{"id":32317,"date":"2023-06-12T15:00:00","date_gmt":"2023-06-12T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=32317"},"modified":"2023-08-17T13:42:58","modified_gmt":"2023-08-17T06:42:58","slug":"meta-ra-mat-thu-nghiem-facebook-a-b-test-trong-studio-sang-tao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/meta-ra-mat-thu-nghiem-facebook-a-b-test-trong-studio-sang-tao","title":{"rendered":"Meta ra m\u1eaft th\u1eed nghi\u1ec7m Facebook A\/B test trong studio s\u00e1ng t\u1ea1o"},"content":{"rendered":"\n<p>Meta v\u1eeba mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng th\u1eed nghi\u1ec7m v\u1ec1 Facebook A\/B test trong studio s\u00e1ng t\u1ea1o c\u1ee7a n\u1ec1n t\u1ea3ng. V\u1edbi th\u1eed nghi\u1ec7m n\u00e0y, Meta s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn ra b\u00e0i vi\u1ebft ph\u00f9 h\u1ee3p nh\u1ea5t. Sau \u0111\u00f3 c\u00f4ng b\u1ed1 \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem. C\u00f9ng t\u00ecm hi\u1ec5u k\u0129 h\u01a1n v\u1ec1 th\u1eed nghi\u1ec7m n\u00e0y c\u1ee7a Meta nh\u00e9!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/facebook-ab-test.png\" alt=\"Meta ra m\u1eaft th\u1eed nghi\u1ec7m Facebook A\/B test trong studio s\u00e1ng t\u1ea1o\" class=\"wp-image-32318\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/facebook-ab-test.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/facebook-ab-test-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/facebook-ab-test-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/facebook-ab-test-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/facebook-ab-test-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/tong-quan-ve-meta-advantage-app-ads\/\">T\u1ed5ng quan v\u1ec1 Meta Advantage+ app ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/meta-cong-bo-nhom-san-pham-moi-de-phat-trien-trai-nghiem-ai\/\">Meta c\u00f4ng b\u1ed1 nh\u00f3m s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/meta-them-tinh-nang-moi-cho-facebook-dang-video-dai-tren-reels\/\">Meta th\u00eam t\u00ednh n\u0103ng m\u1edbi cho Facebook: \u0111\u0103ng video d\u00e0i tr\u00ean reels<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook A\/B test l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u nh\u1ea5t th\u00ec A\/B testing Facebook c\u00f3 ngh\u0129a l\u00e0 ch\u1ea1y th\u1eed nghi\u1ec7m m\u1ed9t l\u00fac nhi\u1ec1u m\u1eabu Facebook Ads \u0111\u1ec3 ch\u1ecdn ra m\u1eabu \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. T\u1ea1i studio s\u00e1ng t\u1ea1o tr\u00ean Meta, ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1i \u0111a 4 phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t b\u00e0i vi\u1ebft. T\u1eeb \u0111\u00f3  so s\u00e1nh 4 phi\u00ean b\u1ea3n n\u00e0y v\u1edbi nhau. L\u1ef1a ch\u1ecdn ra phi\u00ean b\u1ea3n n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1. <\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ed1i \u01b0u b\u00e0i vi\u1ebft. Qua \u0111\u00f3, bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o c\u00f3 ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t v\u1edbi lo\u1ea1i phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o n\u00e0o. \u0110\u1ed3ng th\u1eddi t\u00ecm ra xu h\u01b0\u1edbng \u0111\u1ec3 \u0111\u01b0a ra h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft trong t\u01b0\u01a1ng lai. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Facebook A\/B Test<\/strong> <\/h2>\n\n\n\n<p>Trong Studio s\u00e1ng t\u1ea1o c\u1ee7a Meta, khi b\u1ea1n ch\u1ea1y th\u1eed m\u1ed9t b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o Facebook A\/B test s\u1ebd h\u1ed7 tr\u1ee3 nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>4 phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t b\u00e0i vi\u1ebft s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u1ed9t trang. <\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Ti\u1ebfp \u0111\u1ebfn b\u1ea1n s\u1ebd ch\u1ecdn ng\u00e0y gi\u1edd l\u00ean l\u1ecbch cho th\u1eddi \u0111i\u1ec3m \u0111\u0103ng phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c ch\u1ecdn l\u00ean trang. <\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Sau \u0111\u00f3 b\u1ea1n s\u1ebd ch\u1ecdn s\u1ed1 li\u1ec7u m\u00e0 b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c ch\u1ecdn. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng l\u01b0u \u00fd v\u1ec1 th\u1eed nghi\u1ec7m Facebook A\/B Testing<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 th\u1eed nghi\u1ec7m kh\u00f4ng \u01b0\u1edbc t\u00ednh theo thu\u1eadt to\u00e1n. S\u1ed1 ng\u01b0\u1eddi theo d\u00f5i Trang v\u00e0 ng\u01b0\u1eddi kh\u00f4ng theo d\u00f5i s\u1ebd th\u1ea5y c\u00e1c phi\u00ean b\u1ea3n b\u00e0i vi\u1ebft m\u00e0 b\u1ea1n thi\u1ebft l\u1eadp.<\/p>\n\n\n\n<p>Khi k\u1ebft th\u00fac th\u1eed nghi\u1ec7m, Facebook s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c ch\u1ecdn l\u00ean Trang c\u1ee7a b\u1ea1n. Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n k\u1ebft th\u00fac th\u1eed nghi\u1ec7m theo c\u00e1ch th\u1ee7 c\u00f4ng, b\u1ea1n c\u1ea7n l\u00e0m tr\u01b0\u1edbc khi h\u1ebft th\u1eddi gian.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c ch\u1ecdn th\u00e0nh phi\u00ean b\u1ea3n kh\u00e1c sau khi th\u1eed nghi\u1ec7m k\u1ebft th\u00fac. V\u00e0 n\u1ebfu mu\u1ed1n ph\u1ea7n l\u1edbn ng\u01b0\u1eddi xem ch\u1ec9 th\u1ea5y phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c ch\u1ecdn, h\u00e3y ch\u1ea1y th\u1eed nghi\u1ec7m v\u1edbi kho\u1ea3ng th\u1eddi gian ng\u1eafn trong kho\u1ea3ng 30 ph\u00fat \u0111\u1ebfn 1 gi\u1edd.<\/p>\n\n\n\n<p>C\u00e1c b\u00e0i vi\u1ebft c\u00f3 video ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c b\u00e0i vi\u1ebft c\u00f3 video kh\u00e1c. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i vi\u1ebft c\u00f3 li\u00ean k\u1ebft, \u1ea3nh v\u00e0 v\u0103n b\u1ea3n \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u1edbi nhau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 quy t\u1eaft khi th\u1ef1c hi\u1ec7n Facebook A\/B Testing<\/strong><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m A\/B tr\u00ean Facebook d\u1ec5 d\u00e0ng th\u1ed1ng k\u00ea v\u00e0 \u00e1p d\u1ee5ng tr\u00ean nhi\u1ec1u chi\u1ebfn d\u1ecbch, b\u1ea1n n\u00ean tu\u00e2n theo m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc. N\u1ebfu kh\u00f4ng c\u00f3, b\u1ea1n s\u1ebd b\u1ecb cu\u1ed1n theo c\u00e1c \u00fd t\u01b0\u1edfng th\u1eed nghi\u1ec7m v\u00e0 qu\u00ean \u0111i c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng v\u00e0 thi\u1ebft l\u1eadp chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quy t\u1eaft 1: Ki\u1ec3m tra m\u1ed9t bi\u1ebfn t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 vi\u1ec7c b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m M\u1eccI TH\u1ee8 c\u00f9ng m\u1ed9t l\u00fac c\u00f3 th\u1ec3 r\u1ea5t h\u1ea5p d\u1eabn. Tuy nhi\u00ean, b\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng:<\/p>\n\n\n\n<p><strong>B\u1ea1n c\u00e0ng c\u00f3 \u00edt bi\u1ebfn qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m ph\u00f9 h\u1ee3p nhanh h\u01a1n.<\/strong><\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c th\u1eed nghi\u1ec7m m\u1ed9t bi\u1ebfn qu\u1ea3ng c\u00e1o cho m\u1ed7i th\u1eed nghi\u1ec7m s\u1ebd gi\u00fap theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quy t\u1eaft 2: S\u1eed d\u1ee5ng \u0111\u00fang c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch Facebook<\/strong><\/h3>\n\n\n\n<p>Khi th\u1eed nghi\u1ec7m nhi\u1ec1u qu\u1ea3ng c\u00e1o tr\u00ean Facebook ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 trong qu\u1ea3ng c\u00e1o kh\u00e1c, b\u1ea1n c\u00f3 hai t\u00f9y ch\u1ecdn \u0111\u1ec3 c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m A\/B c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<p><strong>M\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong> \u2014 t\u1ea5t c\u1ea3 c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n n\u1eb1m trong m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"210\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-84.png\" alt=\"\" class=\"wp-image-33431\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-84.png 366w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-84-300x172.png 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure><\/div>\n\n\n<p><strong>Nhi\u1ec1u nh\u00f3m qu\u1ea3ng c\u00e1o v\u1edbi m\u1ed9t bi\u1ebfn th\u1ec3<\/strong> \u2014 m\u1ed7i bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o ri\u00eang bi\u1ec7t<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"405\" height=\"217\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-85.png\" alt=\"\" class=\"wp-image-33432\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-85.png 405w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-85-300x161.png 300w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure><\/div>\n\n\n<p>M\u1ed9t l\u01b0u \u00fd khi b\u1ea1n \u0111\u1eb7t t\u1ea5t c\u1ea3 c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh v\u00e0o <strong>m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong>. L\u00fac n\u00e0y Facebook s\u1ebd b\u1eaft \u0111\u1ea7u t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m c\u00f3 li\u00ean quan.<\/p>\n\n\n\n<p>B\u1ea1n n\u00ean ch\u1ecdn c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch th\u1ee9 hai, trong \u0111\u00f3 t\u1ea5t c\u1ea3 c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quy t\u1eaft 3: \u0110\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m A\/B h\u1ee3p l\u1ec7<\/strong><\/h3>\n\n\n\n<p>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft khi n\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh v\u00e0 k\u1ebft th\u00fac th\u1eed nghi\u1ec7m?<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u1eed nghi\u1ec7m A\/B c\u1ee7a b\u1ea1n h\u1ee3p l\u1ec7, b\u1ea1n c\u1ea7n c\u00f3 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 \u0111\u1ec3 k\u1ebft lu\u1eadn.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n c\u00e1c th\u1eed nghi\u1ec7m tr\u00ean Facebook c\u1ee7a m\u00ecnh cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb, h\u00e3y \u0111\u01b0a ch\u00fang qua th\u1eed nghi\u1ec7m \u00fd ngh\u0129a A\/B \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 h\u1ee3p l\u1ec7 hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quy t\u1eaft 4: \u0110\u1eb7t \u0111\u1ee7 ng\u00e2n s\u00e1ch th\u1eed nghi\u1ec7m A\/B<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00e0ng th\u1eed nghi\u1ec7m nhi\u1ec1u bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o, th\u00ec b\u1ea1n c\u00e0ng c\u1ea7n nhi\u1ec1u hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea.<\/p>\n\n\n\n<p>V\u1eady chi ph\u00ed \u0111\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o Facebook th\u00e0nh c\u00f4ng l\u00e0 bao nhi\u00eau?<\/p>\n\n\n\n<p>\u0110\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m A\/B h\u1ee3p l\u1ec7, b\u1ea1n s\u1ebd c\u1ea7n \u00edt nh\u1ea5t 100 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i cho m\u1ed7i bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o. N\u1ebfu gi\u00e1 m\u1ed7i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n l\u00e0 $2.5 v\u00e0 b\u1ea1n mu\u1ed1n th\u1eed nghi\u1ec7m 4 bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau. L\u00fac n\u00e0y ng\u00e2n s\u00e1ch th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n n\u00ean v\u00e0o kho\u1ea3ng $2.5 x 4 x 100 = $1000.<\/p>\n\n\n\n<p><strong>M\u1eb9o: <\/strong>Khi m\u1ed9t trong c\u00e1c bi\u1ebfn th\u1ec3 th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c. L\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac th\u1eed nghi\u1ec7m s\u1edbm h\u01a1n m\u1ed9t ch\u00fat. (Tuy nhi\u00ean, b\u1ea1n v\u1eabn n\u00ean thu th\u1eadp \u00edt nh\u1ea5t 50 chuy\u1ec3n \u0111\u1ed5i cho m\u1ed7i bi\u1ebfn th\u1ec3.)<\/p>\n\n\n\n<p>Nh\u00ecn chung, b\u1ea1n kh\u00f4ng n\u00ean l\u1ea1m d\u1ee5ng n\u00f3. Th\u1eadt v\u00f4 ngh\u0129a khi t\u1ea1o h\u00e0ng tr\u0103m th\u1eed nghi\u1ec7m trong m\u1ed9t chi\u1ebfn d\u1ecbch tr\u1eeb khi b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch h\u00e0ng ngh\u00ecn \u0111\u00f4 la. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c th\u1eed nghi\u1ec7m vi m\u00f4, ch\u1ec9 th\u1eed nghi\u1ec7m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 v\u00e0 \u0111\u1eb7t cho ch\u00fang m\u1ed9t ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quy t\u1eaft 5: \u01afu ti\u00ean ki\u1ec3m tra qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Khi t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng th\u1eed nghi\u1ec7m A\/B tr\u00ean Facebook, h\u00e3y ngh\u0129 y\u1ebfu t\u1ed1 qu\u1ea3ng c\u00e1o n\u00e0o c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng cao nh\u1ea5t \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. X\u00e9t cho c\u00f9ng, kh\u1ea3 n\u0103ng th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb gi\u1edbi h\u1ea1n c\u1ea3 v\u1ec1 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp b\u1ea3ng \u01b0u ti\u00ean \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 qu\u1ea3ng c\u00e1o n\u00e0o b\u1ea1n s\u1ebd th\u1eed nghi\u1ec7m tr\u01b0\u1edbc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng y\u1ebfu t\u1ed1 qu\u1ea3ng c\u00e1o Facebook n\u00e0o b\u1ea1n n\u00ean th\u1eed nghi\u1ec7m A\/B?<\/strong><\/h2>\n\n\n\n<ul>\n<li>Qu\u1ed1c gia<\/li>\n\n\n\n<li>S\u1edf th\u00edch c\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Facebook<\/li>\n\n\n\n<li>H\u1ec7 \u0111i\u1ec1u h\u00e0nh di \u0111\u1ed9ng<\/li>\n\n\n\n<li>\u0110\u1ed9 tu\u1ed5i<\/li>\n\n\n\n<li>Gi\u1edbi t\u00ednh<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>Ti\u00eau \u0111\u1ec1<\/li>\n\n\n\n<li>T\u00ecnh tr\u1ea1ng m\u1ed1i quan h\u1ec7<\/li>\n\n\n\n<li>Trang \u0111\u00edch<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean c\u00e1c th\u1eed nghi\u1ec7m A\/B tr\u00ean Facebook s\u1ebd c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng g\u1ee3i \u00fd cho th\u1eed nghi\u1ec7m A\/B tr\u00ean Facebook:<\/strong><\/h2>\n\n\n\n<ul>\n<li>Ki\u1ec3m tra A\/B \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Th\u1eed nghi\u1ec7m A\/B c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Ki\u1ec3m tra h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>\u1ea2nh c\u00f3 s\u1eb5n v\u00e0 \u1ea3nh t\u1ef1 thi\u1ebft k\u1ebf<\/li>\n\n\n\n<li>T\u00e1ch h\u00ecnh \u1ea3nh th\u1eed nghi\u1ec7m so v\u1edbi video<\/li>\n\n\n\n<li>Th\u1eed nghi\u1ec7m A\/B \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Ki\u1ec3m tra A\/B ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Ki\u1ec3m tra A\/B b\u1ea3n sao qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u kh\u00e1c nhau<\/li>\n\n\n\n<li>Ki\u1ec3m tra ph\u00e2n t\u00e1ch c\u00e1c trang \u0111\u00edch qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch kh\u00e1c nhau<\/li>\n\n\n\n<li>Ki\u1ec3m tra ph\u00e2n t\u00e1ch v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Meta.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta v\u1eeba mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng th\u1eed nghi\u1ec7m v\u1ec1 Facebook A\/B test trong studio s\u00e1ng t\u1ea1o c\u1ee7a n\u1ec1n t\u1ea3ng. V\u1edbi th\u1eed nghi\u1ec7m n\u00e0y, Meta s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn ra b\u00e0i vi\u1ebft ph\u00f9 h\u1ee3p nh\u1ea5t. Sau \u0111\u00f3 c\u00f4ng b\u1ed1 \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem. C\u00f9ng t\u00ecm hi\u1ec5u k\u0129 h\u01a1n v\u1ec1 th\u1eed nghi\u1ec7m n\u00e0y c\u1ee7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[915],"tags":[349,1078,1153],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta ra m\u1eaft th\u1eed nghi\u1ec7m Facebook A\/B test trong studio s\u00e1ng t\u1ea1o<\/title>\n<meta name=\"description\" content=\"Th\u1eed nghi\u1ec7m Facebook A\/B test trong studio s\u00e1ng t\u1ea1o c\u1ee7a Meta h\u1ed7 tr\u1ee3 cho ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n Facebook ads s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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