{"id":31472,"date":"2023-01-31T10:00:00","date_gmt":"2023-01-31T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31472"},"modified":"2022-12-22T11:39:17","modified_gmt":"2022-12-22T04:39:17","slug":"chien-luoc-trade-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/chien-luoc-trade-marketing-la-gi","title":{"rendered":"Trade Marketing l\u00e0 g\u00ec? 4 chi\u1ebfn l\u01b0\u1ee3c Trade Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>Trade marketing l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh Marketing gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p nh\u1eb1m v\u00e0o c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb h\u01a1n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng t\u1ea7m quan tr\u1ecdng c\u1ee7a trade marketing l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Trade Marketing \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/trade-marketing-la-gi.png\" alt=\"chi\u1ebfn l\u01b0\u1ee3c trade marketing l\u00e0 g\u00ec\" class=\"wp-image-31475\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/trade-marketing-la-gi.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/trade-marketing-la-gi-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/trade-marketing-la-gi-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/trade-marketing-la-gi-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/trade-marketing-la-gi-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trade marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Trade marketing hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i. \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh B2B Marketing (vi\u1ebft t\u1eaft c\u1ee7a ti\u1ebfp th\u1ecb gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p). Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c trong chu\u1ed7i cung \u1ee9ng. Kh\u00f4ng gi\u1ed1ng nh\u01b0 vi\u1ec7c marketing ng\u01b0\u1eddi mua s\u1eafm, thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Trade Marketing nh\u1eafm v\u00e0o c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong chu\u1ed7i cung \u1ee9ng, bao g\u1ed3m nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n bu\u00f4n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/ott-la-gi\/\">OTT l\u00e0 g\u00ec ? \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam trong \u1ee9ng d\u1ee5ng OTT<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/trade-marketing-va-cac-kenh-phan-phoi-chu-luc-quan-trong\/\">Trade Marketing v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao Trade marketing l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n\n\n\n<p>C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) ho\u1eb7c h\u00e0ng l\u00e2u b\u1ec1n, d\u1ef1a v\u00e0o c\u00e1c \u0111\u1ed1i t\u00e1c trong chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Trong m\u1ed9t chu\u1ed7i cung \u1ee9ng, nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho nh\u00e0 ph\u00e2n ph\u1ed1i. Nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n ch\u00fang cho nh\u00e0 b\u00e1n bu\u00f4n, nh\u00e0 b\u00e1n bu\u00f4n n\u00e0y l\u1ea1i b\u00e1n ch\u00fang cho nh\u00e0 b\u00e1n l\u1ebb. V\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng trong chu\u1ed7i cung \u1ee9ng. <\/p>\n\n\n\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a v\u1edbi nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u1ef1 v\u00e0 kh\u00f4ng gian tr\u01b0ng b\u00e0y h\u1ea1n ch\u1ebf t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng (POS), c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ef1a ch\u1ecdn. \u0110\u1ec3 c\u1ea1nh tranh, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t quan t\u00e2m \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 c\u1ee7a chu\u1ed7i cung \u1ee9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea7n ph\u1ea3i bi\u1ebft Trade marketing l\u00e0 g\u00ec \u0111\u1ec3 \u00e1p d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 khi\u1ebfn c\u00e1c doanh nghi\u1ec7p n\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 n\u00eau b\u1eadt nh\u1eefng l\u1ee3i \u00edch khi mua h\u00e0ng t\u1eeb h\u1ecd. Trade marketing \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t CPG (h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i). Nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o chu\u1ed7i cung \u1ee9ng v\u00e0 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng. Kh\u00f4ng nh\u1eefng th\u1ebf, h\u1ecd c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd. Trade Marketing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch ph\u00e2n bi\u1ec7t c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trade marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c hi\u1ec3u r\u00f5 trade marketing l\u00e0 g\u00ec, b\u1ea1n c\u0169ng c\u1ea7n hi\u1ec3u ch\u00fang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Trade Marketing th\u01b0\u1eddng s\u1ebd c\u00f3 CMO \u0111\u1ec3 gi\u00e1m s\u00e1t m\u1ed9t nh\u00f3m marketing. Nh\u00f3m Trade Marketing n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ea1o k\u1ebf ho\u1ea1ch Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c chi\u1ebfn d\u1ecbch s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong chu\u1ed7i cung \u1ee9ng. C\u00e1c chi\u1ebfn d\u1ecbch Trade Marketing hi\u1ec7u qu\u1ea3 v\u1eeba gi\u00fap ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi mua s\u1eafm, v\u1eeba t\u1ea1o m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, c\u00f9ng c\u00f3 l\u1ee3i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 chi\u1ebfn l\u01b0\u1ee3c Trade marketing<\/strong>&nbsp;<\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u00e1c \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c Trade Marketer ph\u1ea3i d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 thu h\u00fat th\u00e0nh c\u00f4ng c\u00e1c \u0111\u1ed1i t\u00e1c B2B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Digital Marketing:<\/strong>\u00a0<\/h3>\n\n\n\n<p>Digital Marketing cho ph\u00e9p b\u1ea1n \u00e1p d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3. C\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Email Marketing v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a truy\u1ec1n th\u1ed1ng. V\u00ed d\u1ee5 nh\u01b0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i v\u00e0 g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Content Marketing:<\/strong><\/h3>\n\n\n\n<p>T\u1ea1o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng nh\u1eadn ra l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1eb7c bi\u1ec7t trong vi\u1ec7c thuy\u1ebft ph\u1ee5c nh\u00e0 b\u00e1n bu\u00f4n, nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i:<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n trong ng\u00e0nh. \u0110\u00e2y l\u00e0 n\u01a1i c\u00e1c c\u00f4ng ty trong chu\u1ed7i cung \u1ee9ng c\u00f9ng nhau t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh. Tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i mang \u0111\u1ebfn c\u01a1 h\u1ed9i duy nh\u1ea5t cho c\u00e1c c\u00f4ng ty tr\u00ecnh b\u00e0y c\u00e1c b\u1ea3n gi\u1edbi thi\u1ec7u, h\u00ecnh \u1ea3nh v\u00e0 m\u1eabu s\u1ea3n ph\u1ea9m th\u1ec3 hi\u1ec7n \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o (USP) cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. C\u0169ng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t:<\/strong>&nbsp;<\/h3>\n\n\n\n<p>C\u00e1c nh\u00e0 l\u00e0m trade marketing th\u01b0\u1eddng \u0111\u01b0a ra c\u00e1c khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i th\u01b0\u01a1ng m\u1ea1i. Ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebft kh\u1ea5u ho\u1eb7c ti\u1ec1n th\u01b0\u1edfng, cho c\u00e1c \u0111\u1ed1i t\u00e1c trong chu\u1ed7i cung \u1ee9ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i th\u1ef1c hi\u1ec7n v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trade marketing l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh Marketing gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p nh\u1eb1m v\u00e0o c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb h\u01a1n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng t\u1ea7m quan tr\u1ecdng c\u1ee7a trade marketing l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Trade Marketing \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[988,459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trade Marketing l\u00e0 g\u00ec? 4 chi\u1ebfn l\u01b0\u1ee3c Trade Marketing hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Trade marketing l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh Marketing gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. Nh\u01b0ng t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c trade marketing l\u00e0 g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-trade-marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade Marketing l\u00e0 g\u00ec? 4 chi\u1ebfn l\u01b0\u1ee3c Trade Marketing hi\u1ec7u qu\u1ea3\" \/>\n<meta property=\"og:description\" content=\"Trade marketing l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh Marketing gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. Nh\u01b0ng t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c trade marketing l\u00e0 g\u00ec?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/chien-luoc-trade-marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T04:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/01\/trade-marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/chien-luoc-trade-marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/chien-luoc-trade-marketing-la-gi\",\"name\":\"Trade Marketing l\u00e0 g\u00ec? 4 chi\u1ebfn l\u01b0\u1ee3c Trade Marketing hi\u1ec7u qu\u1ea3\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-01-31T03:00:00+00:00\",\"dateModified\":\"2022-12-22T04:39:17+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Trade marketing l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh Marketing gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. 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