{"id":33204,"date":"2023-08-29T09:00:00","date_gmt":"2023-08-29T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=33204"},"modified":"2023-10-02T10:20:08","modified_gmt":"2023-10-02T03:20:08","slug":"cong-cu-business-intelligence-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cong-cu-business-intelligence-la-gi","title":{"rendered":"C\u00f4ng c\u1ee5 Business Intelligence l\u00e0 g\u00ec?"},"content":{"rendered":"\n<p>Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n \u0111\u1ea1i, d\u1eef li\u1ec7u l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Tuy nhi\u00ean, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p, khi\u1ebfn vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch tr\u1edf n\u00ean kh\u00f3 kh\u0103n. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng c\u1ee5 Business Intelligence (BI) ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. B\u00e0i vi\u1ebft s\u1ebd gi\u1ea3i th\u00edch v\u00e0 g\u1ee3i \u00fd m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 Business Intelligance hi\u1ec7u qu\u1ea3. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cong-cu-business-intelligence.png\" alt=\"C\u00f4ng c\u1ee5 Business intelligence l\u00e0 g\u00ec?\" class=\"wp-image-33214\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cong-cu-business-intelligence.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cong-cu-business-intelligence-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cong-cu-business-intelligence-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cong-cu-business-intelligence-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cong-cu-business-intelligence-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/openai-ra-mat-ung-dung-ho-tro-nguoi-khiem-thi\">OpenAI ra m\u1eaft \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi khi\u1ebfm th\u1ecb<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/tra-cuu-giay-phep-kinh-doanh\">Tra c\u1ee9u gi\u1ea5y ph\u00e9p kinh doanh quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/lam-sao-de-lua-chon-cac-loai-hinh-doanh-nghiep-phu-hop\">L\u00e0m sao \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p ph\u00f9 h\u1ee3p?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Business Intelligence l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>C\u00f4ng c\u1ee5 Business Intelligence hay c\u00f2n \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft l\u00e0 BI. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m h\u1ec7 th\u1ed1ng k\u1ebf to\u00e1n, h\u1ec7 th\u1ed1ng CRM v\u00e0 h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng. C\u00f4ng c\u1ee5 BI sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o b\u00e1o c\u00e1o, bi\u1ec3u \u0111\u1ed3 v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 BI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI). X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 ph\u00e1t hi\u1ec7n b\u1ea5t th\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, BI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. Bao g\u1ed3m b\u00e1n h\u00e0ng, marketing, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n. Tuy nhi\u00ean, c\u00f4ng c\u1ee5 BI kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p k\u1ef3 di\u1ec7u. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c kinh doanh \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ee3i \u00edch c\u1ee7a c\u00f4ng c\u1ee5 Business Intelligence <\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/h3>\n\n\n\n<p>C\u00f4ng c\u1ee5 BI c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gi\u1ea3m chi ph\u00ed<\/strong><\/h3>\n\n\n\n<p>Ngo\u00e0i ra, n\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00ed d\u1ee5: c\u00f4ng c\u1ee5 BI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n l\u00e3ng ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c quy tr\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kinh doanh b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>C\u00f4ng c\u1ee5 BI c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd th\u00f4ng tin v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u00e1t tri\u1ec3n kinh doanh<\/strong><\/h3>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh b\u1edfi c\u00f4ng c\u1ee5 BI. C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p cho h\u1ecd th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G\u1ee3i \u00fd m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 Business Intelligence c\u00f3 hi\u1ec7u qu\u1ea3 cao<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sprout Social<\/strong><\/h3>\n\n\n\n<p>Sprout Social l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 Bussiness Intelligence c\u00f3 hi\u1ec7u qu\u1ea3 cao m\u00e0 b\u00e0i vi\u1ebft mu\u1ed1n gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc. C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i kinh doanh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Sprout social c\u00f3 c\u00e1c t\u00ednh n\u0103ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng x\u00e3 h\u1ed9i v\u00e0 ph\u00e2n t\u00edch c\u1ea3m t\u00ednh c\u00e1c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 t\u00ecm ra \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0o mang l\u1ea1i l\u1ee3i nhu\u1eadn doanh thu cho c\u00f4ng ty. <\/p>\n\n\n\n<p>Ngo\u00e0i ra kh\u1ea3 n\u0103ng b\u00e1o c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u gi\u1eefa c\u00e1c nh\u00f3m th\u00e0nh vi\u00ean. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"595\" height=\"361\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-7.png\" alt=\"Sprout Social \" class=\"wp-image-33206\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-7.png 595w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-7-300x182.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure><\/div>\n\n\n<p>Sprout Social c\u0169ng nh\u1ea5n m\u1ea1nh n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u00f3ng g\u00f3p nh\u01b0 th\u1ebf n\u00e0o cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb to\u00e0n c\u00f4ng ty. M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i mang \u0111\u1ebfn m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00f4 gi\u00e1 v\u00e0 c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong c\u00f4ng c\u1ee5 Business intelligence n\u00f3i chung.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-8.png\" alt=\"C\u00f4ng c\u1ee5 Sprout Social\" class=\"wp-image-33207\" width=\"601\" height=\"293\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-8.png 601w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-8-300x146.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-8-533x261.png 533w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>HubSpot<\/strong><\/h3>\n\n\n\n<p>HubSpot l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng CRM to\u00e0n di\u1ec7n. Ch\u00fang t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd n\u1ed9i dung v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 BI, HubSpot cung c\u1ea5p m\u1ed9t v\u1ecb tr\u00ed t\u1eadp trung n\u01a1i t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 s\u1eafp x\u1ebfp. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Theo d\u00f5i m\u1ecdi t\u01b0\u01a1ng t\u00e1c t\u1eeb \u0111i\u1ec3m li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 sau b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>V\u1edbi HubSpot, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o b\u00e1o c\u00e1o v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00f9y \u0111\u1ec3 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng, theo d\u00f5i hi\u1ec7u su\u1ea5t. Nh\u1edd v\u1eady, c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn nh\u1ea5t d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. <\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, m\u1ed7i trung t\u00e2m ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a HubSpot \u0111\u1ec1u cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u1ee7a ri\u00eang m\u00ecnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u chi ti\u1ebft v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. Bao g\u1ed3m ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Databox<\/strong><\/h3>\n\n\n\n<p>C\u00f4ng c\u1ee5 Business Intelligence Databox l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi. T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong m\u1ed9t c\u00f4ng c\u1ee5 duy nh\u1ea5t \u0111\u1ec3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u trong c\u00f4ng ty. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. <\/p>\n\n\n\n<p>N\u1ec1n t\u1ea3ng n\u00e0y t\u1ef1 h\u00e0o c\u00f3 h\u01a1n 70 t\u00edch h\u1ee3p g\u1ed1c. Bao g\u1ed3m c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 ch\u00ednh CRM, b\u1ed9 x\u1eed l\u00fd thanh to\u00e1n,&#8230; Databox gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecb chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 b\u1eb1ng c\u00e1ch h\u1ee3p nh\u1ea5t c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh c\u1ee7a b\u1ea1n v\u00e0o m\u1ed9t trang t\u1ed5ng quan duy nh\u1ea5t. <\/p>\n\n\n\n<p>Vi\u1ec7c ch\u1ecdn ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 s\u1ed1 li\u1ec7u \u0111\u1ec3 xem c\u0169ng l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f3 kh\u0103n. Ch\u1ee9c n\u0103ng k\u00e9o v\u00e0 th\u1ea3 c\u1ee7a Databox gi\u00fap \u0111i\u1ec1u ch\u1ec9nh b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n. \u0110\u1ed3ng th\u1eddi b\u00e1o c\u00e1o d\u1ef1a tr\u00ean c\u00e1c \u01b0u ti\u00ean c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-9.png\" alt=\"Databox\n\" class=\"wp-image-33208\" width=\"595\" height=\"331\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-9.png 595w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-9-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-9-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-9-436x242.png 436w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audiense<\/strong><\/h3>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 BI nh\u01b0 Audiense s\u1ebd t\u1eadp trung \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 d\u1eef li\u1ec7u d\u00e0nh ri\u00eang cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Audiense t\u1ef1 \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, x\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u00e1c th\u00f4ng tin kh\u00e1c. T\u1eeb \u0111\u00f3 th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3. <\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng: \u201ctr\u00ed th\u00f4ng minh\u201d trong BI ch\u1ec9 th\u00f4ng minh nh\u01b0 d\u1eef li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp. D\u1eef li\u1ec7u \u0111\u00f3 c\u00e0ng s\u00e2u v\u00e0 chi ti\u1ebft th\u00ec c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"597\" height=\"457\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-10.png\" alt=\"C\u00f4ng c\u1ee5 Audiense\" class=\"wp-image-33209\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-10.png 597w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-10-300x230.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-10-80x60.png 80w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Grow.com<\/strong><\/h3>\n\n\n\n<p>N\u1ec1n t\u1ea3ng Grow.com k\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 bao g\u1ed3m Salesforce, Google Analytics ho\u1eb7c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 WooC Commerce ho\u1eb7c Shopify. T\u1eeb \u0111\u00f3 l\u1ea5y d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp v\u00e0 t\u1ea1o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00f9y ch\u1ec9nh. C\u00e1c t\u00ednh n\u0103ng nh\u01b0 vai tr\u00f2 v\u00e0 quy\u1ec1n gi\u00fap c\u1ed9ng t\u00e1c tr\u1edf n\u00ean d\u1ec5 d\u00e0ng. C\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng chia s\u1ebb s\u1ed1 li\u1ec7u tr\u1ef1c ti\u1ebfp trong Slack.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"595\" height=\"377\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-11.png\" alt=\"Grow.com\" class=\"wp-image-33215\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-11.png 595w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-11-300x190.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o trang t\u1ed5ng quan c\u1ee7a m\u00ecnh t\u1eeb \u0111\u1ea7u ho\u1eb7c b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t trong c\u00e1c m\u1eabu d\u00e0nh ri\u00eang cho vai tr\u00f2 c\u1ee7a ri\u00eang h\u1ecd. M\u1ed9t s\u1ed1 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n m\u1eabu bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li>S\u1ee9c kh\u1ecfe c\u00f4ng ty<\/li>\n\n\n\n<li>D\u1ef1 b\u00e1o doanh thu<\/li>\n\n\n\n<li>B\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n\n\n\n<li>Hi\u1ec7u qu\u1ea3 l\u00e2m s\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5 Business Intelligence c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p, c\u00e1c c\u00f4ng c\u1ee5 Business Intelligence c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u1ee7 thu\u1eadt n\u00e0y. V\u00e0 ch\u00fang n\u00ean l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho c\u00e1c c\u00f4ng ty trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/p>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5<\/em>t. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n \u0111\u1ea1i, d\u1eef li\u1ec7u l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Tuy nhi\u00ean, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p, khi\u1ebfn vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch tr\u1edf n\u00ean kh\u00f3 kh\u0103n. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng c\u1ee5 Business Intelligence (BI) ng\u00e0y [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":33214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1067,533,1307],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f4ng c\u1ee5 Business Intelligence l\u00e0 g\u00ec?<\/title>\n<meta name=\"description\" content=\"C\u00f4ng c\u1ee5 business intelligence gi\u00fap doanh nghi\u1ec7p l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. Ch\u00fang n\u00ean l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty trong t\u01b0\u01a1ng lai.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cong-cu-business-intelligence-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4ng c\u1ee5 Business Intelligence l\u00e0 g\u00ec?\" \/>\n<meta property=\"og:description\" content=\"C\u00f4ng c\u1ee5 business intelligence gi\u00fap doanh nghi\u1ec7p l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. Ch\u00fang n\u00ean l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty trong t\u01b0\u01a1ng lai.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cong-cu-business-intelligence-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T03:20:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cong-cu-business-intelligence.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cong-cu-business-intelligence-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/cong-cu-business-intelligence-la-gi\",\"name\":\"C\u00f4ng c\u1ee5 Business Intelligence l\u00e0 g\u00ec?\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-08-29T02:00:00+00:00\",\"dateModified\":\"2023-10-02T03:20:08+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"C\u00f4ng c\u1ee5 business intelligence gi\u00fap doanh nghi\u1ec7p l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. 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