{"id":34319,"date":"2023-11-27T14:00:00","date_gmt":"2023-11-27T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=34319"},"modified":"2023-11-17T11:40:51","modified_gmt":"2023-11-17T04:40:51","slug":"xu-huong-martech","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-martech","title":{"rendered":"Xu h\u01b0\u1edbng Martech 2024: Nh\u1eefng thay \u0111\u1ed5i c\u1ea7n n\u1eafm b\u1eaft"},"content":{"rendered":"\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Martech \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Xu h\u01b0\u1edbng Martech 2023 c\u0169ng s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd, mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/xu-huong-martech.png\" alt=\"Xu h\u01b0\u1edbng Martech 2024: Nh\u1eefng thay \u0111\u1ed5i c\u1ea7n n\u1eafm b\u1eaft\" class=\"wp-image-34320\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/xu-huong-martech.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/xu-huong-martech-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/xu-huong-martech-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/xu-huong-martech-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/11\/xu-huong-martech-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-data\">T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef data trong Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ung-dung-ai-marketing\">Top 7 \u1ee9ng d\u1ee5ng AI Marketing h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cac-chieu-tro-marketing-thuong-duoc-su-dung\">C\u00e1c chi\u00eau tr\u00f2 Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Martech l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Martech, hay Marketing Technology, l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa marketing v\u00e0 c\u00f4ng ngh\u1ec7. Martech bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng Martech 2024 c\u1ea7n n\u1eafm b\u1eaft<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng AI v\u00e0 Machine Learning<\/strong><\/h3>\n\n\n\n<p>AI v\u00e0 Machine Learning \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong Martech. C\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 ti\u1ebfp th\u1ecb, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ea1o ra n\u1ed9i dung ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ti\u1ebfp th\u1ecb<\/strong><\/h3>\n\n\n\n<p>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c, bao g\u1ed3m c\u1ea3 ti\u1ebfp th\u1ecb. C\u00e1c doanh nghi\u1ec7p \u0111ang chuy\u1ec3n \u0111\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng sang c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, v\u00e0 ti\u1ebfp th\u1ecb qua l\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong Marketing. C\u00e1c doanh nghi\u1ec7p \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t, t\u1eeb l\u00fac t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn khi mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u0103ng c\u01b0\u1eddng h\u1ee3p t\u00e1c c\u00e1c b\u1ed9 ph\u1eadn<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a trong ho\u1ea1t \u0111\u1ed9ng Marketing, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u0103ng c\u01b0\u1eddng h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed9 ph\u1eadn marketing, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, v\u00e0 b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Nh\u1eefng xu h\u01b0\u1edbng Martech 2024 n\u00e0y mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p. \u0110\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u00e0o c\u00f4ng ngh\u1ec7. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u00ecm hi\u1ec3u v\u00e0 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 Martech<\/strong><\/h3>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 Martech \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t. C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 tham gia c\u00e1c kh\u00f3a h\u1ecdc, h\u1ed9i th\u1ea3o, ho\u1eb7c tham kh\u1ea3o c\u00e1c t\u00e0i li\u1ec7u v\u1ec1 Martech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi<\/strong><\/h3>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean ng\u1ea1i th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi trong Martech. Vi\u1ec7c th\u1eed nghi\u1ec7m s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y. T\u1eeb \u0111\u00f3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 Martech<\/strong><\/h3>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 Martech \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c gi\u1ea3i ph\u00e1p Martech ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/p>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/em>.<\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Martech \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Xu h\u01b0\u1edbng Martech 2023 c\u0169ng s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd, mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p. Xem th\u00eam: [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":34320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1093,459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xu h\u01b0\u1edbng Martech 2024: Nh\u1eefng thay \u0111\u1ed5i c\u1ea7n n\u1eafm b\u1eaft<\/title>\n<meta name=\"description\" content=\"N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng Martech 2024 n\u00e0y s\u1ebd mang l\u1ea1i nhi\u1ec1u nh\u1eefng c\u01a1 h\u1ed9i v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c d\u00e0nh cho doanh nghi\u1ec7p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-martech\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta 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