{"id":31799,"date":"2023-03-17T08:30:00","date_gmt":"2023-03-17T01:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31799"},"modified":"2023-10-31T14:20:33","modified_gmt":"2023-10-31T07:20:33","slug":"thong-ke-wom-marketing-cap-nhat-xu-huong-cho-nam-2023","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thong-ke-wom-marketing-cap-nhat-xu-huong-cho-nam-2023","title":{"rendered":"Th\u1ed1ng k\u00ea WOM marketing: C\u1eadp nh\u1eadt xu h\u01b0\u1edbng cho n\u0103m 2023"},"content":{"rendered":"\n<p>Word of Mouth marketing hay vi\u1ebft t\u1eaft l\u00e0 WOM l\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u00fac \u0111\u1ea9y kho\u1ea3n&nbsp;chi ti\u00eau kh\u1ed5ng l\u1ed3 6 ngh\u00ecn t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 \u01b0\u1edbc t\u00ednh chi\u1ebfm&nbsp;13% doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 th\u1ec3 th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng n\u00e0y l\u00e0 v\u00f4 c\u00f9ng l\u1edbn. H\u00e3y c\u00f9ng xem nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 WOM marketing d\u01b0\u1edbi \u0111\u00e2y. \u0110\u1ec3 c\u1eadp nh\u1eadt th\u00eam nh\u1eefng xu h\u01b0\u1edbng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng trong n\u0103m 2023 n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-wom-marketing.png\" alt=\"\" class=\"wp-image-31800\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-wom-marketing.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-wom-marketing-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-wom-marketing-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-wom-marketing-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/02\/thong-ke-wom-marketing-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/thong-bao-moi-tu-google-2022\/\">16 th\u00f4ng b\u00e1o m\u1edbi t\u1eeb h\u1ed9i ngh\u1ecb Google Marketing Live cho n\u0103m 2022<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/thong-ke-xu-huong-quang-cao-google-ads-2022\/\">20 th\u1ed1ng k\u00ea v\u00e0 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o c\u1ee7a Google Ads 2022<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea<\/strong> <strong>WOM marketing v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h2>\n\n\n\n<ul>\n<li>Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 WOM marketing c\u1ee7a Nielsen b\u00e1o c\u00e1o&nbsp;r\u1eb1ng 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o l\u1eddi \u0111\u1ec1 ngh\u1ecb t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>Ngo\u00e0i b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh,&nbsp;88% m\u1ecdi ng\u01b0\u1eddi&nbsp;tin t\u01b0\u1edfng c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn. V\u00e0 ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c. C\u0169ng nh\u01b0 h\u1ecd tin t\u01b0\u1edfng c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bc\u00e1c li\u00ean h\u1ec7 c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li>HubSpot cho th\u1ea5y&nbsp;75% m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng tin v\u00e0o qu\u1ea3ng c\u00e1o. Nh\u01b0ng 90% tin t\u01b0\u1edfng v\u00e0o \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bgia \u0111\u00ecnh,b\u1ea1n b\u00e8; 70% tin t\u01b0\u1edfng v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&nbsp;<\/li>\n\n\n\n<li>49% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;s\u1ebd mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n v\u1ec1 vi\u1ec7c giao h\u00e0ng. V\u00e0 57% kh\u00f4ng mu\u1ed1n mua h\u00e0ng t\u1eeb nh\u00e0 b\u00e1n l\u1ebb n\u1ebfu giao h\u00e0ng tr\u1ec5.<\/li>\n\n\n\n<li>M\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng v\u00e0 mua h\u00e0ng cao h\u01a1n t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u do b\u1ea1n b\u00e8 gi\u1edbi thi\u1ec7u l\u00e0&nbsp;90%<\/li>\n\n\n\n<li>88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;\u0111\u1eb7t ni\u1ec1m tin cao v\u00e0o c\u00e1c l\u1eddi khuy\u00ean truy\u1ec1n mi\u1ec7ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft.<\/li>\n\n\n\n<li>75% m\u1ecdi ng\u01b0\u1eddi&nbsp;kh\u00f4ng tin v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/li>\n\n\n\n<li>T\u1ea1i Hoa K\u1ef3, ch\u1ec9 c\u00f3&nbsp;4% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;tin t\u01b0\u1edfng v\u00e0o n\u1ed9i dung do th\u01b0\u01a1ng hi\u1ec7u t\u00e0i tr\u1ee3.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea WOM marketing v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng <\/strong><\/h2>\n\n\n\n<ul>\n<li>Trong ba n\u0103m qua,&nbsp;Google \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200b\u200b\u200bs\u1ef1 gia t\u0103ng 1500%&nbsp;trong c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm &#8220;Marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng&#8221;&nbsp;<\/li>\n\n\n\n<li>H\u01a1n&nbsp;80% marketer&nbsp;tin r\u1eb1ng marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd&nbsp;<\/li>\n\n\n\n<li>63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;t\u1eeb 18 \u0111\u1ebfn 34 tu\u1ed5i n\u00f3i r\u1eb1ng h\u1ecd &#8220;tin t\u01b0\u1edfng nh\u1eefng g\u00ec nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n l\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00f3i v\u1ec1 h\u1ecd trong qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.&#8221;<\/li>\n\n\n\n<li>17% c\u00f4ng ty&nbsp;s\u1ebd d\u00e0nh h\u01a1n m\u1ed9t n\u1eeda ng\u00e2n s\u00e1ch marketing h\u00e0ng n\u0103m c\u1ee7a h\u1ecd cho c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u1eefa v\u1ec1 WOM marketing l\u00e0 86% ph\u1ee5 n\u1eef&nbsp;chuy\u1ec3n sang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mua h\u00e0ng<\/li>\n\n\n\n<li>130 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Instagram&nbsp;nh\u1ea5p v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng mua s\u1eafm \u0111\u1ec3 t\u00ecm th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u1ed7i th\u00e1ng<\/li>\n\n\n\n<li>80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;\u0111\u00e3 mua th\u1ee9 g\u00ec \u0111\u00f3 th\u00f4ng qua \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/li>\n\n\n\n<li>41% kh\u00e1ch h\u00e0ng&nbsp;kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng h\u00e0ng tu\u1ea7n<\/li>\n\n\n\n<li>Kho\u1ea3ng 3 trong 4 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd chi t\u1edbi 629 \u0111\u00f4 la cho c\u00e1c giao d\u1ecbch mua h\u00e0ng.  H\u1ecd l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/li>\n\n\n\n<li>22%&nbsp;quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u1edbn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi t\u1eeb 18-34 tu\u1ed5i b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/li>\n\n\n\n<li>71% c\u00e1c marketer&nbsp;ngh\u0129 r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ed1t h\u01a1n c\u00e1c ngu\u1ed3n kh\u00e1c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea WOM marketing v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 <\/strong><\/h2>\n\n\n\n<ul>\n<li>74% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;x\u00e1c \u0111\u1ecbnh truy\u1ec1n mi\u1ec7ng l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ch\u00ednh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Khi c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u nh\u1eadn th\u1ea5y&nbsp;m\u1ee9c t\u0103ng 10%&nbsp;trong marketing truy\u1ec1n mi\u1ec7ng (ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn. \u0110\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh m\u1ee9c t\u0103ng doanh s\u1ed1 t\u1eeb 0,2 \u2013 1,5%.<\/li>\n\n\n\n<li>\u1ea4n t\u01b0\u1ee3ng word of mouth marketing d\u1eabn&nbsp;\u0111\u1ebfn&nbsp;doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n g\u1ea5p 5 l\u1ea7n. So v\u1edbi \u1ea5n t\u01b0\u1ee3ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/li>\n\n\n\n<li>64% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh marketing&nbsp;ch\u1ec9 ra r\u1eb1ng h\u1ecd tin r\u1eb1ng truy\u1ec1n mi\u1ec7ng l\u00e0 h\u00ecnh th\u1ee9c marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n\n\n\n<li>70% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi&nbsp;\u0111ang c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng chi ti\u00eau cho WOM tr\u1ef1c tuy\u1ebfn. V\u00e0 29% s\u1ebd t\u0103ng chi ti\u00eau WOM marketing ngo\u1ea1i tuy\u1ebfn.<\/li>\n\n\n\n<li>S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y 82% c\u00e1c marketer&nbsp;s\u1eed d\u1ee5ng WOM marketing \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng 43% mong \u0111\u1ee3i WOMM s\u1ebd c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Truy\u1ec1n&nbsp;mi\u1ec7ng th\u00fac \u0111\u1ea9y&nbsp;6 ngh\u00ecn t\u1ef7 \u0111\u00f4 la&nbsp;chi ti\u00eau to\u00e0n c\u1ea7u h\u00e0ng n\u0103m. V\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho&nbsp;13% t\u1ed5ng doanh thu.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng th\u1eadm ch\u00ed c\u00f2n hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3&nbsp;qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n. D\u1eabn \u0111\u1ebfn&nbsp;doanh s\u1ed1 b\u00e1n h\u00e0ng cao g\u1ea5p n\u0103m l\u1ea7n.&nbsp;<\/li>\n\n\n\n<li>64% c\u00e1c marketer&nbsp;\u0111\u1ed3ng \u00fd r\u1eb1ng truy\u1ec1n mi\u1ec7ng l\u00e0 h\u00ecnh th\u1ee9c marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n\n\n\n<li>H\u1ea7u h\u1ebft c\u00e1c marketer (83%)&nbsp;s\u1eed d\u1ee5ng WOM marketing v\u00ec n\u00f3&nbsp;&nbsp;l\u00e0m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u&nbsp;.&nbsp;&nbsp;<\/li>\n\n\n\n<li>43% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb&nbsp;s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng \u0111\u1ec3 t\u0103ng doanh thu.&nbsp;<\/li>\n\n\n\n<li>WOMM mang l\u1ea1i&nbsp;doanh s\u1ed1 g\u1ea5p 5 l\u1ea7n&nbsp;so v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n tr\u1ea3 ph\u00ed.<\/li>\n\n\n\n<li>ROI marketing c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng&nbsp;l\u1edbn h\u01a1n g\u1ea5p 11 l\u1ea7n&nbsp;so v\u1edbi qu\u1ea3ng c\u00e1o b\u1eb1ng bi\u1ec3u ng\u1eef<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea WOM marketing v\u00e0 B2B<\/strong><\/h3>\n\n\n\n<ul>\n<li>Khi mua ph\u1ea7n m\u1ec1m kinh doanh,&nbsp;46% doanh nghi\u1ec7p nh\u1ecf&nbsp;l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean khuy\u1ebfn ngh\u1ecb c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c trong ng\u00e0nh.<\/li>\n\n\n\n<li>8% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B&nbsp;nh\u1eadn th\u1ea5y WOMM hi\u1ec7u qu\u1ea3 trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp cho m\u1ee5c \u0111\u00edch marketing.<\/li>\n\n\n\n<li>\u1ede M\u1ef9, WOMM l\u00e0&nbsp;c\u00f4ng c\u1ee5 marketing t\u1ed1t nh\u1ea5t&nbsp;c\u1ee7a 48% doanh nghi\u1ec7p<\/li>\n\n\n\n<li>Truy\u1ec1n mi\u1ec7ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong&nbsp;nh\u1eefng ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u00e0ng \u0111\u1ea7u&nbsp;cho&nbsp; c\u00e1c doanh nghi\u1ec7p&nbsp;nh\u1ecf&nbsp;th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.&nbsp;<\/li>\n\n\n\n<li>20% doanh nghi\u1ec7p&nbsp;c\u00f3 k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng WOMM trong chi\u1ebfn l\u01b0\u1ee3c marketing h\u00e0ng n\u0103m c\u1ee7a h\u1ecd.&nbsp;<\/li>\n\n\n\n<li>H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p&nbsp;bi\u1ebft \u0111\u1ebfn&nbsp;c\u00e1c c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o m\u1edbi t\u1eeb c\u00e1c \u0111\u1ed3ng nghi\u1ec7p. K\u1ebft n\u1ed1i m\u1ea1ng v\u00e0 th\u1ea5y c\u00e1c c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng ch\u00fang.&nbsp;&nbsp;<\/li>\n\n\n\n<li>\u1ede M\u1ef9, WOMM l\u00e0 c\u00f4ng c\u1ee5 marketing t\u1ed1t nh\u1ea5t&nbsp;c\u1ee7a 48% doanh nghi\u1ec7p&nbsp;.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea WOM marketing v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<ul>\n<li>Bain &amp; Co \u01b0\u1edbc t\u00ednh&nbsp;r\u1eb1ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u0103ng 5%. C\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty l\u00ean 75%.&nbsp;<\/li>\n\n\n\n<li>65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;\u0111\u00e3 c\u1eaft \u0111\u1ee9t quan h\u1ec7 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 sau m\u1ed9t l\u1ea7n g\u1eb7p g\u1ee1 t\u1ed3i t\u1ec7.&nbsp;<\/li>\n\n\n\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1edbi c\u01b0\u1eddng \u0111\u1ed9 c\u1ea3m x\u00fac cao h\u01a1n nh\u1eadn \u0111\u01b0\u1ee3c&nbsp;g\u1ea5p 3 l\u1ea7n&nbsp;WOMM. So v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u00edt k\u1ebft n\u1ed1i c\u1ea3m x\u00fac h\u01a1n.<\/li>\n\n\n\n<li>28% ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;n\u00f3i truy\u1ec1n mi\u1ec7ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c c\u1ee7ng c\u1ed1. Ho\u1eb7c l\u00e0m x\u00f3i m\u00f2n m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>28% ng\u01b0\u1eddi&nbsp;n\u00f3i r\u1eb1ng truy\u1ec1n mi\u1ec7ng l\u00e0m t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. (Gi\u00e1 tr\u1ecb chung c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u).<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng chi ti\u00eau&nbsp;nhi\u1ec1u h\u01a1n 200%&nbsp;so v\u1edbi kh\u00e1ch h\u00e0ng trung b\u00ecnh.<\/li>\n\n\n\n<li>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u&nbsp;l\u1eddi truy\u1ec1n mi\u1ec7ng&nbsp;h\u01a1n g\u1ea5p ba l\u1ea7n so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea WOM marketing v\u00e0 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n<ul>\n<li>Millennials c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng&nbsp;kh\u00e1m ph\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u&nbsp;h\u01a1n 38%. Th\u00f4ng qua c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bb\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/li>\n\n\n\n<li>&nbsp;T\u1ea1i \u00dac,&nbsp;42% ng\u01b0\u1eddi d\u00e2n kh\u00e1m ph\u00e1 ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi&nbsp;th\u00f4ng qua&nbsp;c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00e0&nbsp;38% th\u00f4ng qua&nbsp;c\u00e1c \u0111\u1ec1 xu\u1ea5t truy\u1ec1n mi\u1ec7ng.&nbsp;<\/li>\n\n\n\n<li>Th\u1ebf h\u1ec7 X l\u00e0 th\u1ebf h\u1ec7 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua truy\u1ec1n mi\u1ec7ng nhi\u1ec1u nh\u1ea5t. V\u1edbi&nbsp;18% th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m&nbsp;theo c\u00e1ch n\u00e0y.&nbsp;<\/li>\n\n\n\n<li>V\u00e0 \u0111\u1ed1i v\u1edbi Th\u1ebf h\u1ec7 Z, ch\u1ec9&nbsp;12% kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi&nbsp;th\u00f4ng qua truy\u1ec1n mi\u1ec7ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea WOM marketing v\u00e0 Off-line v\u1edbi On-line<\/strong><\/h3>\n\n\n\n<ul>\n<li>70% c\u00e1c marketer \u0111ang t\u00ecm c\u00e1ch t\u0103ng chi ti\u00eau truy\u1ec1n mi\u1ec7ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd, trong khi 29% l\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/li>\n\n\n\n<li>23% ng\u01b0\u1eddi mua s\u1eafm Singapore&nbsp;\u0111\u00e3 mua th\u1ee9 g\u00ec \u0111\u00f3 t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf v\u00e0o n\u0103m 2019 d\u1ef1a tr\u00ean l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n b\u00e8.<\/li>\n\n\n\n<li>37% ng\u01b0\u1eddi M\u1ef9&nbsp;quy\u1ebft \u0111\u1ecbnh \u0103n \u1edf nh\u00e0 h\u00e0ng n\u00e0o d\u1ef1a tr\u00ean nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng.&nbsp;<\/li>\n\n\n\n<li>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, 31% giao d\u1ecbch mua h\u00e0ng \u0111i\u1ec7n t\u1eed&nbsp;b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi c\u00e1c khuy\u1ebfn ngh\u1ecb truy\u1ec1n mi\u1ec7ng.<\/li>\n\n\n\n<li>20% ng\u01b0\u1eddi B\u1eafc M\u1ef9&nbsp;bi\u1ebft \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m th\u00f4ng qua truy\u1ec1n mi\u1ec7ng \u0111\u00e3 mua h\u00e0ng ngay l\u1eadp t\u1ee9c.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea WOM marketing v\u00e0 nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c<\/strong><\/h3>\n\n\n\n<ul>\n<li>Theo th\u1ed1ng k\u00ea WOM marketing,&nbsp;96% kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng&nbsp;kh\u00f4ng ph\u00e0n n\u00e0n v\u1edbi c\u00f4ng ty v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7;&nbsp;tuy nhi\u00ean, h\u1ecd chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 c\u1ee7a m\u00ecnh v\u1edbi kho\u1ea3ng 9-15 ng\u01b0\u1eddi.<\/li>\n\n\n\n<li>Kho\u1ea3ng&nbsp;13% kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng&nbsp;chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 c\u1ee7a h\u1ecd v\u1edbi 20 ng\u01b0\u1eddi.<\/li>\n\n\n\n<li>M\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3 l\u00e0&nbsp;91% kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng&nbsp;s\u1ebd kh\u00f4ng mua h\u00e0ng t\u1eeb m\u1ed9t c\u00f4ng ty m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 m\u1ed9t l\u1ea7n n\u1eefa.<\/li>\n\n\n\n<li>Ph\u1ea3i m\u1ea5t kho\u1ea3ng&nbsp;40&nbsp;tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eb1m \u0111\u1ec3 kh\u1eafc ph\u1ee5c thi\u1ec7t h\u1ea1i do 1 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c g\u00e2y ra.<\/li>\n\n\n\n<li>G\u1ea7n&nbsp;53% kh\u00e1ch h\u00e0ng&nbsp;mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c trong v\u00f2ng m\u1ed9t tu\u1ea7n.<\/li>\n\n\n\n<li>Ch\u1ec9&nbsp;1 trong 25 ng\u01b0\u1eddi ti\u00eau d\u00f9ng&nbsp;s\u1ebd ph\u00e0n n\u00e0n v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Ph\u1ea3i m\u1ea5t g\u1ea7n&nbsp;40 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang m\u1edbi th\u1ec3 b\u00f9 \u0111\u1eafp thi\u1ec7t h\u1ea1i do m\u1ed9t \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c g\u00e2y ra.<\/li>\n\n\n\n<li>96% th\u01b0\u01a1ng hi\u1ec7u&nbsp;m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ph\u1ea3n h\u1ed3i \u0111\u1ec1 c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word of Mouth marketing hay vi\u1ebft t\u1eaft l\u00e0 WOM l\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u00fac \u0111\u1ea9y kho\u1ea3n&nbsp;chi ti\u00eau kh\u1ed5ng l\u1ed3 6 ngh\u00ecn t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 \u01b0\u1edbc t\u00ednh chi\u1ebfm&nbsp;13% doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 th\u1ec3 th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng n\u00e0y l\u00e0 v\u00f4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[459,1216,1252],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ed1ng k\u00ea WOM marketing: C\u1eadp nh\u1eadt xu h\u01b0\u1edbng cho n\u0103m 2023<\/title>\n<meta name=\"description\" content=\"C\u00f9ng xem nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 WOM marketing d\u01b0\u1edbi \u0111\u00e2y. \u0110\u1ec3 c\u1eadp nh\u1eadt th\u00eam nh\u1eefng xu h\u01b0\u1edbng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng trong n\u0103m 2023 n\u00e0y.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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