{"id":32811,"date":"2023-07-13T10:00:00","date_gmt":"2023-07-13T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=32811"},"modified":"2023-06-16T15:23:23","modified_gmt":"2023-06-16T08:23:23","slug":"tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity","title":{"rendered":"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity"},"content":{"rendered":"\n<p>Brand identity (b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 bao g\u1ed3m logo, t\u00ean th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i  m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Brand identity gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i brand identity c\u1ee7a m\u00ecnh nh\u1eb1m duy tr\u00ec s\u1ef1 t\u01b0\u01a1i m\u1edbi. C\u00f9ng \u0111i\u1ec3m nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 th\u1ef1c hi\u1ec7n vi\u1ec7c thay \u0111\u1ed5i brand identity c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity.png\" alt=\"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity\" class=\"wp-image-32833\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-xu-huong-social-media-2023-du-doan-nhung-thay-doi-noi-bat\/\">[Ebook] Xu h\u01b0\u1edbng Social media 2023 d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i n\u1ed5i b\u1eadt<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-kham-pha-nhung-xu-huong-b2b-marketing-trong-nam-2023\/\">[Ebook] Kh\u00e1m ph\u00e1 nh\u1eefng xu h\u01b0\u1edbng B2B marketing trong n\u0103m 2023<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-cap-nhat-xu-huong-thuong-hieu-2023\/\">[Ebook] C\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u 2023<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i brand identity<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ea1o s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 h\u1ea5p d\u1eabn cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c thay \u0111\u1ed5i brand identity gi\u00fap t\u1ea1o ra s\u1ef1 m\u1edbi m\u1ebb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Khi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t di\u1ec7n m\u1ea1o m\u1edbi, n\u00f3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh h\u01a1n. \u0110\u1ed3ng th\u1eddi t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u00e1p \u1ee9ng v\u1edbi xu h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/strong><\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thay \u0111\u1ed5i brand identity \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u01b0\u01a1ng th\u00edch v\u1edbi xu h\u01b0\u1edbng m\u1edbi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ea1o s\u1ef1 ph\u00e2n bi\u1ec7t v\u00e0 c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p, vi\u1ec7c thay \u0111\u1ed5i brand identity gi\u00fap t\u1ea1o s\u1ef1 ph\u00e2n bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt h\u01a1n trong th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 thay \u0111\u1ed5i brand identity<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apple <\/strong><\/h3>\n\n\n\n<p>Apple l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Apple \u0111\u00e3 thay \u0111\u1ed5i brand identity c\u1ee7a m\u00ecnh t\u1eeb &#8220;Apple Computer&#8221; th\u00e0nh &#8220;Apple Inc.&#8221; v\u00e0o n\u0103m 2007. S\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a Apple t\u1eeb vi\u1ec7c s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh sang vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed ti\u00ean ti\u1ebfn kh\u00e1c nh\u01b0 iPhone v\u00e0 iPad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"333\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-33-1024x333.png\" alt=\"Apple thay \u0111\u1ed5i brand identify\" class=\"wp-image-32838\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-33-1024x333.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-33-300x98.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-33-768x250.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-33-1536x500.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-33.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>McDonald&#8217;s<\/strong><\/h3>\n\n\n\n<p>McDonald&#8217;s l\u00e0 m\u1ed9t trong nh\u1eefng chu\u1ed7i nh\u00e0 h\u00e0ng nhanh th\u1ee9c \u0103n n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i l\u1edbn v\u1ec1 nh\u00e2n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u0103m 2003. Thay \u0111\u1ed5i n\u00e0y bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i logo v\u00e0 h\u00ecnh \u1ea3nh. N\u00f3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"368\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-31.png\" alt=\"McDonald's thay \u0111\u1ed5i brand identify\" class=\"wp-image-32831\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-31.png 975w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-31-300x113.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-31-768x290.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meta<\/strong><\/h3>\n\n\n\n<p>G\u00e3 kh\u1ed5ng l\u1ed3 m\u1ea1ng x\u00e3 h\u1ed9i Facebook kh\u00f4ng ch\u1ec9 \u0111\u1ed5i t\u00ean m\u00e0 c\u00f2n gi\u1edbi thi\u1ec7u l\u1ea1i logo c\u1ee7a m\u00ecnh v\u1edbi th\u1ebf gi\u1edbi.&nbsp;Facebook hay Meta hi\u1ec7n s\u1edf h\u1eefu Instagram v\u00e0 Whatsapp c\u00f3 logo ho\u00e0n to\u00e0n m\u1edbi.&nbsp;Logo v\u00f4 c\u1ef1c m\u1edbi l\u00e0 m\u1ed9t nh\u00e3n hi\u1ec7u logo tinh t\u1ebf m\u1edbi gi\u1edbi thi\u1ec7u metaverse ngay c\u1ea3 tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"727\" height=\"273\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-27.png\" alt=\"Meta thay \u0111\u1ed5i brand identify\n\" class=\"wp-image-32817\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-27.png 727w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-27-300x113.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Starbucks <\/strong><\/h3>\n\n\n\n<p>Starbucks, m\u1ed9t trong nh\u1eefng chu\u1ed7i c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u00e3 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u0103m 2011. Thay \u0111\u1ed5i n\u00e0y bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i logo v\u00e0 h\u00ecnh \u1ea3nh. Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c quan h\u01a1n. \u0110\u1ed3ng th\u1eddi \u0111\u00e1nh d\u1ea5u s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Starbucks th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"564\" height=\"305\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-30.png\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Starbucks thay \u0111\u1ed5i brand identity\" class=\"wp-image-32820\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-30.png 564w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-30-300x162.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Canva&nbsp;<\/strong><\/h3>\n\n\n\n<p>Logo m\u1edbi c\u1ee7a Canva mang \u0111\u1ebfn m\u1ed9t di\u1ec7n m\u1ea1o ho\u00e0n to\u00e0n m\u1edbi, t\u1ea1o ra s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 c\u00e1 t\u00ednh. B\u00ean c\u1ea1nh vi\u1ec7c gi\u1eef l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng &#8220;C&#8221; v\u00e0 m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 m\u00e0u xanh d\u01b0\u01a1ng. Canva \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ec3 hi\u1ec7n \u0111\u1ec3 t\u1ea1o s\u1ef1 m\u1edbi m\u1ebb. Logo m\u1edbi c\u00f3 \u0111\u01b0\u1eddng n\u00e9t s\u1eafc s\u1ea3o v\u00e0 t\u1ed5 ch\u1ee9c g\u1ecdn g\u00e0ng h\u01a1n. \u0110\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n t\u00ednh ch\u1ea5t \u0111\u1ed9ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"307\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-29.png\" alt=\"Canva thay \u0111\u1ed5i brand identity\" class=\"wp-image-32819\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-29.png 650w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-29-300x142.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/image-29-648x307.png 648w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>M\u00e0u s\u1eafc trong logo m\u1edbi c\u1ee7a Canva c\u0169ng \u0111\u01b0\u1ee3c tinh ch\u1ec9nh \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u00e0i h\u00f2a v\u00e0 s\u1ee9c s\u1ed1ng. M\u00e0u xanh d\u01b0\u01a1ng t\u01b0\u01a1i s\u00e1ng k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t s\u1eafc th\u00e1i xanh l\u00e1 c\u00e2y n\u0103ng \u0111\u1ed9ng. T\u1ea1o ra m\u1ed9t t\u1ed5 h\u1ee3p m\u00e0u s\u1eafc tr\u1ebb trung v\u00e0 thu h\u00fat. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c c\u1ee7a Canva. Mang \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf \u0111\u1eb9p v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng l\u1ee3i \u00edch vi\u1ec7c thay \u0111\u1ed5i brand identity<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u1ee3ng c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>T\u1ea1o s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi.<\/li><li>Ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li><li>T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li><li>C\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u00f4ng ty v\u00e0 t\u1ea1o l\u00f2ng tin cho kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brand identity (b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 bao g\u1ed3m logo, t\u00ean th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Brand identity gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":32833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[194,459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Thay \u0111\u1ed5i brand identity l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, ph\u1ee9c t\u1ea1p, nh\u01b0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Thay \u0111\u1ed5i brand identity l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, ph\u1ee9c t\u1ea1p, nh\u01b0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-16T08:23:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity\",\"url\":\"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity\",\"name\":\"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-07-13T03:00:00+00:00\",\"dateModified\":\"2023-06-16T08:23:23+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Thay \u0111\u1ed5i brand identity l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, ph\u1ee9c t\u1ea1p, nh\u01b0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity | Adsplus.vn","description":"Thay \u0111\u1ed5i brand identity l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, ph\u1ee9c t\u1ea1p, nh\u01b0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity | Adsplus.vn","og_description":"Thay \u0111\u1ed5i brand identity l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, ph\u1ee9c t\u1ea1p, nh\u01b0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.","og_url":"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2023-07-13T03:00:00+00:00","article_modified_time":"2023-06-16T08:23:23+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/06\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"7 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity","url":"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity","name":"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity | Adsplus.vn","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2023-07-13T03:00:00+00:00","dateModified":"2023-06-16T08:23:23+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"Thay \u0111\u1ed5i brand identity l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, ph\u1ee9c t\u1ea1p, nh\u01b0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/tong-hop-nhung-thuong-hieu-da-thay-doi-brand-identity#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"T\u1ed5ng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i brand identity"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/32811"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=32811"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/32811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/32833"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=32811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=32811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=32811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}