{"id":34826,"date":"2024-02-09T15:00:00","date_gmt":"2024-02-09T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=34826"},"modified":"2024-01-04T09:49:36","modified_gmt":"2024-01-04T02:49:36","slug":"coca-cola-ung-dung-ai","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/coca-cola-ung-dung-ai","title":{"rendered":"Coca-Cola \u1ee9ng d\u1ee5ng AI v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 Marketing nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p>Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI t\u1eeb OpenAI v\u00e0 Stable Diffusion trong qu\u1ea3ng c\u00e1o. H\u1ecd \u00e1p d\u1ee5ng v\u00e0 tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn d\u1ecbch Marketing. C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y ch\u1ee9ng minh t\u00e1c \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed5i c\u1ee7a AI trong Marketing. H\u1ecd k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch m\u1edbi v\u00e0 h\u1ea5p d\u1eabn. C\u00f9ng t\u00ecm hi\u1ec3u Coca-Cola \u0111\u00e3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI nh\u01b0 th\u1ebf n\u00e0o nh\u00e9!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/coca-cola-ung-dung-ai.png\" alt=\"Coca-Cola \u1ee9ng d\u1ee5ng AI v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 Marketing nh\u01b0 th\u1ebf n\u00e0o?\" class=\"wp-image-34842\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/coca-cola-ung-dung-ai.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/coca-cola-ung-dung-ai-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/coca-cola-ung-dung-ai-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/coca-cola-ung-dung-ai-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/coca-cola-ung-dung-ai-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/su-dung-ai-an-toan\">S\u1eed d\u1ee5ng AI an to\u00e0n trong l\u0129nh v\u1ef1c y t\u1ebf<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ung-dung-ai-vao-email-marketing\">\u1ee8ng d\u1ee5ng AI v\u00e0o Email marketing: T\u1ed1i \u01b0u h\u00f3a th\u1eddi gian<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/thiet-ke-logo-bang-ai\">T\u1ed5ng h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf logo b\u1eb1ng AI<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u1ee8ng d\u1ee5ng AI v\u00e0o ti\u1ec1m ki\u1ebfm v\u00e0 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n\n\n\n<p>Chatbot AI c\u1ee7a Coca-Cola \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng tin Instagram. N\u00f3 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng trong th\u00e0nh ph\u1ed1 c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 &#8220;b\u1eefa \u0103n ho\u00e0n h\u1ea3o&#8221; th\u00f4ng qua tin nh\u1eafn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"903\" height=\"436\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-21.png\" alt=\"Coca-Cola \u1ee9ng d\u1ee5ng AI\" class=\"wp-image-34827\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-21.png 903w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-21-300x145.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-21-768x371.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/figure><\/div>\n\n\n<p>Sau khi t\u00ecm \u0111\u01b0\u1ee3c nh\u00e0 h\u00e0ng ph\u00f9 h\u1ee3p, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o OpenTable . Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u00e0 h\u00e0ng \u0111\u00f3 ho\u1eb7c \u0111\u1eb7t ch\u1ed7.<\/p>\n\n\n\n<p>C\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng do chatbot AI c\u1ee7a Coca-Cola cung c\u1ea5p trong tin nh\u1eafn tr\u1ef1c ti\u1ebfp tr\u00ean Instagram c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Bing, v\u00ec:<\/p>\n\n\n\n<ul>\n<li>Coca-Cola s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 OpenAI cho m\u1ed9t s\u1ed1 tr\u1ea3i nghi\u1ec7m AI t\u1ed5ng qu\u00e1t c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>Microsoft \u0111\u00e3 gi\u1edbi thi\u1ec7u OpenTable trong tr\u00f2 chuy\u1ec7n Bing AI. Vi\u1ec7c n\u00e0y \u0111\u1ec3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng l\u00e2n c\u1eadn.<\/li>\n\n\n\n<li>Microsoft \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Meta \u0111\u1ec3 \u0111\u01b0a t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm Bing v\u00e0o c\u00e1c chatbot Meta AI.<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u1ef1 tr\u00ean Facebook d\u1eabn \u0111\u1ebfn tin nh\u1eafn tr\u1ef1c ti\u1ebfp tr\u00ean Messenger. Sau khi AI cho r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ch\u1ed7, n\u00f3 s\u1ebd t\u1ea1o l\u1eddi m\u1eddi \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Nh\u01b0ng quan tr\u1ecdng nh\u1ea5t, n\u00f3 cho ph\u00e9p Coca-Cola n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ecba ch\u1ec9 email \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb h\u1ed3 s\u01a1 Facebook. Th\u00f4ng tin n\u00e0y gi\u00fap qu\u00e1 tr\u00ecnh thu th\u1eadp kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"892\" height=\"437\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-22.png\" alt=\"Coca-Cola \u1ee9ng d\u1ee5ng AI\" class=\"wp-image-34828\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-22.png 892w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-22-300x147.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-22-768x376.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-22-324x160.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-22-533x261.png 533w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Coca-Cola \u1ee9ng d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a AI \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n\n\n\n<p>V\u00e0o th\u00e1ng 2, Bain &amp; Company th\u00f4ng b\u00e1o h\u1ee3p t\u00e1c v\u1edbi OpenAI \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c c\u00f4ng ty nh\u01b0 Coca-Cola  nh\u1eefng c\u00e1ch th\u1ee9c n\u00e2ng cao \u0111\u1ec3 s\u1eed d\u1ee5ng GPT-4 v\u00e0 DALL\u00b7E. S\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Real Magic, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt g\u1ed1c t\u1eeb kho l\u01b0u tr\u1eef c\u1ee7a Coca-Cola v\u00e0 t\u1ea1o thi\u1ec7p Gi\u00e1ng sinh do AI t\u1ea1o trong d\u1ecbp l\u1ec5.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"896\" height=\"435\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-23.png\" alt=\"Coca-Cola \u1ee9ng d\u1ee5ng AI\" class=\"wp-image-34830\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-23.png 896w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-23-300x146.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-23-768x373.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure><\/div>\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng tr\u00ecnh t\u1ea1o th\u1ebb AI, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed ho\u1eb7c \u0111\u0103ng nh\u1eadp b\u1eb1ng Google, Facebook, Apple ho\u1eb7c email c\u1ee7a h\u1ecd. Coca-Cola qu\u1ea3ng b\u00e1 c\u00f4ng c\u1ee5 t\u1ea1o th\u1ebb AI cho k\u1ef3 ngh\u1ec9 b\u1eb1ng Google Ads trong t\u00ecm ki\u1ebfm. C\u0169ng nh\u01b0 th\u00f4ng qua chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Instagram.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"895\" height=\"494\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-24.png\" alt=\"\u1ee9ng d\u1ee5ng AI\" class=\"wp-image-34831\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-24.png 895w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-24-300x166.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-24-768x424.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-24-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-24-436x242.png 436w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure><\/div>\n\n\n<p>Coca-Cola c\u00f3 \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 ri\u00eang cho AI, y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean. Trong khi OpenAI ch\u1ec9 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"791\" height=\"556\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-25.png\" alt=\"Coca-Cola \u1ee9ng d\u1ee5ng AI\" class=\"wp-image-34832\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-25.png 791w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-25-300x211.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-25-768x540.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-25-100x70.png 100w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Cu\u1ed9c thi n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ea7u n\u0103m nay, sau khi h\u1ee3p t\u00e1c v\u1edbi OpenAI, Coca-Cola \u0111\u00e3 t\u1ed5 ch\u1ee9c cu\u1ed9c thi Create Real Magic \u0111\u1ec3 m\u1eddi c\u00e1c ngh\u1ec7 s\u0129 t\u1ea1o ra t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt. H\u1ecd s\u1eed d\u1ee5ng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u Coca-Cola, GPT-4 v\u00e0 DALL\u00b7E. C\u00e1c ngh\u1ec7 s\u0129 \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia c\u00f3 c\u01a1 h\u1ed9i g\u1eedi t\u00e1c ph\u1ea9m \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean b\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Coca-Cola t\u1ea1i New York v\u00e0 London.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"799\" height=\"403\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-26.png\" alt=\"\u1ee9ng d\u1ee5ng AI\" class=\"wp-image-34833\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-26.png 799w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-26-300x151.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-26-768x387.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch n\u00e0y ch\u1ee9ng minh c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi h\u00e2m m\u1ed9. B\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) v\u1edbi thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda t\u1ed1i gi\u1ea3n. N\u00f3 c\u0169ng gi\u00fap Coca-Cola c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m AI tr\u01b0\u1edbc khi ra m\u1eaft m\u00e1y t\u1ea1o thi\u1ec7p ng\u00e0y l\u1ec5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video marketing ngh\u1ec7 thu\u1eadt \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng l\u1ea1i<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coca-Cola\u00ae Masterpiece\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VGa1imApfdg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Coca-Cola ti\u1ebfp t\u1ee5c qu\u1ea3ng c\u00e1o Real Magic th\u00f4ng qua video &#8220;Masterpiece&#8221;. Video gi\u1edbi thi\u1ec7u ngh\u1ec7 thu\u1eadt \u0111\u01b0\u1ee3c t\u00e1i hi\u1ec7n l\u1ea1i trong nhi\u1ec1u n\u0103m. T\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt do AI t\u1ea1o ra v\u1edbi n\u1ed9i dung c\u1ee7a Coca-Cola c\u0169ng c\u00f3 s\u1eb5n d\u01b0\u1edbi d\u1ea1ng n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 s\u01b0u t\u1ea7m \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o OOH<\/strong><\/h2>\n\n\n\n<p>Coca-Cola Creations k\u1ebft th\u00fac phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n v\u1edbi tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o OOH k\u00e9o d\u00e0i m\u1ed9t tu\u1ea7n t\u1ea1i Las Vegas mang t\u00ean \u201cDestination Y3000\u201d. Vi\u1ec7c ti\u1ebfp qu\u1ea3n The Sphere \u0111\u00e3 gi\u1edbi thi\u1ec7u h\u01b0\u01a1ng v\u1ecb Y3000 m\u1edbi c\u1ee7a Coca-Cola. \u0110\u00e2y l\u00e0 h\u01b0\u01a1ng v\u1ecb \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c con ng\u01b0\u1eddi v\u00e0 AI \u0111\u1ed3ng s\u00e1ng t\u1ea1o. Selman Careaga c\u1ee7a Coca-Cola \u0111\u00e3 chia s\u1ebb th\u00f4ng tin v\u1ec1 quy tr\u00ecnh n\u00e0y trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coca-Cola Takes Over Las Vegas Sphere with AI Soda\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/te9SdLaNxmQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m n\u00e0y bao g\u1ed3m c\u00e1c ph\u00e9p chi\u1ebfu \u0111\u1ed9ng, gi\u1edbi thi\u1ec7u c\u1ea3nh quan th\u00e0nh ph\u1ed1 trong t\u01b0\u01a1ng lai. M\u1ed9t th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1edfi AI tr\u00ean The Sphere&#8217;s Exosphere.<\/p>\n\n\n\n<p>The Sphere g\u1ea7n \u0111\u00e2y gi\u1edbi thi\u1ec7u t\u00e1c ph\u1ea9m c\u1ee7a ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng qu\u1ed1c t\u1ebf Refik Anadol. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a AI \u0111\u1ec3 t\u1ea1o ra &#8220;Machine Hallucinations: The Sphere&#8221;. Anadol \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c t\u1eadp d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u1ec1 kh\u00f4ng gian, thi\u00ean nhi\u00ean v\u00e0 khu v\u1ef1c \u0111\u00f4 th\u1ecb th\u00e0nh h\u00ecnh \u1ea3nh tr\u1ef1c quan \u0111\u1ed9ng. N\u00f3 ti\u1ebft l\u1ed9 c\u00e1c kh\u00eda c\u1ea1nh \u1ea9n gi\u1ea5u c\u1ee7a th\u1ef1c t\u1ebf th\u00f4ng qua c\u00e1c thu\u1eadt to\u00e1n AI t\u1ed5ng qu\u00e1t. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng v\u1edbi kh\u1ea3 n\u0103ng khu\u1ebfch t\u00e1n \u1ed5n \u0111\u1ecbnh<\/strong><\/h2>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c qu\u1ea3ng c\u00e1o OOH \u1edf Las Vegas, Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u0103ng c\u01b0\u1eddng th\u1ef1c t\u1ebf (AR) \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho s\u1ea3n ph\u1ea9m Y3000 b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng Khu\u1ebfch t\u00e1n \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"674\" height=\"328\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-27.png\" alt=\"Coca-cola\" class=\"wp-image-34834\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-27.png 674w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-27-300x146.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure><\/div>\n\n\n<p>Tr\u1ea3i nghi\u1ec7m n\u00e0y cho ph\u00e9p ch\u1ee5p b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh n\u00e0o v\u00e0 chuy\u1ec3n n\u00f3 th\u00e0nh m\u1ed9t c\u1ea3nh &#8220;t\u01b0\u01a1ng lai&#8221; \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI). \u0110\u00e2y l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng AI kh\u00e1 n\u1ed5i b\u1eadt c\u1ee7a Coca-Cola.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"438\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-28.png\" alt=\"Coca-cola\" class=\"wp-image-34835\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-28.png 650w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-28-300x202.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-28-648x438.png 648w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n<p>\u0110\u1ec3 tr\u1ea3i nghi\u1ec7m n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn m\u00e3 QR \u0111\u1ec3 truy c\u1eadp tr\u00ean tr\u00ecnh duy\u1ec7t tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"651\" height=\"332\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-29.png\" alt=\"Coca-cola\" class=\"wp-image-34836\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-29.png 651w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-29-300x153.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/figure><\/div>\n\n\n<p>M\u00e3 QR n\u00e0y \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n l\u00e0. N\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi AI th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh AI nh\u01b0 DALL\u00b7E, Stable Diffusion v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o h\u00ecnh \u1ea3nh AI ph\u1ed5 bi\u1ebfn kh\u00e1c.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/p>\n\n\n\n<p><em><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>.<\/em><\/em> <em>H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI t\u1eeb OpenAI v\u00e0 Stable Diffusion trong qu\u1ea3ng c\u00e1o. H\u1ecd \u00e1p d\u1ee5ng v\u00e0 tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn d\u1ecbch Marketing. C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y ch\u1ee9ng minh t\u00e1c \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed5i c\u1ee7a AI trong Marketing. H\u1ecd k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch m\u1edbi [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":34842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1367,921],"tags":[555,1299],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola \u1ee9ng d\u1ee5ng AI v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/title>\n<meta name=\"description\" content=\"Coca-Cola \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m chi ph\u00ed, n\u00e2ng cao hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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