![\"T\u00ecm](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\")
<\/figure><\/div>\n\n\nXem th\u00eam:<\/strong><\/h4>\n\n\n\n\n- Xu h\u01b0\u1edbng Digital Marketing 2024: M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng<\/a><\/li>\n\n\n\n
- S\u1ef1 th\u1eadt v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o: Nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 Generative AI<\/a><\/li>\n\n\n\n
- Generative AI l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh t\u1ed5ng qu\u00e1t<\/a><\/li>\n<\/ul>\n\n\n\n
A\/B testing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nA\/B testing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n (A v\u00e0 B) c\u1ee7a m\u1ed9t y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n. Y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 tr\u00ean trang web, \u1ee9ng d\u1ee5ng, email, qu\u1ea3ng c\u00e1o,…<\/p>\n\n\n\n
Trong A\/B testing, ng\u01b0\u1eddi ta s\u1ebd chia \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00e0nh hai nh\u00f3m ng\u1eabu nhi\u00ean. M\u1ed7i nh\u00f3m s\u1ebd \u0111\u01b0\u1ee3c xem m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a y\u1ebfu t\u1ed1 c\u1ea7n th\u1eed nghi\u1ec7m. Sau \u0111\u00f3, ng\u01b0\u1eddi ta s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed7i phi\u00ean b\u1ea3n \u0111\u1ec3 so s\u00e1nh v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn v\u1ec1 phi\u00ean b\u1ea3n n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n. A\/B testing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing.<\/p>\n\n\n\n
API l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nAPI l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef data trong l\u0129nh v\u1ef1c Marketing. API vi\u1ebft t\u1eaft c\u1ee7a Application Programming Interface, t\u1ea1m d\u1ecbch l\u00e0 giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng. N\u00f3 l\u00e0 m\u1ed9t b\u1ed9 quy t\u1eafc v\u00e0 giao th\u1ee9c cho ph\u00e9p c\u00e1c \u1ee9ng d\u1ee5ng giao ti\u1ebfp v\u1edbi nhau. API cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u00eau chu\u1ea9n \u0111\u1ec3 c\u00e1c \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau, b\u1ea5t k\u1ec3 ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh n\u00e0o.<\/p>\n\n\n\n
Batch processing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef data \u0111\u01b0\u1ee3c nh\u1eafc nhi\u1ec1u trong l\u0129nh v\u1ef1c Marketing l\u00e0 batch processing. Thu\u1eadt ng\u1eef n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u1eef l\u00fd d\u1eef li\u1ec7u h\u00e0ng lo\u1ea1t. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ch\u1ea1y c\u00e1c t\u00e1c v\u1ee5 d\u1eef li\u1ec7u c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. N\u00f3 s\u1eed d\u1ee5ng nhi\u1ec1u b\u1ed9 x\u1eed l\u00fd v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng. X\u1eed l\u00fd h\u00e0ng lo\u1ea1t th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch \u0111\u1ec3 ch\u1ea1y trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n
Big data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBig data l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd m\u1ea1nh m\u1ebd h\u01a1n. Big data gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Business analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness analytics l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, k\u1ebft qu\u1ea3 ho\u1eb7c hi\u1ec7u qu\u1ea3 kinh doanh trong t\u01b0\u01a1ng lai. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a tr\u00ed tu\u1ec7 kinh doanh.<\/p>\n\n\n\n
Business intelligence l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness intelligence l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n
Customer data onboarding l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data onboarding(CDO) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t. Vi\u1ec7c n\u00e0y nh\u1eb1m t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t v\u00e0 to\u00e0n di\u1ec7n. CDO c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n\n\n\n
Customer data platform l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data platform hay n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP). \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n
Dashboard l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nDashboard hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang t\u1ed5ng quan. Trang t\u1ed5ng quan l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c th\u1eddi gian th\u1ef1c. N\u00f3 d\u00f9ng \u0111\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh ho\u1eb7c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData analytics l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data security l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData security l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u1ecfi b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c b\u1ecb h\u01b0 h\u1ea1i. N\u00f3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n
\n- B\u1ea3o v\u1ec7 ph\u1ea7n c\u1ee9ng v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef.<\/li>\n\n\n\n
- Quy \u0111\u1ecbnh truy c\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n
- B\u1ea3o m\u1eadt c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing 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A\/B testing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nA\/B testing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n (A v\u00e0 B) c\u1ee7a m\u1ed9t y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n. Y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 tr\u00ean trang web, \u1ee9ng d\u1ee5ng, email, qu\u1ea3ng c\u00e1o,…<\/p>\n\n\n\n
Trong A\/B testing, ng\u01b0\u1eddi ta s\u1ebd chia \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00e0nh hai nh\u00f3m ng\u1eabu nhi\u00ean. M\u1ed7i nh\u00f3m s\u1ebd \u0111\u01b0\u1ee3c xem m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a y\u1ebfu t\u1ed1 c\u1ea7n th\u1eed nghi\u1ec7m. Sau \u0111\u00f3, ng\u01b0\u1eddi ta s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed7i phi\u00ean b\u1ea3n \u0111\u1ec3 so s\u00e1nh v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn v\u1ec1 phi\u00ean b\u1ea3n n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n. A\/B testing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing.<\/p>\n\n\n\n
API l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nAPI l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef data trong l\u0129nh v\u1ef1c Marketing. API vi\u1ebft t\u1eaft c\u1ee7a Application Programming Interface, t\u1ea1m d\u1ecbch l\u00e0 giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng. N\u00f3 l\u00e0 m\u1ed9t b\u1ed9 quy t\u1eafc v\u00e0 giao th\u1ee9c cho ph\u00e9p c\u00e1c \u1ee9ng d\u1ee5ng giao ti\u1ebfp v\u1edbi nhau. API cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u00eau chu\u1ea9n \u0111\u1ec3 c\u00e1c \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau, b\u1ea5t k\u1ec3 ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh n\u00e0o.<\/p>\n\n\n\n
Batch processing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef data \u0111\u01b0\u1ee3c nh\u1eafc nhi\u1ec1u trong l\u0129nh v\u1ef1c Marketing l\u00e0 batch processing. Thu\u1eadt ng\u1eef n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u1eef l\u00fd d\u1eef li\u1ec7u h\u00e0ng lo\u1ea1t. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ch\u1ea1y c\u00e1c t\u00e1c v\u1ee5 d\u1eef li\u1ec7u c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. N\u00f3 s\u1eed d\u1ee5ng nhi\u1ec1u b\u1ed9 x\u1eed l\u00fd v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng. X\u1eed l\u00fd h\u00e0ng lo\u1ea1t th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch \u0111\u1ec3 ch\u1ea1y trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n
Big data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBig data l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd m\u1ea1nh m\u1ebd h\u01a1n. Big data gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Business analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness analytics l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, k\u1ebft qu\u1ea3 ho\u1eb7c hi\u1ec7u qu\u1ea3 kinh doanh trong t\u01b0\u01a1ng lai. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a tr\u00ed tu\u1ec7 kinh doanh.<\/p>\n\n\n\n
Business intelligence l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness intelligence l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n
Customer data onboarding l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data onboarding(CDO) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t. Vi\u1ec7c n\u00e0y nh\u1eb1m t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t v\u00e0 to\u00e0n di\u1ec7n. CDO c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n\n\n\n
Customer data platform l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data platform hay n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP). \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n
Dashboard l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nDashboard hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang t\u1ed5ng quan. Trang t\u1ed5ng quan l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c th\u1eddi gian th\u1ef1c. N\u00f3 d\u00f9ng \u0111\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh ho\u1eb7c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData analytics l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data security l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData security l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u1ecfi b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c b\u1ecb h\u01b0 h\u1ea1i. N\u00f3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n
\n- B\u1ea3o v\u1ec7 ph\u1ea7n c\u1ee9ng v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef.<\/li>\n\n\n\n
- Quy \u0111\u1ecbnh truy c\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n
- B\u1ea3o m\u1eadt c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing 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API l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef data trong l\u0129nh v\u1ef1c Marketing. API vi\u1ebft t\u1eaft c\u1ee7a Application Programming Interface, t\u1ea1m d\u1ecbch l\u00e0 giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng. N\u00f3 l\u00e0 m\u1ed9t b\u1ed9 quy t\u1eafc v\u00e0 giao th\u1ee9c cho ph\u00e9p c\u00e1c \u1ee9ng d\u1ee5ng giao ti\u1ebfp v\u1edbi nhau. API cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u00eau chu\u1ea9n \u0111\u1ec3 c\u00e1c \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau, b\u1ea5t k\u1ec3 ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh n\u00e0o.<\/p>\n\n\n\n
Batch processing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef data \u0111\u01b0\u1ee3c nh\u1eafc nhi\u1ec1u trong l\u0129nh v\u1ef1c Marketing l\u00e0 batch processing. Thu\u1eadt ng\u1eef n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u1eef l\u00fd d\u1eef li\u1ec7u h\u00e0ng lo\u1ea1t. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ch\u1ea1y c\u00e1c t\u00e1c v\u1ee5 d\u1eef li\u1ec7u c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. N\u00f3 s\u1eed d\u1ee5ng nhi\u1ec1u b\u1ed9 x\u1eed l\u00fd v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng. X\u1eed l\u00fd h\u00e0ng lo\u1ea1t th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch \u0111\u1ec3 ch\u1ea1y trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n
Big data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBig data l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd m\u1ea1nh m\u1ebd h\u01a1n. Big data gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Business analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness analytics l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, k\u1ebft qu\u1ea3 ho\u1eb7c hi\u1ec7u qu\u1ea3 kinh doanh trong t\u01b0\u01a1ng lai. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a tr\u00ed tu\u1ec7 kinh doanh.<\/p>\n\n\n\n
Business intelligence l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness intelligence l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n
Customer data onboarding l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data onboarding(CDO) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t. Vi\u1ec7c n\u00e0y nh\u1eb1m t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t v\u00e0 to\u00e0n di\u1ec7n. CDO c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n\n\n\n
Customer data platform l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data platform hay n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP). \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n
Dashboard l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nDashboard hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang t\u1ed5ng quan. Trang t\u1ed5ng quan l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c th\u1eddi gian th\u1ef1c. N\u00f3 d\u00f9ng \u0111\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh ho\u1eb7c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData analytics l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data security l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData security l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u1ecfi b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c b\u1ecb h\u01b0 h\u1ea1i. N\u00f3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n
\n- B\u1ea3o v\u1ec7 ph\u1ea7n c\u1ee9ng v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef.<\/li>\n\n\n\n
- Quy \u0111\u1ecbnh truy c\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n
- B\u1ea3o m\u1eadt c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing 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Big data l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd m\u1ea1nh m\u1ebd h\u01a1n. Big data gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Business analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness analytics l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, k\u1ebft qu\u1ea3 ho\u1eb7c hi\u1ec7u qu\u1ea3 kinh doanh trong t\u01b0\u01a1ng lai. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a tr\u00ed tu\u1ec7 kinh doanh.<\/p>\n\n\n\n
Business intelligence l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nBusiness intelligence l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n
Customer data onboarding l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data onboarding(CDO) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t. Vi\u1ec7c n\u00e0y nh\u1eb1m t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t v\u00e0 to\u00e0n di\u1ec7n. CDO c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n\n\n\n
Customer data platform l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data platform hay n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP). \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n
Dashboard l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nDashboard hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang t\u1ed5ng quan. Trang t\u1ed5ng quan l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c th\u1eddi gian th\u1ef1c. N\u00f3 d\u00f9ng \u0111\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh ho\u1eb7c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData analytics l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data security l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData security l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u1ecfi b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c b\u1ecb h\u01b0 h\u1ea1i. N\u00f3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n
\n- B\u1ea3o v\u1ec7 ph\u1ea7n c\u1ee9ng v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef.<\/li>\n\n\n\n
- Quy \u0111\u1ecbnh truy c\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n
- B\u1ea3o m\u1eadt c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u 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Business intelligence l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n
Customer data onboarding l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data onboarding(CDO) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t. Vi\u1ec7c n\u00e0y nh\u1eb1m t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t v\u00e0 to\u00e0n di\u1ec7n. CDO c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n\n\n\n
Customer data platform l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nCustomer data platform hay n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP). \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n
Dashboard l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nDashboard hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang t\u1ed5ng quan. Trang t\u1ed5ng quan l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c th\u1eddi gian th\u1ef1c. N\u00f3 d\u00f9ng \u0111\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh ho\u1eb7c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData analytics l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data security l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData security l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u1ecfi b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c b\u1ecb h\u01b0 h\u1ea1i. N\u00f3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n
\n- B\u1ea3o v\u1ec7 ph\u1ea7n c\u1ee9ng v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef.<\/li>\n\n\n\n
- Quy \u0111\u1ecbnh truy c\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n
- B\u1ea3o m\u1eadt c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing 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Customer data platform hay n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP). \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n
Dashboard l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nDashboard hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang t\u1ed5ng quan. Trang t\u1ed5ng quan l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u l\u1ecbch s\u1eed ho\u1eb7c th\u1eddi gian th\u1ef1c. N\u00f3 d\u00f9ng \u0111\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh ho\u1eb7c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData analytics l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data security l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData security l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u1ecfi b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c b\u1ecb h\u01b0 h\u1ea1i. N\u00f3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n
\n- B\u1ea3o v\u1ec7 ph\u1ea7n c\u1ee9ng v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef.<\/li>\n\n\n\n
- Quy \u0111\u1ecbnh truy c\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n
- B\u1ea3o m\u1eadt c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing 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Data analytics l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Data security l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData security l\u00e0 thu\u1eadt ng\u1eef v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u1ecfi b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p ho\u1eb7c b\u1ecb h\u01b0 h\u1ea1i. N\u00f3 li\u00ean quan \u0111\u1ebfn:<\/p>\n\n\n\n
\n- B\u1ea3o v\u1ec7 ph\u1ea7n c\u1ee9ng v\u00e0 thi\u1ebft b\u1ecb l\u01b0u tr\u1eef.<\/li>\n\n\n\n
- Quy \u0111\u1ecbnh truy c\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n
- B\u1ea3o m\u1eadt c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u 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Data stack l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData stack l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea3i, l\u01b0u tr\u1eef, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Data transformation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing 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Data transformation l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac n\u00e0y sang \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc thi\u1ebft y\u1ebfu trong nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Database l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef database \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u. N\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00f3 t\u1ed5 ch\u1ee9c c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh.<\/p>\n\n\n\n
Data catalogue l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nData catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
\n- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nFirst-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMetadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nThu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nReverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nStructured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nUnstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T06:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/thuat-ngu-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"url\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\",\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-11-15T08:00:00+00:00\",\"dateModified\":\"2023-11-06T06:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt ng\u1eef data c\u01a1 b\u1ea3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing 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Data catalogue l\u00e0 danh m\u1ee5c d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 b\u1ea3n ki\u1ec3m k\u00ea chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Danh m\u1ee5c d\u1eef li\u1ec7u s\u1eed d\u1ee5ng metadat \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 t\u00ecm v\u00e0 truy c\u1eadp d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e0i s\u1ea3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n
- \n
- M\u00f4 t\u1ea3 n\u1ed9i dung.<\/li>\n\n\n\n
- Ng\u01b0\u1eddi s\u1edf h\u1eefu.<\/li>\n\n\n\n
- D\u00f2ng d\u00f5i ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n\n\n\n
- T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt.<\/li>\n\n\n\n
- D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
ELT l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
Thu\u1eadt ng\u1eef ELT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch xu\u1ea5t), load (t\u1ea3i) v\u00e0 transform (bi\u1ebfn \u0111\u1ed5i). ELT l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0o kho l\u01b0u tr\u1eef m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/p>\n\n\n\n
ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
ETL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a extract (tr\u00edch su\u1ea5t), transform (chuy\u1ec3n \u0111\u1ed5i), v\u00e0 load (t\u1ea3i). ETL l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t kho l\u01b0u tr\u1eef gi\u1ed1ng nh\u01b0 kho d\u1eef li\u1ec7u. ETL l\u00e0m s\u1ea1ch v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00f4 tr\u01b0\u1edbc khi l\u01b0u tr\u1eef.<\/p>\n\n\n\n
First-party data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
First-party data hay \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t. Thu\u1eadt ng\u1eef l\u00e0 d\u1eef li\u1ec7u m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Metadata l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
Metadata l\u00e0 d\u1eef li\u1ec7u m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp d\u1eef li\u1ec7u. V\u00ed d\u1ee5: metadata c\u1ee7a t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ee7 \u0111\u1ec1, ng\u00e0y t\u1ea1o v\u00e0 lo\u1ea1i t\u00e0i li\u1ec7u.<\/p>\n\n\n\n
Raw data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
Thu\u1eadt ng\u1eef raw data n\u00f3i v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u th\u00f4. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd.<\/p>\n\n\n\n
Reverse ETL l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
Reverse ETL l\u00e0 qu\u00e1 tr\u00ecnh di chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb kho d\u1eef li\u1ec7u sang h\u1ec7 th\u1ed1ng kh\u00e1c.<\/p>\n\n\n\n
Structured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
Structured data l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. N\u00f3 d\u00f9ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y m\u00f3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, \u0111\u1ecdc ch\u00fang.<\/p>\n\n\n\n
Unstructured data l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
Unstructured data l\u00e0 thu\u1eadt ng\u1eef n\u00f3i v\u1ec1 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\n
C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
- \n
- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n, data(d\u1eef li\u1ec7u) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ecdi l\u0129nh v\u1ef1c. Data \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":72,"featured_media":34224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1342],"yoast_head":"\n
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