{"id":31977,"date":"2023-03-22T14:19:56","date_gmt":"2023-03-22T07:19:56","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=31977"},"modified":"2023-04-26T15:24:30","modified_gmt":"2023-04-26T08:24:30","slug":"tai-sao-nen-lien-ket-ga4-voi-bigquery-khai-niem-va-uu-diem","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tai-sao-nen-lien-ket-ga4-voi-bigquery-khai-niem-va-uu-diem","title":{"rendered":"T\u1ea1i sao n\u00ean li\u00ean k\u1ebft GA4 v\u1edbi BigQuery? Kh\u00e1i ni\u1ec7m v\u00e0 \u01b0u \u0111i\u1ec3m"},"content":{"rendered":"<p class=\"average-rating\">This post's average rating is: 4.4 <span style=\"overflow:hidden; width:20px\" class=\"dashicons dashicons-star-filled\"><\/span><span style=\"overflow:hidden; width:20px\" class=\"dashicons dashicons-star-filled\"><\/span><span style=\"overflow:hidden; width:20px\" class=\"dashicons dashicons-star-filled\"><\/span><span style=\"overflow:hidden; width:20px\" class=\"dashicons dashicons-star-filled\"><\/span><span style=\"overflow:hidden; width:8px\" class=\"dashicons dashicons-star-filled\"><\/span><span style=\"overflow:hidden; position:relative; left:-8px;\" class=\"dashicons dashicons-star-empty\"><\/span><\/p>\n<p>L\u00e0 m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd lu\u1ed3ng d\u1eef li\u1ec7u. N\u1ed9i dung ch\u00ednh trong b\u00e0i vi\u1ebft l\u1ea7n n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi t\u1ea1i sao n\u00ean t\u00edch h\u1ee3p li\u00ean k\u1ebft GA4 v\u1edbi BigQuery d\u00e0nh cho nh\u1eefng ai \u0111ang th\u1eafc m\u1eafc. Li\u00ean k\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01a1n gi\u1ea3n h\u00f3a d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p v\u00e0 r\u00fat ra th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/lien-ket-GA4-voi-BigQuery-1.png\" alt=\"Li\u00ean k\u1ebft GA4 v\u1edbi BigQuery\" class=\"wp-image-31978\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/lien-ket-GA4-voi-BigQuery-1.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/lien-ket-GA4-voi-BigQuery-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/lien-ket-GA4-voi-BigQuery-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/lien-ket-GA4-voi-BigQuery-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/03\/lien-ket-GA4-voi-BigQuery-1-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/ai-bot-marketing-se-mang-lai-thay-doi-lon-voi-marketing-2021\/\">AI bot Marketing s\u1ebd mang l\u1ea1i thay \u0111\u1ed5i l\u1edbn v\u1edbi Marketing 2021<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/quang-cao-google-ads-tren-tv\/\">C\u1eadp nh\u1eadt t\u00ednh n\u0103ng m\u1edbi: Qu\u1ea3ng c\u00e1o Google Ads tr\u00ean TV<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/ung-dung-lam-viec-google\/\">21 \u1ee9ng d\u1ee5ng c\u1ee7a Google gi\u00fap l\u00e0m vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Li\u00ean k\u1ebft GA4 v\u1edbi BigQuery<\/strong><\/h2>\n\n\n\n<p>V\u1edbi vi\u1ec7c gi\u1edbi thi\u1ec7u Google Analytics 4, m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u c\u1ea3i ti\u1ebfn, t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 gi\u1edd \u0111\u00e2y l\u00e0 AI v\u00e0 t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi c\u00e1c kh\u1ea3 n\u0103ng m\u1edbi, li\u00ean k\u1ebft GA4 v\u1edbi BigQuery cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp BigQuery mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>Ban \u0111\u1ea7u ch\u1ec9 kh\u1ea3 d\u1ee5ng cho ng\u01b0\u1eddi d\u00f9ng Google Analytics 360 (tr\u1ea3 ph\u00ed), BigQuery cho ph\u00e9p b\u1ea1n l\u01b0u tr\u1eef c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn.<\/p>\n\n\n\n<p>Trong b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y, ch\u00fang t\u00f4i xem x\u00e9t c\u00e1ch li\u00ean k\u1ebft BigQuery v\u1edbi GA4 gi\u00fap b\u1ea1n \u0111\u01a1n gi\u1ea3n h\u00f3a d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p v\u00e0 r\u00fat ra th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 Google Analytics 4&nbsp;<\/strong><\/h2>\n\n\n\n<p>Google Analytics 4 l\u00e0 m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean phi\u00ean c\u00f3 s\u1eb5n cho c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>N\u00f3 \u0111\u01b0a ra kh\u00e1i ni\u1ec7m v\u1ec1 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u00fap b\u1ea1n t\u00ednh to\u00e1n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng &#8216;User ID&#8217;.<\/p>\n\n\n\n<p>GA4 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a n\u00f3 cho ph\u00e9p b\u1ea1n l\u00e0m vi\u1ec7c m\u00e0 kh\u00f4ng c\u1ea7n cookie ho\u1eb7c d\u1eef li\u1ec7u nh\u1eadn d\u1ea1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phi\u00ean b\u1ea3n Google Analytics 360<\/strong><\/h3>\n\n\n\n<p>Google Analytics 4 c\u00f3 hai phi\u00ean b\u1ea3n \u2013 GA4 Ti\u00eau chu\u1ea9n v\u00e0 GA 360. M\u1eb7c d\u00f9 GA4 l\u00e0 phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed\/ti\u00eau chu\u1ea9n, nh\u01b0ng GA 360 l\u00e0 phi\u00ean b\u1ea3n cao c\u1ea5p.<\/p>\n\n\n\n<p>GA 360 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a N\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb c\u1ee7a Google. Cung c\u1ea5p th\u00f4ng tin th\u1ed1ng k\u00ea v\u00e0 ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 trang web c\u1ee7a b\u1ea1n. N\u00f3 cung c\u1ea5p kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi Google Ads, Google Optimize, Google Display v\u00e0 Video 360.<\/p>\n\n\n\n<p>V\u1edbi GA 360, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy c\u1eadp t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng ti\u00eau chu\u1ea9n c\u1ee7a Analytics c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u00e2ng cao nh\u01b0 ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u, b\u00e1o c\u00e1o ch\u01b0a \u0111\u01b0\u1ee3c l\u1ea5y m\u1eabu v\u00e0 xu\u1ea5t BigQuery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google BigQuery l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Google BigQuery l\u00e0 kho d\u1eef li\u1ec7u serverless c\u00f3 th\u1ec3 l\u01b0u tr\u1eef d\u1eef li\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng cao.<\/p>\n\n\n\n<p>N\u00f3 \u0111i k\u00e8m v\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 truy v\u1ea5n t\u00edch h\u1ee3p c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c truy v\u1ea5n SQL tr\u00ean h\u00e0ng terabyte d\u1eef li\u1ec7u trong v\u00f2ng v\u00e0i gi\u00e2y.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ho\u1eb7c x\u00e2y d\u1ef1ng l\u1ea1i c\u00e1c ch\u1ec9 m\u1ee5c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nhanh ch\u00f3ng theo th\u1eddi gian th\u1ef1c v\u1edbi l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a BigQuery \u0111\u01b0\u1ee3c chia th\u00e0nh ba ph\u1ea7n ch\u00ednh:<\/strong><\/h3>\n\n\n\n<p><strong>1. Nh\u1eadp<\/strong>:<\/p>\n\n\n\n<p>&nbsp;\u0110\u1ec3 l\u00e0m vi\u1ec7c b\u1eb1ng BigQuery, b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t b\u1ea3ng \u0111\u1ec3 ch\u1ea1y c\u00e1c thao t\u00e1c kh\u00e1c nhau tr\u00ean \u0111\u00f3. C\u00e1c b\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 \u1edf d\u1ea1ng B\u1ea3ng g\u1ed1c, B\u1ea3ng b\u00ean ngo\u00e0i v\u00e0 D\u1ea1ng xem. Khi b\u1ea1n \u0111\u00e3 t\u1ea1o m\u1ed9t b\u1ea3ng, h\u00e3y t\u1ea3i\/nh\u1eadp d\u1eef li\u1ec7u v\u00e0o \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y t\u1ef1 \u0111\u1ed9ng b\u1eb1ng D\u1ecbch v\u1ee5 truy\u1ec1n d\u1eef li\u1ec7u ho\u1eb7c th\u1ee7 c\u00f4ng b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<p>a. \u0110\u0103ng t\u1ea3i d\u1eef li\u1ec7u theo l\u00f4<\/p>\n\n\n\n<p>b. Truy\u1ec1n b\u1ea3n ghi d\u1eef li\u1ec7u c\u00e1 nh\u00e2n<\/p>\n\n\n\n<p>c. S\u1eed d\u1ee5ng truy v\u1ea5n \u0111\u1ec3 t\u1ea1o d\u1eef li\u1ec7u m\u1edbi<\/p>\n\n\n\n<p>d. S\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng\/d\u1ecbch v\u1ee5 c\u1ee7a b\u00ean th\u1ee9 ba<\/p>\n\n\n\n<p><strong>2. L\u01b0u tr\u1eef &amp; Chu\u1ea9n b\u1ecb:&nbsp;<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong BigQuery v\u00e0 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb \u0111\u1ec3 ph\u00e2n t\u00edch. D\u1eef li\u1ec7u th\u00f4 \u0111\u01b0\u1ee3c tinh ch\u1ec9nh v\u00e0 g\u1eedi \u0111\u1ec3 ph\u00e2n t\u00edch th\u00eam.<\/p>\n\n\n\n<p><strong>3. Ph\u00e2n t\u00edch\/Xu\u1ea5t d\u1eef li\u1ec7u:<\/strong><\/p>\n\n\n\n<p>&nbsp;Khi b\u1ea3ng \u0111\u00e3 s\u1eb5n s\u00e0ng v\u1edbi d\u1eef li\u1ec7u, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t t\u1eeb BigQuery theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u theo c\u00e1ch th\u1ee7 c\u00f4ng ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh xu\u1ea5t b\u1eb1ng d\u1ecbch v\u1ee5 Dataflow. Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c xu\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery ML v\u00e0 Google Data Studio \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c t\u00ednh n\u0103ng c\u1ee7a Google BigQuery<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Ch\u1ee9c n\u0103ng \u0111a \u0111\u00e1m m\u00e2y (BQ Omni)<\/strong><\/h4>\n\n\n\n<p>BigQuery cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u00ean nhi\u1ec1u \u0111\u00e1m m\u00e2y. N\u00f3 c\u00f3 th\u1ec3 t\u00ednh to\u00e1n d\u1eef li\u1ec7u t\u1eeb b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t.<\/p>\n\n\n\n<p>BigQuery Omni ch\u1ea1y tr\u00ean c\u00e1c c\u1ee5m Anthos m\u00e0 Google Cloud qu\u1ea3n l\u00fd. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p th\u1ef1c thi truy v\u1ea5n an to\u00e0n ngay c\u1ea3 tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n<p>Nh\u00ecn chung, BQ Omni cho ph\u00e9p b\u1ea1n:<\/p>\n\n\n\n<ul><li>Ph\u00e1 v\u1ee1 c\u00e1c silo d\u1eef li\u1ec7u v\u00e0 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/li><li>C\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1eef li\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c \u0111\u00e1m m\u00e2y<\/li><li>&nbsp;M\u1edf r\u1ed9ng t\u00ednh linh ho\u1ea1t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u1ee5m Anthos<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. T\u00edch h\u1ee3p s\u1eb5n (BQ ML)<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 th\u1ef1c thi c\u00e1c m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc trong BigQuery b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c truy v\u1ea5n SQL \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<p>BQ ML \u0111\u00e3 lo\u1ea1i b\u1ecf nhu c\u1ea7u v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh d\u00e0nh ri\u00eang cho ML v\u00e0 cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi th\u1ef1c h\u00e0nh SQL ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh ML v\u1edbi ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng BigQuery ML v\u1edbi kho d\u1eef li\u1ec7u d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y c\u00f3 ba l\u1ee3i \u00edch ch\u00ednh:<\/p>\n\n\n\n<ul><li>V\u00ec kh\u00f4ng c\u1ea7n xu\u1ea5t d\u1eef li\u1ec7u n\u00ean t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh r\u1ea5t nhanh.<\/li><li>Kh\u00f4ng c\u1ea7n l\u1eadp tr\u00ecnh c\u00e1c gi\u1ea3i ph\u00e1p ML b\u1eb1ng Python ho\u1eb7c Java.<\/li><li>C\u00e1c m\u00f4 h\u00ecnh ML c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ch\u1ea1y b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 BI hi\u1ec7n c\u00f3.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. N\u1ec1n t\u1ea3ng cho BI (BQ BI Engine)<\/strong><\/h4>\n\n\n\n<p>BigQuery BI Engine l\u00e0 gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch trong b\u1ed9 nh\u1edb gi\u00fap b\u1ea1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong BigQuery v\u1edbi t\u00ednh \u0111\u1ed3ng th\u1eddi cao v\u00e0 th\u1eddi gian ph\u1ea3n h\u1ed3i nhanh.<\/p>\n\n\n\n<p>Giao di\u1ec7n SQL c\u1ee7a BigQuery cho ph\u00e9p b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 BI nh\u01b0 Power BI, Looker v\u00e0 Tableau.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p BQ BI Engine v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng t\u00f9y ch\u1ec9nh. BigQuery BI Engine cung c\u1ea5p ph\u00e2n t\u00edch d\u1eef li\u1ec7u qua d\u1eef li\u1ec7u truy\u1ec1n tr\u1ef1c tuy\u1ebfn, d\u1eabn \u0111\u1ebfn th\u1eddi gian t\u1ea3i v\u00e0 ph\u1ea3n h\u1ed3i nhanh.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c m\u00e0 BQ cung c\u1ea5p gi\u00fap lo\u1ea1i b\u1ecf nhu c\u1ea7u v\u1ec1 \u0111\u01b0\u1eddng \u1ed1ng ETL. Thi\u1ebft k\u1ebf \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng minh \u0111\u1ea3m b\u1ea3o \u00edt c\u00e0i \u0111\u1eb7t c\u1ea5u h\u00ecnh h\u01a1n t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Ph\u00e2n t\u00edch kh\u00f4ng gian \u0111\u1ecba l\u00fd (BQ GIS)<\/strong><\/h4>\n\n\n\n<p>H\u1ec7 th\u1ed1ng th\u00f4ng tin \u0111\u1ecba l\u00fd BigQuery hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u xung quanh vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/p>\n\n\n\n<p>BigQuery GIS chuy\u1ec3n \u0111\u1ed5i c\u00e1c c\u1ed9t kinh \u0111\u1ed9 v\u00e0 v\u0129 \u0111\u1ed9 th\u00e0nh c\u00e1c \u0111i\u1ec3m \u0111\u1ecba l\u00fd kh\u00e1c nhau.<\/p>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng gian \u0111\u1ecba l\u00fd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 m\u1ed9t trong c\u00e1c c\u00e1ch sau:<\/p>\n\n\n\n<ul><li>BigQuery Geo Viz<\/li><li>C\u00f4ng c\u1ee5 Google Earth<\/li><li>M\u00e1y t\u00ednh x\u00e1ch tay Jupyter (S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Truy\u1ec1n d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng (D\u1ecbch v\u1ee5 truy\u1ec1n d\u1eef li\u1ec7u BQ)<\/strong><\/h4>\n\n\n\n<p>D\u1ecbch v\u1ee5 truy\u1ec1n d\u1eef li\u1ec7u BigQuery t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00f4ng th\u01b0\u1eddng v\u00e0o BigQuery. Nh\u00f3m ph\u00e2n t\u00edch kh\u00f4ng c\u1ea7n m\u00e3 h\u00f3a, thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 th\u00eam d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1n v\u00e0o c\u00e1c kho\u1ea3ng tr\u1ed1ng v\u00e0 s\u1ef1 c\u1ed1 trong qu\u00e1 tr\u00ecnh nh\u1eadp.<\/p>\n\n\n\n<p>D\u1ecbch v\u1ee5 truy\u1ec1n d\u1eef li\u1ec7u BQ c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<ul><li>&nbsp;B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u00e1m m\u00e2y<\/li><li>C\u00f4ng c\u1ee5 d\u00f2ng l\u1ec7nh BQ<\/li><li>&nbsp;API d\u1ecbch v\u1ee5 truy\u1ec1n d\u1eef li\u1ec7u BigQuery<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Truy c\u1eadp mi\u1ec5n ph\u00ed (H\u1ed9p c\u00e1t BQ)<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n d\u00f9ng th\u1eed c\u00e1c t\u00ednh n\u0103ng c\u1ee7a BigQuery, Google BigQuery Sandbox l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi. B\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n t\u00e0i kho\u1ea3n thanh to\u00e1n ho\u1eb7c d\u1ef1 \u00e1n \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m BigQuery v\u00e0 Cloud Console. C\u00e1c \u1ee9ng d\u1ee5ng s\u1ebd ch\u1ea1y trong m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng b\u1edfi BigQuery Google Cloud Platform. Sau khi ng\u01b0\u1eddi d\u00f9ng h\u00e0i l\u00f2ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p l\u00ean tr\u1ea3i nghi\u1ec7m BigQuery \u0111\u1ea7y \u0111\u1ee7.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/JAI-D2Mku4A5KoFdGcLJB-eD4SITw3dN5EDl3dbY3R3fD4XTGxSkWpK20wRxFDJNE1fb447AgWKYIs6_C75KNobytHLFUZOnguVdd7tP6T0Cy1KRfO-IqCPfckUjEN2V_DJsvBpStandegZe-g85gco\" alt=\"L\u1ee3i \u00edch khi li\u00ean k\u1ebft GA4 v\u1edbi BigQuery\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u01afu \u0111i\u1ec3m khi t\u00edch h\u1ee3p li\u00ean k\u1ebft GA4 v\u1edbi Bigquery<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Li\u00ean k\u1ebft GA4 v\u1edbi Bigquery s\u1ebd \u0111\u01b0\u1ee3c truy c\u1eadp BigQuery mi\u1ec5n ph\u00ed<\/strong><\/h3>\n\n\n\n<p>\u01afu \u0111i\u1ec3m \u0111\u1ea7u ti\u00ean khi li\u00ean k\u1ebft GA4 v\u1edbi BigQuery \u0111\u00f3 l\u00e0 vi\u1ec7c mi\u1ec5n ph\u00ed truy c\u1eadp. C\u1ee5 th\u1ec3, BigQuery tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 kh\u1ea3 d\u1ee5ng cho ng\u01b0\u1eddi d\u00f9ng Google Analytics 360.&nbsp; Nh\u01b0ng v\u1edbi GA4, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp mi\u1ec5n ph\u00ed BigQuery. N\u00f3 cho ph\u00e9p b\u1ea1n l\u01b0u tr\u1eef l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u00e0 ch\u1ea1y c\u00e1c truy v\u1ea5n SQL c\u1ef1c nhanh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh x\u1eed l\u00fd c\u1ee7a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Li\u00ean k\u1ebft GA4 v\u1edbi BigQuery thao t\u00e1c d\u1eef li\u1ec7u n\u00e2ng cao<\/strong><\/h3>\n\n\n\n<p>Thao t\u00e1c d\u1eef li\u1ec7u n\u00e2ng cao l\u00e0 \u01b0u \u0111i\u1ec3m th\u1ee9 hai c\u1ee7a vi\u1ec7c li\u00ean k\u1ebft GA4 v\u00e0 BigQuery. Kh\u00f4ng th\u1ec3 truy v\u1ea5n c\u00f9ng l\u00fac m\u1ed9t s\u1ed1 th\u1ee9 nguy\u00ean v\u00e0 t\u1ed5 h\u1ee3p ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh khi s\u1eed d\u1ee5ng API ho\u1eb7c giao di\u1ec7n GA4. BigQuery gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u00f3. N\u00f3 cho ph\u00e9p b\u1ea1n thao t\u00e1c d\u1eef li\u1ec7u GA4 v\u00e0 l\u00e0m cho vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 ph\u00e2n \u0111o\u1ea1n d\u1eef li\u1ec7u n\u00e2ng cao tr\u1edf n\u00ean kh\u1ea3 thi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Li\u00ean k\u1ebft GA4 v\u1edbi BigQuery gi\u00fap t\u00edch h\u1ee3p &amp; Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n<p>BigQuery l\u00e0 kho d\u1eef li\u1ec7u gi\u00fap b\u1ea1n k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau nh\u01b0 Google Analytics, Facebook Ads, Google Ads. \u0110i\u1ec1u n\u00e0y kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 t\u00edch h\u1ee3p d\u1eef li\u1ec7u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111a n\u1ec1n t\u1ea3ng v\u00e0 b\u00e1o c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. L\u1ecdc d\u1eef li\u1ec7u GA4 kh\u00f4ng ch\u00ednh x\u00e1c<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu s\u1eed d\u1ee5ng giao di\u1ec7n GA4 \u0111\u1ec3 truy v\u1ea5n d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 s\u1eeda ho\u1eb7c l\u1ecdc d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, BigQuery cho ph\u00e9p b\u1ea1n l\u1ecdc ra d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c c\u00f3 s\u1eb5n trong giao di\u1ec7n GA4. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eeda \u0111\u1ed5i d\u1eef li\u1ec7u n\u00e0y t\u1eeb ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Truy c\u1eadp d\u1eef li\u1ec7u s\u1ef1 ki\u1ec7n th\u00f4 v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c l\u1ea5y m\u1eabu<\/strong><\/h3>\n\n\n\n<p>Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng GA4 kh\u00f4ng cho ph\u00e9p b\u1ea1n truy c\u1eadp c\u00e1c s\u1ef1 ki\u1ec7n th\u00f4 t\u1eeb thu\u1ed9c t\u00ednh GA4 c\u1ee7a m\u00ecnh. N\u00f3 c\u0169ng kh\u00f4ng cho ph\u00e9p b\u1ea1n truy c\u1eadp d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c l\u1ea5y m\u1eabu. Ngay c\u1ea3 khi kh\u00f4ng c\u00f3 t\u00e0i kho\u1ea3n GA 360, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 truy c\u1eadp s\u1ef1 ki\u1ec7n th\u00f4 v\u00e0 d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c l\u1ea5y m\u1eabu qua BigQuery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Li\u00ean k\u1ebft GA4 v\u1edbi Bigquery s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c t\u00edch h\u1ee3p li\u00ean k\u1ebft GA4 v\u1edbi BigQuery m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn c\u00e1c t\u00ednh n\u0103ng c\u1ea3i ti\u1ebfn v\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>S\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/td><td><strong>GA3\/ Universal Analytics<\/strong><\/td><td><strong>GA4 360<\/strong><\/td><td><strong>GA4 + BigQuery Integration<\/strong><\/td><\/tr><tr><td><strong>Chi ph\u00ed<\/strong><\/td><td>Mi\u1ec5n ph\u00ed<\/td><td>$150K m\u1ed7i n\u0103m, d\u1ef1a tr\u00ean h\u1ea1n ng\u1ea1ch v\u00e0 m\u1ee9c s\u1eed d\u1ee5ng<\/td><td>Mi\u1ec5n ph\u00ed + chi ph\u00ed BigQuery<\/td><\/tr><tr><td><strong>Gi\u1edbi h\u1ea1n d\u1eef li\u1ec7u<\/strong><\/td><td>10 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp tr\u00ean m\u1ed7i t\u00e0i s\u1ea3n<\/td><td>H\u1ea1n ng\u1ea1ch linh ho\u1ea1t<\/td><td>Thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng gi\u1edbi h\u1ea1n<\/td><\/tr><tr><td><strong>S\u1ea3n ph\u1ea9m m\u1eabu<\/strong><\/td><td>Cho ph\u00e9p l\u1ea5y m\u1eabu h\u01a1n 500 ngh\u00ecn phi\u00ean<\/td><td>B\u1eaft \u0111\u1ea7u l\u1ea5y m\u1eabu \u1edf 100 tri\u1ec7u phi\u00ean tr\u00ean m\u1ed7i l\u01b0\u1ee3t xem<\/td><td>Ch\u1ebf \u0111\u1ed9 xem ti\u00eau chu\u1ea9n \u2013 Kh\u00f4ng l\u1ea5y m\u1eabuCh\u1ebf \u0111\u1ed9 xem n\u00e2ng cao \u2013 10 tri\u1ec7u s\u1ef1 ki\u1ec7n<\/td><\/tr><tr><td><strong>T\u00edch h\u1ee3p BigQuery &amp; Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng ph\u00e2n t\u00edch n\u00e2ng cao<\/strong><\/td><td>Kh\u00f4ng \u00e1p d\u1ee5ng<\/td><td>C\u00f3 s\u1eb5n<\/td><td>C\u00f3 s\u1eb5n<\/td><\/tr><tr><td><strong>T\u00edch h\u1ee3p Google<\/strong><\/td><td>Search Console, T\u1ed1i \u01b0u h\u00f3a, Qu\u1ea3ng c\u00e1o Google<\/td><td>T\u1ea5t c\u1ea3 t\u00edch h\u1ee3p t\u1eeb GA3 + S\u1ea3n ph\u1ea9m Google 360<\/td><td>Qu\u1ea3ng c\u00e1o Google<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c li\u00ean k\u1ebft Google Analytics 4 v\u1edbi BigQuery c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c t\u00ednh n\u0103ng kh\u00f4ng c\u00f3 s\u1eb5n trong phi\u00ean b\u1ea3n GA4 ti\u00eau chu\u1ea9n.<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 b\u1ed9 d\u1eef li\u1ec7u l\u1edbn c\u00f3 th\u1ec3 xem t\u00edch h\u1ee3p n\u00e0y l\u00e0 t\u00f9y ch\u1ecdn l\u00fd t\u01b0\u1edfng \u0111\u1ec3 nh\u1eadp, ph\u00e2n t\u00edch v\u00e0 xu\u1ea5t b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 GA 360 s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, nh\u01b0ng vi\u1ec7c li\u00ean k\u1ebft GA4 v\u1edbi BigQuery c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This post&#8217;s average rating is: 4.4 L\u00e0 m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd lu\u1ed3ng d\u1eef li\u1ec7u. N\u1ed9i dung ch\u00ednh trong b\u00e0i vi\u1ebft l\u1ea7n n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi t\u1ea1i sao n\u00ean t\u00edch h\u1ee3p li\u00ean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1154,921],"tags":[425,1053],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea1i sao n\u00ean li\u00ean k\u1ebft GA4 v\u1edbi BigQuery? 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