![\"Kh\u00f3](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/kho-khan-marketing-nganh-y-te.png\")
<\/figure><\/div>\n\n\nXem th\u00eam:<\/strong><\/h4>\n\n\n\n\n- [EBOOK] Xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook<\/a><\/li>\n\n\n\n
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Marketing ng\u00e0nh y t\u1ebf l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing y t\u1ebf \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 cho c\u00e1c doanh nghi\u1ec7p y t\u1ebf v\u00e0 y khoa. N\u00f3 bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n, tri\u1ec3n khai v\u00e0 truy\u1ec1n th\u00f4ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c ch\u1ee9ng minh khoa h\u1ecdc \u0111\u1ec3 thu h\u00fat m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ec7nh nh\u00e2n \u0111a d\u1ea1ng.<\/p>\n\n\n\n
Nh\u01b0ng kh\u00f3 kh\u0103n khi marketing ng\u00e0nh y t\u1ebf<\/strong><\/h2>\n\n\n\nHi\u1ec3u v\u1ec1 b\u1ea3o hi\u1ec3m<\/strong><\/h3>\n\n\n\nM\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing y t\u1ebf l\u00e0 hi\u1ec3u v\u1ec1 b\u1ea3o hi\u1ec3m y t\u1ebf. V\u1edbi h\u1ec7 th\u1ed1ng b\u1ea3o hi\u1ec3m ph\u1ee9c t\u1ea1p v\u00e0 lu\u1eadt ph\u00e1p thay \u0111\u1ed5i li\u00ean t\u1ee5c. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u00e0i li\u1ec7u v\u00e0 ngu\u1ed3n th\u00f4ng tin tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m y t\u1ebf v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m kh\u00e1c nhau.<\/p>\n\n\n\n
Vi\u1ebft n\u1ed9i dung cho y t\u1ebf<\/strong><\/h3>\n\n\n\nVi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketin. V\u00ec y t\u1ebf l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c bi\u1ec7t v\u00e0 nh\u1ea1y c\u1ea3m. Vi\u1ec7c vi\u1ebft n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 tr\u00e1nh g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia y t\u1ebf ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ki\u1ec3m tra v\u00e0 x\u00e1c minh th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung. Vi\u1ec7c n\u00e0y nh\u1eb1m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a th\u00f4ng tin.<\/p>\n\n\n\n
V\u1ea5n \u0111\u1ec1 tu\u00e2n th\u1ee7 HIPAA<\/strong><\/h3>\n\n\n\nHIPAA (Health Insurance Portability and Accountability Act) l\u00e0 m\u1ed9t lu\u1eadt li\u00ean bang \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0o n\u0103m 1996. Lu\u1eadt n\u00e0y \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin y t\u1ebf c\u00e1 nh\u00e2n c\u1ee7a b\u1ec7nh nh\u00e2n. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf, vi\u1ec7c tu\u00e2n th\u1ee7 HIPAA l\u00e0 m\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c. N\u1ebfu kh\u00f4ng tu\u00e2n th\u1ee7 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a HIPAA. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7. B\u1ea1n c\u0169ng n\u00ean \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u1ec1 HIPAA. C\u01a1 s\u1edf y t\u1ebf n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u00f4ng tin y t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u00c1p d\u1ee5ng marketing \u0111a k\u00eanh<\/strong><\/h3>\n\n\n\nV\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c \u00e1p d\u1ee5ng marketing \u0111a k\u00eanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c kinh doanh n\u00e0o, v\u00e0 y t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Tuy nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c k\u00eanh marketing kh\u00e1c nhau nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 c\u00e1c k\u00eanh marketing kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi ph\u1ea3i bi\u1ebft c\u00e1ch t\u00edch h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng n\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/p>\n\n\n\n
S\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ed1i c\u1ea3nh y t\u1ebf<\/strong><\/h3>\n\n\n\nB\u1ed1i c\u1ea3nh y t\u1ebf lu\u00f4n thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a y t\u1ebf t\u1eeb xa (telemedicine) \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 b\u1ec7nh nh\u00e2n t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadn ch\u0103m s\u00f3c y t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p y t\u1ebf ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 n\u1eafm r\u00f5 c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh y t\u1ebf. B\u1ea1n c\u0169ng n\u00ean li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\nVi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o n\u00e0y. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c n\u00e0y. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh n\u00e0o, bao g\u1ed3m c\u1ea3 ng\u00e0nh y t\u1ebf. Tuy nhi\u00ean, marketing ng\u00e0nh y t\u1ebf c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang, d\u1eabn \u0111\u1ebfn nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch nh\u1eefng kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t […]<\/p>\n","protected":false},"author":72,"featured_media":34767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1379],"yoast_head":"\n
Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft<\/title>\n<meta name=\"description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\" \/>\n<meta property=\"og:description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-20T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T06:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/kho-khan-marketing-nganh-y-te.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"url\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"name\":\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-01-20T03:00:00+00:00\",\"dateModified\":\"2023-12-26T06:08:48+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing ng\u00e0nh y t\u1ebf 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Marketing ng\u00e0nh y t\u1ebf l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing y t\u1ebf \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 cho c\u00e1c doanh nghi\u1ec7p y t\u1ebf v\u00e0 y khoa. N\u00f3 bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n, tri\u1ec3n khai v\u00e0 truy\u1ec1n th\u00f4ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c ch\u1ee9ng minh khoa h\u1ecdc \u0111\u1ec3 thu h\u00fat m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ec7nh nh\u00e2n \u0111a d\u1ea1ng.<\/p>\n\n\n\n
Nh\u01b0ng kh\u00f3 kh\u0103n khi marketing ng\u00e0nh y t\u1ebf<\/strong><\/h2>\n\n\n\nHi\u1ec3u v\u1ec1 b\u1ea3o hi\u1ec3m<\/strong><\/h3>\n\n\n\nM\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing y t\u1ebf l\u00e0 hi\u1ec3u v\u1ec1 b\u1ea3o hi\u1ec3m y t\u1ebf. V\u1edbi h\u1ec7 th\u1ed1ng b\u1ea3o hi\u1ec3m ph\u1ee9c t\u1ea1p v\u00e0 lu\u1eadt ph\u00e1p thay \u0111\u1ed5i li\u00ean t\u1ee5c. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u00e0i li\u1ec7u v\u00e0 ngu\u1ed3n th\u00f4ng tin tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m y t\u1ebf v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m kh\u00e1c nhau.<\/p>\n\n\n\n
Vi\u1ebft n\u1ed9i dung cho y t\u1ebf<\/strong><\/h3>\n\n\n\nVi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketin. V\u00ec y t\u1ebf l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c bi\u1ec7t v\u00e0 nh\u1ea1y c\u1ea3m. Vi\u1ec7c vi\u1ebft n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 tr\u00e1nh g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia y t\u1ebf ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ki\u1ec3m tra v\u00e0 x\u00e1c minh th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung. Vi\u1ec7c n\u00e0y nh\u1eb1m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a th\u00f4ng tin.<\/p>\n\n\n\n
V\u1ea5n \u0111\u1ec1 tu\u00e2n th\u1ee7 HIPAA<\/strong><\/h3>\n\n\n\nHIPAA (Health Insurance Portability and Accountability Act) l\u00e0 m\u1ed9t lu\u1eadt li\u00ean bang \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0o n\u0103m 1996. Lu\u1eadt n\u00e0y \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin y t\u1ebf c\u00e1 nh\u00e2n c\u1ee7a b\u1ec7nh nh\u00e2n. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf, vi\u1ec7c tu\u00e2n th\u1ee7 HIPAA l\u00e0 m\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c. N\u1ebfu kh\u00f4ng tu\u00e2n th\u1ee7 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a HIPAA. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7. B\u1ea1n c\u0169ng n\u00ean \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u1ec1 HIPAA. C\u01a1 s\u1edf y t\u1ebf n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u00f4ng tin y t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u00c1p d\u1ee5ng marketing \u0111a k\u00eanh<\/strong><\/h3>\n\n\n\nV\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c \u00e1p d\u1ee5ng marketing \u0111a k\u00eanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c kinh doanh n\u00e0o, v\u00e0 y t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Tuy nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c k\u00eanh marketing kh\u00e1c nhau nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 c\u00e1c k\u00eanh marketing kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi ph\u1ea3i bi\u1ebft c\u00e1ch t\u00edch h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng n\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/p>\n\n\n\n
S\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ed1i c\u1ea3nh y t\u1ebf<\/strong><\/h3>\n\n\n\nB\u1ed1i c\u1ea3nh y t\u1ebf lu\u00f4n thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a y t\u1ebf t\u1eeb xa (telemedicine) \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 b\u1ec7nh nh\u00e2n t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadn ch\u0103m s\u00f3c y t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p y t\u1ebf ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 n\u1eafm r\u00f5 c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh y t\u1ebf. B\u1ea1n c\u0169ng n\u00ean li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\nVi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o n\u00e0y. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c n\u00e0y. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh n\u00e0o, bao g\u1ed3m c\u1ea3 ng\u00e0nh y t\u1ebf. Tuy nhi\u00ean, marketing ng\u00e0nh y t\u1ebf c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang, d\u1eabn \u0111\u1ebfn nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch nh\u1eefng kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t […]<\/p>\n","protected":false},"author":72,"featured_media":34767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1379],"yoast_head":"\n
Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft<\/title>\n<meta name=\"description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\" \/>\n<meta property=\"og:description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-20T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T06:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/kho-khan-marketing-nganh-y-te.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"url\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"name\":\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-01-20T03:00:00+00:00\",\"dateModified\":\"2023-12-26T06:08:48+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing ng\u00e0nh y t\u1ebf 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Hi\u1ec3u v\u1ec1 b\u1ea3o hi\u1ec3m<\/strong><\/h3>\n\n\n\nM\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong marketing y t\u1ebf l\u00e0 hi\u1ec3u v\u1ec1 b\u1ea3o hi\u1ec3m y t\u1ebf. V\u1edbi h\u1ec7 th\u1ed1ng b\u1ea3o hi\u1ec3m ph\u1ee9c t\u1ea1p v\u00e0 lu\u1eadt ph\u00e1p thay \u0111\u1ed5i li\u00ean t\u1ee5c. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u00e0i li\u1ec7u v\u00e0 ngu\u1ed3n th\u00f4ng tin tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m y t\u1ebf v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i b\u1ea3o hi\u1ec3m kh\u00e1c nhau.<\/p>\n\n\n\n
Vi\u1ebft n\u1ed9i dung cho y t\u1ebf<\/strong><\/h3>\n\n\n\nVi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketin. V\u00ec y t\u1ebf l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c bi\u1ec7t v\u00e0 nh\u1ea1y c\u1ea3m. Vi\u1ec7c vi\u1ebft n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 tr\u00e1nh g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia y t\u1ebf ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ki\u1ec3m tra v\u00e0 x\u00e1c minh th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung. Vi\u1ec7c n\u00e0y nh\u1eb1m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a th\u00f4ng tin.<\/p>\n\n\n\n
V\u1ea5n \u0111\u1ec1 tu\u00e2n th\u1ee7 HIPAA<\/strong><\/h3>\n\n\n\nHIPAA (Health Insurance Portability and Accountability Act) l\u00e0 m\u1ed9t lu\u1eadt li\u00ean bang \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0o n\u0103m 1996. Lu\u1eadt n\u00e0y \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin y t\u1ebf c\u00e1 nh\u00e2n c\u1ee7a b\u1ec7nh nh\u00e2n. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf, vi\u1ec7c tu\u00e2n th\u1ee7 HIPAA l\u00e0 m\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c. N\u1ebfu kh\u00f4ng tu\u00e2n th\u1ee7 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a HIPAA. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7. B\u1ea1n c\u0169ng n\u00ean \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u1ec1 HIPAA. C\u01a1 s\u1edf y t\u1ebf n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u00f4ng tin y t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u00c1p d\u1ee5ng marketing \u0111a k\u00eanh<\/strong><\/h3>\n\n\n\nV\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c \u00e1p d\u1ee5ng marketing \u0111a k\u00eanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c kinh doanh n\u00e0o, v\u00e0 y t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Tuy nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c k\u00eanh marketing kh\u00e1c nhau nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 c\u00e1c k\u00eanh marketing kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi ph\u1ea3i bi\u1ebft c\u00e1ch t\u00edch h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng n\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/p>\n\n\n\n
S\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ed1i c\u1ea3nh y t\u1ebf<\/strong><\/h3>\n\n\n\nB\u1ed1i c\u1ea3nh y t\u1ebf lu\u00f4n thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a y t\u1ebf t\u1eeb xa (telemedicine) \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 b\u1ec7nh nh\u00e2n t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadn ch\u0103m s\u00f3c y t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p y t\u1ebf ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 n\u1eafm r\u00f5 c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh y t\u1ebf. B\u1ea1n c\u0169ng n\u00ean li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\nVi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o n\u00e0y. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c n\u00e0y. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh n\u00e0o, bao g\u1ed3m c\u1ea3 ng\u00e0nh y t\u1ebf. Tuy nhi\u00ean, marketing ng\u00e0nh y t\u1ebf c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang, d\u1eabn \u0111\u1ebfn nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch nh\u1eefng kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t […]<\/p>\n","protected":false},"author":72,"featured_media":34767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1379],"yoast_head":"\n
Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft<\/title>\n<meta name=\"description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\" \/>\n<meta property=\"og:description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-20T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T06:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/kho-khan-marketing-nganh-y-te.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"url\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"name\":\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-01-20T03:00:00+00:00\",\"dateModified\":\"2023-12-26T06:08:48+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh 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Vi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketin. V\u00ec y t\u1ebf l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c bi\u1ec7t v\u00e0 nh\u1ea1y c\u1ea3m. Vi\u1ec7c vi\u1ebft n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 tr\u00e1nh g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia y t\u1ebf ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c vi\u1ebft n\u1ed9i dung cho y t\u1ebf. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ki\u1ec3m tra v\u00e0 x\u00e1c minh th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung. Vi\u1ec7c n\u00e0y nh\u1eb1m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a th\u00f4ng tin.<\/p>\n\n\n\n
V\u1ea5n \u0111\u1ec1 tu\u00e2n th\u1ee7 HIPAA<\/strong><\/h3>\n\n\n\nHIPAA (Health Insurance Portability and Accountability Act) l\u00e0 m\u1ed9t lu\u1eadt li\u00ean bang \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0o n\u0103m 1996. Lu\u1eadt n\u00e0y \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin y t\u1ebf c\u00e1 nh\u00e2n c\u1ee7a b\u1ec7nh nh\u00e2n. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf, vi\u1ec7c tu\u00e2n th\u1ee7 HIPAA l\u00e0 m\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c. N\u1ebfu kh\u00f4ng tu\u00e2n th\u1ee7 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a HIPAA. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7. B\u1ea1n c\u0169ng n\u00ean \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u1ec1 HIPAA. C\u01a1 s\u1edf y t\u1ebf n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u00f4ng tin y t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u00c1p d\u1ee5ng marketing \u0111a k\u00eanh<\/strong><\/h3>\n\n\n\nV\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c \u00e1p d\u1ee5ng marketing \u0111a k\u00eanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c kinh doanh n\u00e0o, v\u00e0 y t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Tuy nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c k\u00eanh marketing kh\u00e1c nhau nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 c\u00e1c k\u00eanh marketing kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi ph\u1ea3i bi\u1ebft c\u00e1ch t\u00edch h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng n\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/p>\n\n\n\n
S\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ed1i c\u1ea3nh y t\u1ebf<\/strong><\/h3>\n\n\n\nB\u1ed1i c\u1ea3nh y t\u1ebf lu\u00f4n thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a y t\u1ebf t\u1eeb xa (telemedicine) \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 b\u1ec7nh nh\u00e2n t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadn ch\u0103m s\u00f3c y t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p y t\u1ebf ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 n\u1eafm r\u00f5 c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh y t\u1ebf. B\u1ea1n c\u0169ng n\u00ean li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\nVi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o n\u00e0y. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c n\u00e0y. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh n\u00e0o, bao g\u1ed3m c\u1ea3 ng\u00e0nh y t\u1ebf. Tuy nhi\u00ean, marketing ng\u00e0nh y t\u1ebf c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang, d\u1eabn \u0111\u1ebfn nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch nh\u1eefng kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t […]<\/p>\n","protected":false},"author":72,"featured_media":34767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1379],"yoast_head":"\n
Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft<\/title>\n<meta name=\"description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\" \/>\n<meta property=\"og:description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-20T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T06:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/kho-khan-marketing-nganh-y-te.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"url\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\",\"name\":\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-01-20T03:00:00+00:00\",\"dateModified\":\"2023-12-26T06:08:48+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh 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V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, vi\u1ec7c \u00e1p d\u1ee5ng marketing \u0111a k\u00eanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c kinh doanh n\u00e0o, v\u00e0 y t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Tuy nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c k\u00eanh marketing kh\u00e1c nhau nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 c\u00e1c k\u00eanh marketing kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi ph\u1ea3i bi\u1ebft c\u00e1ch t\u00edch h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng n\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/p>\n\n\n\n
S\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ed1i c\u1ea3nh y t\u1ebf<\/strong><\/h3>\n\n\n\nB\u1ed1i c\u1ea3nh y t\u1ebf lu\u00f4n thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a y t\u1ebf t\u1eeb xa (telemedicine) \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 b\u1ec7nh nh\u00e2n t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadn ch\u0103m s\u00f3c y t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p y t\u1ebf ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 n\u1eafm r\u00f5 c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh y t\u1ebf. B\u1ea1n c\u0169ng n\u00ean li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\nVi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 marketing cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p y t\u1ebf. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o n\u00e0y. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c n\u00e0y. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh n\u00e0o, bao g\u1ed3m c\u1ea3 ng\u00e0nh y t\u1ebf. Tuy nhi\u00ean, marketing ng\u00e0nh y t\u1ebf c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang, d\u1eabn \u0111\u1ebfn nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch nh\u1eefng kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t […]<\/p>\n","protected":false},"author":72,"featured_media":34767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,1379],"yoast_head":"\n
Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft<\/title>\n<meta name=\"description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00f3 kh\u0103n marketing ng\u00e0nh y t\u1ebf: 5 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft\" \/>\n<meta property=\"og:description\" content=\"Marketing ng\u00e0nh y t\u1ebf c\u0169ng c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/kho-khan-marketing-nganh-y-te\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-20T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T06:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/12\/kho-khan-marketing-nganh-y-te.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" 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