![\"Xu](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png\")
<\/figure><\/div>\n\n\nXem th\u00eam:<\/strong><\/h4>\n\n\n\n\n- T\u1ed5ng h\u1ee3p nh\u1eefng m\u1eb9o Marketing gi\u00fap \u0111\u1ecbnh h\u00ecnh ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/a><\/li>\n\n\n\n
- Chi\u1ebfn l\u01b0\u1ee3c Marketing cho doanh nghi\u1ec7p nh\u1ecf<\/a><\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3 cho Agency<\/a><\/li>\n<\/ul>\n\n\n\n
Hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng k\u1ef3 v\u1ecdng \u1edf c\u1ea5p tr\u00ean c\u1ee7a ph\u1ec5u<\/strong><\/h2>\n\n\n\nDoanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing truy\u1ec1n th\u1ed1ng. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c v\u1edbi ng\u01b0\u1eddi mua B2B. Vi\u1ec7c theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c k\u00eanh B2B l\u00e0 th\u00e1ch th\u1ee9c nh\u01b0ng ho\u00e0n to\u00e0n kh\u1ea3 thi. Nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c ph\u00e2n t\u00edch n\u00e2ng cao nh\u01b0 nghi\u00ean c\u1ee9u ho\u1eb7c ki\u1ec3m tra m\u1ee9c t\u0103ng d\u1ea7n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u0103ng tr\u01b0\u01a1ng<\/p>\n\n\n\n
\n- Ph\u00e2n t\u00edch Halo cho ph\u00e9p doanh nghi\u1ec7p t\u00ecm ki\u1ebfm m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa (c\u00e1c) bi\u1ebfn \u0111\u1ed9c l\u1eadp v\u00e0 bi\u1ebfn ph\u1ee5 thu\u1ed9c. N\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u c\u00f3 m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa ch\u00fang hay kh\u00f4ng. Chi\u1ebfn thu\u1eadt n\u00e0y t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn doanh thu ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n
- Th\u1eed nghi\u1ec7m m\u1ee9c \u0111\u1ed9 gia t\u0103ng \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch Marketing. Ngo\u00e0i ra c\u00f2n t\u00e1c \u0111\u1ed9ng c\u00e1c th\u00e0nh ph\u1ea7n chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n<\/ul>\n\n\n\n
N\u1eafm b\u1eaft vai tr\u00f2 c\u1ee7a n\u1ed9i dung<\/strong><\/h2>\n\n\n\nN\u1eafm b\u1eaft vai tr\u00f2 c\u1ee7a n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng Marketing B2B doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd. Khi xem x\u00e9t k\u00eanh tr\u00ean, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n
\u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean blog, video, h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing B2B g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi vi\u1ec7c t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn. Bao g\u1ed3m c\u1ea3 thi\u1ebft k\u1ebf v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a trang web. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 nhi\u1ec7t nh\u01b0 Microsoft Clarity \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n
H\u00e3y xem x\u00e9t l\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing B2B kh\u00f4ng \u0111\u1eb7t \u0111\u1ee7 t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u1ecd \u0111ang truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n
X\u00e2y d\u1ef1ng v\u00e0 b\u00e1m s\u00e1t \u0111\u1ea7u t\u01b0 v\u00e0o ng\u01b0\u1eddi mua ngo\u00e0i th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\nTheo nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn, 95% ng\u01b0\u1eddi mua B2B kh\u00f4ng tham gia th\u1ecb tr\u01b0\u1eddng trong b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi “s\u1eb5n s\u00e0ng trao \u0111\u1ed5i v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng” c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang b\u1ecf l\u1ee1 95% th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n
\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 s\u1eb5n s\u00e0ng v\u1ec1 m\u1eb7t tinh th\u1ea7n, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 cam k\u1ebft \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00f3m quan tr\u1ecdng n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e1ng nh\u1edb, th\u00fa v\u1ecb v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Theo Nielsen, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 Marketing th\u00e0nh c\u00f4ng l\u00e0 t\u00ednh s\u00e1ng t\u1ea1o (47%). Ti\u1ebfp theo l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng 38%. N\u00f3 bao g\u1ed3m ph\u1ea1m vi ti\u1ebfp c\u1eadn, nh\u1eafm m\u1ee5c ti\u00eau, l\u1ea7n truy c\u1eadp g\u1ea7n \u0111\u00e2y v\u00e0 b\u1ed1i c\u1ea3nh).<\/p>\n\n\n\n
C\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h2>\n\n\n\nN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c Marketer B2B. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt trong n\u0103m 2024. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Contentsquare, vi\u1ec7c trang web t\u1ea3i ch\u1eadm l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y th\u1ea5t v\u1ecdng l\u1edbn nh\u1ea5t. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 18% phi\u00ean c\u1ee7a kh\u00e1ch truy c\u1eadp B2B.<\/p>\n\n\n\n
C\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c bao g\u1ed3m vi\u1ec7c click chu\u1ed9t kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t trang web v\u00e0 thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. N\u00f3 d\u00f9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
M\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u quan tr\u1ecdng, b\u1ea5t k\u1ec3 tr\u00ean m\u00e1y t\u00ednh hay thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb tr\u00ean di \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng B2B h\u01a1n. B\u1eb1ng c\u00e1ch mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi mua khi h\u1ecd duy\u1ec7t tr\u00ean \u0111i\u1ec7n tho\u1ea1i. <\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/strong><\/h2>\n\n\n\n![\"\u0110\u1eb7t](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/image-6.png\")
<\/figure><\/div>\n\n\nB\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Marketing B2B l\u00e0 \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a Google Ads (VBB). V\u1ec1 c\u01a1 b\u1ea3n, VBB cho ph\u00e9p doanh nghi\u1ec7p th\u00f4ng b\u00e1o cho Google v\u1ec1 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb cao. T\u1eeb \u0111\u00f3 cho ph\u00e9p thu\u1eadt to\u00e1n \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft n\u00e0y.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ebb ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o cho Google v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng g\u1eedi bi\u1ec3u m\u1eabu, y\u00eau c\u1ea7u b\u1ea3n demo ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n
Tr\u00e1nh nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 chi ti\u1ebft<\/strong><\/h2>\n\n\n\n![\"Tr\u00e1nh](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/image-5-1024x263.png\")
<\/figure><\/div>\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao nh\u01b0 Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM) r\u1ea5t ph\u1ed5 bi\u1ebfn trong B2B. Tuy nhi\u00ean xu h\u01b0\u1edbng Marketing B2B n\u00e0y v\u1eabn c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed. N\u00f3 g\u00e2y \u00e1p l\u1ef1c cho ng\u00e2n s\u00e1ch Marketing v\u00e0 kh\u00f3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n
Ngay c\u1ea3 khi kh\u00f4ng l\u00e3ng ph\u00ed cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cao, chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i v\u1eabn cao h\u01a1n so v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 LinkedIn \u0111\u00e3 m\u00f4 t\u1ea3 trong b\u00e1o c\u00e1o “Xu h\u01b0\u1edbng Marketing B2B n\u0103m 2030 c\u1ee7a h\u1ecd”.<\/p>\n\n\n\n
Ngo\u00e0i ra, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng thay \u0111\u1ed5i ngh\u1ec1 nghi\u1ec7p v\u00e0 ch\u1ee9c danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, Marketing B2B c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong B2B, vi\u1ec7c \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Khi n\u0103m 2023 s\u1eafp k\u1ebft th\u00fac , \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c […]<\/p>\n","protected":false},"author":72,"featured_media":34496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1295,453],"yoast_head":"\n
Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T04:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"url\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-12-20T02:00:00+00:00\",\"dateModified\":\"2023-12-05T04:51:51+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_locale":"vi_VN","og_type":"article","og_title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","og_description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","og_url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2023-12-20T02:00:00+00:00","article_modified_time":"2023-12-05T04:51:51+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2023-12-20T02:00:00+00:00","dateModified":"2023-12-05T04:51:51+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=34492"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/34496"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=34492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=34492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=34492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng k\u1ef3 v\u1ecdng \u1edf c\u1ea5p tr\u00ean c\u1ee7a ph\u1ec5u<\/strong><\/h2>\n\n\n\nDoanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing truy\u1ec1n th\u1ed1ng. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c v\u1edbi ng\u01b0\u1eddi mua B2B. Vi\u1ec7c theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c k\u00eanh B2B l\u00e0 th\u00e1ch th\u1ee9c nh\u01b0ng ho\u00e0n to\u00e0n kh\u1ea3 thi. Nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c ph\u00e2n t\u00edch n\u00e2ng cao nh\u01b0 nghi\u00ean c\u1ee9u ho\u1eb7c ki\u1ec3m tra m\u1ee9c t\u0103ng d\u1ea7n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u0103ng tr\u01b0\u01a1ng<\/p>\n\n\n\n
\n- Ph\u00e2n t\u00edch Halo cho ph\u00e9p doanh nghi\u1ec7p t\u00ecm ki\u1ebfm m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa (c\u00e1c) bi\u1ebfn \u0111\u1ed9c l\u1eadp v\u00e0 bi\u1ebfn ph\u1ee5 thu\u1ed9c. N\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u c\u00f3 m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa ch\u00fang hay kh\u00f4ng. Chi\u1ebfn thu\u1eadt n\u00e0y t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn doanh thu ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n
- Th\u1eed nghi\u1ec7m m\u1ee9c \u0111\u1ed9 gia t\u0103ng \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch Marketing. Ngo\u00e0i ra c\u00f2n t\u00e1c \u0111\u1ed9ng c\u00e1c th\u00e0nh ph\u1ea7n chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n<\/ul>\n\n\n\n
N\u1eafm b\u1eaft vai tr\u00f2 c\u1ee7a n\u1ed9i dung<\/strong><\/h2>\n\n\n\nN\u1eafm b\u1eaft vai tr\u00f2 c\u1ee7a n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng Marketing B2B doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd. Khi xem x\u00e9t k\u00eanh tr\u00ean, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n
\u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean blog, video, h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing B2B g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi vi\u1ec7c t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn. Bao g\u1ed3m c\u1ea3 thi\u1ebft k\u1ebf v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a trang web. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 nhi\u1ec7t nh\u01b0 Microsoft Clarity \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n
H\u00e3y xem x\u00e9t l\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing B2B kh\u00f4ng \u0111\u1eb7t \u0111\u1ee7 t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u1ecd \u0111ang truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n
X\u00e2y d\u1ef1ng v\u00e0 b\u00e1m s\u00e1t \u0111\u1ea7u t\u01b0 v\u00e0o ng\u01b0\u1eddi mua ngo\u00e0i th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\nTheo nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn, 95% ng\u01b0\u1eddi mua B2B kh\u00f4ng tham gia th\u1ecb tr\u01b0\u1eddng trong b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi “s\u1eb5n s\u00e0ng trao \u0111\u1ed5i v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng” c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang b\u1ecf l\u1ee1 95% th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n
\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 s\u1eb5n s\u00e0ng v\u1ec1 m\u1eb7t tinh th\u1ea7n, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 cam k\u1ebft \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00f3m quan tr\u1ecdng n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e1ng nh\u1edb, th\u00fa v\u1ecb v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Theo Nielsen, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 Marketing th\u00e0nh c\u00f4ng l\u00e0 t\u00ednh s\u00e1ng t\u1ea1o (47%). Ti\u1ebfp theo l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng 38%. N\u00f3 bao g\u1ed3m ph\u1ea1m vi ti\u1ebfp c\u1eadn, nh\u1eafm m\u1ee5c ti\u00eau, l\u1ea7n truy c\u1eadp g\u1ea7n \u0111\u00e2y v\u00e0 b\u1ed1i c\u1ea3nh).<\/p>\n\n\n\n
C\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h2>\n\n\n\nN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c Marketer B2B. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt trong n\u0103m 2024. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Contentsquare, vi\u1ec7c trang web t\u1ea3i ch\u1eadm l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y th\u1ea5t v\u1ecdng l\u1edbn nh\u1ea5t. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 18% phi\u00ean c\u1ee7a kh\u00e1ch truy c\u1eadp B2B.<\/p>\n\n\n\n
C\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c bao g\u1ed3m vi\u1ec7c click chu\u1ed9t kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t trang web v\u00e0 thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. N\u00f3 d\u00f9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
M\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u quan tr\u1ecdng, b\u1ea5t k\u1ec3 tr\u00ean m\u00e1y t\u00ednh hay thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb tr\u00ean di \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng B2B h\u01a1n. B\u1eb1ng c\u00e1ch mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi mua khi h\u1ecd duy\u1ec7t tr\u00ean \u0111i\u1ec7n tho\u1ea1i. <\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/strong><\/h2>\n\n\n\n<\/figure><\/div>\n\n\nB\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Marketing B2B l\u00e0 \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a Google Ads (VBB). V\u1ec1 c\u01a1 b\u1ea3n, VBB cho ph\u00e9p doanh nghi\u1ec7p th\u00f4ng b\u00e1o cho Google v\u1ec1 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb cao. T\u1eeb \u0111\u00f3 cho ph\u00e9p thu\u1eadt to\u00e1n \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft n\u00e0y.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ebb ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o cho Google v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng g\u1eedi bi\u1ec3u m\u1eabu, y\u00eau c\u1ea7u b\u1ea3n demo ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n
Tr\u00e1nh nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 chi ti\u1ebft<\/strong><\/h2>\n\n\n\n<\/figure><\/div>\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao nh\u01b0 Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM) r\u1ea5t ph\u1ed5 bi\u1ebfn trong B2B. Tuy nhi\u00ean xu h\u01b0\u1edbng Marketing B2B n\u00e0y v\u1eabn c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed. N\u00f3 g\u00e2y \u00e1p l\u1ef1c cho ng\u00e2n s\u00e1ch Marketing v\u00e0 kh\u00f3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n
Ngay c\u1ea3 khi kh\u00f4ng l\u00e3ng ph\u00ed cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cao, chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i v\u1eabn cao h\u01a1n so v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 LinkedIn \u0111\u00e3 m\u00f4 t\u1ea3 trong b\u00e1o c\u00e1o “Xu h\u01b0\u1edbng Marketing B2B n\u0103m 2030 c\u1ee7a h\u1ecd”.<\/p>\n\n\n\n
Ngo\u00e0i ra, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng thay \u0111\u1ed5i ngh\u1ec1 nghi\u1ec7p v\u00e0 ch\u1ee9c danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, Marketing B2B c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong B2B, vi\u1ec7c \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Khi n\u0103m 2023 s\u1eafp k\u1ebft th\u00fac , \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c […]<\/p>\n","protected":false},"author":72,"featured_media":34496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1295,453],"yoast_head":"\n
Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T04:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"url\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-12-20T02:00:00+00:00\",\"dateModified\":\"2023-12-05T04:51:51+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_locale":"vi_VN","og_type":"article","og_title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","og_description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","og_url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2023-12-20T02:00:00+00:00","article_modified_time":"2023-12-05T04:51:51+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2023-12-20T02:00:00+00:00","dateModified":"2023-12-05T04:51:51+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=34492"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/34496"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=34492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=34492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=34492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
N\u1eafm b\u1eaft vai tr\u00f2 c\u1ee7a n\u1ed9i dung<\/strong><\/h2>\n\n\n\nN\u1eafm b\u1eaft vai tr\u00f2 c\u1ee7a n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng Marketing B2B doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd. Khi xem x\u00e9t k\u00eanh tr\u00ean, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n
\u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean blog, video, h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing B2B g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi vi\u1ec7c t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn. Bao g\u1ed3m c\u1ea3 thi\u1ebft k\u1ebf v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a trang web. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 nhi\u1ec7t nh\u01b0 Microsoft Clarity \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n
H\u00e3y xem x\u00e9t l\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing B2B kh\u00f4ng \u0111\u1eb7t \u0111\u1ee7 t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u1ecd \u0111ang truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n
X\u00e2y d\u1ef1ng v\u00e0 b\u00e1m s\u00e1t \u0111\u1ea7u t\u01b0 v\u00e0o ng\u01b0\u1eddi mua ngo\u00e0i th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\nTheo nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn, 95% ng\u01b0\u1eddi mua B2B kh\u00f4ng tham gia th\u1ecb tr\u01b0\u1eddng trong b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi “s\u1eb5n s\u00e0ng trao \u0111\u1ed5i v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng” c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang b\u1ecf l\u1ee1 95% th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n
\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 s\u1eb5n s\u00e0ng v\u1ec1 m\u1eb7t tinh th\u1ea7n, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 cam k\u1ebft \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00f3m quan tr\u1ecdng n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e1ng nh\u1edb, th\u00fa v\u1ecb v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Theo Nielsen, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 Marketing th\u00e0nh c\u00f4ng l\u00e0 t\u00ednh s\u00e1ng t\u1ea1o (47%). Ti\u1ebfp theo l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng 38%. N\u00f3 bao g\u1ed3m ph\u1ea1m vi ti\u1ebfp c\u1eadn, nh\u1eafm m\u1ee5c ti\u00eau, l\u1ea7n truy c\u1eadp g\u1ea7n \u0111\u00e2y v\u00e0 b\u1ed1i c\u1ea3nh).<\/p>\n\n\n\n
C\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h2>\n\n\n\nN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c Marketer B2B. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt trong n\u0103m 2024. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Contentsquare, vi\u1ec7c trang web t\u1ea3i ch\u1eadm l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y th\u1ea5t v\u1ecdng l\u1edbn nh\u1ea5t. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 18% phi\u00ean c\u1ee7a kh\u00e1ch truy c\u1eadp B2B.<\/p>\n\n\n\n
C\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c bao g\u1ed3m vi\u1ec7c click chu\u1ed9t kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t trang web v\u00e0 thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. N\u00f3 d\u00f9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
M\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u quan tr\u1ecdng, b\u1ea5t k\u1ec3 tr\u00ean m\u00e1y t\u00ednh hay thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb tr\u00ean di \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng B2B h\u01a1n. B\u1eb1ng c\u00e1ch mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi mua khi h\u1ecd duy\u1ec7t tr\u00ean \u0111i\u1ec7n tho\u1ea1i. <\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/strong><\/h2>\n\n\n\n<\/figure><\/div>\n\n\nB\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Marketing B2B l\u00e0 \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a Google Ads (VBB). V\u1ec1 c\u01a1 b\u1ea3n, VBB cho ph\u00e9p doanh nghi\u1ec7p th\u00f4ng b\u00e1o cho Google v\u1ec1 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb cao. T\u1eeb \u0111\u00f3 cho ph\u00e9p thu\u1eadt to\u00e1n \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft n\u00e0y.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ebb ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o cho Google v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng g\u1eedi bi\u1ec3u m\u1eabu, y\u00eau c\u1ea7u b\u1ea3n demo ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n
Tr\u00e1nh nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 chi ti\u1ebft<\/strong><\/h2>\n\n\n\n<\/figure><\/div>\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao nh\u01b0 Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM) r\u1ea5t ph\u1ed5 bi\u1ebfn trong B2B. Tuy nhi\u00ean xu h\u01b0\u1edbng Marketing B2B n\u00e0y v\u1eabn c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed. N\u00f3 g\u00e2y \u00e1p l\u1ef1c cho ng\u00e2n s\u00e1ch Marketing v\u00e0 kh\u00f3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n
Ngay c\u1ea3 khi kh\u00f4ng l\u00e3ng ph\u00ed cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cao, chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i v\u1eabn cao h\u01a1n so v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 LinkedIn \u0111\u00e3 m\u00f4 t\u1ea3 trong b\u00e1o c\u00e1o “Xu h\u01b0\u1edbng Marketing B2B n\u0103m 2030 c\u1ee7a h\u1ecd”.<\/p>\n\n\n\n
Ngo\u00e0i ra, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng thay \u0111\u1ed5i ngh\u1ec1 nghi\u1ec7p v\u00e0 ch\u1ee9c danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, Marketing B2B c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong B2B, vi\u1ec7c \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Khi n\u0103m 2023 s\u1eafp k\u1ebft th\u00fac , \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c […]<\/p>\n","protected":false},"author":72,"featured_media":34496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1295,453],"yoast_head":"\n
Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T04:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"url\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-12-20T02:00:00+00:00\",\"dateModified\":\"2023-12-05T04:51:51+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_locale":"vi_VN","og_type":"article","og_title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","og_description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","og_url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2023-12-20T02:00:00+00:00","article_modified_time":"2023-12-05T04:51:51+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2023-12-20T02:00:00+00:00","dateModified":"2023-12-05T04:51:51+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=34492"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/34496"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=34492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=34492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=34492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Theo nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn, 95% ng\u01b0\u1eddi mua B2B kh\u00f4ng tham gia th\u1ecb tr\u01b0\u1eddng trong b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi “s\u1eb5n s\u00e0ng trao \u0111\u1ed5i v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng” c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang b\u1ecf l\u1ee1 95% th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n
\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 s\u1eb5n s\u00e0ng v\u1ec1 m\u1eb7t tinh th\u1ea7n, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 cam k\u1ebft \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00f3m quan tr\u1ecdng n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e1ng nh\u1edb, th\u00fa v\u1ecb v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Theo Nielsen, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 Marketing th\u00e0nh c\u00f4ng l\u00e0 t\u00ednh s\u00e1ng t\u1ea1o (47%). Ti\u1ebfp theo l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng 38%. N\u00f3 bao g\u1ed3m ph\u1ea1m vi ti\u1ebfp c\u1eadn, nh\u1eafm m\u1ee5c ti\u00eau, l\u1ea7n truy c\u1eadp g\u1ea7n \u0111\u00e2y v\u00e0 b\u1ed1i c\u1ea3nh).<\/p>\n\n\n\n
C\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h2>\n\n\n\nN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c Marketer B2B. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt trong n\u0103m 2024. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Contentsquare, vi\u1ec7c trang web t\u1ea3i ch\u1eadm l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y th\u1ea5t v\u1ecdng l\u1edbn nh\u1ea5t. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 18% phi\u00ean c\u1ee7a kh\u00e1ch truy c\u1eadp B2B.<\/p>\n\n\n\n
C\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c bao g\u1ed3m vi\u1ec7c click chu\u1ed9t kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t trang web v\u00e0 thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. N\u00f3 d\u00f9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
M\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u quan tr\u1ecdng, b\u1ea5t k\u1ec3 tr\u00ean m\u00e1y t\u00ednh hay thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb tr\u00ean di \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng B2B h\u01a1n. B\u1eb1ng c\u00e1ch mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi mua khi h\u1ecd duy\u1ec7t tr\u00ean \u0111i\u1ec7n tho\u1ea1i. <\/p>\n\n\n\n
\u0110\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/strong><\/h2>\n\n\n\n<\/figure><\/div>\n\n\nB\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Marketing B2B l\u00e0 \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a Google Ads (VBB). V\u1ec1 c\u01a1 b\u1ea3n, VBB cho ph\u00e9p doanh nghi\u1ec7p th\u00f4ng b\u00e1o cho Google v\u1ec1 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb cao. T\u1eeb \u0111\u00f3 cho ph\u00e9p thu\u1eadt to\u00e1n \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft n\u00e0y.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ebb ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o cho Google v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng g\u1eedi bi\u1ec3u m\u1eabu, y\u00eau c\u1ea7u b\u1ea3n demo ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n
Tr\u00e1nh nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 chi ti\u1ebft<\/strong><\/h2>\n\n\n\n<\/figure><\/div>\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao nh\u01b0 Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM) r\u1ea5t ph\u1ed5 bi\u1ebfn trong B2B. Tuy nhi\u00ean xu h\u01b0\u1edbng Marketing B2B n\u00e0y v\u1eabn c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed. N\u00f3 g\u00e2y \u00e1p l\u1ef1c cho ng\u00e2n s\u00e1ch Marketing v\u00e0 kh\u00f3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n
Ngay c\u1ea3 khi kh\u00f4ng l\u00e3ng ph\u00ed cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cao, chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i v\u1eabn cao h\u01a1n so v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 LinkedIn \u0111\u00e3 m\u00f4 t\u1ea3 trong b\u00e1o c\u00e1o “Xu h\u01b0\u1edbng Marketing B2B n\u0103m 2030 c\u1ee7a h\u1ecd”.<\/p>\n\n\n\n
Ngo\u00e0i ra, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng thay \u0111\u1ed5i ngh\u1ec1 nghi\u1ec7p v\u00e0 ch\u1ee9c danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, Marketing B2B c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong B2B, vi\u1ec7c \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Khi n\u0103m 2023 s\u1eafp k\u1ebft th\u00fac , \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c […]<\/p>\n","protected":false},"author":72,"featured_media":34496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1295,453],"yoast_head":"\n
Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T04:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"url\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-12-20T02:00:00+00:00\",\"dateModified\":\"2023-12-05T04:51:51+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_locale":"vi_VN","og_type":"article","og_title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","og_description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","og_url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2023-12-20T02:00:00+00:00","article_modified_time":"2023-12-05T04:51:51+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2023-12-20T02:00:00+00:00","dateModified":"2023-12-05T04:51:51+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=34492"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/34496"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=34492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=34492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=34492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\nB\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Marketing B2B l\u00e0 \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a Google Ads (VBB). V\u1ec1 c\u01a1 b\u1ea3n, VBB cho ph\u00e9p doanh nghi\u1ec7p th\u00f4ng b\u00e1o cho Google v\u1ec1 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb cao. T\u1eeb \u0111\u00f3 cho ph\u00e9p thu\u1eadt to\u00e1n \u0111\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft n\u00e0y.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ebb ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o cho Google v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng g\u1eedi bi\u1ec3u m\u1eabu, y\u00eau c\u1ea7u b\u1ea3n demo ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n
Tr\u00e1nh nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 chi ti\u1ebft<\/strong><\/h2>\n\n\n\n<\/figure><\/div>\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao nh\u01b0 Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM) r\u1ea5t ph\u1ed5 bi\u1ebfn trong B2B. Tuy nhi\u00ean xu h\u01b0\u1edbng Marketing B2B n\u00e0y v\u1eabn c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed. N\u00f3 g\u00e2y \u00e1p l\u1ef1c cho ng\u00e2n s\u00e1ch Marketing v\u00e0 kh\u00f3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n
Ngay c\u1ea3 khi kh\u00f4ng l\u00e3ng ph\u00ed cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cao, chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i v\u1eabn cao h\u01a1n so v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 LinkedIn \u0111\u00e3 m\u00f4 t\u1ea3 trong b\u00e1o c\u00e1o “Xu h\u01b0\u1edbng Marketing B2B n\u0103m 2030 c\u1ee7a h\u1ecd”.<\/p>\n\n\n\n
Ngo\u00e0i ra, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng thay \u0111\u1ed5i ngh\u1ec1 nghi\u1ec7p v\u00e0 ch\u1ee9c danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, Marketing B2B c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong B2B, vi\u1ec7c \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Khi n\u0103m 2023 s\u1eafp k\u1ebft th\u00fac , \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c […]<\/p>\n","protected":false},"author":72,"featured_media":34496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1295,453],"yoast_head":"\n
Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T04:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"url\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\",\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2023-12-20T02:00:00+00:00\",\"dateModified\":\"2023-12-05T04:51:51+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_locale":"vi_VN","og_type":"article","og_title":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","og_description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","og_url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2023-12-20T02:00:00+00:00","article_modified_time":"2023-12-05T04:51:51+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/xu-huong-marketing-b2b.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","url":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b","name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024 | Adsplus.vn","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2023-12-20T02:00:00+00:00","dateModified":"2023-12-05T04:51:51+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-b2b#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt 2024"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=34492"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/34492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/34496"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=34492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=34492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=34492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao nh\u01b0 Marketing d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM) r\u1ea5t ph\u1ed5 bi\u1ebfn trong B2B. Tuy nhi\u00ean xu h\u01b0\u1edbng Marketing B2B n\u00e0y v\u1eabn c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed. N\u00f3 g\u00e2y \u00e1p l\u1ef1c cho ng\u00e2n s\u00e1ch Marketing v\u00e0 kh\u00f3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n
Ngay c\u1ea3 khi kh\u00f4ng l\u00e3ng ph\u00ed cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cao, chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i v\u1eabn cao h\u01a1n so v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 LinkedIn \u0111\u00e3 m\u00f4 t\u1ea3 trong b\u00e1o c\u00e1o “Xu h\u01b0\u1edbng Marketing B2B n\u0103m 2030 c\u1ee7a h\u1ecd”.<\/p>\n\n\n\n
Ngo\u00e0i ra, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng thay \u0111\u1ed5i ngh\u1ec1 nghi\u1ec7p v\u00e0 ch\u1ee9c danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, Marketing B2B c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\n C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong B2B, vi\u1ec7c \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. Khi n\u0103m 2023 s\u1eafp k\u1ebft th\u00fac , \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c […]<\/p>\n","protected":false},"author":72,"featured_media":34496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[1295,453],"yoast_head":"\n\n