{"id":32707,"date":"2023-06-03T10:46:00","date_gmt":"2023-06-03T03:46:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=32707"},"modified":"2023-12-15T09:26:36","modified_gmt":"2023-12-15T02:26:36","slug":"ung-dung-ai-vao-google-ads-performance-max","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ung-dung-ai-vao-google-ads-performance-max","title":{"rendered":"\u1ee8ng d\u1ee5ng AI v\u00e0o chi\u1ebfn d\u1ecbch Google Ads Performance Max"},"content":{"rendered":"\n<p>AI l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng \u0111\u00e3 h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Google Ads. T\u00ednh n\u0103ng n\u00e0y \u0111\u00e3 \u00e2m th\u1ea7m h\u1ed7 tr\u1ee3 n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u0111a h\u00f3a th\u1eddi gian v\u00e0 l\u1ee3i nhu\u1eadn. AI c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c t\u00ednh n\u0103ng nh\u01b0 Smart Bidding (\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh). Th\u1eadm ch\u00ed c\u00f2n \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n do AI nh\u01b0 Performance Max.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/google-ads-ai.png\" alt=\"google ads ai\" class=\"wp-image-32708\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/google-ads-ai.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/google-ads-ai-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/google-ads-ai-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/google-ads-ai-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/google-ads-ai-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u1ee8ng d\u1ee5ng AI &#8211; th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t v\u1edbi Google Ads Performance Max<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/pmax1_1.max-1340x1340.format-webp.webp\" alt=\"Image of the new asset creation flow for Performance Max, including image assets created by generative AI\"\/><\/figure>\n\n\n\n<p>Performance Max l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u00e1p d\u1ee5ng AI \u0111i\u1ec3n h\u00ecnh nh\u1ea5t. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c chi\u1ebfn d\u1ecbch do AI v\u1eadn h\u00e0nh gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng AI gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung t\u00f9y ch\u1ec9nh d\u1ec5 d\u00e0ng h\u01a1n trong Performance Max. Th\u1eadm ch\u00ed, vi\u1ec7c thay \u0111\u1ed5i quy m\u00f4 chi\u1ebfn d\u1ecbch c\u0169ng ch\u1ec9 qua v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t v\u1edbi Google Ads AI. Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eadp URL Website v\u00e0 sau \u0111\u00f3 Google AI s\u1ebd b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Sau t\u1ea5t c\u1ea3, AI s\u1ebd \u0111\u1ec1 xu\u1ea5t cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n b\u1eb1ng <strong>v\u0103n b\u1ea3n<\/strong> v\u00e0 c\u00e1c n\u1ed9i dung ph\u00f9 h\u1ee3p c\u00f3 li\u00ean quan kh\u00e1c. Kh\u00f4ng ch\u1ec9 th\u1ebf, Google AI c\u00f2n \u0111\u1ec1 xu\u1ea5t c\u00e1c <strong>h\u00ecnh \u1ea3nh<\/strong> ph\u00f9 h\u1ee3p gi\u00fap doanh nghi\u1ec7p t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/pmax3_B4q4ktu.max-1339x1339.format-webp.webp\" alt=\"Image of the new asset creation flow for Performance Max, including image assets created by generative AI\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/google-ai-bien-viec-tim-kiem-thanh-cuoc-tro-chuyen\" target=\"_blank\" rel=\"noreferrer noopener\">Google AI: bi\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm th\u00e0nh cu\u1ed9c tr\u00f2 chuy\u1ec7n<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cach-de-co-duoc-khach-hang-tiem-nang-va-chuyen-doi-voi-google-ai\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00f2 chuy\u1ec7n<\/strong><\/h2>\n\n\n\n<p>Google Ads \u0111\u00e3 ra m\u1eaft tr\u1ea3i nghi\u1ec7m \u0111\u00e0m tho\u1ea1i m\u1edbi b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean tr\u00ean n\u1ec1n t\u1ea3ng. T\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a Search Ads b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi Google AI.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/caa1.max-1451x1451.format-webp.webp\" alt=\"Screenshot of an advertiser creating a new campaign by having a conversation with Google Ads AI\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u00e0m sao \u0111\u1ec3 Google Ads AI b\u1eaft \u0111\u1ea7u \u0111\u1ec1 xu\u1ea5t?<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/caa2.max-1451x1451.format-webp.webp\" alt=\"Screenshot of an advertiser creating a new campaign by having a conversation with Google Ads AI\"\/><\/figure><\/div>\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eadp URL Website l\u00ean Google Ads AI. Sau \u0111\u00f3, n\u1ec1n t\u1ea3ng s\u1ebd t\u00f3m t\u1eaft trang nh\u1eb1m \u0111\u1ec1 xu\u1ea5t ra c\u00e1c t\u1eeb kh\u00f3a, ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c n\u1ed9i dung kh\u00e1c ph\u00f9 h\u1ee3p. Kh\u00f4ng ch\u1ec9 th\u1ebf, ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 xem l\u1ea1i n\u1ed9i dung \u0111\u1ec1 xu\u1ea5t. \u0110\u1ed3ng th\u1eddi c\u0169ng d\u1ec5 d\u00e0ng ch\u1ec9nh s\u1eeda c\u00e1c \u0111\u1ec1 xu\u1ea5t n\u00e0y tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/caa3.max-1451x1451.format-webp.webp\" alt=\"Screenshot of an advertiser creating a new campaign by having a conversation with Google Ads AI\"\/><\/figure><\/div>\n\n\n<p>N\u0103m 2022, Google Ads \u0111\u00e3 cho ra m\u1eaft c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng (ACA) cho c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm. N\u1ec1n t\u1ea3ng \u0111\u00e3 s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, n\u1ed9i dung t\u1eeb c\u00e1c trang Lading Page v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u1ea1o ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung m\u00f4 t\u1ea3. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI T\u1ed5ng qu\u00e1t &#8211; mang l\u1ea1i tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o m\u1edbi<\/strong><\/h2>\n\n\n\n<p>T\u00ednh n\u0103ng AI m\u1edbi n\u00e0y s\u1ebd l\u00e0m cho chi\u1ebfn d\u1ecbch Search Ads s\u1ebd l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t nh\u1ea5t. Theo Google, khi chi\u1ebfn d\u1ecbch T\u00ecm ki\u1ebfm ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai th\u00ec ng\u00e0nh qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn nh\u01b0ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ee7a Google t\u1ea1i Search Labs &#8211; n\u01a1i cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng th\u1eed nghi\u1ec7m m\u1edbi c\u1ee7a n\u1ec1n t\u1ea3ng. Hi\u1ec7n t\u1ea1i, Google \u0111ang th\u1eed nghi\u1ec7m Search Ads v\u00e0 Shopping Ads \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp ch\u1ebf \u0111\u1ed9 h\u1ed9i tho\u1ea1i v\u00e0 \u1ea3nh ch\u1ee5p do AI cung c\u1ea5p. Google c\u0169ng s\u1ebd th\u1eed nghi\u1ec7m c\u00e1c \u0111\u1ecbnh d\u1ea1ng m\u1edbi s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao. C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u00e0y c\u0169ng c\u00f3 li\u00ean quan \u0111\u1ebfn h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Google c\u0169ng cam k\u1ebft minh b\u1ea1ch v\u00e0 l\u00e0m cho qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. C\u00e1c qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt v\u1edbi nh\u00e3n &#8220;\u0110\u01b0\u1ee3c t\u00e0i tr\u1ee3&#8221; b\u1eb1ng v\u0103n b\u1ea3n m\u00e0u \u0111en \u0111\u1eadm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quy\u1ec1n ri\u00eang t\u01b0 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean l\u00ean h\u00e0ng \u0111\u1ea7u<\/strong><\/h2>\n\n\n\n<p>Google \u0111\u00e3 nh\u1eadn ra r\u1eb1ng s\u1ef1 ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi \u0111\u1ed9 b\u1ec1n c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Do \u0111\u00f3, n\u1ec1n t\u1ea3ng \u0111\u00e3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m Google Ads \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. <\/p>\n\n\n\n<p>Cookies c\u1ee7a b\u00ean th\u1ee9 ba s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi Chrome v\u00e0o n\u0103m 2024. Do \u0111\u00f3, c\u00e1c Google \u0111ang t\u00edch c\u1ef1c th\u1eed nghi\u1ec7m c\u00e1c y\u1ebfu t\u1ed1 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 m\u1edbi t\u1eeb Sandbox. H\u00e0nh \u0111\u1ed9ng n\u00e0y c\u0169ng nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3. <\/p>\n\n\n\n<p>C\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o \u00e1p d\u1ee5ng AI \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m thi\u1ebft k\u1ebf ra c\u00e1c n\u1ed9i dung kh\u00e1c nhau gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Ho\u1ea1t \u0111\u1ed9ng kinh doanh, Marketing v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ec1u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd c\u00e1c t\u00ednh n\u0103ng AI c\u1ee7a Google. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AI l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng \u0111\u00e3 h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Google Ads. T\u00ednh n\u0103ng n\u00e0y \u0111\u00e3 \u00e2m th\u1ea7m h\u1ed7 tr\u1ee3 n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u0111a h\u00f3a th\u1eddi gian v\u00e0 l\u1ee3i nhu\u1eadn. AI c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c t\u00ednh n\u0103ng nh\u01b0 Smart Bidding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367,1154],"tags":[392,967],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u1ee8ng d\u1ee5ng AI v\u00e0o chi\u1ebfn d\u1ecbch Google Ads Performance Max [UPDATE]<\/title>\n<meta name=\"description\" content=\"Google Ads \u1ee9ng d\u1ee5ng AI v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Performance Max, Search Ads nh\u1eb1m t\u1ea1o ra c\u00e1c \u0111\u1ec1 xu\u1ea5t qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn cho c\u00e1c doanh nghi\u1ec7p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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