{"id":33294,"date":"2023-08-19T09:00:00","date_gmt":"2023-08-19T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=33294"},"modified":"2023-08-18T08:33:59","modified_gmt":"2023-08-18T01:33:59","slug":"cach-doc-chi-so-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-doc-chi-so-quang-cao-facebook","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook"},"content":{"rendered":"\n<p>B\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 Facebook Ads v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch cho b\u1ea1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o Facebook, v\u00e0 c\u00e1ch \u0111\u1ecdc ch\u00fang \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cach-doc-chi-so-quang-cao-facebook.png\" alt=\"H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook\" class=\"wp-image-33312\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cach-doc-chi-so-quang-cao-facebook.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cach-doc-chi-so-quang-cao-facebook-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cach-doc-chi-so-quang-cao-facebook-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cach-doc-chi-so-quang-cao-facebook-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/cach-doc-chi-so-quang-cao-facebook-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cach-de-xem-ai-da-vao-tai-khoan-facebook-cua-nguoi-dung\">C\u00e1ch \u0111\u1ec3 xem ai \u0111\u00e3 v\u00e0o t\u00e0i kho\u1ea3n Facebook c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/meta-cap-nhat-tinh-nang-lead-ads-tren-facebook\">Meta c\u1eadp nh\u1eadt t\u00ednh n\u0103ng Lead Ads tr\u00ean Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cap-nhat-video-facebook\">C\u1eadp nh\u1eadt video Facebook: n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c ch\u1ec9 s\u1ed1 Facebook m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n n\u1eafm<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 1: Nh\u1ea5p chu\u1ed9t (Clicks)<\/strong><\/h3>\n\n\n\n<p>Nh\u1ea5p chu\u1ed9t l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o Facebook. N\u00f3 cho bi\u1ebft s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng cho bi\u1ebft li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng g\u00ec sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 2: T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (Click-through Rate &#8211; CTR)<\/strong><\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0 s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. N\u00f3 cho bi\u1ebft m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t t\u1ef7 l\u1ec7 CTR cao h\u01a1n cho th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 3: Chi ph\u00ed trung b\u00ecnh m\u1ed7i nh\u1ea5p chu\u1ed9t (Cost per Click &#8211; CPC)<\/strong><\/h3>\n\n\n\n<p>Chi ph\u00ed trung b\u00ecnh m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 cho Facebook m\u1ed7i l\u1ea7n c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Ch\u1ec9 s\u1ed1 n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1. Bao g\u1ed3m l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n, m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng, v\u00e0 c\u1ea1nh tranh t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 4: T\u1ed5ng chi ph\u00ed (Total Spend)<\/strong><\/h3>\n\n\n\n<p>T\u1ed5ng chi ph\u00ed l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u00e3 chi cho vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Bao g\u1ed3m chi ph\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 chi ph\u00ed thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 5: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/strong><\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n v\u00e0 s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web c\u1ee7a b\u1ea1n. H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n n\u00e0y c\u00f3 th\u1ec3 l\u00e0 mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, hay t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 6: Gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i (Average Conversion Value)<\/strong><\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i l\u00e0 s\u1ed1 ti\u1ec1n trung b\u00ecnh b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c cho m\u1ed7i l\u1ea7n ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n t\u1eeb kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 100,000 VN\u0110 v\u00e0 c\u00f3 10 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i, t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c chuy\u1ec3n \u0111\u1ed5i l\u00e0 1,000,000 VN\u0110. Gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i s\u1ebd l\u00e0 100,000 VN\u0110.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 7: L\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Impressions)<\/strong><\/h3>\n\n\n\n<p>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb l\u00e0 s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean Facebook. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ec9 s\u1ed1 8: T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c(T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c &#8211; Engagement Rate)<\/strong><\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n (nh\u01b0 like, comment, chia s\u1ebb) v\u00e0 s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. M\u1ed9t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n cho th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1edbi h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o Facebook <\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ecdc ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o trang Qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 xem c\u00e1c b\u00e1o c\u00e1o m\u00e0 Facebook cung c\u1ea5p cho b\u1ea1n. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1eb7t m\u1ee5c ti\u00eau cho c\u00e1c ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng. V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng b\u00e1n h\u00e0ng tr\u00ean trang web c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i ch\u1ec9 s\u1ed1 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 Gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang t\u1ea1o ra l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 b\u00ecnh qu\u00e2n trong ng\u00e0nh kinh doanh c\u1ee7a m\u00ecnh ho\u1eb7c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/p>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5<\/em>t. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 Facebook Ads v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch cho b\u1ea1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o Facebook, v\u00e0 c\u00e1ch \u0111\u1ecdc ch\u00fang \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":33312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1165],"tags":[191,349,120],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"B\u1eb1ng c\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn 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