{"id":33415,"date":"2023-08-17T11:15:15","date_gmt":"2023-08-17T04:15:15","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=33415"},"modified":"2023-08-17T11:15:17","modified_gmt":"2023-08-17T04:15:17","slug":"thiet-lap-tiktok-prooduct-shopping-ads","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thiet-lap-tiktok-prooduct-shopping-ads","title":{"rendered":"C\u00e1ch thi\u1ebft l\u1eadp TikTok Product Shopping Ads cho nh\u00e0 b\u00e1n h\u00e0ng"},"content":{"rendered":"\n<p>V\u1edbi mong mu\u1ed1n gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, TikTok \u0111\u00e3 cho ra m\u1eaft \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Product Shoppping Ads. Hi\u1ec7n t\u1ea1i, t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng t\u1ea1i Indonesia, Malaysia, Philippines, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/tiktok-product-shopping-ads.png\" alt=\"tiktok product shopping ads\" class=\"wp-image-33426\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/tiktok-product-shopping-ads.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/tiktok-product-shopping-ads-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/tiktok-product-shopping-ads-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/tiktok-product-shopping-ads-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/tiktok-product-shopping-ads-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p>Nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean TikTok c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y Product Shopping Ads trong \u0110\u1ec1 xu\u1ea5t v\u00e0 T\u00ecm ki\u1ebfm c\u1ee7a Trung t\u00e2m mua s\u1eafm. C\u00e1c h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c l\u1ea5y t\u1ef1 \u0111\u1ed9ng t\u1eeb Trang chi ti\u1ebft s\u1ea3n ph\u1ea9m (PDP) c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. Khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u1ebfn trang PDP t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Tiktok Product Shopping Ads<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c ra m\u1eaft \u0111\u00e3 mang \u0111\u1ebfn s\u1ef1 thu\u1eadn ti\u1ec7n cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng. <\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm, c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm s\u1ebd xu\u1ea5t hi\u1ec7n<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng ch\u1ec9 c\u1ea7n h\u00ecnh \u1ea3nh \u0111\u1ec3 thi\u1ebft l\u1eadp. V\u1edbi \u0111\u1ecbnh d\u1ea1ng n\u00e0y, h\u1ecd s\u1ebd kh\u00f4ng c\u1ea7n Livestreams hay c\u00e1c video ng\u1eafn \u0111\u1ec3 kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>B\u1ed9 m\u00e1y h\u1ecdc c\u1ee7a TikTok s\u1ebd t\u1ef1 \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>Nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch ngay t\u1ea1i TikTok Seller Center m\u00e0 kh\u00f4ng ph\u1ea3i th\u00f4ng qua TikTok Ads Manager.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/quang-cao-catalog-listing-ads-tren-tiktok\">Qu\u1ea3ng c\u00e1o Catalog Listing Ads tr\u00ean TikTok Shop c\u00f3 g\u00ec m\u1edbi?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/quang-cao-video-shopping-ads-tren-tiktok\">C\u00e1ch thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Video Shopping Ads tr\u00ean TikTok<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a TikTok Product Shopping Ads<\/strong><\/h2>\n\n\n\n<ul>\n<li>Nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t ri\u00eang v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong Trung t\u00e2m mua s\u1eafm v\u00e0 T\u00ecm ki\u1ebfm. \u0110\u1ed3ng th\u1eddi d\u1ec5 d\u00e0ng \u0111a d\u1ea1ng h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng, nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi mua s\u1eafm \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o s\u1ebd s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh &amp; th\u00f4ng tin PDP m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u nh\u00e0 b\u00e1n h\u00e0ng ph\u00e1t tri\u1ec3n n\u1ed9i dung b\u1ed5 sung.<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng c\u1ee7a TikTok s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a tr\u00ean c\u00e1c V\u1ecb tr\u00ed t\u00ecm ki\u1ebfm v\u00e0 \u0110\u1ec1 xu\u1ea5t c\u1ee7a Trung t\u00e2m mua s\u1eafm, tr\u00ean c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 tr\u00ean c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan. <\/li>\n\n\n\n<li>Nh\u00e0 b\u00e1n h\u00e0ng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf th\u00f4ng qua c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc d\u1ef1a tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh vi mua s\u1eafm v\u00e0 kh\u00e1m ph\u00e1 t\u1ea1i ch\u1ed7 c\u1ee7a TikTok.<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a tr\u1ef1c ti\u1ebfp cho L\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS).<\/li>\n\n\n\n<li>T\u1ea1o, theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch trong Trung t\u00e2m ng\u01b0\u1eddi b\u00e1n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o TikTok Product Shopping Ads<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e0i \u0111\u1eb7t t\u00e0i kho\u1ea3ng qu\u1ea3ng c\u00e1o TikTok<\/strong><\/h3>\n\n\n\n<p>1. Chuy\u1ec3n \u0111\u1ebfn <strong>Trung t\u00e2m ng\u01b0\u1eddi b\u00e1n (TikTok Seller Center) <\/strong>v\u00e0 nh\u1ea5p v\u00e0o tab <strong>Qu\u1ea3ng c\u00e1o<\/strong> \u1edf b\u00ean tr\u00e1i.<\/p>\n\n\n\n<p>2. T\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u00f3 b\u00e1o c\u00e1o xu\u1ea5t hi\u1ec7n trong <strong>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n qu\u1ea3ng c\u00e1o (Ads dashboard)<\/strong>. <strong>Chi\u1ebfn d\u1ecbch<\/strong> c\u0169ng \u0111\u01b0\u1ee3c t\u1ea1o trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh v\u00e0 <strong>Chi ti\u00eau<\/strong> chi\u1ebfn d\u1ecbch c\u0169ng xu\u1ea5t hi\u1ec7n t\u1ea1i \u0111\u00e2y.<\/p>\n\n\n\n<ul>\n<li>N\u1ebfu ng\u01b0\u1eddi b\u00e1n kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o n\u00e0o. H\u1ec7 th\u1ed1ng s\u1ebd h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi b\u00e1n ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh t\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t trong Trung t\u00e2m ng\u01b0\u1eddi b\u00e1n.<\/li>\n\n\n\n<li>N\u1ebfu ng\u01b0\u1eddi b\u00e1n \u0111\u00e3 c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o. H\u1ec7 th\u1ed1ng s\u1ebd ch\u1ec9 \u0111\u1ecbnh t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u00f3 l\u00e0m t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh.<\/li>\n\n\n\n<li>N\u1ebfu ng\u01b0\u1eddi b\u00e1n \u0111\u00e3 c\u00f3 nhi\u1ec1u t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o. C\u1eeda s\u1ed5 b\u1eadt l\u00ean s\u1ebd xu\u1ea5t hi\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi b\u00e1n ch\u1ec9 \u0111\u1ecbnh t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh.<\/li>\n<\/ul>\n\n\n\n<p>3. Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. Vi\u1ec7c thay \u0111\u1ed5i t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3ng c\u00e1o ch\u1ea1y trong b\u1ea5t k\u1ef3 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o n\u00e0o. \u0110\u1ec3 thay \u0111\u1ed5i t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh v\u00e0 qu\u1ea3n l\u00fd (c\u00e1c) t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o, h\u00e3y nh\u1ea5p v\u00e0o n\u00fat \u0111\u01b0\u1ee3c khoanh tr\u00f2n m\u00e0u \u0111\u1ecf \u1edf h\u00ecnh b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"706\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77-1024x706.png\" alt=\"tiktok shop\" class=\"wp-image-33417\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77-1024x706.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77-300x207.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77-768x530.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77-218x150.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77-436x300.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-77.png 1064w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>4. Nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o trong nhi\u1ec1u t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1ch n\u1ea1p ti\u1ec1n v\u00e0o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o TikTok Product Shopping Ads<\/strong><\/h3>\n\n\n\n<p>1. Chuy\u1ec3n \u0111\u1ebfn <strong>Trung t\u00e2m ng\u01b0\u1eddi b\u00e1n<\/strong> v\u00e0 nh\u1ea5p v\u00e0o <strong>tab Qu\u1ea3ng c\u00e1o<\/strong> \u1edf b\u00ean tr\u00e1i.<\/p>\n\n\n\n<p>2. \u0110\u1ec3 n\u1ea1p ti\u1ec1n ho\u1eb7c qu\u1ea3n l\u00fd chi ti\u1ebft thanh to\u00e1n, h\u00e3y nh\u1ea5p v\u00e0o c\u00e1c n\u00fat \u0111\u01b0\u1ee3c khoanh tr\u00f2n m\u00e0u \u0111\u1ecf b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"710\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-78-1024x710.png\" alt=\"tiktok shop\" class=\"wp-image-33418\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-78-1024x710.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-78-300x208.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-78-768x533.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-78-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-78-218x150.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-78.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ea1o qu\u1ea3ng c\u00e1o TikTok Product Shopping Ads<\/strong><\/h3>\n\n\n\n<p>1. Chuy\u1ec3n \u0111\u1ebfn <strong>Trung t\u00e2m ng\u01b0\u1eddi b\u00e1n<\/strong> v\u00e0 nh\u1ea5p v\u00e0o <strong>tab Qu\u1ea3ng c\u00e1o<\/strong> \u1edf b\u00ean tr\u00e1i.<\/p>\n\n\n\n<p>2. Nh\u1ea5p v\u00e0o <strong>T\u1ea1o qu\u1ea3ng c\u00e1o mua s\u1eafm s\u1ea3n ph\u1ea9m (Create Product Shopping Ads)<\/strong>.<\/p>\n\n\n\n<ul>\n<li>Chi\u1ebfn d\u1ecbch s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh. Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 chuy\u1ec3n sang m\u1ed9t t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh kh\u00e1c.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"708\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79-1024x708.png\" alt=\"tiktok shop\" class=\"wp-image-33419\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79-1024x708.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79-300x208.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79-768x531.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79-218x150.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79-436x300.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-79.png 1058w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>3. Ho\u00e0n th\u00e0nh chi ti\u1ebft t\u1ea1o qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng l\u00fac n\u00e0y s\u1ebd c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn:<\/p>\n\n\n\n<ul>\n<li><strong>T\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m (All Products)<\/strong> c\u00f3 ngh\u0129a l\u00e0 h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ch\u1ecdn (c\u00e1c) s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t t\u1eeb \u200b\u200bc\u1eeda h\u00e0ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi d\u00f9ng TikTok.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"703\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80-1024x703.png\" alt=\"tiktok product shopping ads\" class=\"wp-image-33420\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80-1024x703.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80-300x206.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80-768x527.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80-218x150.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80-436x300.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-80.png 1062w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ul>\n<li><strong>Ch\u1ecdn s\u1ea3n ph\u1ea9m (Select Products)<\/strong> c\u00f3 ngh\u0129a l\u00e0 h\u1ec7 th\u1ed1ng s\u1ebd ch\u1ecdn trong danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 ch\u1ecdn th\u1ee7 c\u00f4ng (1-50), \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi d\u00f9ng TikTok.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1057\" height=\"731\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-82.png\" alt=\"tiktok product shopping ads\" class=\"wp-image-33422\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-82.png 1057w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-82-300x207.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-82-1024x708.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-82-768x531.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-82-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-82-218x150.png 218w\" sizes=\"(max-width: 1057px) 100vw, 1057px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"709\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-83-1024x709.png\" alt=\"tiktok product shopping ads\" class=\"wp-image-33423\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-83-1024x709.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-83-300x208.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-83-768x532.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-83-100x70.png 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-83-218x150.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/08\/image-83.png 1058w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n\n<ul>\n<li>T\u00f9y ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u:<\/li>\n<\/ul>\n\n\n\n<p><strong>Ki\u1ec3m so\u00e1t ng\u01b0\u1ee1ng ROAS t\u1ed1i thi\u1ec3u (m\u1eb7c \u0111\u1ecbnh) &#8211; Control minimum ROAS threshold<\/strong> y\u00eau c\u1ea7u nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eadp ng\u01b0\u1ee1ng ROAS t\u1ed1i thi\u1ec3u. H\u1ec7 th\u1ed1ng s\u1ebd nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a GMV theo ng\u01b0\u1ee1ng ROAS t\u1ed1i thi\u1ec3u n\u00e0y v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng chi ti\u00eau h\u1ebft ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u0111a h\u00f3a GMV &#8211; Maximize GMV<\/strong> kh\u00f4ng y\u00eau c\u1ea7u nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eadp ng\u01b0\u1ee1ng ROAS t\u1ed1i thi\u1ec3u. H\u1ec7 th\u1ed1ng s\u1ebd nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a GMV b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n\n\n\n<p>4. Ch\u1ecdn <strong>Xu\u1ea5t b\u1ea3n (Publish)<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ecdc B\u00e1o c\u00e1o &amp; T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o <\/strong><\/h3>\n\n\n\n<p>1. Chuy\u1ec3n \u0111\u1ebfn <strong>Trung t\u00e2m ng\u01b0\u1eddi b\u00e1n<\/strong> v\u00e0 nh\u1ea5p v\u00e0o <strong>tab Qu\u1ea3ng c\u00e1o<\/strong> \u1edf b\u00ean tr\u00e1i.<\/p>\n\n\n\n<p>2. Xem b\u00e1o c\u00e1o t\u1ed5ng quan v\u00e0 ph\u00e2n t\u00edch theo chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<ul>\n<li>S\u1ed1 li\u1ec7u c\u00f3 s\u1eb5n:\n<ul>\n<li>Gi\u00e1<\/li>\n\n\n\n<li>Chi ti\u1ebft s\u1ea3n ph\u1ea9m L\u01b0\u1ee3t xem trang<\/li>\n\n\n\n<li>Mua h\u00e0ng<\/li>\n\n\n\n<li>GMV<\/li>\n\n\n\n<li>ROAS<\/li>\n\n\n\n<li>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb<\/li>\n\n\n\n<li>S\u1ed1 nh\u1ea5p chu\u1ed9t<\/li>\n\n\n\n<li>CPM<\/li>\n\n\n\n<li>GMB<\/li>\n\n\n\n<li>Chi ph\u00ed m\u1ed7i l\u1ea7n mua<\/li>\n\n\n\n<li>CTR<\/li>\n\n\n\n<li>S\u1ed1 l\u1ea7n mua m\u1ed7i l\u1ea7n nh\u1ea5p<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>3. Ch\u1ec9nh s\u1eeda chi\u1ebfn d\u1ecbch n\u1ebfu c\u1ea7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h3>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi mong mu\u1ed1n gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, TikTok \u0111\u00e3 cho ra m\u1eaft \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Product Shoppping Ads. Hi\u1ec7n t\u1ea1i, t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng t\u1ea1i Indonesia, Malaysia, Philippines, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[896],"tags":[975,909,1201],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch thi\u1ebft l\u1eadp TikTok Product Shopping Ads cho nh\u00e0 b\u00e1n h\u00e0ng<\/title>\n<meta name=\"description\" content=\"TikTok v\u1eeba ra m\u1eaft \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Product Shopping Ads d\u00e0nh cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean TikTok Shop tr\u00ean Seller Center\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thiet-lap-tiktok-prooduct-shopping-ads\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch thi\u1ebft l\u1eadp TikTok Product Shopping Ads cho nh\u00e0 b\u00e1n h\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"TikTok v\u1eeba ra m\u1eaft \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Product Shopping Ads d\u00e0nh cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean TikTok Shop tr\u00ean Seller Center\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thiet-lap-tiktok-prooduct-shopping-ads\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-17T04:15:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T04:15:17+00:00\" \/>\n<meta property=\"og:image\" 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