{"id":31669,"date":"2023-02-24T15:00:00","date_gmt":"2023-02-24T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31669"},"modified":"2023-03-02T12:05:34","modified_gmt":"2023-03-02T05:05:34","slug":"30-thong-ke-moi-nhat-ve-content-marketing-ban-can-biet","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/30-thong-ke-moi-nhat-ve-content-marketing-ban-can-biet","title":{"rendered":"30 th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t v\u1ec1 Content marketing b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p>N\u1ed9i dung ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n nay. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, content marketing l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o. Cho d\u00f9 b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ecf hay m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia l\u1edbn. Kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i r\u1eb1ng n\u1ed9i dung ch\u00ednh l\u00e0 huy\u1ebft m\u1ea1ch l\u00e0m n\u1ec1n t\u1ea3ng cho web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p  30 th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t v\u1ec1 Content marketing. Gi\u00fap b\u1ea1n lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 b\u1eaft k\u1ecbp c\u00e1c xu h\u01b0\u1edbng v\u00e0 k\u1ef9 thu\u1eadt m\u1edbi nh\u1ea5t. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-content-marketing.png\" alt=\"\" class=\"wp-image-31683\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-content-marketing.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-content-marketing-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-content-marketing-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-content-marketing-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-content-marketing-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/thong-bao-moi-tu-google-2022\/\">16 th\u00f4ng b\u00e1o m\u1edbi t\u1eeb h\u1ed9i ngh\u1ecb Google Marketing Live cho n\u0103m 2022<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/thong-ke-xu-huong-quang-cao-google-ads-2022\/\">20 th\u1ed1ng k\u00ea v\u00e0 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o c\u1ee7a Google Ads 2022<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch s\u1eed d\u1ee5ng Content marketing<\/strong><\/h2>\n\n\n\n<p>C\u00f3 bao nhi\u00eau doanh nghi\u1ec7p \u0111ang t\u1eadn d\u1ee5ng Content marketing? V\u00e0 h\u1ecd \u0111ang l\u00ean k\u1ebf ho\u1ea1ch nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng?<\/p>\n\n\n\n<ol><li>Theo th\u1ed1ng k\u00ea c\u1ee7a Vi\u1ec7n Content marketing,&nbsp;73%&nbsp;c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B v\u00e0&nbsp;70%&nbsp;c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2C s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung. Nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd.<\/li><li>91%&nbsp;chuy\u00ean gia ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c Semrush kh\u1ea3o s\u00e1t \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1edbi Content marketing n\u0103m 2021.<\/li><li>M\u1ed9t&nbsp;<em>Nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb n\u1ed9i dung B2B<\/em>&nbsp;do CMI th\u1ef1c hi\u1ec7n cho th\u1ea5y&nbsp;40%&nbsp;marketer B2B c\u00f3 chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u01b0\u1ee3c ghi l\u1ea1i;&nbsp;33% c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c ghi l\u1ea1i v\u00e0 27% kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o.<\/li><li>M\u1ed9t n\u1eeda&nbsp;s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng h\u1ecd thu\u00ea ngo\u00e0i m\u1ed9t s\u1ed1 n\u1ed9i dung ti\u1ebfp th\u1ecb.<\/li><li>\u0110\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m t\u0103ng m\u1ee9c s\u1eed d\u1ee5ng n\u1ed9i dung l\u00ean&nbsp;207%&nbsp;.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Content marketing <\/strong><\/h2>\n\n\n\n<p>Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o m\u00e0 c\u00e1c nh\u00e0 l\u00e0m Content marketing \u0111ang s\u1eed d\u1ee5ng ho\u1eb7c th\u1ea5y l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/p>\n\n\n\n<ol start=\"6\"><li>Theo th\u1ed1ng k\u00ea cho th\u1ea5y 83%&nbsp;c\u00e1c nh\u00e0 l\u00e0m marketing tin r\u1eb1ng vi\u1ec7c t\u1ea1o content ch\u1ea5t l\u01b0\u1ee3ng cao \u00edt th\u01b0\u1eddng xuy\u00ean h\u01a1n s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li><li>Trong m\u1ed9t&nbsp;<em>Nghi\u00ean c\u1ee9u c\u1ee7a Statista n\u0103m 2022<\/em>&nbsp;v\u1ec1 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.&nbsp;62% ng\u01b0\u1eddi cho bi\u1ebft h\u1ecd tin r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u201clu\u00f4n b\u1eadt\u201d \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Trong khi 23% cho r\u1eb1ng truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean n\u1ed9i dung l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Cho m\u1ee5c \u0111\u00edch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c lo\u1ea1i Content marketing<\/strong><\/h2>\n\n\n\n<p>Content marketing \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u0103ng blog. Nh\u01b0ng web v\u00e0 n\u1ed9i dung \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c \u0111\u1ecbnh d\u1ea1ng \u00e2m thanh, video, t\u01b0\u01a1ng t\u00e1c v\u00e0 si\u00eau d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 c\u00e1ch c\u00e1c&nbsp;lo\u1ea1i content marketing&nbsp;kh\u00e1c nhau. V\u00e0 hi\u1ec7n \u0111ang c\u00f3 xu h\u01b0\u1edbng v\u00e0 hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<ol start=\"8\"><li>Ba n\u1ed9i dung&nbsp;h\u00e0ng \u0111\u1ea7u&nbsp;\u0111\u01b0\u1ee3c c\u00e1c nh\u00f3m marketing t\u1ea1o ra v\u00e0o 2022 bao g\u1ed3m video, blog v\u00e0 h\u00ecnh \u1ea3nh.<\/li><li>C\u00e1c b\u00e0i vi\u1ebft\/b\u00e0i \u0111\u0103ng ng\u1eafn (83%) v\u00e0 video (61%) l\u00e0 hai lo\u1ea1i n\u1ed9i dung h\u00e0ng \u0111\u1ea7u m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2C s\u1eed d\u1ee5ng trong 12 th\u00e1ng qua.&nbsp;Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i vi\u1ebft d\u00e0i c\u1ee7a h\u1ecd \u0111\u00e3 t\u0103ng l\u00ean 42% t\u1eeb 22% v\u00e0o n\u0103m ngo\u00e1i.<\/li><li>N\u1ed9i dung video d\u1ea1ng ng\u1eafn nh\u01b0&nbsp;TikToks v\u00e0 Instagram Reels l\u00e0 lo\u1ea1i&nbsp;n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li><li>40,8%&nbsp;nh\u00e0 l\u00e0m marketing cho bi\u1ebft \u0111\u1ed3 h\u1ecda g\u1ed1c (infographics, h\u00ecnh minh h\u1ecda) \u0111\u00e3 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u00e0o n\u0103m 2020. (Ngu\u1ed3n: Venngage)<\/li><li>72%&nbsp;c\u00e1c nh\u00e0 marketer B2C k\u1ef3 v\u1ecdng t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o marketing video v\u00e0o n\u0103m 2022. (Ngu\u1ed3n: CMI)<\/li><li>N\u1ed9i dung ng\u1eafn (300-900 t\u1eeb) thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u00edt h\u01a1n&nbsp;21%. V\u00e0 \u00edt li\u00ean k\u1ebft ng\u01b0\u1ee3c h\u01a1n 75% so v\u1edbi c\u00e1c b\u00e0i vi\u1ebft c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh (900\u20131200 t\u1eeb.) (Ngu\u1ed3n: Semrush State of Content Marketing 2022)<\/li><li>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n&nbsp;52,6%&nbsp;so v\u1edbi n\u1ed9i dung t\u0129nh. V\u1edbi ng\u01b0\u1eddi mua d\u00e0nh trung b\u00ecnh 8,5 ph\u00fat \u0111\u1ec3 xem c\u00e1c m\u1ee5c n\u1ed9i dung t\u0129nh v\u00e0 13 ph\u00fat cho c\u00e1c m\u1ee5c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c.&nbsp;(Ngu\u1ed3n: Mediafly)<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/strong><\/h2>\n\n\n\n<p>Ph\u00e2n ph\u1ed1i n\u1ed9i dung kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung.<\/p>\n\n\n\n<p>\u0110\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u00e0nh c\u00f4ng, n\u00f3 ph\u1ea3i bao g\u1ed3m vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung. Th\u00f4ng qua c\u00e1c k\u00eanh m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean lui t\u1edbi.<\/p>\n\n\n\n<ol start=\"15\"><li>Facebook l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i h\u00e0ng \u0111\u1ea7u&nbsp;cho c\u00e1c marketer B2C trong 12 th\u00e1ng qua. V\u00e0 l\u00e0 k\u00eanh mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.&nbsp;(Ngu\u1ed3n: CMI)<\/li><li>C\u00e1c marketer B2B \u0111\u00e3 b\u00e1o c\u00e1o v\u1edbi CMI r\u1eb1ng LinkedIn l\u00e0&nbsp;k\u00eanh ph\u00e2n ph\u1ed1i m\u1ea1ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1&nbsp;ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t .<\/li><li>80%&nbsp;c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng ph\u00e2n ph\u1ed1i c\u00f3 tr\u1ea3 ti\u1ec1n s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n (Ngu\u1ed3n: CMI)<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ti\u00eau th\u1ee5 n\u1ed9i dung<\/strong><\/h2>\n\n\n\n<p>Sau khi n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u c\u00e1ch kh\u00e1n gi\u1ea3 ti\u1ebfp nh\u1eadn n\u1ed9i dung. Ho\u1eb7c k\u1ebft qu\u1ea3 l\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<ol start=\"18\"><li>M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a DemandGen n\u0103m 2021 cho th\u1ea5y&nbsp;62%&nbsp;nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng B2B cho bi\u1ebft h\u1ecd d\u1ef1a nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung th\u1ef1c t\u1ebf. Nh\u01b0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 n\u1ed9i dung tr\u1ef1c quan. Ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ed9i th\u1ea3o tr\u00ean web, \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o \u0111\u1ed9 tin c\u1eady c\u1ee7a ngu\u1ed3n.<\/li><li>Ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng d\u00e0nh kh\u00f4ng qu\u00e1&nbsp;5 ph\u00fat \u0111\u1ec3&nbsp;xem x\u00e9t h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung.&nbsp;(Ngu\u1ed3n: Kh\u1ea3o s\u00e1t s\u1edf th\u00edch n\u1ed9i dung c\u1ee7a DemandGen)<\/li><li>Trong m\u1ed9t b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y, blogger Ryan Robinson cho bi\u1ebft trung b\u00ecnh \u0111\u1ed9c gi\u1ea3 d\u00e0nh&nbsp;37 gi\u00e2y&nbsp;\u0111\u1ec3 \u0111\u1ecdc m\u1ed9t blog.<\/li><li>65%&nbsp;s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a RequestGen cho bi\u1ebft h\u1ecd tin t\u01b0\u1edfng h\u01a1n v\u00e0o \u0111\u00e1nh gi\u00e1 ngang h\u00e0ng, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 \u1ea5n ph\u1ea9m\/nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a b\u00ean th\u1ee9 ba so v\u1edbi n\u1ed9i dung do c\u00f4ng ty t\u1ea1o.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hi\u1ec7u su\u1ea5t c\u1ee7a Content marketing <\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh khi\u1ebfn content marketing ph\u00e1t tri\u1ec3n l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a v\u00e0 g\u1eafn li\u1ec1n v\u1edbi l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<ol start=\"22\"><li>C\u00e1c nh\u00e0 marketing B2C \u0111\u00e3 b\u00e1o c\u00e1o v\u1edbi CMI r\u1eb1ng&nbsp;ba m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u&nbsp;m\u00e0 Content marketing gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1o d\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/li><li>Content marketing  t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea5p ba l\u1ea7n so v\u1edbi ti\u1ebfp th\u1ecb b\u00ean ngo\u00e0i truy\u1ec1n th\u1ed1ng nh\u01b0ng chi ph\u00ed th\u1ea5p h\u01a1n&nbsp;62%&nbsp;(Ngu\u1ed3n: CMI).<\/li><li>56%&nbsp;c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng blog n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 v\u00e0 10% n\u00f3i r\u1eb1ng n\u00f3 t\u1ea1o ra ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) l\u1edbn nh\u1ea5t.&nbsp;(Ngu\u1ed3n: Nghi\u00ean c\u1ee9u blog Hubspot)<\/li><li>H\u01a1n&nbsp;60%&nbsp;c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd th\u00f4ng qua doanh s\u1ed1 b\u00e1n h\u00e0ng.&nbsp;(Ngu\u1ed3n: B\u00e1o c\u00e1o t\u00ecnh h\u00ecnh ti\u1ebfp th\u1ecb c\u1ee7a Hubspot, n\u0103m 2021)<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ng\u00e2n s\u00e1ch cho Content marrketing <\/strong><\/h2>\n\n\n\n<p>Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marrketing c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng ch\u1ec9 b\u00e1o t\u1ed1t v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4.<\/p>\n\n\n\n<p>C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 Content marketing sau \u0111\u00e2y ch\u1eafc ch\u1eafn cho th\u1ea5y c\u00e1c nh\u00e0 l\u00e0m marketing \u0111\u00e3 mua v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung.<\/p>\n\n\n\n<ol start=\"26\"><li>61%&nbsp;marketer B2C trong nghi\u00ean c\u1ee9u n\u0103m 2021 c\u1ee7a CMI cho bi\u1ebft ng\u00e2n s\u00e1ch Content marketing n\u0103m 2022 c\u1ee7a h\u1ecd s\u1ebd v\u01b0\u1ee3t ng\u00e2n s\u00e1ch n\u0103m 2021.<\/li><li>22%&nbsp;marketer B2B cho bi\u1ebft h\u1ecd \u0111\u00e3 chi 50% ho\u1eb7c h\u01a1n t\u1ed5ng ng\u00e2n s\u00e1ch cho Content marketing.&nbsp;H\u01a1n n\u1eefa theo th\u1ed1ng k\u00ea 43% nh\u1eadn th\u1ea5y ng\u00e2n s\u00e1ch content marketing c\u1ee7a h\u1ecd t\u0103ng t\u1eeb n\u0103m 2020 l\u00ean 2021. V\u00e0 66% d\u1ef1 \u0111o\u00e1n ng\u00e2n s\u00e1ch s\u1ebd t\u0103ng tr\u1edf l\u1ea1i v\u00e0o n\u0103m 2022. (Ngu\u1ed3n: CMI)<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1eed th\u00e1ch<\/strong><\/h2>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c marketing \u0111\u1ec1u \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c li\u00ean quan. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn  th\u1eddi gian, ngu\u1ed3n l\u1ef1c, chuy\u00ean m\u00f4n v\u00e0 c\u1ea1nh tranh.&nbsp;Nh\u1eadn bi\u1ebft v\u00e0 gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. V\u00e0 ch\u00fang \u0111\u1ec1u  \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t qua ch\u00fang v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<ol start=\"28\"><li>Nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u bao g\u1ed3m \u201cthu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng b\u1eb1ng n\u1ed9i dung\u201d (&nbsp;41%&nbsp;); \u201ct\u1ea1o \u0111\u1ee7 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i\u201d (39%); \u201ct\u1ea1o n\u1ed9i dung c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1n gi\u1ea3 \u201d (31%) v\u00e0 \u201cch\u1ee9ng minh ROI c\u1ee7a n\u1ed9i dungi\u201d (30%).&nbsp;(Ngu\u1ed3n: Semrush&#8217;s State of Content Marketing 2022)<\/li><li>Thay \u0111\u1ed5i thu\u1eadt to\u00e1n SEO\/t\u00ecm ki\u1ebfm (&nbsp;64%&nbsp;), thay \u0111\u1ed5i thu\u1eadt to\u00e1n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (53%). V\u00e0 qu\u1ea3n l\u00fd\/ph\u00e2n t\u00edch d\u1eef li\u1ec7u (48%) l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c marketer B2C.&nbsp;(Ngu\u1ed3n: CMI)<\/li><li>47%&nbsp;m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm th\u1eddi gian ch\u1ebft t\u1eeb c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 internet. B\u1edfi l\u00fd do&nbsp;m\u1ec7t m\u1ecfi v\u1edbi k\u1ef9 thu\u1eadt s\u1ed1&nbsp;(Ngu\u1ed3n: Kh\u1ea3o s\u00e1t c\u1ee7a EY)<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1m k\u1ebft<\/strong><\/h2>\n\n\n\n<p>Content marketing c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cao v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Hy v\u1ecdng qua nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 Content marketing b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li>Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/li><li>Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ed9i dung ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n nay. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, content marketing l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o. Cho d\u00f9 b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ecf hay m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[436,459,1216],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>30 th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t v\u1ec1 Content marketing b\u1ea1n c\u1ea7n bi\u1ebft<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p 30 th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t v\u1ec1 Content marketing. Gi\u00fap b\u1ea1n lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 b\u1eaft k\u1ecbp c\u00e1c xu h\u01b0\u1edbng v\u00e0 k\u1ef9 thu\u1eadt m\u1edbi nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/30-thong-ke-moi-nhat-ve-content-marketing-ban-can-biet\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30 th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t v\u1ec1 Content marketing b\u1ea1n c\u1ea7n bi\u1ebft\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p 30 th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t v\u1ec1 Content marketing. 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