![\"4C](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/4c-trong-mkt-ai.png\")
<\/figure><\/div>\n\n\nXem th\u00eam:<\/strong><\/h3>\n\n\n\n\n- \u1ee8ng d\u1ee5ng AI trong b\u1ea3o m\u1eadt th\u00f4ng tin: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/a><\/li>\n\n\n\n
- S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a Private AI l\u00e0 g\u00ec?<\/a><\/li>\n\n\n\n
- T\u1ed5ng quan v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/a><\/li>\n<\/ul>\n\n\n\n
T\u00ecm hi\u1ec3u v\u1ec1 4C trong Marketing AI<\/strong><\/h2>\n\n\n\nCustomization<\/strong> (C\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng)<\/strong><\/h2>\n\n\n\nY\u1ebfu t\u1ed1 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3. AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Bao g\u1ed3m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1eef li\u1ec7u x\u00e3 h\u1ed9i. Sau \u0111\u00f3, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u m\u1edbi.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m. C\u00f4ng ty sau \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3.<\/p>\n\n\n\n
Creativity (T\u00ednh s\u00e1ng t\u1ea1o)<\/strong><\/h2>\n\n\n\nCon \u0111\u01b0\u1eddng th\u1ee9 hai \u0111\u1ec3 khai th\u00e1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong marketing l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o. Trong khi c\u00e1c cu\u1ed9c tranh lu\u1eadn xung quanh vi\u1ec7c li\u1ec7u m\u00e1y m\u00f3c c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o hay kh\u00f4ng v\u1eabn ti\u1ebfp t\u1ee5c. R\u00f5 r\u00e0ng AI c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra \u0111\u01b0\u1ee3c coi l\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n
L\u1ea5y k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y l\u00e0m v\u00ed d\u1ee5. K\u1ebft qu\u1ea3 cho th\u1ea5y ChatGPT4 \u0111\u00e3 v\u01b0\u1ee3t qua kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u01b0u t\u00fa trong vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi. Ph\u1ea7n l\u1edbn c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed5i b\u1eadt \u0111\u1ec1u do AI t\u1ea1o ra. Tr\u00ean th\u1ef1c t\u1ebf, s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady th\u1eadm ch\u00ed c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng s\u00e1ng t\u1ea1o. M\u1ed9t h\u00ecnh \u1ea3nh do AI t\u1ea1o ra \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c Gi\u1ea3i th\u01b0\u1edfng Nhi\u1ebfp \u1ea3nh Th\u1ebf gi\u1edbi c\u1ee7a Sony \u1edf h\u1ea1ng m\u1ee5c \u1ea3nh s\u00e1ng t\u1ea1o. <\/p>\n\n\n\n
Connectivity<\/strong> (S\u1ef1 k\u1ebft n\u1ed1i)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 vai tr\u00f2 t\u00edch c\u1ef1c h\u01a1n trong c\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
M\u1ed9t ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 nh\u01b0ng t\u01b0\u01a1ng \u0111\u1ed1i \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ee7a AI t\u1ea1o ra l\u00e0 d\u00e2n ch\u1ee7 h\u00f3a. \u0110\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c tham gia v\u00e0o c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb. V\u00ec n\u00f3 l\u00e0m gi\u1ea3m c\u00e1c r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngh\u0129a l\u00e0, m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 thi\u1ebft k\u1ebf, ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. V\u00ed d\u1ee5: s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda. T\u1eeb \u0111\u00f3 m\u1edf ra c\u00e1nh c\u1eeda m\u1edbi cho c\u01a1 h\u1ed9i \u0111\u1ed3ng s\u00e1ng t\u1ea1o r\u1ed9ng h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Cost of Cognition<\/strong> (Chi ph\u00ed nh\u1eadn th\u1ee9c)<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng t\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i nh\u1ea5t c\u1ee7a AI t\u1ea1o sinh l\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed tr\u00ed th\u00f4ng minh. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u h\u01a1n v\u1edbi chi ph\u00ed v\u00e0 th\u1eddi gian \u00edt h\u01a1n.<\/p>\n\n\n\n
T\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i n\u00e0y tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u nhi\u1ec7m v\u1ee5 nh\u1eadn th\u1ee9c. T\u1eeb vi\u1ec7c t\u1ea1o m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o m\u1edbi. V\u00e0 t\u1ea1o m\u00e3 cho \u1ee9ng d\u1ee5ng web m\u1edbi, t\u1ea7m \u1ea3nh h\u01b0\u1edfng ti\u1ec1m n\u0103ng c\u1ee7a AI t\u1ed5ng h\u1ee3p l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch v\u1ec1 chi ph\u00ed trong qu\u1ea3ng c\u00e1o. M\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh l\u00e0 WPP. C\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty n\u00e0y l\u01b0u \u00fd r\u1eb1ng kho\u1ea3n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng AI t\u1ed5ng h\u1ee3p trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i kho\u1ea3n ti\u1ebft ki\u1ec7m g\u1ea5p 10 \u0111\u1ebfn 20 l\u1ea7n.<\/p>\n\n\n\n
4C r\u1ee7i ro trong Marketing AI<\/strong><\/h2>\n\n\n\nM\u1eb7c d\u00f9 AI mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3. Tuy nhi\u00ean n\u00f3 c\u0169ng \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro. B\u1ed1n trong s\u1ed1 \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t c\u1ea5p b\u00e1ch l\u00e0: Confabulation, Consumer Reactance, Copyright, and Cybersecurity.<\/p>\n\n\n\n
Confabulation<\/strong> (S\u1ef1 nh\u1ea7m l\u1eabn)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y nh\u1ea7m l\u1eabn – ho\u1eb7c t\u1ea1o ra n\u1ed9i dung kh\u00f4ng ch\u00ednh x\u00e1c. Th\u1eadm ch\u00ed n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 theo c\u00e1ch r\u1ea5t h\u1ea5p d\u1eabn. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung thi\u00ean v\u1ecb ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh. Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra nh\u01b0 v\u1eady c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb sai l\u1ec7ch. Ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 l\u00e0m hoen \u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n
Consumer Reactance (Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ngh\u1ec7 AI s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c k\u1ebft qu\u1ea3 Marketing m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m. H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c chatbot d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m do AI t\u1ea1o ra. M\u1ed1i quan t\u00e2m n\u00e0y r\u00f5 r\u00e0ng h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u1ed1ng ph\u1ee5 thu\u1ed9c v\u00e0o ph\u1ea9m ch\u1ea5t con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i ho\u1eb7c b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u0111\u1ed1i h\u01a1n khi h\u1ecd tin r\u1eb1ng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 AI l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n\n\n\n
Copyright (B\u1ea3n quy\u1ec1n)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi quy\u1ec1n s\u1edf h\u1eefu s\u00e1ng t\u1ea1o? \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi tri\u1ebft h\u1ecdc. S\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro b\u1ea3n quy\u1ec1n ph\u1ee9c t\u1ea1p. C\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 quan \u0111i\u1ec3m ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i lo ng\u1ea1i v\u1ec1 b\u1ea3n quy\u1ec1n. V\u00ed d\u1ee5: Getty Images \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ri\u00eang tr\u00ean th\u01b0 vi\u1ec7n s\u00e1ng t\u1ea1o c\u1ee7a ri\u00eang m\u00ecnh. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gi\u1ea5y ph\u00e9p ti\u00eau chu\u1ea9n mi\u1ec5n ph\u00ed b\u1ea3n quy\u1ec1n. C\u0169ng nh\u01b0 b\u1ed3i th\u01b0\u1eddng kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng v\u0129nh vi\u1ec5n, to\u00e0n c\u1ea7u, kh\u00f4ng \u0111\u1ed9c quy\u1ec1n. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh l\u1edbn kh\u00e1c nh\u01b0 Google v\u00e0 Open AI g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch b\u1ed3i th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n
Cybersecurity<\/strong> (An ninh m\u1ea1ng)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c b\u1ea3o m\u1eadt m\u1edbi. N\u00f3 kh\u00f4ng ch\u1ec9 trang b\u1ecb cho t\u1ed9i ph\u1ea1m m\u1ea1ng nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tinh vi m\u00e0 c\u00f2n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i \u201cc\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng ti\u00eam nh\u1eafc nhanh ch\u00f3ng\u201d – n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1eeba chatbot ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m ho\u1eb7c t\u1ea1o ra n\u1ed9i dung l\u1eeba \u0111\u1ea3o. T\u1eeb quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, c\u00e1c m\u1ed1i \u0111e d\u1ecda kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh h\u1eefu h\u00ecnh – m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng r\u1ea5t gh\u00ea g\u1edbm, g\u00e2y thi\u1ec7t h\u1ea1i trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 4,45 tri\u1ec7u USD – m\u00e0 nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i l\u00e2u d\u00e0i cho danh ti\u1ebfng v\u00e0 ni\u1ec1m tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a McKinsey cho th\u1ea5y ch\u1ec9 c\u00f3 10%\u201314% c\u00f4ng ty tri\u1ec3n khai li\u00ean t\u1ee5c AI s\u00e1ng t\u1ea1o trong c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. T\u1ea1i sao, trong m\u1ed9t ch\u1ee9c n\u0103ng d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb AI t\u1ea1o ra, vi\u1ec7c \u00e1p d\u1ee5ng l\u1ea1i b\u1ecb […]<\/p>\n","protected":false},"author":72,"featured_media":34673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367],"tags":[1271,1299],"yoast_head":"\n
4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T07:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/4c-trong-mkt-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"url\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"name\":\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? 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T\u00ecm hi\u1ec3u v\u1ec1 4C trong Marketing AI<\/strong><\/h2>\n\n\n\nCustomization<\/strong> (C\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng)<\/strong><\/h2>\n\n\n\nY\u1ebfu t\u1ed1 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3. AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Bao g\u1ed3m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1eef li\u1ec7u x\u00e3 h\u1ed9i. Sau \u0111\u00f3, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u m\u1edbi.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m. C\u00f4ng ty sau \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3.<\/p>\n\n\n\n
Creativity (T\u00ednh s\u00e1ng t\u1ea1o)<\/strong><\/h2>\n\n\n\nCon \u0111\u01b0\u1eddng th\u1ee9 hai \u0111\u1ec3 khai th\u00e1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong marketing l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o. Trong khi c\u00e1c cu\u1ed9c tranh lu\u1eadn xung quanh vi\u1ec7c li\u1ec7u m\u00e1y m\u00f3c c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o hay kh\u00f4ng v\u1eabn ti\u1ebfp t\u1ee5c. R\u00f5 r\u00e0ng AI c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra \u0111\u01b0\u1ee3c coi l\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n
L\u1ea5y k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y l\u00e0m v\u00ed d\u1ee5. K\u1ebft qu\u1ea3 cho th\u1ea5y ChatGPT4 \u0111\u00e3 v\u01b0\u1ee3t qua kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u01b0u t\u00fa trong vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi. Ph\u1ea7n l\u1edbn c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed5i b\u1eadt \u0111\u1ec1u do AI t\u1ea1o ra. Tr\u00ean th\u1ef1c t\u1ebf, s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady th\u1eadm ch\u00ed c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng s\u00e1ng t\u1ea1o. M\u1ed9t h\u00ecnh \u1ea3nh do AI t\u1ea1o ra \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c Gi\u1ea3i th\u01b0\u1edfng Nhi\u1ebfp \u1ea3nh Th\u1ebf gi\u1edbi c\u1ee7a Sony \u1edf h\u1ea1ng m\u1ee5c \u1ea3nh s\u00e1ng t\u1ea1o. <\/p>\n\n\n\n
Connectivity<\/strong> (S\u1ef1 k\u1ebft n\u1ed1i)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 vai tr\u00f2 t\u00edch c\u1ef1c h\u01a1n trong c\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
M\u1ed9t ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 nh\u01b0ng t\u01b0\u01a1ng \u0111\u1ed1i \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ee7a AI t\u1ea1o ra l\u00e0 d\u00e2n ch\u1ee7 h\u00f3a. \u0110\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c tham gia v\u00e0o c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb. V\u00ec n\u00f3 l\u00e0m gi\u1ea3m c\u00e1c r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngh\u0129a l\u00e0, m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 thi\u1ebft k\u1ebf, ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. V\u00ed d\u1ee5: s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda. T\u1eeb \u0111\u00f3 m\u1edf ra c\u00e1nh c\u1eeda m\u1edbi cho c\u01a1 h\u1ed9i \u0111\u1ed3ng s\u00e1ng t\u1ea1o r\u1ed9ng h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Cost of Cognition<\/strong> (Chi ph\u00ed nh\u1eadn th\u1ee9c)<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng t\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i nh\u1ea5t c\u1ee7a AI t\u1ea1o sinh l\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed tr\u00ed th\u00f4ng minh. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u h\u01a1n v\u1edbi chi ph\u00ed v\u00e0 th\u1eddi gian \u00edt h\u01a1n.<\/p>\n\n\n\n
T\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i n\u00e0y tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u nhi\u1ec7m v\u1ee5 nh\u1eadn th\u1ee9c. T\u1eeb vi\u1ec7c t\u1ea1o m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o m\u1edbi. V\u00e0 t\u1ea1o m\u00e3 cho \u1ee9ng d\u1ee5ng web m\u1edbi, t\u1ea7m \u1ea3nh h\u01b0\u1edfng ti\u1ec1m n\u0103ng c\u1ee7a AI t\u1ed5ng h\u1ee3p l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch v\u1ec1 chi ph\u00ed trong qu\u1ea3ng c\u00e1o. M\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh l\u00e0 WPP. C\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty n\u00e0y l\u01b0u \u00fd r\u1eb1ng kho\u1ea3n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng AI t\u1ed5ng h\u1ee3p trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i kho\u1ea3n ti\u1ebft ki\u1ec7m g\u1ea5p 10 \u0111\u1ebfn 20 l\u1ea7n.<\/p>\n\n\n\n
4C r\u1ee7i ro trong Marketing AI<\/strong><\/h2>\n\n\n\nM\u1eb7c d\u00f9 AI mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3. Tuy nhi\u00ean n\u00f3 c\u0169ng \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro. B\u1ed1n trong s\u1ed1 \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t c\u1ea5p b\u00e1ch l\u00e0: Confabulation, Consumer Reactance, Copyright, and Cybersecurity.<\/p>\n\n\n\n
Confabulation<\/strong> (S\u1ef1 nh\u1ea7m l\u1eabn)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y nh\u1ea7m l\u1eabn – ho\u1eb7c t\u1ea1o ra n\u1ed9i dung kh\u00f4ng ch\u00ednh x\u00e1c. Th\u1eadm ch\u00ed n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 theo c\u00e1ch r\u1ea5t h\u1ea5p d\u1eabn. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung thi\u00ean v\u1ecb ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh. Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra nh\u01b0 v\u1eady c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb sai l\u1ec7ch. Ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 l\u00e0m hoen \u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n
Consumer Reactance (Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ngh\u1ec7 AI s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c k\u1ebft qu\u1ea3 Marketing m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m. H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c chatbot d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m do AI t\u1ea1o ra. M\u1ed1i quan t\u00e2m n\u00e0y r\u00f5 r\u00e0ng h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u1ed1ng ph\u1ee5 thu\u1ed9c v\u00e0o ph\u1ea9m ch\u1ea5t con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i ho\u1eb7c b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u0111\u1ed1i h\u01a1n khi h\u1ecd tin r\u1eb1ng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 AI l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n\n\n\n
Copyright (B\u1ea3n quy\u1ec1n)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi quy\u1ec1n s\u1edf h\u1eefu s\u00e1ng t\u1ea1o? \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi tri\u1ebft h\u1ecdc. S\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro b\u1ea3n quy\u1ec1n ph\u1ee9c t\u1ea1p. C\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 quan \u0111i\u1ec3m ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i lo ng\u1ea1i v\u1ec1 b\u1ea3n quy\u1ec1n. V\u00ed d\u1ee5: Getty Images \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ri\u00eang tr\u00ean th\u01b0 vi\u1ec7n s\u00e1ng t\u1ea1o c\u1ee7a ri\u00eang m\u00ecnh. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gi\u1ea5y ph\u00e9p ti\u00eau chu\u1ea9n mi\u1ec5n ph\u00ed b\u1ea3n quy\u1ec1n. C\u0169ng nh\u01b0 b\u1ed3i th\u01b0\u1eddng kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng v\u0129nh vi\u1ec5n, to\u00e0n c\u1ea7u, kh\u00f4ng \u0111\u1ed9c quy\u1ec1n. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh l\u1edbn kh\u00e1c nh\u01b0 Google v\u00e0 Open AI g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch b\u1ed3i th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n
Cybersecurity<\/strong> (An ninh m\u1ea1ng)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c b\u1ea3o m\u1eadt m\u1edbi. N\u00f3 kh\u00f4ng ch\u1ec9 trang b\u1ecb cho t\u1ed9i ph\u1ea1m m\u1ea1ng nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tinh vi m\u00e0 c\u00f2n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i \u201cc\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng ti\u00eam nh\u1eafc nhanh ch\u00f3ng\u201d – n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1eeba chatbot ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m ho\u1eb7c t\u1ea1o ra n\u1ed9i dung l\u1eeba \u0111\u1ea3o. T\u1eeb quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, c\u00e1c m\u1ed1i \u0111e d\u1ecda kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh h\u1eefu h\u00ecnh – m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng r\u1ea5t gh\u00ea g\u1edbm, g\u00e2y thi\u1ec7t h\u1ea1i trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 4,45 tri\u1ec7u USD – m\u00e0 nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i l\u00e2u d\u00e0i cho danh ti\u1ebfng v\u00e0 ni\u1ec1m tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a McKinsey cho th\u1ea5y ch\u1ec9 c\u00f3 10%\u201314% c\u00f4ng ty tri\u1ec3n khai li\u00ean t\u1ee5c AI s\u00e1ng t\u1ea1o trong c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. T\u1ea1i sao, trong m\u1ed9t ch\u1ee9c n\u0103ng d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb AI t\u1ea1o ra, vi\u1ec7c \u00e1p d\u1ee5ng l\u1ea1i b\u1ecb […]<\/p>\n","protected":false},"author":72,"featured_media":34673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367],"tags":[1271,1299],"yoast_head":"\n
4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T07:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/4c-trong-mkt-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"url\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"name\":\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? 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Y\u1ebfu t\u1ed1 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3. AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Bao g\u1ed3m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1eef li\u1ec7u x\u00e3 h\u1ed9i. Sau \u0111\u00f3, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u m\u1edbi.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m. C\u00f4ng ty sau \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3.<\/p>\n\n\n\n
Creativity (T\u00ednh s\u00e1ng t\u1ea1o)<\/strong><\/h2>\n\n\n\nCon \u0111\u01b0\u1eddng th\u1ee9 hai \u0111\u1ec3 khai th\u00e1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong marketing l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o. Trong khi c\u00e1c cu\u1ed9c tranh lu\u1eadn xung quanh vi\u1ec7c li\u1ec7u m\u00e1y m\u00f3c c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o hay kh\u00f4ng v\u1eabn ti\u1ebfp t\u1ee5c. R\u00f5 r\u00e0ng AI c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra \u0111\u01b0\u1ee3c coi l\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n
L\u1ea5y k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y l\u00e0m v\u00ed d\u1ee5. K\u1ebft qu\u1ea3 cho th\u1ea5y ChatGPT4 \u0111\u00e3 v\u01b0\u1ee3t qua kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u01b0u t\u00fa trong vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi. Ph\u1ea7n l\u1edbn c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed5i b\u1eadt \u0111\u1ec1u do AI t\u1ea1o ra. Tr\u00ean th\u1ef1c t\u1ebf, s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady th\u1eadm ch\u00ed c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng s\u00e1ng t\u1ea1o. M\u1ed9t h\u00ecnh \u1ea3nh do AI t\u1ea1o ra \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c Gi\u1ea3i th\u01b0\u1edfng Nhi\u1ebfp \u1ea3nh Th\u1ebf gi\u1edbi c\u1ee7a Sony \u1edf h\u1ea1ng m\u1ee5c \u1ea3nh s\u00e1ng t\u1ea1o. <\/p>\n\n\n\n
Connectivity<\/strong> (S\u1ef1 k\u1ebft n\u1ed1i)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 vai tr\u00f2 t\u00edch c\u1ef1c h\u01a1n trong c\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
M\u1ed9t ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 nh\u01b0ng t\u01b0\u01a1ng \u0111\u1ed1i \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ee7a AI t\u1ea1o ra l\u00e0 d\u00e2n ch\u1ee7 h\u00f3a. \u0110\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c tham gia v\u00e0o c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb. V\u00ec n\u00f3 l\u00e0m gi\u1ea3m c\u00e1c r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngh\u0129a l\u00e0, m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 thi\u1ebft k\u1ebf, ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. V\u00ed d\u1ee5: s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda. T\u1eeb \u0111\u00f3 m\u1edf ra c\u00e1nh c\u1eeda m\u1edbi cho c\u01a1 h\u1ed9i \u0111\u1ed3ng s\u00e1ng t\u1ea1o r\u1ed9ng h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Cost of Cognition<\/strong> (Chi ph\u00ed nh\u1eadn th\u1ee9c)<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng t\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i nh\u1ea5t c\u1ee7a AI t\u1ea1o sinh l\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed tr\u00ed th\u00f4ng minh. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u h\u01a1n v\u1edbi chi ph\u00ed v\u00e0 th\u1eddi gian \u00edt h\u01a1n.<\/p>\n\n\n\n
T\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i n\u00e0y tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u nhi\u1ec7m v\u1ee5 nh\u1eadn th\u1ee9c. T\u1eeb vi\u1ec7c t\u1ea1o m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o m\u1edbi. V\u00e0 t\u1ea1o m\u00e3 cho \u1ee9ng d\u1ee5ng web m\u1edbi, t\u1ea7m \u1ea3nh h\u01b0\u1edfng ti\u1ec1m n\u0103ng c\u1ee7a AI t\u1ed5ng h\u1ee3p l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch v\u1ec1 chi ph\u00ed trong qu\u1ea3ng c\u00e1o. M\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh l\u00e0 WPP. C\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty n\u00e0y l\u01b0u \u00fd r\u1eb1ng kho\u1ea3n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng AI t\u1ed5ng h\u1ee3p trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i kho\u1ea3n ti\u1ebft ki\u1ec7m g\u1ea5p 10 \u0111\u1ebfn 20 l\u1ea7n.<\/p>\n\n\n\n
4C r\u1ee7i ro trong Marketing AI<\/strong><\/h2>\n\n\n\nM\u1eb7c d\u00f9 AI mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3. Tuy nhi\u00ean n\u00f3 c\u0169ng \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro. B\u1ed1n trong s\u1ed1 \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t c\u1ea5p b\u00e1ch l\u00e0: Confabulation, Consumer Reactance, Copyright, and Cybersecurity.<\/p>\n\n\n\n
Confabulation<\/strong> (S\u1ef1 nh\u1ea7m l\u1eabn)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y nh\u1ea7m l\u1eabn – ho\u1eb7c t\u1ea1o ra n\u1ed9i dung kh\u00f4ng ch\u00ednh x\u00e1c. Th\u1eadm ch\u00ed n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 theo c\u00e1ch r\u1ea5t h\u1ea5p d\u1eabn. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung thi\u00ean v\u1ecb ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh. Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra nh\u01b0 v\u1eady c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb sai l\u1ec7ch. Ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 l\u00e0m hoen \u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n
Consumer Reactance (Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ngh\u1ec7 AI s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c k\u1ebft qu\u1ea3 Marketing m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m. H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c chatbot d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m do AI t\u1ea1o ra. M\u1ed1i quan t\u00e2m n\u00e0y r\u00f5 r\u00e0ng h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u1ed1ng ph\u1ee5 thu\u1ed9c v\u00e0o ph\u1ea9m ch\u1ea5t con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i ho\u1eb7c b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u0111\u1ed1i h\u01a1n khi h\u1ecd tin r\u1eb1ng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 AI l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n\n\n\n
Copyright (B\u1ea3n quy\u1ec1n)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi quy\u1ec1n s\u1edf h\u1eefu s\u00e1ng t\u1ea1o? \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi tri\u1ebft h\u1ecdc. S\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro b\u1ea3n quy\u1ec1n ph\u1ee9c t\u1ea1p. C\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 quan \u0111i\u1ec3m ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i lo ng\u1ea1i v\u1ec1 b\u1ea3n quy\u1ec1n. V\u00ed d\u1ee5: Getty Images \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ri\u00eang tr\u00ean th\u01b0 vi\u1ec7n s\u00e1ng t\u1ea1o c\u1ee7a ri\u00eang m\u00ecnh. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gi\u1ea5y ph\u00e9p ti\u00eau chu\u1ea9n mi\u1ec5n ph\u00ed b\u1ea3n quy\u1ec1n. C\u0169ng nh\u01b0 b\u1ed3i th\u01b0\u1eddng kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng v\u0129nh vi\u1ec5n, to\u00e0n c\u1ea7u, kh\u00f4ng \u0111\u1ed9c quy\u1ec1n. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh l\u1edbn kh\u00e1c nh\u01b0 Google v\u00e0 Open AI g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch b\u1ed3i th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n
Cybersecurity<\/strong> (An ninh m\u1ea1ng)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c b\u1ea3o m\u1eadt m\u1edbi. N\u00f3 kh\u00f4ng ch\u1ec9 trang b\u1ecb cho t\u1ed9i ph\u1ea1m m\u1ea1ng nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tinh vi m\u00e0 c\u00f2n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i \u201cc\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng ti\u00eam nh\u1eafc nhanh ch\u00f3ng\u201d – n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1eeba chatbot ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m ho\u1eb7c t\u1ea1o ra n\u1ed9i dung l\u1eeba \u0111\u1ea3o. T\u1eeb quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, c\u00e1c m\u1ed1i \u0111e d\u1ecda kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh h\u1eefu h\u00ecnh – m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng r\u1ea5t gh\u00ea g\u1edbm, g\u00e2y thi\u1ec7t h\u1ea1i trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 4,45 tri\u1ec7u USD – m\u00e0 nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i l\u00e2u d\u00e0i cho danh ti\u1ebfng v\u00e0 ni\u1ec1m tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a McKinsey cho th\u1ea5y ch\u1ec9 c\u00f3 10%\u201314% c\u00f4ng ty tri\u1ec3n khai li\u00ean t\u1ee5c AI s\u00e1ng t\u1ea1o trong c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. T\u1ea1i sao, trong m\u1ed9t ch\u1ee9c n\u0103ng d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb AI t\u1ea1o ra, vi\u1ec7c \u00e1p d\u1ee5ng l\u1ea1i b\u1ecb […]<\/p>\n","protected":false},"author":72,"featured_media":34673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367],"tags":[1271,1299],"yoast_head":"\n
4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T07:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/4c-trong-mkt-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"url\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"name\":\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? 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AI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 vai tr\u00f2 t\u00edch c\u1ef1c h\u01a1n trong c\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
M\u1ed9t ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 nh\u01b0ng t\u01b0\u01a1ng \u0111\u1ed1i \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ee7a AI t\u1ea1o ra l\u00e0 d\u00e2n ch\u1ee7 h\u00f3a. \u0110\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c tham gia v\u00e0o c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb. V\u00ec n\u00f3 l\u00e0m gi\u1ea3m c\u00e1c r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngh\u0129a l\u00e0, m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 thi\u1ebft k\u1ebf, ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. V\u00ed d\u1ee5: s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda. T\u1eeb \u0111\u00f3 m\u1edf ra c\u00e1nh c\u1eeda m\u1edbi cho c\u01a1 h\u1ed9i \u0111\u1ed3ng s\u00e1ng t\u1ea1o r\u1ed9ng h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Cost of Cognition<\/strong> (Chi ph\u00ed nh\u1eadn th\u1ee9c)<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng t\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i nh\u1ea5t c\u1ee7a AI t\u1ea1o sinh l\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed tr\u00ed th\u00f4ng minh. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u h\u01a1n v\u1edbi chi ph\u00ed v\u00e0 th\u1eddi gian \u00edt h\u01a1n.<\/p>\n\n\n\n
T\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i n\u00e0y tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u nhi\u1ec7m v\u1ee5 nh\u1eadn th\u1ee9c. T\u1eeb vi\u1ec7c t\u1ea1o m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o m\u1edbi. V\u00e0 t\u1ea1o m\u00e3 cho \u1ee9ng d\u1ee5ng web m\u1edbi, t\u1ea7m \u1ea3nh h\u01b0\u1edfng ti\u1ec1m n\u0103ng c\u1ee7a AI t\u1ed5ng h\u1ee3p l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch v\u1ec1 chi ph\u00ed trong qu\u1ea3ng c\u00e1o. M\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh l\u00e0 WPP. C\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty n\u00e0y l\u01b0u \u00fd r\u1eb1ng kho\u1ea3n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng AI t\u1ed5ng h\u1ee3p trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i kho\u1ea3n ti\u1ebft ki\u1ec7m g\u1ea5p 10 \u0111\u1ebfn 20 l\u1ea7n.<\/p>\n\n\n\n
4C r\u1ee7i ro trong Marketing AI<\/strong><\/h2>\n\n\n\nM\u1eb7c d\u00f9 AI mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3. Tuy nhi\u00ean n\u00f3 c\u0169ng \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro. B\u1ed1n trong s\u1ed1 \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t c\u1ea5p b\u00e1ch l\u00e0: Confabulation, Consumer Reactance, Copyright, and Cybersecurity.<\/p>\n\n\n\n
Confabulation<\/strong> (S\u1ef1 nh\u1ea7m l\u1eabn)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y nh\u1ea7m l\u1eabn – ho\u1eb7c t\u1ea1o ra n\u1ed9i dung kh\u00f4ng ch\u00ednh x\u00e1c. Th\u1eadm ch\u00ed n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 theo c\u00e1ch r\u1ea5t h\u1ea5p d\u1eabn. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung thi\u00ean v\u1ecb ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh. Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra nh\u01b0 v\u1eady c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb sai l\u1ec7ch. Ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 l\u00e0m hoen \u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n
Consumer Reactance (Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ngh\u1ec7 AI s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c k\u1ebft qu\u1ea3 Marketing m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m. H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c chatbot d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m do AI t\u1ea1o ra. M\u1ed1i quan t\u00e2m n\u00e0y r\u00f5 r\u00e0ng h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u1ed1ng ph\u1ee5 thu\u1ed9c v\u00e0o ph\u1ea9m ch\u1ea5t con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i ho\u1eb7c b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u0111\u1ed1i h\u01a1n khi h\u1ecd tin r\u1eb1ng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 AI l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n\n\n\n
Copyright (B\u1ea3n quy\u1ec1n)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi quy\u1ec1n s\u1edf h\u1eefu s\u00e1ng t\u1ea1o? \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi tri\u1ebft h\u1ecdc. S\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro b\u1ea3n quy\u1ec1n ph\u1ee9c t\u1ea1p. C\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 quan \u0111i\u1ec3m ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i lo ng\u1ea1i v\u1ec1 b\u1ea3n quy\u1ec1n. V\u00ed d\u1ee5: Getty Images \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ri\u00eang tr\u00ean th\u01b0 vi\u1ec7n s\u00e1ng t\u1ea1o c\u1ee7a ri\u00eang m\u00ecnh. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gi\u1ea5y ph\u00e9p ti\u00eau chu\u1ea9n mi\u1ec5n ph\u00ed b\u1ea3n quy\u1ec1n. C\u0169ng nh\u01b0 b\u1ed3i th\u01b0\u1eddng kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng v\u0129nh vi\u1ec5n, to\u00e0n c\u1ea7u, kh\u00f4ng \u0111\u1ed9c quy\u1ec1n. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh l\u1edbn kh\u00e1c nh\u01b0 Google v\u00e0 Open AI g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch b\u1ed3i th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n
Cybersecurity<\/strong> (An ninh m\u1ea1ng)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c b\u1ea3o m\u1eadt m\u1edbi. N\u00f3 kh\u00f4ng ch\u1ec9 trang b\u1ecb cho t\u1ed9i ph\u1ea1m m\u1ea1ng nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tinh vi m\u00e0 c\u00f2n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i \u201cc\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng ti\u00eam nh\u1eafc nhanh ch\u00f3ng\u201d – n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1eeba chatbot ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m ho\u1eb7c t\u1ea1o ra n\u1ed9i dung l\u1eeba \u0111\u1ea3o. T\u1eeb quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, c\u00e1c m\u1ed1i \u0111e d\u1ecda kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh h\u1eefu h\u00ecnh – m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng r\u1ea5t gh\u00ea g\u1edbm, g\u00e2y thi\u1ec7t h\u1ea1i trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 4,45 tri\u1ec7u USD – m\u00e0 nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i l\u00e2u d\u00e0i cho danh ti\u1ebfng v\u00e0 ni\u1ec1m tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a McKinsey cho th\u1ea5y ch\u1ec9 c\u00f3 10%\u201314% c\u00f4ng ty tri\u1ec3n khai li\u00ean t\u1ee5c AI s\u00e1ng t\u1ea1o trong c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. T\u1ea1i sao, trong m\u1ed9t ch\u1ee9c n\u0103ng d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb AI t\u1ea1o ra, vi\u1ec7c \u00e1p d\u1ee5ng l\u1ea1i b\u1ecb […]<\/p>\n","protected":false},"author":72,"featured_media":34673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367],"tags":[1271,1299],"yoast_head":"\n
4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T07:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/4c-trong-mkt-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"url\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"name\":\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? 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M\u1eb7c d\u00f9 AI mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3. Tuy nhi\u00ean n\u00f3 c\u0169ng \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro. B\u1ed1n trong s\u1ed1 \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t c\u1ea5p b\u00e1ch l\u00e0: Confabulation, Consumer Reactance, Copyright, and Cybersecurity.<\/p>\n\n\n\n
Confabulation<\/strong> (S\u1ef1 nh\u1ea7m l\u1eabn)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y nh\u1ea7m l\u1eabn – ho\u1eb7c t\u1ea1o ra n\u1ed9i dung kh\u00f4ng ch\u00ednh x\u00e1c. Th\u1eadm ch\u00ed n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 theo c\u00e1ch r\u1ea5t h\u1ea5p d\u1eabn. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung thi\u00ean v\u1ecb ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh. Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra nh\u01b0 v\u1eady c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb sai l\u1ec7ch. Ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 l\u00e0m hoen \u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n
Consumer Reactance (Ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/strong><\/h2>\n\n\n\nC\u00e1c c\u00f4ng ngh\u1ec7 AI s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c k\u1ebft qu\u1ea3 Marketing m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m. H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c chatbot d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m do AI t\u1ea1o ra. M\u1ed1i quan t\u00e2m n\u00e0y r\u00f5 r\u00e0ng h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u1ed1ng ph\u1ee5 thu\u1ed9c v\u00e0o ph\u1ea9m ch\u1ea5t con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i ho\u1eb7c b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u0111\u1ed1i h\u01a1n khi h\u1ecd tin r\u1eb1ng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 AI l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n\n\n\n
Copyright (B\u1ea3n quy\u1ec1n)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi quy\u1ec1n s\u1edf h\u1eefu s\u00e1ng t\u1ea1o? \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi tri\u1ebft h\u1ecdc. S\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro b\u1ea3n quy\u1ec1n ph\u1ee9c t\u1ea1p. C\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 quan \u0111i\u1ec3m ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i lo ng\u1ea1i v\u1ec1 b\u1ea3n quy\u1ec1n. V\u00ed d\u1ee5: Getty Images \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ri\u00eang tr\u00ean th\u01b0 vi\u1ec7n s\u00e1ng t\u1ea1o c\u1ee7a ri\u00eang m\u00ecnh. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gi\u1ea5y ph\u00e9p ti\u00eau chu\u1ea9n mi\u1ec5n ph\u00ed b\u1ea3n quy\u1ec1n. C\u0169ng nh\u01b0 b\u1ed3i th\u01b0\u1eddng kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng v\u0129nh vi\u1ec5n, to\u00e0n c\u1ea7u, kh\u00f4ng \u0111\u1ed9c quy\u1ec1n. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh l\u1edbn kh\u00e1c nh\u01b0 Google v\u00e0 Open AI g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch b\u1ed3i th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n
Cybersecurity<\/strong> (An ninh m\u1ea1ng)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c b\u1ea3o m\u1eadt m\u1edbi. N\u00f3 kh\u00f4ng ch\u1ec9 trang b\u1ecb cho t\u1ed9i ph\u1ea1m m\u1ea1ng nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tinh vi m\u00e0 c\u00f2n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i \u201cc\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng ti\u00eam nh\u1eafc nhanh ch\u00f3ng\u201d – n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1eeba chatbot ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m ho\u1eb7c t\u1ea1o ra n\u1ed9i dung l\u1eeba \u0111\u1ea3o. T\u1eeb quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, c\u00e1c m\u1ed1i \u0111e d\u1ecda kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh h\u1eefu h\u00ecnh – m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng r\u1ea5t gh\u00ea g\u1edbm, g\u00e2y thi\u1ec7t h\u1ea1i trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 4,45 tri\u1ec7u USD – m\u00e0 nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i l\u00e2u d\u00e0i cho danh ti\u1ebfng v\u00e0 ni\u1ec1m tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a McKinsey cho th\u1ea5y ch\u1ec9 c\u00f3 10%\u201314% c\u00f4ng ty tri\u1ec3n khai li\u00ean t\u1ee5c AI s\u00e1ng t\u1ea1o trong c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. T\u1ea1i sao, trong m\u1ed9t ch\u1ee9c n\u0103ng d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb AI t\u1ea1o ra, vi\u1ec7c \u00e1p d\u1ee5ng l\u1ea1i b\u1ecb […]<\/p>\n","protected":false},"author":72,"featured_media":34673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367],"tags":[1271,1299],"yoast_head":"\n
4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T07:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/4c-trong-mkt-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"url\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"name\":\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? 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C\u00e1c c\u00f4ng ngh\u1ec7 AI s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c k\u1ebft qu\u1ea3 Marketing m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m. H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c chatbot d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m do AI t\u1ea1o ra. M\u1ed1i quan t\u00e2m n\u00e0y r\u00f5 r\u00e0ng h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u1ed1ng ph\u1ee5 thu\u1ed9c v\u00e0o ph\u1ea9m ch\u1ea5t con ng\u01b0\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i ho\u1eb7c b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u0111\u1ed1i h\u01a1n khi h\u1ecd tin r\u1eb1ng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 AI l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n\n\n\n
Copyright (B\u1ea3n quy\u1ec1n)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi quy\u1ec1n s\u1edf h\u1eefu s\u00e1ng t\u1ea1o? \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi tri\u1ebft h\u1ecdc. S\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro b\u1ea3n quy\u1ec1n ph\u1ee9c t\u1ea1p. C\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 quan \u0111i\u1ec3m ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i lo ng\u1ea1i v\u1ec1 b\u1ea3n quy\u1ec1n. V\u00ed d\u1ee5: Getty Images \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ri\u00eang tr\u00ean th\u01b0 vi\u1ec7n s\u00e1ng t\u1ea1o c\u1ee7a ri\u00eang m\u00ecnh. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gi\u1ea5y ph\u00e9p ti\u00eau chu\u1ea9n mi\u1ec5n ph\u00ed b\u1ea3n quy\u1ec1n. C\u0169ng nh\u01b0 b\u1ed3i th\u01b0\u1eddng kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng v\u0129nh vi\u1ec5n, to\u00e0n c\u1ea7u, kh\u00f4ng \u0111\u1ed9c quy\u1ec1n. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh l\u1edbn kh\u00e1c nh\u01b0 Google v\u00e0 Open AI g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch b\u1ed3i th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n
Cybersecurity<\/strong> (An ninh m\u1ea1ng)<\/strong><\/h2>\n\n\n\nAI s\u00e1ng t\u1ea1o mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c b\u1ea3o m\u1eadt m\u1edbi. N\u00f3 kh\u00f4ng ch\u1ec9 trang b\u1ecb cho t\u1ed9i ph\u1ea1m m\u1ea1ng nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tinh vi m\u00e0 c\u00f2n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p ph\u1ea3i \u201cc\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng ti\u00eam nh\u1eafc nhanh ch\u00f3ng\u201d – n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u1eeba chatbot ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m ho\u1eb7c t\u1ea1o ra n\u1ed9i dung l\u1eeba \u0111\u1ea3o. T\u1eeb quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, c\u00e1c m\u1ed1i \u0111e d\u1ecda kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh h\u1eefu h\u00ecnh – m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng r\u1ea5t gh\u00ea g\u1edbm, g\u00e2y thi\u1ec7t h\u1ea1i trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 4,45 tri\u1ec7u USD – m\u00e0 nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i l\u00e2u d\u00e0i cho danh ti\u1ebfng v\u00e0 ni\u1ec1m tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a McKinsey cho th\u1ea5y ch\u1ec9 c\u00f3 10%\u201314% c\u00f4ng ty tri\u1ec3n khai li\u00ean t\u1ee5c AI s\u00e1ng t\u1ea1o trong c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. T\u1ea1i sao, trong m\u1ed9t ch\u1ee9c n\u0103ng d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb AI t\u1ea1o ra, vi\u1ec7c \u00e1p d\u1ee5ng l\u1ea1i b\u1ecb […]<\/p>\n","protected":false},"author":72,"featured_media":34673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367],"tags":[1271,1299],"yoast_head":"\n
4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi ti\u1ebft l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m 4C marketing AI cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c quan tr\u1ecdng v\u1ec1 AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T07:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/4c-trong-mkt-ai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"url\":\"https:\/\/adsplus.vn\/blog\/4c-trong-marketing-ai\",\"name\":\"4C trong Marketing AI c\u00f3 ngh\u0129a l\u00e0 g\u00ec? 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