngu\u1ed3n g\u1ed1c t\u1eeb \u0111\u00e2u, th\u1ee9 h\u1ea1ng c\u1ee7a trang ho\u1ea1t \u0111\u1ed9ng, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i&#8230;<\/p>\n\n\n\n<p><strong>Audience &#8211; Ng\u01b0\u1eddi d\u00f9ng:<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u ch\u00ednh x\u00e1c v\u1ec1 ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, h\u00e0nh vi (ng\u01b0\u1eddi d\u00f9ng c\u0169 ho\u1eb7c m\u1edbi), thi\u1ebft b\u1ecb h\u1ecd d\u00f9ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website&#8230;.<\/p>\n\n\n\n<p><strong>Acquisition &#8211; B\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i:<\/strong><\/p>\n\n\n\n<p>Th\u00f4ng qua k\u00eanh m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd s\u1ebd cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 s\u1ebd th\u00f4ng qua Google Ads, Search Console, c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p><strong>Behavior &#8211; H\u00e0nh vi:<\/strong><\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch n\u1ed9i dung n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean l\u01b0\u1ee3t xem, th\u1eddi gian trung b\u00ecnh d\u00e0nh cho t\u1eebng trang, t\u1ef7 l\u1ec7 tho\u00e1t trang. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 th\u1eddi gian t\u1ea3i trang ph\u1ee5 thu\u1ed9c v\u00e0o tr\u00ecnh duy\u1ec7t m\u00e0 h\u1ecd s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p><strong>Conversions &#8211; Chuy\u1ec3n \u0111\u1ed5i:<\/strong><\/p>\n\n\n\n<p>Khi m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng (ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau): b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd ho\u1eb7c nh\u1eadn th\u00f4ng tin&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics l\u00e0 c\u00f4ng c\u1ee5 quen thu\u1ed9c cho c\u00e1c Marketer. V\u1eady Google Analytics l\u00e0 g\u00ec? M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Google Analytics m\u00e0 ng\u01b0\u1eddi d\u00f9ng n\u00ean bi\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3. Google Analytics l\u00e0 g\u00ec? Google Analytics l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch website cung c\u1ea5p s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea. \u0110\u1ed3ng th\u1eddi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[934],"tags":[392,425],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng h\u1ee3p c\u00e1c thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Google Analytics<\/title>\n<meta name=\"description\" content=\"Google Analytics l\u00e0 c\u00f4ng c\u1ee5 quen thu\u1ed9c cho c\u00e1c Marketer. V\u1eady Google Analytics l\u00e0 g\u00ec? M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Google Analytics ng\u01b0\u1eddi d\u00f9ng n\u00ean bi\u1ebft\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-google-analytics-thong-dung\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng h\u1ee3p c\u00e1c thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Google Analytics\" \/>\n<meta property=\"og:description\" content=\"Google Analytics l\u00e0 c\u00f4ng c\u1ee5 quen thu\u1ed9c cho c\u00e1c Marketer. V\u1eady Google Analytics l\u00e0 g\u00ec? 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