{"id":32463,"date":"2023-05-11T10:11:00","date_gmt":"2023-05-11T03:11:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=32463"},"modified":"2023-05-10T11:35:43","modified_gmt":"2023-05-10T04:35:43","slug":"xu-huong-tuong-tac-zalo-oa","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-tuong-tac-zalo-oa","title":{"rendered":"[EBOOK] Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p qua Zalo OA"},"content":{"rendered":"\n<p>Zalo OA hay Zalo Official Account l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh giao ti\u1ebfp hi\u1ec7u qu\u1ea3 gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng trong t\u01b0\u01a1ng lai. Do \u0111\u00f3, trong n\u0103m 2022 v\u00e0 qu\u00fd 1\/2023, xu h\u01b0\u1edbng giao ti\u1ebfp qua Zalo OA \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. \u0110\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n n\u00e0y 3 ng\u00e0nh c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1ea5t tr\u00ean Zalo OA l\u00e0 b\u00e1n l\u1ebb, y t\u1ebf &#8211; d\u01b0\u1ee3c ph\u1ea9m, gi\u00e1o d\u1ee5c &#8211; \u0111\u00e0o t\u1ea1o. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/xu-huong-zalo-oa.png\" alt=\"xu h\u01b0\u1edbng zalo oa\" class=\"wp-image-32476\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/xu-huong-zalo-oa.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/xu-huong-zalo-oa-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/xu-huong-zalo-oa-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/xu-huong-zalo-oa-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/xu-huong-zalo-oa-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Gi\u1ea3i ph\u00e1p Zalo Official Account<\/strong><\/h2>\n\n\n\n<p>Hi\u1ec7n nay, Zalo l\u00e0 \u1ee9ng d\u1ee5ng li\u00ean l\u1ea1c (OTT) ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. N\u1ec1n t\u1ea3ng s\u1edf h\u1eefu l\u00ean \u0111\u1ebfn 74 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 \u0111\u1ebfn h\u01a1n 2 t\u1ef7 tin nh\u1eafn \u0111\u01b0\u1ee3c trao \u0111\u1ed5i m\u1ed7i ng\u00e0y. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng, c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 Zalo mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul><li>Nhanh ch\u00f3ng<\/li><li>\u1ed4n \u0111\u1ecbnh<\/li><li>D\u1ec5 s\u1eed d\u1ee5ng<\/li><li>Ri\u00eang t\u01b0<\/li><li>\u0110a d\u1ea1ng gi\u1ea3i ph\u00e1p &amp; d\u1ecbch v\u1ee5<\/li><\/ul>\n\n\n\n<p>Zalo kh\u00f4ng ch\u1ec9 l\u00e0 \u1ee9ng d\u1ee5ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng li\u00ean l\u1ea1c v\u1edbi nhau. M\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 \u1ee9ng d\u1ee5ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. V\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 <strong>b\u00e1n l\u1ebb<\/strong>. N\u1ed5i b\u1eadt trong ng\u00e0nh n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p kinh doanh <strong>h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng, th\u1eddi trang, thi\u1ebft b\u1ecb, c\u00f4ng ngh\u1ec7,&#8230;<\/strong> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/image-6-1024x577.png\" alt=\"zalo oa\" class=\"wp-image-32468\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/image-6-1024x577.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/image-6-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/image-6-768x433.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/image-6-218x122.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/05\/image-6.png 1384w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua Zalo OA<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 1: Vi\u1ec7c qu\u00e9t m\u00e3 QR qua \u1ee9ng d\u1ee5ng Zalo \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 ngu\u1ed3n gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua Zalo OA:<\/p>\n\n\n\n<ul><li>M\u00e3 QR c\u1ee7a ZOA<\/li><li>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean \u1ee9ng d\u1ee5ng Zalo<\/li><li>B\u1ea1n b\u00e8 chia s\u1ebb<\/li><li>Qu\u1ea3ng c\u00e1o Zalo Ads<\/li><li>C\u00e1c ngu\u1ed3n kh\u00e1c<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 2: \u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean l\u00e0 quan tr\u1ecdng<\/strong><\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u01b0\u01a1ng t\u00e1c ngay n\u1ebfu ZOA c\u00f3 n\u1ed9i dung \u1ea5n t\u01b0\u1ee3ng. H\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi sau khi ti\u1ebfp c\u1eadn ZOA c\u1ee7a doanh nghi\u1ec7p: <\/p>\n\n\n\n<ul><li>Nh\u1ea5n quan t\u00e2m<\/li><li>Nh\u1eafn tin<\/li><li>Ch\u1ecdn Menu<\/li><li>\u0110\u1ecdc n\u1ed9i dung<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 3: Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u nh\u1eadn th\u00f4ng tin t\u1eeb ZOA qua G\u1ecdi tho\u1ea1i v\u00e0 Th\u00f4ng b\u00e1o<\/strong><\/h3>\n\n\n\n<p>Th\u00f4ng nh\u01b0 th\u1ed1ng k\u00ea, c\u00f3 \u0111\u1ebfn 89% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng \u00fd ti\u1ebfp nh\u1eadn cu\u1ed9c g\u1ecdi th\u01b0\u01a1ng hi\u1ec7u (brandname) t\u1eeb ZOA. Kh\u00f4ng ch\u1ec9 th\u1ebf, 99% ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u nh\u1eadn th\u00f4ng b\u00e1o t\u1eeb ZOA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 4: Chia s\u1ebb n\u1ed9i dung  \u0111\u01b0\u1ee3c &#8216;thi\u1ebft k\u1ebf&#8217; ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, s\u1edf th\u00edch<\/strong><\/h3>\n\n\n\n<p>Theo nh\u01b0 nghien c\u1ee9u, c\u00f3 \u0111\u1ebfn 50% s\u1ed1 l\u01b0\u1ee3t xem b\u00e0i vi\u1ebft \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng quan t\u00e2m ZOA. L\u00fd do \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 do kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 l\u00fd do c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 n\u1ed9i dung, th\u1eddi \u0111i\u1ec3m, t\u1ea7n su\u1ea5t g\u1eedi tin nh\u1eafn, th\u00f4ng b\u00e1o ho\u1eb7c g\u1ecdi tho\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 5: \u00dd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng<\/strong><\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng s\u1ebd th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cung c\u1ea5p th\u00f4ng qua ZOA. 90% kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i khi nh\u1eadn \u0111\u01b0\u1ee3c tin nh\u1eafn ho\u1eb7c th\u00f4ng b\u00e1o c\u00f3 ch\u1ee9a n\u1ed9i dung n\u00e0y.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-red-color\">T\u1ea3i ngay Ebook Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c qua Zalo OA<\/span><\/strong><\/h3>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"3385135\",\n    formId: \"e97b17a6-8c76-40e6-bb02-211b384e1231\"\n  });\n<\/script>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Zalo OA hay Zalo Official Account l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh giao ti\u1ebfp hi\u1ec7u qu\u1ea3 gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng trong t\u01b0\u01a1ng lai. Do \u0111\u00f3, trong n\u0103m 2022 v\u00e0 qu\u00fd 1\/2023, xu h\u01b0\u1edbng giao ti\u1ebfp qua Zalo OA \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. \u0110\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n n\u00e0y 3 ng\u00e0nh c\u00f3 s\u1ef1 ph\u00e1t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[1143,1150],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[EBOOK] Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p qua Zalo OA<\/title>\n<meta name=\"description\" content=\"Xu h\u01b0\u1edbng doanh nghi\u1ec7p s\u1eed d\u1ee5ng Zalo OA nh\u1eb1m giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0ng c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1eb7c bi\u1ec7t trong 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name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-tuong-tac-zalo-oa\",\"url\":\"https:\/\/adsplus.vn\/blog\/xu-huong-tuong-tac-zalo-oa\",\"name\":\"[EBOOK] Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p qua Zalo OA\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-05-11T03:11:00+00:00\",\"dateModified\":\"2023-05-10T04:35:43+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Xu h\u01b0\u1edbng doanh nghi\u1ec7p s\u1eed d\u1ee5ng Zalo OA nh\u1eb1m giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0ng c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh b\u00e1n l\u1ebb, y t\u1ebf, 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