{"id":32205,"date":"2023-05-05T09:00:00","date_gmt":"2023-05-05T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=32205"},"modified":"2023-04-27T17:08:07","modified_gmt":"2023-04-27T10:08:07","slug":"tai-sao-quang-cao-quan-trong-voi-nganh-bao-hiem","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tai-sao-quang-cao-quan-trong-voi-nganh-bao-hiem","title":{"rendered":"T\u1ea1i sao qu\u1ea3ng c\u00e1o quan tr\u1ecdng v\u1edbi ng\u00e0nh b\u1ea3o hi\u1ec3m?"},"content":{"rendered":"\n<p>Nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1ec1 v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea3o hi\u1ec3m thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Tuy nhi\u00ean, ng\u00e0nh n\u00e0y th\u01b0\u1eddng kh\u00f4ng ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh. C\u00f9ng t\u00ecm hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u1ea3o hi\u1ec3m nh\u00e9!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/quang-cao-nganh-bao-hiem.png\" alt=\"T\u1ea1i sao qu\u1ea3ng c\u00e1o quan tr\u1ecdng v\u1edbi ng\u00e0nh b\u1ea3o hi\u1ec3m?\" class=\"wp-image-32206\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/quang-cao-nganh-bao-hiem.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/quang-cao-nganh-bao-hiem-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/quang-cao-nganh-bao-hiem-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/quang-cao-nganh-bao-hiem-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/quang-cao-nganh-bao-hiem-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cap-nhat-xu-huong-influencer-marketing-2023\/\">Xu h\u01b0\u1edbng Influencer marketing 2023 c\u00f3 \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn doanh nghi\u1ec7p?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/phan-tich-kfc-case-study-su-kiem-soat-mang-xa-hoi-thong-minh\/\">Ph\u00e2n t\u00edch KFC case study \u2013 S\u1ef1 ki\u1ec3m so\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng minh<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/tam-quan-trong-cua-music-ads-trong-quang-cao-va-xay-dung-thuong-hieu\/\">T\u1ea7m quan tr\u1ecdng c\u1ee7a Music ads trong qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ng\u00e0nh b\u1ea3o hi\u1ec3m qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe th\u01b0\u1eddng r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m nh\u01b0ng l\u1ea1i kh\u00f3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p trong ng\u00e0nh b\u1ea3o hi\u1ec3m c\u1ea7n x\u00e2y d\u1ef1ng cho m\u00ecnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o c\u1ee7a ng\u00e0nh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o trong ng\u00e0nh b\u1ea3o hi\u1ec3m s\u1ebd ph\u1ea3i t\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng v\u1ec1 y\u00eau c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh, d\u1ecbch v\u1ee5 v\u1ec1 b\u1ea3o hi\u1ec3m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng s\u1ebd c\u00f3 n\u1ed9i dung v\u1ec1 gia \u0111\u00ecnh, s\u1ee9c kh\u1ecfe, \u0111\u1eddi s\u1ed1ng,&#8230; V\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1ebd \u0111\u00e1nh tr\u00fang v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o trong ng\u00e0nh b\u1ea3o hi\u1ec3m<\/strong><\/h2>\n\n\n\n<p>Nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 b\u1ea3o hi\u1ec3m, s\u1ee9c kh\u1ecfe khi qu\u1ea3ng c\u00e1o ph\u1ea3i tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt c\u1ee7a Nh\u00e0 N\u01b0\u1edbc. M\u1ed9t s\u1ed1 quy \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nh\u01b0:<\/p>\n\n\n\n<ul><li>Doanh nghi\u1ec7p v\u1ec1 b\u1ea3o hi\u1ec3m ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi nh\u1eefng th\u00f4ng tin m\u00e0 h\u1ecd \u0111\u00e3 cung c\u1ea5p.&nbsp;<\/li><li>Kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u01b0a \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t c\u1ee7a B\u1ed9 T\u00e0i Ch\u00ednh.<\/li><li>N\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ea3i d\u1ec5 hi\u1ec3u, ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t, kh\u00f4ng g\u00e2y hi\u1ec3u l\u1ea7m, ch\u00ednh x\u00e1c,&#8230;<\/li><\/ul>\n\n\n\n<p>Ngo\u00e0i ra c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh m\u00e0 ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o v\u1ec1 b\u1ea3o hi\u1ec3m c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. Vi\u1ec7c c\u1ea5p nh\u1eadt v\u1ec1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn v\u00e0 c\u00f3 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u1ea3o hi\u1ec3m<\/strong><\/h2>\n\n\n\n<ul><li>D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li><li>\u0110\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng<\/li><li>D\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a<\/li><li>Thay \u0111\u1ed5i \u0111\u1ecbnh ki\u1ebfn v\u1ec1 ng\u00e0nh b\u1ea3o hi\u1ec3m<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng lo\u1ea1i c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h3>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, Facebook l\u00e0 m\u1ed9t trong n\u1ec1n t\u1ea3ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp l\u1edbn. \u0110\u00e2y l\u00e0 k\u00eanh t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng Facebook s\u1ebd gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a b\u00e0i qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TVC qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng TVC \u0111\u1ec3 qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m l\u00e0 c\u00e1ch l\u00e0m \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ed1t nh\u1ea5t. \u1ede \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eeba truy\u1ec1n t\u1ea3i n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd b\u1ecb thu h\u00fat v\u1edbi TVC m\u00e0 b\u1ea1n \u0111\u0103ng t\u1ea3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/strong><\/h3>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb qua h\u00ecnh \u1ea3nh s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecb l\u1ed7i th\u1eddi \u0111\u1ed1i v\u1edbi nhi\u1ec1u lo\u1ea1i ng\u00e0nh ngh\u1ec1. Ng\u00e0nh b\u1ea3o hi\u1ec3m c\u0169ng th\u1ebf, s\u1eed d\u1ee5ng nh\u1eefng poster hay billboard s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng m\u00e0 qu\u1ea3ng c\u00e1o n\u00e0y nh\u1eafm t\u1edbi s\u1ebd \u0111a d\u1ea1ng h\u01a1n \u0111\u00fang v\u1edbi \u0111\u1ecbnh d\u1ea1ng m\u00e0 ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n<p>Ngo\u00e0i ra c\u00f2n r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c c\u1ee7a qu\u1ea3ng c\u00e1o gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1ec1 v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea3o hi\u1ec3m thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Tuy nhi\u00ean, ng\u00e0nh n\u00e0y th\u01b0\u1eddng kh\u00f4ng ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh. C\u00f9ng t\u00ecm hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi ng\u00e0nh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1188],"tags":[459,1153],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea1i sao qu\u1ea3ng c\u00e1o quan tr\u1ecdng v\u1edbi ng\u00e0nh b\u1ea3o hi\u1ec3m?<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o trong ng\u00e0nh b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 t\u0103ng doanh thu t\u1eeb \u0111\u00e2y.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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