{"id":31742,"date":"2023-03-02T14:30:00","date_gmt":"2023-03-02T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31742"},"modified":"2023-02-07T12:02:53","modified_gmt":"2023-02-07T05:02:53","slug":"marketer-lam-gi-khi-khong-co-cookies","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/marketer-lam-gi-khi-khong-co-cookies","title":{"rendered":"Marketer s\u1ebd l\u00e0m g\u00ec khi kh\u00f4ng c\u00f3 cookies?"},"content":{"rendered":"\n<p>Google \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng Cookies cho b\u00ean th\u1ee9 ba. Quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra do nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u. Nh\u01b0ng li\u1ec7u c\u00e1c Marketer s\u1ebd l\u00e0m g\u00ec kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cookies trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/khong-co-cookies.png\" alt=\"kh\u00f4ng c\u00f3 cookies\" class=\"wp-image-31743\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/khong-co-cookies.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/khong-co-cookies-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/khong-co-cookies-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/khong-co-cookies-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/khong-co-cookies-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<p>Vi\u1ec7c x\u00f3a s\u1ed5 cookies \u0111\u00e3 g\u00e2y ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng cho nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o v\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ed5 l\u1ef1c c\u00e1 nh\u00e2n h\u00f3a. May m\u1eafn thay, Google \u0111\u00e3 \u0111\u1ea9y l\u00f9i vi\u1ec7c x\u00f3a s\u1ed5 cookies \u0111\u1ebfn 2024. Nh\u01b0ng \u0111\u1ee9ng tr\u01b0\u1edbc cu\u1ed9c c\u00e1ch m\u1ea1ng n\u00e0y, li\u1ec7u c\u00e1c Marketer s\u1ebd l\u00e0m g\u00ec khi kh\u00f4ng c\u00f3 cookies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cookies-chrome-la-gi\/\">Cookies Chrome l\u00e0 g\u00ec? D\u1eef li\u1ec7u s\u1ebd \u0111i \u0111\u00e2u khi Cookies bi\u1ebfn m\u1ea5t?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-topic-api\/\">Google Topic API \u0111\u01b0\u1ee3c \u01b0u \u00e1i sau khi Cookies b\u1ecb x\u00f3a b\u1ecf<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cookies c\u1ee7a b\u00ean th\u1ee9 ba l\u00e0 g\u00ec? <\/strong><\/h2>\n\n\n\n<p>Cookies c\u1ee7a b\u00ean th\u1ee9 ba l\u00e0 cookies \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u1edfi m\u1ed9t mi\u1ec1n kh\u00e1c v\u1edbi mi\u1ec1n b\u1ea1n \u0111ang s\u1eed d\u1ee5ng. Do \u0111\u00f3, \u0111\u00e3 ra \u0111\u1eddi thu\u1eadt ng\u1eef &#8216;b\u00ean th\u1ee9 ba&#8217;. Cookies cho ph\u00e9p website c\u1ee7a b\u00ean th\u1ee9 ba theo d\u00f5i h\u00e0nh vi duy\u1ec7t web, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 t\u00f9y ch\u1ecdn n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00f9ng c\u00e1c th\u00f4ng tin kh\u00e1c.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 trang tin t\u1ee9c \u0111\u00e3 nh\u00fang c\u00e1c n\u00fat th\u00edch ho\u1eb7c chia s\u1ebb c\u1ee7a Facebook. Nh\u1ea5p v\u00e0o ch\u00fang s\u1ebd \u0111\u1eb7t cookie Facebook tr\u00ean m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n. \u0110\u00f4i khi vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng truy c\u1eadp website Facebook.<\/p>\n\n\n\n<p>Cookies c\u1ee7a b\u00ean th\u1ee9 ba th\u00f4ng b\u00e1o cho b\u1ea1n v\u1ec1 th\u00f4ng tin c\u1ee7a kh\u00e1ch truy c\u1eadp tr\u00ean c\u00e1c mi\u1ec1n b\u00ean ngo\u00e0i, bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>V\u1ecb tr\u00ed<\/li><li>S\u1edf th\u00edch<\/li><li>Mua h\u00e0ng<\/li><li>L\u1ecbch s\u1eed duy\u1ec7t website<\/li><li>C\u00e1c website \u01b0a th\u00edch<\/li><\/ul>\n\n\n\n<p>D\u1eef li\u1ec7u n\u00e0y cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng chi ti\u1ebft h\u01a1n. H\u1ed3 s\u01a1 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh. Cu\u1ed1i c\u00f9ng, cookies c\u1ee7a b\u00ean th\u1ee9 ba cho ph\u00e9p b\u1ea1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m si\u00eau c\u00e1 nh\u00e2n h\u00f3a cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba ng\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u1ed5 bi\u1ebfn tr\u1edf n\u00ean kh\u00f3 th\u1ef1c hi\u1ec7n h\u01a1n. B\u1ea1n c\u1ea7n t\u00ecm nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Hay b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i nh\u1eefng c\u00e1ch c\u0169 h\u01a1n \u0111\u1ec3 thay th\u1ebf s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a b\u1ea1n v\u00e0o cookies c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketer s\u1ebd l\u00e0m g\u00ec khi kh\u00f4ng c\u00f3 cookies?<\/strong><\/h2>\n\n\n\n<p>Cookies t\u1ed3n t\u1ea1i nhi\u1ec1u n\u0103m tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp Google. Tuy nhi\u00ean, quy\u1ebft \u0111\u1ecbnh lo\u1ea1i b\u1ecf cookies c\u1ee7a b\u00ean th\u1ee9 ba c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u1eb7t ti\u1ec1n l\u1ec7 cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o. L\u00fd do l\u00e0 v\u00ec c\u00f4ng ty n\u1eafm gi\u1eef 83% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Do \u0111\u1ed9ng th\u00e1i n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng lo ng\u1ea1i v\u1ec1 x\u1eed l\u00fd th\u00f4ng tin. V\u00ec v\u1eady c\u00e1c chi\u1ebfn d\u1ecbch n\u00ean c\u00e1c tri\u1ec3n khai theo d\u00f5i trong t\u01b0\u01a1ng lai theo xu h\u01b0\u1edbng b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. M\u1eb7c d\u00f9 c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh thi\u1ebft y\u1ebfu c\u1ee7a qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, c\u00e1c Marketer ph\u1ea3i t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u1ed3ng th\u1eddi gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<p>Trong m\u1ed9t t\u01b0\u01a1ng lai kh\u00f4ng c\u00f3 cookies, c\u00e1c Marketer s\u1ebd c\u1ea7n ng\u1eebng ph\u1ee5 thu\u1ed9c v\u00e0o cookies c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 c\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp h\u01a1n. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn thu\u1eadt m\u1edbi nh\u1eb1m \u0111\u1ea1i tu c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketer c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec kh\u00f4ng kh\u00f4ng c\u00f3 cookies?<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 Google \u0111\u00e3 ho\u00e3n vi\u1ec7c x\u00f3a b\u1ecf cookies c\u1ee7a b\u00ean th\u1ee9 ba t\u1eeb 2022 sang 2024. Tuy nhi\u00ean, c\u00e1c Marketer v\u1eabn c\u1ea7n chu\u1ea9n b\u1ecb c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u00edch nghi v\u1edbi t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 cookies c\u1ee7a b\u00ean th\u1ee9 ba cung c\u1ea5p d\u1eef li\u1ec7u s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1eebng qu\u00ean r\u1eb1ng b\u1ea1n v\u1eabn c\u00f3 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb website c\u1ee7a b\u1ea1n, bao g\u1ed3m \u0111\u0103ng k\u00fd, ho\u1ea1t \u0111\u1ed9ng t\u1ea1i ch\u1ed7 v\u00e0 mua h\u00e0ng.<\/p>\n\n\n\n<p>C\u1ea3i thi\u1ec7n quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t tr\u01b0\u1edbc khi tri\u1ec3n khai c\u1ee7a Google b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ph\u00e2n t\u00edch c\u00e1ch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng ho\u1eb7c website c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c giao d\u1ecbch c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t l\u00e0 \u0111\u0103ng k\u00fd ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u0103ng nh\u1eadp. T\u1eeb \u0111\u00e2y s\u1ebd cung c\u1ea5p cho kh\u00e1ch truy c\u1eadp t\u00f9y ch\u1ecdn \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n Google ho\u1eb7c Facebook c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c l\u00e0 l\u1eadp h\u1ed3 s\u01a1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng. Trong \u0111\u00f3 b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u v\u1ec1 c\u00f4ng ty, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c ti\u1ebft l\u1ed9 th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. T\u00ecm \u0111\u1ed1i t\u00e1c cookies b\u00ean th\u1ee9 hai<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u1ea7n t\u00ecm c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n cookie c\u1ee7a b\u00ean th\u1ee9 ba. M\u1ed9t thay th\u1ebf tuy\u1ec7t v\u1eddi l\u00e0 cookie c\u1ee7a b\u00ean th\u1ee9 hai. Cookies n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1eeb mi\u1ec1n n\u00e0y sang mi\u1ec1n kh\u00e1c th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n. B\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 mua d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t t\u1eeb h\u1ecd (v\u00ed d\u1ee5: l\u1ecbch s\u1eed mua h\u00e0ng, v\u1ecb tr\u00ed). D\u1eef li\u1ec7u n\u00e0y sau \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh cookie c\u1ee7a b\u00ean th\u1ee9 hai.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, cookies c\u1ee7a b\u00ean th\u1ee9 hai kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o quan h\u1ec7 \u0111\u1ed1i t\u00e1c gi\u1eefa hai c\u00f4ng ty. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 giao d\u1ecbch v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u00f3ng g\u00f3i v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n kh\u00e1c. Vi\u1ec7c n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi trao \u0111\u1ed5i d\u1eef li\u1ec7u mang l\u1ea1i l\u1ee3i \u00edch cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf kh\u00e1c cho chi\u1ebfn thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean cookies c\u1ee7a b\u00ean th\u1ee9 ba l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh. Nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh li\u00ean quan \u0111\u1ebfn vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c website c\u00f3 li\u00ean quan. Theo v\u00ed d\u1ee5 v\u1ec1 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC) cho m\u1ed9t ng\u01b0\u1eddi \u1edf g\u1ea7n \u0111ang truy c\u1eadp b\u00e0i \u0111\u0103ng tr\u00ean blog v\u1ec1 c\u00e1c m\u1eb9o \u0111\u00f3ng g\u00f3i l\u00f4 h\u00e0ng.<\/p>\n\n\n\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc v\u00ec hai \u0111i\u1ec1u:<\/p>\n\n\n\n<ul><li>Qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec h\u1ecd quan t\u00e2m.<\/li><li>N\u00f3 tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd do s\u1ef1 g\u1ea7n g\u0169i c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Th\u1eed nghi\u1ec7m v\u1edbi Marketing d\u1ef1a tr\u00ean nh\u00f3m<\/strong><\/h2>\n\n\n\n<p>Marketing d\u1ef1a tr\u00ean nh\u00f3m c\u00f3 li\u00ean quan \u0111\u1ebfn H\u1ecdc t\u1eadp li\u00ean k\u1ebft c\u1ee7a nh\u00f3m (FLoC). C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y nh\u00f3m nh\u1eefng ng\u01b0\u1eddi c\u00f3 ho\u1ea1t \u0111\u1ed9ng web t\u01b0\u01a1ng t\u1ef1. \u0110\u1ec3 t\u1eeb \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1edf th\u00edch chung. Nh\u1edd ph\u00e2n kh\u00fac, FLoC b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u1ecfi b\u1ecb theo d\u00f5i ri\u00eang l\u1ebb. Trong khi \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao.<\/p>\n\n\n\n<p>FLoC s\u1eed d\u1ee5ng c\u1ea3 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 b\u00ean th\u1ee9 ba \u0111\u1ec3 ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, vi\u1ec7c thi\u1ebfu d\u1eef li\u1ec7u b\u00ean th\u1ee9 ba s\u1ebd kh\u00f4ng l\u00e0m m\u1ea5t hi\u1ec7u l\u1ef1c quy tr\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chu\u1ea9n b\u1ecb tinh th\u1ea7n cho t\u01b0\u01a1ng lai kh\u00f4ng c\u00f3 cookies<\/strong><\/h2>\n\n\n\n<p>Digital Marketing s\u1ebd kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. V\u00ec v\u1eady vai tr\u00f2 c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t Marketer l\u00e0 nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y. Gi\u1ea3 s\u1eed Google kh\u00f4ng tr\u00ec ho\u00e3n k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh sau n\u0103m 2024, th\u00ec b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh. N\u1ebfu kh\u00f4ng, m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i, h\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 c\u1eadp nh\u1eadt c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi n\u1ed5i \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n d\u1eabn \u0111\u1ea7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng Cookies cho b\u00ean th\u1ee9 ba. Quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra do nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u. Nh\u01b0ng li\u1ec7u c\u00e1c Marketer s\u1ebd l\u00e0m g\u00ec kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cookies trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Vi\u1ec7c x\u00f3a s\u1ed5 cookies \u0111\u00e3 g\u00e2y ra nhi\u1ec1u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1184],"tags":[459,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketer s\u1ebd l\u00e0m g\u00ec khi kh\u00f4ng c\u00f3 cookies? [NEW UPDATE]<\/title>\n<meta name=\"description\" content=\"Google \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng Cookies cho b\u00ean th\u1ee9 ba. Li\u1ec7u c\u00e1c Marketer s\u1ebd l\u00e0m g\u00ec kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cookies trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketer-lam-gi-khi-khong-co-cookies\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketer s\u1ebd l\u00e0m g\u00ec khi kh\u00f4ng c\u00f3 cookies? [NEW UPDATE]\" \/>\n<meta property=\"og:description\" content=\"Google \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng Cookies cho b\u00ean th\u1ee9 ba. Li\u1ec7u c\u00e1c Marketer s\u1ebd l\u00e0m g\u00ec kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cookies trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketer-lam-gi-khi-khong-co-cookies\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-07T05:02:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/khong-co-cookies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketer-lam-gi-khi-khong-co-cookies\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketer-lam-gi-khi-khong-co-cookies\",\"name\":\"Marketer s\u1ebd l\u00e0m g\u00ec khi kh\u00f4ng c\u00f3 cookies? 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