{"id":31938,"date":"2023-04-05T10:00:00","date_gmt":"2023-04-05T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31938"},"modified":"2023-04-21T10:30:24","modified_gmt":"2023-04-21T03:30:24","slug":"phan-tich-kfc-case-study-su-kiem-soat-mang-xa-hoi-thong-minh","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/phan-tich-kfc-case-study-su-kiem-soat-mang-xa-hoi-thong-minh","title":{"rendered":"Ph\u00e2n t\u00edch KFC case study &#8211; S\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng minh"},"content":{"rendered":"\n<p>KFC l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u01b0\u1ee3c gi\u1edbi truy\u1ec1n th\u00f4ng \u0111\u00e1nh gi\u00e1 cao trong vi\u1ec7c t\u1ea1o n\u00ean c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ngay sau \u0111\u00e2y l\u00e0 3 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 KFC case study th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"742\" height=\"412\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/image-25.png\" alt=\"KFC case study\" class=\"wp-image-31939\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/image-25.png 742w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/image-25-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/image-25-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/image-25-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/image-25-722x401.png 722w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/lam-sao-de-tang-niem-tin-khach-hang-voi-thuong-hieu\/\">L\u00e0m sao \u0111\u1ec3 t\u0103ng ni\u1ec1m tin kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/thuong-hieu-trong-nganh-ban-le-marketing\/\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh b\u00e1n l\u1ebb t\u1eadp trung Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 KFC r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, nh\u01b0ng n\u00f3 v\u1eabn bi\u1ebft c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3. Ba v\u00ed d\u1ee5 sau \u0111\u00e2y, tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c nhau, cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KFC case study 1: Hi\u1ec7n t\u01b0\u1ee3ng \u201c Rid Kid \u201c<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y, KFC \u0111\u00e3 ph\u1ea3i l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 nh\u01b0 th\u1ebf n\u00e0o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i? \u0110\u1ec3 c\u1ee5 th\u1ec3 h\u01a1n, h\u00e3y c\u00f9ng nh\u00ecn l\u1ea1i m\u1ed9t chi\u1ebfn d\u1ecbch t\u1eeb n\u0103m 2015. Th\u01b0\u01a1ng hi\u1ec7u KFC \u0111\u00e3 l\u00e0m b\u00f9ng n\u1ed5 Instagram v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>KFC th\u1ec3 hi\u1ec7n khi\u1ebfu h\u00e0i h\u01b0\u1edbc th\u00f4ng qua chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 <\/strong><\/h3>\n\n\n\n<p>N\u0103m \u0111\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch tr\u00ean Instagram \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh nh\u1eb1m kh\u1eb3ng \u0111\u1ecbnh v\u1edbi th\u1ebf gi\u1edbi r\u1eb1ng KFC l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 khi\u1ebfu h\u00e0i h\u01b0\u1edbc. B\u1eb1ng ch\u1ee9ng l\u00e0 chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 cam k\u1ebft l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi c\u01b0\u1eddi, m\u00e0 n\u00f3 c\u00f2n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch th\u00f4ng minh. \u0110\u00f3 l\u00e0 l\u00ed do v\u00ec sao KFC case study n\u00e0y \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ghi nh\u1edb v\u00e0 \u0111\u00f3n nh\u1eadn.&nbsp;<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o c\u1ee7a Romania v\u00e0 KFC. H\u1ecd \u0111\u00e3 t\u1eadp trung v\u00e0o hi\u1ec7n t\u01b0\u1ee3ng &#8216;rich kid&#8217; ng\u00e0y c\u00e0ng t\u0103ng tr\u00ean Instagram. Hi\u1ec7n t\u1ea1i, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t ra ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t, b\u1edfi v\u00ec nh\u1eefng Ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111ang s\u1eed d\u1ee5ng \u0111\u1ee7 lo\u1ea1i m\u00e1nh kh\u00f3e \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y r\u1eb1ng h\u1ecd &#8216;gi\u00e0u c\u00f3&#8217;.&nbsp;<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 KFC \u1edf Romania \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1eddi l\u00ean Instagram \u0111\u1ec3 ch\u1ebf nh\u1ea1o kh\u00e1i ni\u1ec7m con nh\u00e0 gi\u00e0u. Thay v\u00ec \u0111\u1ec3 nh\u1eefng con h\u1ed5 \u0111i d\u1ea1o quanh nh\u1eefng dinh th\u1ef1 xa hoa. \u0110\u00e1m \u0111\u00f4ng tr\u00ean Instagram c\u1ee7a Rumani \u0111\u00e3 \u0111\u0103ng nh\u1eefng b\u1ee9c \u1ea3nh v\u1ec1 nh\u1eefng con m\u00e8o ch\u1ea1y quanh nh\u1eefng ng\u00f4i nh\u00e0 ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n<p>B\u1ec3 b\u01a1i v\u00f4 c\u1ef1c khi\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a gi\u1edbi nh\u00e0 gi\u00e0u tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u00e3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng b\u1ec3 b\u01a1i b\u01a1m h\u01a1i trong chi\u1ebfn d\u1ecbch Instagram l\u1ea7n \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3<\/strong><\/h3>\n\n\n\n<p>D\u00f9 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed3n t\u1ea1i trong th\u1eddi gian ng\u1eafn. Tuy nhi\u00ean n\u00f3 \u0111\u00e3 cho th\u1ea5y r\u1eb1ng KFC \u0111\u00e3 bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng UGC (n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o) t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c l\u00e0m. V\u00e0 s\u1ef1 h\u00e0i h\u01b0\u1edbc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh n\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KFC case study 2: Ch\u1ea5p nh\u1eadn l\u1ed7i c\u00f4ng th\u1ee9c c\u0169, t\u1ea1o c\u00f4ng th\u1ee9c m\u1edbi\u00a0<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c thi\u00ean t\u00e0i s\u00e1ng t\u1ea1o \u0111\u1eb1ng sau chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1eed qua m\u1ed9t \u00edt lo\u1ea1i khoai t\u00e2y chi\u00ean c\u1ee7a KFC.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng r\u1eb1ng m\u00f3n khoai t\u00e2y chi\u00ean m\u00e0 c\u00f4ng ty \u0111ang t\u1ea1o ra kh\u00f4ng \u0111\u1ea1t ti\u00eau chu\u1ea9n. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f2 \u0111\u00f9a, b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean n\u00f3i v\u1edbi nh\u00e2n vi\u00ean t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1eb1ng khoai t\u00e2y chi\u00ean r\u1ea5t t\u1ec7.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, so v\u1edbi khoai t\u00e2y chi\u00ean c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eefng th\u1ee9 n\u00e0y kh\u00f4ng ngon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u1eady h\u00e0nh \u0111\u1ed9ng c\u1ee7a KFC l\u00e0 g\u00ec? \u0110\u00f3 ch\u00ednh l\u00e0 ch\u1ea5p nh\u1eadn.<\/strong><\/h3>\n\n\n\n<p>H\u00e3ng \u0111\u0103ng to\u00e0n trang qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o v\u00e0 c\u00f3 c\u00e1c \u0111i\u1ec3m truy\u1ec1n h\u00ecnh, c\u0169ng nh\u01b0 b\u1ea3ng qu\u1ea3ng c\u00e1o. C\u00e1i ch\u00ednh l\u00e0 \u1edf n\u1ec1n t\u1ea3ng Twitter v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. T\u1ea1i \u0111\u00e2y, KFC li\u00ean t\u1ee5c n\u00f3i v\u1ec1 c\u00f4ng th\u1ee9c c\u0169 t\u1ec7 h\u1ea1i nh\u01b0 th\u1ebf n\u00e0o.  Trong l\u00fac \u0111\u00f3 h\u00e3ng \u0111ang chu\u1ea9n b\u1ecb tung ra th\u1ecb tr\u01b0\u1eddng lo\u1ea1i khoai t\u00e2y chi\u00ean m\u1edbi. H\u00e3ng khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi tho\u1ea3i m\u00e1i b\u00e0n lu\u1eadn v\u1ec1 \u0111i\u1ec1u ch\u01b0a t\u1ed1t c\u1ee7a c\u00f4ng th\u1ee9c c\u0169.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0 th\u1ea3m h\u1ecda. Kh\u00f4ng ph\u1ea3i KFC, c\u00f4ng ty \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ee5c tin t\u1ee9c s\u1ed1 m\u1ed9t tr\u00ean c\u00e1c c\u1eeda h\u00e0ng l\u1edbn nh\u01b0 BBC. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1ecdi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 r\u00e1c r\u01b0\u1edfi, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 tr\u1edf th\u00e0nh tin t\u1ee9c n\u00f3ng h\u1ed5i.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 l\u00e0 r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd v\u00e0 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u KFC nh\u1eadn \u0111\u01b0\u1ee3c sau \u0111\u00f3 ch\u00ednh l\u00e0 m\u00f3n khoai t\u00e2y chi\u00ean v\u1edbi c\u00f4ng th\u1ee9c m\u1edbi \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft s\u1ea1ch khi nh\u00e0 h\u00e0ng h\u1ebft g\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KFC case study 3: Th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p s\u1ef1 c\u1ed1 ph\u00e2n ph\u1ed1i n\u0103m 2018<\/strong><\/h2>\n\n\n\n<p>N\u0103m 2018, KFC g\u1eb7p s\u1ef1 c\u1ed1 ph\u00e2n ph\u1ed1i, kh\u00f4ng th\u1ec3 ph\u00e2n ph\u1ed1i g\u00e0 cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>H\u00e3ng \u0111\u00e3 ph\u1ea3i b\u1eaft \u0111\u1ea7u th\u1ecfa thu\u1eadn chu\u1ed7i cung \u1ee9ng m\u1edbi v\u1edbi m\u1ed9t h\u00e3ng v\u1eadn chuy\u1ec3n g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c giao h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 h\u00e0ng KFC \u1edf Anh ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi.<\/p>\n\n\n\n<p>B\u1ea5t ng\u1edd thay s\u1ef1 vi\u1ec7c n\u00e0y kh\u00f4ng g\u00e2y ra s\u1ef1 ph\u1eabn n\u1ed9 n\u00e0o. \u0110\u00f3 l\u00e0 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u ngay t\u1ea1i \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>H\u1ecd \u0111\u00e3 l\u00e0m g\u00ec ?<\/strong><\/h3>\n\n\n\n<p>Tuy nhi\u00ean, KFC \u0111\u00e3 ch\u1ecdn c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t t\u00ecnh hu\u1ed1ng x\u1ea5u. H\u1ecd \u0111\u0103ng t\u1ea3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t s\u1ed1 ph\u1ea3n h\u1ed3i r\u1ea5t th\u00f4ng minh v\u1ec1 t\u00ecnh tr\u1ea1ng khan hi\u1ebfm g\u00e0.<\/p>\n\n\n\n<p>KFC \u0111\u00e3 l\u00e0m vi\u1ec7c tr\u00ean Twitter, cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y c\u1eeda h\u00e0ng m\u1edf g\u1ea7n nh\u1ea5t c\u1ee7a h\u1ecd. Tuy nhi\u00ean, n\u00f3 \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y nh\u1edd c\u00e1ch ch\u01a1i ch\u1eef v\u00e0 m\u1ed9t s\u1ed1 khi\u1ebfu h\u00e0i h\u01b0\u1edbc tuy\u1ec7t v\u1eddi \u0111\u00f3. N\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 ch\u1ea1y tr\u1ed1n trong v\u00e0i tu\u1ea7n v\u00e0 ch\u1ec9 c\u1ea7n \u0111\u01b0a ra m\u1ed9t l\u1eddi xin l\u1ed7i. Nh\u01b0ng thay v\u00e0o \u0111\u00f3, n\u00f3 coi to\u00e0n b\u1ed9 s\u1ef1 vi\u1ec7c nh\u01b0 m\u1ed9t tr\u00f2 \u0111\u00f9a vui v\u1ebb. T\u1ea5t nhi\u00ean, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u00f2 \u0111\u00f9a v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9. M\u00e0 b\u1eb1ng c\u00e1ch nh\u00ecn nh\u1eadn m\u1ecdi th\u1ee9 \u00edt nghi\u00eam t\u00fac h\u01a1n. KFC ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, KFC \u0111\u00e3 \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u1edd b\u00e1o l\u1edbn \u1edf Anh. Qu\u1ea3ng c\u00e1o r\u1ea5t vui nh\u1ed9n, v\u1edbi KFC \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y l\u00e0 &#8216;FCK&#8217;. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 b\u1ea3o th\u1ee7 h\u01a1n kh\u00f4ng h\u00e0i l\u00f2ng. Tuy nhi\u00ean v\u1ec1 ph\u00eda kh\u00e1ch h\u00e0ng hi\u1ec3u bi\u1ebft v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n h\u1ecd l\u1ea1i th\u00edch th\u00fa khi chia s\u1ebb l\u00ean trang c\u00e1 nh\u00e2n. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00f4ng khai h\u01a1n v\u00e0 c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng KFC c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 t\u1ed3i t\u1ec7 v\u1ec1 t\u00ecnh h\u00ecnh. Kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c \u0111\u1ed3ng c\u1ea3m v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 ba case study cho th\u1ea5y KFC th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p. N\u00f3 t\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n. \u0110\u1ed3n g th\u1eddi c\u1eadp nh\u1eadt \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>KFC l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u01b0\u1ee3c gi\u1edbi truy\u1ec1n th\u00f4ng \u0111\u00e1nh gi\u00e1 cao trong vi\u1ec7c t\u1ea1o n\u00ean c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ngay sau \u0111\u00e2y l\u00e0 3 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 KFC case study th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1277,259,459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n t\u00edch KFC case study - S\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng minh<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng KFC case study cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i v\u00f4 c\u00f9ng th\u00f4ng minh. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a KFC \u0111\u01b0\u1ee3c gi\u1edbi truy\u1ec1n th\u00f4ng \u0111\u00e1nh gi\u00e1 cao.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/phan-tich-kfc-case-study-su-kiem-soat-mang-xa-hoi-thong-minh\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e2n t\u00edch KFC case study - S\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng minh\" \/>\n<meta property=\"og:description\" content=\"Nh\u1eefng KFC case study cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i v\u00f4 c\u00f9ng th\u00f4ng minh. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a KFC \u0111\u01b0\u1ee3c gi\u1edbi truy\u1ec1n th\u00f4ng \u0111\u00e1nh gi\u00e1 cao.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/phan-tich-kfc-case-study-su-kiem-soat-mang-xa-hoi-thong-minh\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-21T03:30:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/image-25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"742\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/phan-tich-kfc-case-study-su-kiem-soat-mang-xa-hoi-thong-minh\",\"url\":\"https:\/\/adsplus.vn\/blog\/phan-tich-kfc-case-study-su-kiem-soat-mang-xa-hoi-thong-minh\",\"name\":\"Ph\u00e2n t\u00edch KFC case study - S\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng minh\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-04-05T03:00:00+00:00\",\"dateModified\":\"2023-04-21T03:30:24+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Nh\u1eefng KFC case study cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i v\u00f4 c\u00f9ng th\u00f4ng minh. 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