![\"V\u00ed](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-that-bai.png\")
<\/figure><\/div>\n\n\nXem th\u00eam:<\/strong><\/h4>\n\n\n\n\n- T\u00ecm hi\u1ec3u v\u1ec1 th\u01b0 vi\u1ec7n qu\u1ea3ng c\u00e1o Meta<\/a><\/li>\n\n\n\n
- V\u0103n h\u00f3a d\u1eef li\u1ec7u: \u0110\u1ecbnh ngh\u0129a v\u00e0 t\u1ea7m quan tr\u1ecdng<\/a><\/li>\n\n\n\n
- H\u01b0\u1edbng d\u1eabn c\u00e1ch th\u00eam qu\u1ea3n tr\u1ecb vi\u00ean cho fanpage Facebook<\/a><\/li>\n<\/ul>\n\n\n\n
United Airlines<\/strong><\/h2>\n\n\n\nTrong n\u0103m 2017, United Airlines \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u1edbn. M\u1ed9t \u0111o\u1ea1n video ghi l\u1ea1i c\u1ea3nh m\u1ed9t h\u00e0nh kh\u00e1ch b\u1ecb bu\u1ed9c r\u1eddi kh\u1ecfi chuy\u1ebfn bay \u0111\u00e3 lan truy\u1ec1n r\u1ed9ng r\u00e3i. N\u00f3 g\u00e2y ra s\u1ef1 ph\u1eabn n\u1ed9 v\u00e0 t\u1ea1o th\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng to\u00e0n di\u1ec7n.<\/p>\n\n\n\n
B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb s\u1ef1 c\u1ed1 n\u00e0y l\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ea3n \u1ee9ng t\u1ee9c th\u1eddi, \u0111\u1ed3ng c\u1ea3m v\u00e0 minh b\u1ea1ch v\u1edbi c\u00f4ng ch\u00fang. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 tr\u00edch ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u c\u1ee7a United l\u00e0 thi\u1ebfu s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 t\u00ecnh h\u00ecnh.<\/p>\n\n\n\n
H&M<\/strong><\/h2>\n\n\n\nTrong n\u0103m 2018, H&M, m\u1ed9t nh\u00e3n hi\u1ec7u b\u00e1n l\u1ebb qu\u1ea7n \u00e1o, \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1ecb xem l\u00e0 kh\u00f4ng \u0111\u00fang. H\u00ecnh \u1ea3nh m\u1ed9t c\u1eadu b\u00e9 ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi m\u1eb7c chi\u1ebfc \u00e1o hoodie v\u1edbi d\u00f2ng ch\u1eef “Coolest Monkey in the Jungle”. D\u00f2ng ch\u1eef n\u00e0y \u0111\u00e3 g\u00e2y ra s\u1ef1 ph\u1ea3n \u0111\u1ed1i gay g\u1eaft v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ee7ng t\u1ed9c. N\u00f3 d\u1eabn \u0111\u1ebfn s\u1ef1 ch\u1ec9 tr\u00edch v\u00e0 k\u00eau g\u1ecdi t\u1ea9y chay t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n
\n![\"H&M:](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-39.png\")
<\/figure><\/div>\n\n\nH&M \u0111\u00e3 nhanh ch\u00f3ng g\u1ee1 b\u1ecf qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i. H\u1ecd c\u0169ng cam k\u1ebft s\u1ebd xem x\u00e9t l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 ng\u0103n ch\u1eb7n nh\u1eefng s\u1ef1 c\u1ed1 t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai. M\u1eb7c d\u00f9 ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u t\u1eeb c\u00f4ng ch\u00fang c\u00f3 v\u1ebb t\u00edch c\u1ef1c. Tuy nhi\u00ean s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf v\u1ec1 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H&M c\u1ea7n m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u1ea1i ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Pepsi<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2017, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Pepsi c\u00f3 s\u1ef1 tham gia c\u1ee7a Kendall Jenner \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch. B\u1edfi v\u00ec qu\u1ea3ng c\u00e1o l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a phong tr\u00e0o Black Lives Matter. Qu\u1ea3ng c\u00e1o n\u00e0y cho th\u1ea5y Jenner \u0111\u01b0a m\u1ed9t lon Pepsi cho m\u1ed9t c\u1ea3nh s\u00e1t trong m\u1ed9t cu\u1ed9c bi\u1ec3u t\u00ecnh. H\u00ecnh \u1ea3nh n\u00e0y t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng c\u1ea3nh s\u00e1t c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi c\u0103ng th\u1eb3ng b\u1eb1ng c\u00e1ch u\u1ed1ng m\u1ed9t lon n\u01b0\u1edbc ng\u1ecdt. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra s\u1ef1 ph\u1ea3n \u0111\u1ed1i m\u1ea1nh m\u1ebd ngay t\u1eeb khi ra m\u1eaft. V\u00ec th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Pepsi.<\/p>\n\n\n\n
Pepsi \u0111\u00e3 nhanh ch\u00f3ng g\u1ee1 b\u1ecf qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i, th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c kh\u00f4ng n\u00ean l\u1ee3i d\u1ee5ng c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n
Dove<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2017, Dove \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ch\u1ec9 tr\u00edch v\u00ec m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Qu\u1ea3ng c\u00e1o n\u00e0y cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef da \u0111en bi\u1ebfn th\u00e0nh ng\u01b0\u1eddi ph\u1ee5 n\u1eef da tr\u1eafng sau khi s\u1eed d\u1ee5ng s\u1eefa d\u01b0\u1ee1ng th\u1ec3 Dove. M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 tr\u00edch qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 thi\u1ebfu nh\u1ea1y c\u1ea3m v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ee7ng t\u1ed9c.<\/p>\n\n\n\n
Dove \u0111\u00e3 ngay l\u1eadp t\u1ee9c g\u1ee1 qu\u1ea3ng c\u00e1o xu\u1ed1ng v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i. H\u1ecd th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ee5c ti\u00eau trong vi\u1ec7c \u0111\u1ea1i di\u1ec7n cho ph\u1ee5 n\u1eef da m\u00e0u m\u1ed9t c\u00e1ch chu \u0111\u00e1o.<\/p>\n\n\n\n
Boeing<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2019, Boeing \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng sau hai v\u1ee5 tai n\u1ea1n ch\u1ebft ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn m\u00e1y bay 737 Max c\u1ee7a h\u1ecd. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng lan r\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c hashtag nh\u01b0 #Boeing737Max v\u00e0 #BoycottBoeing tr\u1edf th\u00e0nh xu h\u01b0\u1edbng.<\/p>\n\n\n\n
Ph\u1ea3n \u1ee9ng c\u1ee7a Boeing khi b\u1ecb ch\u1ec9 tr\u00edch l\u00e0 ch\u1eadm tr\u1ec5 v\u00e0 thi\u1ebfu th\u00f4ng c\u1ea3m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra c\u1ee7a qu\u1ed1c h\u1ed9i. Boeing \u0111\u00e3 n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin th\u00f4ng qua vi\u1ec7c minh b\u1ea1ch v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t qu\u00e1n v\u1ec1 nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u1ed1i v\u1edbi m\u00e1y bay c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
KFC<\/strong><\/h2>\n\n\n\nN\u0103m 2018, chu\u1ed7i c\u1eeda h\u00e0ng \u0103n u\u1ed1ng n\u1ed5i ti\u1ebfng KFC h\u1ebft g\u00e0 v\u00ec giao h\u00e0ng gi\u00e1n \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e0m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u00e1nh tr\u1ef1c tuy\u1ebfn v\u1ec1 vi\u1ec7c b\u1ecf l\u1ee1 m\u00f3n \u0103n y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n
\n![\"KFC\"](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-38.png\")
<\/figure><\/div>\n\n\n\u0110\u1ec3 ph\u1ea3n h\u1ed3i, KFC \u0111\u00e3 chia s\u1ebb m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1ch ch\u01a1i th\u00f4ng minh v\u1ec1 t\u00ean c\u1ee7a h\u1ecd – FCK. N\u00f3 cung c\u1ea5p l\u1eddi gi\u1ea3i th\u00edch minh b\u1ea1ch v\u00e0 x\u00e1c th\u1ef1c v\u1ec1 t\u00ecnh h\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn m\u1ed9t trang web hi\u1ec3n th\u1ecb nh\u1eefng c\u1eeda h\u00e0ng \u0111\u00e3 m\u1edf v\u00e0 c\u00f3 h\u00e0ng. H\u1ecd c\u0169ng chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
Blizzard Entertainment<\/strong><\/h2>\n\n\n\nBlizzard, m\u1ed9t c\u00f4ng ty game n\u1ed5i ti\u1ebfng, \u0111\u00e3 g\u00e2y tranh c\u00e3i khi c\u1ea5m m\u1ed9t tuy\u1ec3n th\u1ee7 esports chuy\u00ean nghi\u1ec7p v\u00e0o n\u0103m 2019. Tuy\u1ec3n th\u1ee7 n\u00e0y \u0111\u00e3 \u1ee7ng h\u1ed9 c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh \u1edf H\u1ed3ng K\u00f4ng. H\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ta k\u00eau g\u1ecdi t\u1ea9y chay c\u00f4ng ty v\u00e0 s\u1eed d\u1ee5ng hashtag #BoycottBlizzard.<\/p>\n\n\n\n
Sau \u0111\u00f3, Blizzard \u0111\u00e3 gi\u1ea3m l\u1ec7nh c\u1ea5m v\u00e0 tr\u1ea3 l\u1ea1i ti\u1ec1n th\u01b0\u1edfng cho ng\u01b0\u1eddi ch\u01a1i. Tuy nhi\u00ean h\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n r\u00fat l\u1ea1i quy\u1ebft \u0111\u1ecbnh. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m b\u1edbt ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 l\u1eadp tr\u01b0\u1eddng \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n
Starbucks<\/strong><\/h2>\n\n\n\nN\u0103m 2018, c\u1ea3nh s\u00e1t \u0111\u00e3 b\u1eaft gi\u1eef hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en t\u1ea1i qu\u00e1n Starbucks \u1edf Philadelphia khi h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111ang \u0111\u1ee3i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. S\u1ef1 vi\u1ec7c \u0111\u01b0\u1ee3c ghi l\u1ea1i tr\u00ean video v\u00e0 g\u00e2y ra nhi\u1ec1u tranh c\u00e3i v\u1ec1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n![\"Starbucks\"](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/01\/image-37.png\")
<\/figure><\/div>\n\n\nTrong l\u00fac \u0111\u00f3, Starbucks \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai. H\u1ecd th\u00f4ng b\u00e1o s\u1ebd t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u00e0nh ki\u1ebfn ch\u1ee7ng t\u1ed9c cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u00e3 g\u1eb7p g\u1ee1 hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u00e0y \u0111\u1ec3 xin l\u1ed7i c\u00e1 nh\u00e2n. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a Starbucks \u0111\u00e3 gi\u00fap gi\u1ea3m thi\u1ec3u m\u1ed9t s\u1ed1 thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n
Snapchat<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2018, Snapchat \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i. Qu\u1ea3ng c\u00e1o v\u1edbi s\u1ef1 tham gia c\u1ee7a Rihanna v\u00e0 Chris Brown. N\u1ed9i dung c\u1ee7a n\u00f3 d\u01b0\u1eddng nh\u01b0 coi nh\u1eb9 v\u1ea5n \u0111\u1ec1 b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i ngay l\u1eadp t\u1ee9c. L\u00fd do v\u00ec s\u1ef1 thi\u1ebfu nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, Snapchat \u0111\u00e3 x\u00f3a qu\u1ea3ng c\u00e1o kh\u1ecfi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 xin l\u1ed7i. H\u1ecd tuy\u00ean b\u1ed1 r\u1eb1ng qu\u1ea3ng c\u00e1o l\u1ebd ra kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Tuy nhi\u00ean, s\u1ef1 vi\u1ec7c v\u1eabn g\u00e2y ra b\u00e1o ch\u00ed ti\u00eau c\u1ef1c v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty gi\u1ea3m gi\u00e1 trong th\u1eddi gian ng\u1eafn. S\u1ef1 c\u1ed1 n\u00e0y t\u1ea1m th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Snapchat.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. T\u1eeb nh\u1eefng sai l\u1ea7m nh\u1ecf \u0111\u1ebfn nh\u1eefng sai l\u1ea7m nghi\u00eam […]<\/p>\n","protected":false},"author":72,"featured_media":34880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,218],"yoast_head":"\n
V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T05:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-that-bai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"name\":\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-02-10T02:00:00+00:00\",\"dateModified\":\"2024-01-05T05:02:07+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. 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United Airlines<\/strong><\/h2>\n\n\n\nTrong n\u0103m 2017, United Airlines \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u1edbn. M\u1ed9t \u0111o\u1ea1n video ghi l\u1ea1i c\u1ea3nh m\u1ed9t h\u00e0nh kh\u00e1ch b\u1ecb bu\u1ed9c r\u1eddi kh\u1ecfi chuy\u1ebfn bay \u0111\u00e3 lan truy\u1ec1n r\u1ed9ng r\u00e3i. N\u00f3 g\u00e2y ra s\u1ef1 ph\u1eabn n\u1ed9 v\u00e0 t\u1ea1o th\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng to\u00e0n di\u1ec7n.<\/p>\n\n\n\n
B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb s\u1ef1 c\u1ed1 n\u00e0y l\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ea3n \u1ee9ng t\u1ee9c th\u1eddi, \u0111\u1ed3ng c\u1ea3m v\u00e0 minh b\u1ea1ch v\u1edbi c\u00f4ng ch\u00fang. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 tr\u00edch ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u c\u1ee7a United l\u00e0 thi\u1ebfu s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 t\u00ecnh h\u00ecnh.<\/p>\n\n\n\n
H&M<\/strong><\/h2>\n\n\n\nTrong n\u0103m 2018, H&M, m\u1ed9t nh\u00e3n hi\u1ec7u b\u00e1n l\u1ebb qu\u1ea7n \u00e1o, \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1ecb xem l\u00e0 kh\u00f4ng \u0111\u00fang. H\u00ecnh \u1ea3nh m\u1ed9t c\u1eadu b\u00e9 ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi m\u1eb7c chi\u1ebfc \u00e1o hoodie v\u1edbi d\u00f2ng ch\u1eef “Coolest Monkey in the Jungle”. D\u00f2ng ch\u1eef n\u00e0y \u0111\u00e3 g\u00e2y ra s\u1ef1 ph\u1ea3n \u0111\u1ed1i gay g\u1eaft v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ee7ng t\u1ed9c. N\u00f3 d\u1eabn \u0111\u1ebfn s\u1ef1 ch\u1ec9 tr\u00edch v\u00e0 k\u00eau g\u1ecdi t\u1ea9y chay t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nH&M \u0111\u00e3 nhanh ch\u00f3ng g\u1ee1 b\u1ecf qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i. H\u1ecd c\u0169ng cam k\u1ebft s\u1ebd xem x\u00e9t l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 ng\u0103n ch\u1eb7n nh\u1eefng s\u1ef1 c\u1ed1 t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai. M\u1eb7c d\u00f9 ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u t\u1eeb c\u00f4ng ch\u00fang c\u00f3 v\u1ebb t\u00edch c\u1ef1c. Tuy nhi\u00ean s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf v\u1ec1 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H&M c\u1ea7n m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u1ea1i ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Pepsi<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2017, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Pepsi c\u00f3 s\u1ef1 tham gia c\u1ee7a Kendall Jenner \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch. B\u1edfi v\u00ec qu\u1ea3ng c\u00e1o l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a phong tr\u00e0o Black Lives Matter. Qu\u1ea3ng c\u00e1o n\u00e0y cho th\u1ea5y Jenner \u0111\u01b0a m\u1ed9t lon Pepsi cho m\u1ed9t c\u1ea3nh s\u00e1t trong m\u1ed9t cu\u1ed9c bi\u1ec3u t\u00ecnh. H\u00ecnh \u1ea3nh n\u00e0y t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng c\u1ea3nh s\u00e1t c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi c\u0103ng th\u1eb3ng b\u1eb1ng c\u00e1ch u\u1ed1ng m\u1ed9t lon n\u01b0\u1edbc ng\u1ecdt. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra s\u1ef1 ph\u1ea3n \u0111\u1ed1i m\u1ea1nh m\u1ebd ngay t\u1eeb khi ra m\u1eaft. V\u00ec th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Pepsi.<\/p>\n\n\n\n
Pepsi \u0111\u00e3 nhanh ch\u00f3ng g\u1ee1 b\u1ecf qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i, th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c kh\u00f4ng n\u00ean l\u1ee3i d\u1ee5ng c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n
Dove<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2017, Dove \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ch\u1ec9 tr\u00edch v\u00ec m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Qu\u1ea3ng c\u00e1o n\u00e0y cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef da \u0111en bi\u1ebfn th\u00e0nh ng\u01b0\u1eddi ph\u1ee5 n\u1eef da tr\u1eafng sau khi s\u1eed d\u1ee5ng s\u1eefa d\u01b0\u1ee1ng th\u1ec3 Dove. M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 tr\u00edch qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 thi\u1ebfu nh\u1ea1y c\u1ea3m v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ee7ng t\u1ed9c.<\/p>\n\n\n\n
Dove \u0111\u00e3 ngay l\u1eadp t\u1ee9c g\u1ee1 qu\u1ea3ng c\u00e1o xu\u1ed1ng v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i. H\u1ecd th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ee5c ti\u00eau trong vi\u1ec7c \u0111\u1ea1i di\u1ec7n cho ph\u1ee5 n\u1eef da m\u00e0u m\u1ed9t c\u00e1ch chu \u0111\u00e1o.<\/p>\n\n\n\n
Boeing<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2019, Boeing \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng sau hai v\u1ee5 tai n\u1ea1n ch\u1ebft ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn m\u00e1y bay 737 Max c\u1ee7a h\u1ecd. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng lan r\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c hashtag nh\u01b0 #Boeing737Max v\u00e0 #BoycottBoeing tr\u1edf th\u00e0nh xu h\u01b0\u1edbng.<\/p>\n\n\n\n
Ph\u1ea3n \u1ee9ng c\u1ee7a Boeing khi b\u1ecb ch\u1ec9 tr\u00edch l\u00e0 ch\u1eadm tr\u1ec5 v\u00e0 thi\u1ebfu th\u00f4ng c\u1ea3m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra c\u1ee7a qu\u1ed1c h\u1ed9i. Boeing \u0111\u00e3 n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin th\u00f4ng qua vi\u1ec7c minh b\u1ea1ch v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t qu\u00e1n v\u1ec1 nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u1ed1i v\u1edbi m\u00e1y bay c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
KFC<\/strong><\/h2>\n\n\n\nN\u0103m 2018, chu\u1ed7i c\u1eeda h\u00e0ng \u0103n u\u1ed1ng n\u1ed5i ti\u1ebfng KFC h\u1ebft g\u00e0 v\u00ec giao h\u00e0ng gi\u00e1n \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e0m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u00e1nh tr\u1ef1c tuy\u1ebfn v\u1ec1 vi\u1ec7c b\u1ecf l\u1ee1 m\u00f3n \u0103n y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n\u0110\u1ec3 ph\u1ea3n h\u1ed3i, KFC \u0111\u00e3 chia s\u1ebb m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1ch ch\u01a1i th\u00f4ng minh v\u1ec1 t\u00ean c\u1ee7a h\u1ecd – FCK. N\u00f3 cung c\u1ea5p l\u1eddi gi\u1ea3i th\u00edch minh b\u1ea1ch v\u00e0 x\u00e1c th\u1ef1c v\u1ec1 t\u00ecnh h\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn m\u1ed9t trang web hi\u1ec3n th\u1ecb nh\u1eefng c\u1eeda h\u00e0ng \u0111\u00e3 m\u1edf v\u00e0 c\u00f3 h\u00e0ng. H\u1ecd c\u0169ng chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
Blizzard Entertainment<\/strong><\/h2>\n\n\n\nBlizzard, m\u1ed9t c\u00f4ng ty game n\u1ed5i ti\u1ebfng, \u0111\u00e3 g\u00e2y tranh c\u00e3i khi c\u1ea5m m\u1ed9t tuy\u1ec3n th\u1ee7 esports chuy\u00ean nghi\u1ec7p v\u00e0o n\u0103m 2019. Tuy\u1ec3n th\u1ee7 n\u00e0y \u0111\u00e3 \u1ee7ng h\u1ed9 c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh \u1edf H\u1ed3ng K\u00f4ng. H\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ta k\u00eau g\u1ecdi t\u1ea9y chay c\u00f4ng ty v\u00e0 s\u1eed d\u1ee5ng hashtag #BoycottBlizzard.<\/p>\n\n\n\n
Sau \u0111\u00f3, Blizzard \u0111\u00e3 gi\u1ea3m l\u1ec7nh c\u1ea5m v\u00e0 tr\u1ea3 l\u1ea1i ti\u1ec1n th\u01b0\u1edfng cho ng\u01b0\u1eddi ch\u01a1i. Tuy nhi\u00ean h\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n r\u00fat l\u1ea1i quy\u1ebft \u0111\u1ecbnh. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m b\u1edbt ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 l\u1eadp tr\u01b0\u1eddng \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n
Starbucks<\/strong><\/h2>\n\n\n\nN\u0103m 2018, c\u1ea3nh s\u00e1t \u0111\u00e3 b\u1eaft gi\u1eef hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en t\u1ea1i qu\u00e1n Starbucks \u1edf Philadelphia khi h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111ang \u0111\u1ee3i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. S\u1ef1 vi\u1ec7c \u0111\u01b0\u1ee3c ghi l\u1ea1i tr\u00ean video v\u00e0 g\u00e2y ra nhi\u1ec1u tranh c\u00e3i v\u1ec1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong l\u00fac \u0111\u00f3, Starbucks \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai. H\u1ecd th\u00f4ng b\u00e1o s\u1ebd t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u00e0nh ki\u1ebfn ch\u1ee7ng t\u1ed9c cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u00e3 g\u1eb7p g\u1ee1 hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u00e0y \u0111\u1ec3 xin l\u1ed7i c\u00e1 nh\u00e2n. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a Starbucks \u0111\u00e3 gi\u00fap gi\u1ea3m thi\u1ec3u m\u1ed9t s\u1ed1 thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n
Snapchat<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2018, Snapchat \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i. Qu\u1ea3ng c\u00e1o v\u1edbi s\u1ef1 tham gia c\u1ee7a Rihanna v\u00e0 Chris Brown. N\u1ed9i dung c\u1ee7a n\u00f3 d\u01b0\u1eddng nh\u01b0 coi nh\u1eb9 v\u1ea5n \u0111\u1ec1 b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i ngay l\u1eadp t\u1ee9c. L\u00fd do v\u00ec s\u1ef1 thi\u1ebfu nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, Snapchat \u0111\u00e3 x\u00f3a qu\u1ea3ng c\u00e1o kh\u1ecfi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 xin l\u1ed7i. H\u1ecd tuy\u00ean b\u1ed1 r\u1eb1ng qu\u1ea3ng c\u00e1o l\u1ebd ra kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Tuy nhi\u00ean, s\u1ef1 vi\u1ec7c v\u1eabn g\u00e2y ra b\u00e1o ch\u00ed ti\u00eau c\u1ef1c v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty gi\u1ea3m gi\u00e1 trong th\u1eddi gian ng\u1eafn. S\u1ef1 c\u1ed1 n\u00e0y t\u1ea1m th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Snapchat.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. T\u1eeb nh\u1eefng sai l\u1ea7m nh\u1ecf \u0111\u1ebfn nh\u1eefng sai l\u1ea7m nghi\u00eam […]<\/p>\n","protected":false},"author":72,"featured_media":34880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,218],"yoast_head":"\n
V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. 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Trong n\u0103m 2018, H&M, m\u1ed9t nh\u00e3n hi\u1ec7u b\u00e1n l\u1ebb qu\u1ea7n \u00e1o, \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1ecb xem l\u00e0 kh\u00f4ng \u0111\u00fang. H\u00ecnh \u1ea3nh m\u1ed9t c\u1eadu b\u00e9 ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi m\u1eb7c chi\u1ebfc \u00e1o hoodie v\u1edbi d\u00f2ng ch\u1eef “Coolest Monkey in the Jungle”. D\u00f2ng ch\u1eef n\u00e0y \u0111\u00e3 g\u00e2y ra s\u1ef1 ph\u1ea3n \u0111\u1ed1i gay g\u1eaft v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ee7ng t\u1ed9c. N\u00f3 d\u1eabn \u0111\u1ebfn s\u1ef1 ch\u1ec9 tr\u00edch v\u00e0 k\u00eau g\u1ecdi t\u1ea9y chay t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n
<\/figure><\/div>\n\n\nH&M \u0111\u00e3 nhanh ch\u00f3ng g\u1ee1 b\u1ecf qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i. H\u1ecd c\u0169ng cam k\u1ebft s\u1ebd xem x\u00e9t l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 ng\u0103n ch\u1eb7n nh\u1eefng s\u1ef1 c\u1ed1 t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai. M\u1eb7c d\u00f9 ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u t\u1eeb c\u00f4ng ch\u00fang c\u00f3 v\u1ebb t\u00edch c\u1ef1c. Tuy nhi\u00ean s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf v\u1ec1 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H&M c\u1ea7n m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u1ea1i ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Pepsi<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2017, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Pepsi c\u00f3 s\u1ef1 tham gia c\u1ee7a Kendall Jenner \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch. B\u1edfi v\u00ec qu\u1ea3ng c\u00e1o l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a phong tr\u00e0o Black Lives Matter. Qu\u1ea3ng c\u00e1o n\u00e0y cho th\u1ea5y Jenner \u0111\u01b0a m\u1ed9t lon Pepsi cho m\u1ed9t c\u1ea3nh s\u00e1t trong m\u1ed9t cu\u1ed9c bi\u1ec3u t\u00ecnh. H\u00ecnh \u1ea3nh n\u00e0y t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng c\u1ea3nh s\u00e1t c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi c\u0103ng th\u1eb3ng b\u1eb1ng c\u00e1ch u\u1ed1ng m\u1ed9t lon n\u01b0\u1edbc ng\u1ecdt. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra s\u1ef1 ph\u1ea3n \u0111\u1ed1i m\u1ea1nh m\u1ebd ngay t\u1eeb khi ra m\u1eaft. V\u00ec th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Pepsi.<\/p>\n\n\n\n
Pepsi \u0111\u00e3 nhanh ch\u00f3ng g\u1ee1 b\u1ecf qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i, th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c kh\u00f4ng n\u00ean l\u1ee3i d\u1ee5ng c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n
Dove<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2017, Dove \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ch\u1ec9 tr\u00edch v\u00ec m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Qu\u1ea3ng c\u00e1o n\u00e0y cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef da \u0111en bi\u1ebfn th\u00e0nh ng\u01b0\u1eddi ph\u1ee5 n\u1eef da tr\u1eafng sau khi s\u1eed d\u1ee5ng s\u1eefa d\u01b0\u1ee1ng th\u1ec3 Dove. M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 tr\u00edch qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 thi\u1ebfu nh\u1ea1y c\u1ea3m v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ee7ng t\u1ed9c.<\/p>\n\n\n\n
Dove \u0111\u00e3 ngay l\u1eadp t\u1ee9c g\u1ee1 qu\u1ea3ng c\u00e1o xu\u1ed1ng v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i. H\u1ecd th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ee5c ti\u00eau trong vi\u1ec7c \u0111\u1ea1i di\u1ec7n cho ph\u1ee5 n\u1eef da m\u00e0u m\u1ed9t c\u00e1ch chu \u0111\u00e1o.<\/p>\n\n\n\n
Boeing<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2019, Boeing \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng sau hai v\u1ee5 tai n\u1ea1n ch\u1ebft ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn m\u00e1y bay 737 Max c\u1ee7a h\u1ecd. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng lan r\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c hashtag nh\u01b0 #Boeing737Max v\u00e0 #BoycottBoeing tr\u1edf th\u00e0nh xu h\u01b0\u1edbng.<\/p>\n\n\n\n
Ph\u1ea3n \u1ee9ng c\u1ee7a Boeing khi b\u1ecb ch\u1ec9 tr\u00edch l\u00e0 ch\u1eadm tr\u1ec5 v\u00e0 thi\u1ebfu th\u00f4ng c\u1ea3m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra c\u1ee7a qu\u1ed1c h\u1ed9i. Boeing \u0111\u00e3 n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin th\u00f4ng qua vi\u1ec7c minh b\u1ea1ch v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t qu\u00e1n v\u1ec1 nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u1ed1i v\u1edbi m\u00e1y bay c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
KFC<\/strong><\/h2>\n\n\n\nN\u0103m 2018, chu\u1ed7i c\u1eeda h\u00e0ng \u0103n u\u1ed1ng n\u1ed5i ti\u1ebfng KFC h\u1ebft g\u00e0 v\u00ec giao h\u00e0ng gi\u00e1n \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e0m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u00e1nh tr\u1ef1c tuy\u1ebfn v\u1ec1 vi\u1ec7c b\u1ecf l\u1ee1 m\u00f3n \u0103n y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n\u0110\u1ec3 ph\u1ea3n h\u1ed3i, KFC \u0111\u00e3 chia s\u1ebb m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1ch ch\u01a1i th\u00f4ng minh v\u1ec1 t\u00ean c\u1ee7a h\u1ecd – FCK. N\u00f3 cung c\u1ea5p l\u1eddi gi\u1ea3i th\u00edch minh b\u1ea1ch v\u00e0 x\u00e1c th\u1ef1c v\u1ec1 t\u00ecnh h\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn m\u1ed9t trang web hi\u1ec3n th\u1ecb nh\u1eefng c\u1eeda h\u00e0ng \u0111\u00e3 m\u1edf v\u00e0 c\u00f3 h\u00e0ng. H\u1ecd c\u0169ng chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
Blizzard Entertainment<\/strong><\/h2>\n\n\n\nBlizzard, m\u1ed9t c\u00f4ng ty game n\u1ed5i ti\u1ebfng, \u0111\u00e3 g\u00e2y tranh c\u00e3i khi c\u1ea5m m\u1ed9t tuy\u1ec3n th\u1ee7 esports chuy\u00ean nghi\u1ec7p v\u00e0o n\u0103m 2019. Tuy\u1ec3n th\u1ee7 n\u00e0y \u0111\u00e3 \u1ee7ng h\u1ed9 c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh \u1edf H\u1ed3ng K\u00f4ng. H\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ta k\u00eau g\u1ecdi t\u1ea9y chay c\u00f4ng ty v\u00e0 s\u1eed d\u1ee5ng hashtag #BoycottBlizzard.<\/p>\n\n\n\n
Sau \u0111\u00f3, Blizzard \u0111\u00e3 gi\u1ea3m l\u1ec7nh c\u1ea5m v\u00e0 tr\u1ea3 l\u1ea1i ti\u1ec1n th\u01b0\u1edfng cho ng\u01b0\u1eddi ch\u01a1i. Tuy nhi\u00ean h\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n r\u00fat l\u1ea1i quy\u1ebft \u0111\u1ecbnh. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m b\u1edbt ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 l\u1eadp tr\u01b0\u1eddng \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n
Starbucks<\/strong><\/h2>\n\n\n\nN\u0103m 2018, c\u1ea3nh s\u00e1t \u0111\u00e3 b\u1eaft gi\u1eef hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en t\u1ea1i qu\u00e1n Starbucks \u1edf Philadelphia khi h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111ang \u0111\u1ee3i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. S\u1ef1 vi\u1ec7c \u0111\u01b0\u1ee3c ghi l\u1ea1i tr\u00ean video v\u00e0 g\u00e2y ra nhi\u1ec1u tranh c\u00e3i v\u1ec1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong l\u00fac \u0111\u00f3, Starbucks \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai. H\u1ecd th\u00f4ng b\u00e1o s\u1ebd t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u00e0nh ki\u1ebfn ch\u1ee7ng t\u1ed9c cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u00e3 g\u1eb7p g\u1ee1 hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u00e0y \u0111\u1ec3 xin l\u1ed7i c\u00e1 nh\u00e2n. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a Starbucks \u0111\u00e3 gi\u00fap gi\u1ea3m thi\u1ec3u m\u1ed9t s\u1ed1 thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n
Snapchat<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2018, Snapchat \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i. Qu\u1ea3ng c\u00e1o v\u1edbi s\u1ef1 tham gia c\u1ee7a Rihanna v\u00e0 Chris Brown. N\u1ed9i dung c\u1ee7a n\u00f3 d\u01b0\u1eddng nh\u01b0 coi nh\u1eb9 v\u1ea5n \u0111\u1ec1 b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i ngay l\u1eadp t\u1ee9c. L\u00fd do v\u00ec s\u1ef1 thi\u1ebfu nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, Snapchat \u0111\u00e3 x\u00f3a qu\u1ea3ng c\u00e1o kh\u1ecfi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 xin l\u1ed7i. H\u1ecd tuy\u00ean b\u1ed1 r\u1eb1ng qu\u1ea3ng c\u00e1o l\u1ebd ra kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Tuy nhi\u00ean, s\u1ef1 vi\u1ec7c v\u1eabn g\u00e2y ra b\u00e1o ch\u00ed ti\u00eau c\u1ef1c v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty gi\u1ea3m gi\u00e1 trong th\u1eddi gian ng\u1eafn. S\u1ef1 c\u1ed1 n\u00e0y t\u1ea1m th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Snapchat.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. T\u1eeb nh\u1eefng sai l\u1ea7m nh\u1ecf \u0111\u1ebfn nh\u1eefng sai l\u1ea7m nghi\u00eam […]<\/p>\n","protected":false},"author":72,"featured_media":34880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,218],"yoast_head":"\n
V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. 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V\u00e0o n\u0103m 2017, Dove \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ch\u1ec9 tr\u00edch v\u00ec m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Qu\u1ea3ng c\u00e1o n\u00e0y cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef da \u0111en bi\u1ebfn th\u00e0nh ng\u01b0\u1eddi ph\u1ee5 n\u1eef da tr\u1eafng sau khi s\u1eed d\u1ee5ng s\u1eefa d\u01b0\u1ee1ng th\u1ec3 Dove. M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 tr\u00edch qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 thi\u1ebfu nh\u1ea1y c\u1ea3m v\u1ec1 v\u1ea5n \u0111\u1ec1 ch\u1ee7ng t\u1ed9c.<\/p>\n\n\n\n
Dove \u0111\u00e3 ngay l\u1eadp t\u1ee9c g\u1ee1 qu\u1ea3ng c\u00e1o xu\u1ed1ng v\u00e0 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i. H\u1ecd th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ee5c ti\u00eau trong vi\u1ec7c \u0111\u1ea1i di\u1ec7n cho ph\u1ee5 n\u1eef da m\u00e0u m\u1ed9t c\u00e1ch chu \u0111\u00e1o.<\/p>\n\n\n\n
Boeing<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2019, Boeing \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng sau hai v\u1ee5 tai n\u1ea1n ch\u1ebft ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn m\u00e1y bay 737 Max c\u1ee7a h\u1ecd. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng lan r\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c hashtag nh\u01b0 #Boeing737Max v\u00e0 #BoycottBoeing tr\u1edf th\u00e0nh xu h\u01b0\u1edbng.<\/p>\n\n\n\n
Ph\u1ea3n \u1ee9ng c\u1ee7a Boeing khi b\u1ecb ch\u1ec9 tr\u00edch l\u00e0 ch\u1eadm tr\u1ec5 v\u00e0 thi\u1ebfu th\u00f4ng c\u1ea3m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra c\u1ee7a qu\u1ed1c h\u1ed9i. Boeing \u0111\u00e3 n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin th\u00f4ng qua vi\u1ec7c minh b\u1ea1ch v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t qu\u00e1n v\u1ec1 nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u1ed1i v\u1edbi m\u00e1y bay c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
KFC<\/strong><\/h2>\n\n\n\nN\u0103m 2018, chu\u1ed7i c\u1eeda h\u00e0ng \u0103n u\u1ed1ng n\u1ed5i ti\u1ebfng KFC h\u1ebft g\u00e0 v\u00ec giao h\u00e0ng gi\u00e1n \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e0m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u00e1nh tr\u1ef1c tuy\u1ebfn v\u1ec1 vi\u1ec7c b\u1ecf l\u1ee1 m\u00f3n \u0103n y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n\u0110\u1ec3 ph\u1ea3n h\u1ed3i, KFC \u0111\u00e3 chia s\u1ebb m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1ch ch\u01a1i th\u00f4ng minh v\u1ec1 t\u00ean c\u1ee7a h\u1ecd – FCK. N\u00f3 cung c\u1ea5p l\u1eddi gi\u1ea3i th\u00edch minh b\u1ea1ch v\u00e0 x\u00e1c th\u1ef1c v\u1ec1 t\u00ecnh h\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn m\u1ed9t trang web hi\u1ec3n th\u1ecb nh\u1eefng c\u1eeda h\u00e0ng \u0111\u00e3 m\u1edf v\u00e0 c\u00f3 h\u00e0ng. H\u1ecd c\u0169ng chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
Blizzard Entertainment<\/strong><\/h2>\n\n\n\nBlizzard, m\u1ed9t c\u00f4ng ty game n\u1ed5i ti\u1ebfng, \u0111\u00e3 g\u00e2y tranh c\u00e3i khi c\u1ea5m m\u1ed9t tuy\u1ec3n th\u1ee7 esports chuy\u00ean nghi\u1ec7p v\u00e0o n\u0103m 2019. Tuy\u1ec3n th\u1ee7 n\u00e0y \u0111\u00e3 \u1ee7ng h\u1ed9 c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh \u1edf H\u1ed3ng K\u00f4ng. H\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ta k\u00eau g\u1ecdi t\u1ea9y chay c\u00f4ng ty v\u00e0 s\u1eed d\u1ee5ng hashtag #BoycottBlizzard.<\/p>\n\n\n\n
Sau \u0111\u00f3, Blizzard \u0111\u00e3 gi\u1ea3m l\u1ec7nh c\u1ea5m v\u00e0 tr\u1ea3 l\u1ea1i ti\u1ec1n th\u01b0\u1edfng cho ng\u01b0\u1eddi ch\u01a1i. Tuy nhi\u00ean h\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n r\u00fat l\u1ea1i quy\u1ebft \u0111\u1ecbnh. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m b\u1edbt ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 l\u1eadp tr\u01b0\u1eddng \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n
Starbucks<\/strong><\/h2>\n\n\n\nN\u0103m 2018, c\u1ea3nh s\u00e1t \u0111\u00e3 b\u1eaft gi\u1eef hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en t\u1ea1i qu\u00e1n Starbucks \u1edf Philadelphia khi h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111ang \u0111\u1ee3i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. S\u1ef1 vi\u1ec7c \u0111\u01b0\u1ee3c ghi l\u1ea1i tr\u00ean video v\u00e0 g\u00e2y ra nhi\u1ec1u tranh c\u00e3i v\u1ec1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong l\u00fac \u0111\u00f3, Starbucks \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai. H\u1ecd th\u00f4ng b\u00e1o s\u1ebd t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u00e0nh ki\u1ebfn ch\u1ee7ng t\u1ed9c cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u00e3 g\u1eb7p g\u1ee1 hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u00e0y \u0111\u1ec3 xin l\u1ed7i c\u00e1 nh\u00e2n. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a Starbucks \u0111\u00e3 gi\u00fap gi\u1ea3m thi\u1ec3u m\u1ed9t s\u1ed1 thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n
Snapchat<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2018, Snapchat \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i. Qu\u1ea3ng c\u00e1o v\u1edbi s\u1ef1 tham gia c\u1ee7a Rihanna v\u00e0 Chris Brown. N\u1ed9i dung c\u1ee7a n\u00f3 d\u01b0\u1eddng nh\u01b0 coi nh\u1eb9 v\u1ea5n \u0111\u1ec1 b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i ngay l\u1eadp t\u1ee9c. L\u00fd do v\u00ec s\u1ef1 thi\u1ebfu nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, Snapchat \u0111\u00e3 x\u00f3a qu\u1ea3ng c\u00e1o kh\u1ecfi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 xin l\u1ed7i. H\u1ecd tuy\u00ean b\u1ed1 r\u1eb1ng qu\u1ea3ng c\u00e1o l\u1ebd ra kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Tuy nhi\u00ean, s\u1ef1 vi\u1ec7c v\u1eabn g\u00e2y ra b\u00e1o ch\u00ed ti\u00eau c\u1ef1c v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty gi\u1ea3m gi\u00e1 trong th\u1eddi gian ng\u1eafn. S\u1ef1 c\u1ed1 n\u00e0y t\u1ea1m th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Snapchat.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. T\u1eeb nh\u1eefng sai l\u1ea7m nh\u1ecf \u0111\u1ebfn nh\u1eefng sai l\u1ea7m nghi\u00eam […]<\/p>\n","protected":false},"author":72,"featured_media":34880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,218],"yoast_head":"\n
V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T05:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-that-bai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"name\":\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-02-10T02:00:00+00:00\",\"dateModified\":\"2024-01-05T05:02:07+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. 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N\u0103m 2018, chu\u1ed7i c\u1eeda h\u00e0ng \u0103n u\u1ed1ng n\u1ed5i ti\u1ebfng KFC h\u1ebft g\u00e0 v\u00ec giao h\u00e0ng gi\u00e1n \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e0m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u00e1nh tr\u1ef1c tuy\u1ebfn v\u1ec1 vi\u1ec7c b\u1ecf l\u1ee1 m\u00f3n \u0103n y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n
<\/figure><\/div>\n\n\n\u0110\u1ec3 ph\u1ea3n h\u1ed3i, KFC \u0111\u00e3 chia s\u1ebb m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1ch ch\u01a1i th\u00f4ng minh v\u1ec1 t\u00ean c\u1ee7a h\u1ecd – FCK. N\u00f3 cung c\u1ea5p l\u1eddi gi\u1ea3i th\u00edch minh b\u1ea1ch v\u00e0 x\u00e1c th\u1ef1c v\u1ec1 t\u00ecnh h\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn m\u1ed9t trang web hi\u1ec3n th\u1ecb nh\u1eefng c\u1eeda h\u00e0ng \u0111\u00e3 m\u1edf v\u00e0 c\u00f3 h\u00e0ng. H\u1ecd c\u0169ng chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
Blizzard Entertainment<\/strong><\/h2>\n\n\n\nBlizzard, m\u1ed9t c\u00f4ng ty game n\u1ed5i ti\u1ebfng, \u0111\u00e3 g\u00e2y tranh c\u00e3i khi c\u1ea5m m\u1ed9t tuy\u1ec3n th\u1ee7 esports chuy\u00ean nghi\u1ec7p v\u00e0o n\u0103m 2019. Tuy\u1ec3n th\u1ee7 n\u00e0y \u0111\u00e3 \u1ee7ng h\u1ed9 c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh \u1edf H\u1ed3ng K\u00f4ng. H\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ta k\u00eau g\u1ecdi t\u1ea9y chay c\u00f4ng ty v\u00e0 s\u1eed d\u1ee5ng hashtag #BoycottBlizzard.<\/p>\n\n\n\n
Sau \u0111\u00f3, Blizzard \u0111\u00e3 gi\u1ea3m l\u1ec7nh c\u1ea5m v\u00e0 tr\u1ea3 l\u1ea1i ti\u1ec1n th\u01b0\u1edfng cho ng\u01b0\u1eddi ch\u01a1i. Tuy nhi\u00ean h\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n r\u00fat l\u1ea1i quy\u1ebft \u0111\u1ecbnh. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m b\u1edbt ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 l\u1eadp tr\u01b0\u1eddng \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n
Starbucks<\/strong><\/h2>\n\n\n\nN\u0103m 2018, c\u1ea3nh s\u00e1t \u0111\u00e3 b\u1eaft gi\u1eef hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en t\u1ea1i qu\u00e1n Starbucks \u1edf Philadelphia khi h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111ang \u0111\u1ee3i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. S\u1ef1 vi\u1ec7c \u0111\u01b0\u1ee3c ghi l\u1ea1i tr\u00ean video v\u00e0 g\u00e2y ra nhi\u1ec1u tranh c\u00e3i v\u1ec1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong l\u00fac \u0111\u00f3, Starbucks \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai. H\u1ecd th\u00f4ng b\u00e1o s\u1ebd t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u00e0nh ki\u1ebfn ch\u1ee7ng t\u1ed9c cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u00e3 g\u1eb7p g\u1ee1 hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u00e0y \u0111\u1ec3 xin l\u1ed7i c\u00e1 nh\u00e2n. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a Starbucks \u0111\u00e3 gi\u00fap gi\u1ea3m thi\u1ec3u m\u1ed9t s\u1ed1 thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n
Snapchat<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2018, Snapchat \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i. Qu\u1ea3ng c\u00e1o v\u1edbi s\u1ef1 tham gia c\u1ee7a Rihanna v\u00e0 Chris Brown. N\u1ed9i dung c\u1ee7a n\u00f3 d\u01b0\u1eddng nh\u01b0 coi nh\u1eb9 v\u1ea5n \u0111\u1ec1 b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i ngay l\u1eadp t\u1ee9c. L\u00fd do v\u00ec s\u1ef1 thi\u1ebfu nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, Snapchat \u0111\u00e3 x\u00f3a qu\u1ea3ng c\u00e1o kh\u1ecfi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 xin l\u1ed7i. H\u1ecd tuy\u00ean b\u1ed1 r\u1eb1ng qu\u1ea3ng c\u00e1o l\u1ebd ra kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Tuy nhi\u00ean, s\u1ef1 vi\u1ec7c v\u1eabn g\u00e2y ra b\u00e1o ch\u00ed ti\u00eau c\u1ef1c v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty gi\u1ea3m gi\u00e1 trong th\u1eddi gian ng\u1eafn. S\u1ef1 c\u1ed1 n\u00e0y t\u1ea1m th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Snapchat.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. T\u1eeb nh\u1eefng sai l\u1ea7m nh\u1ecf \u0111\u1ebfn nh\u1eefng sai l\u1ea7m nghi\u00eam […]<\/p>\n","protected":false},"author":72,"featured_media":34880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,218],"yoast_head":"\n
V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T05:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-that-bai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"name\":\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-02-10T02:00:00+00:00\",\"dateModified\":\"2024-01-05T05:02:07+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. 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N\u0103m 2018, c\u1ea3nh s\u00e1t \u0111\u00e3 b\u1eaft gi\u1eef hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en t\u1ea1i qu\u00e1n Starbucks \u1edf Philadelphia khi h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111ang \u0111\u1ee3i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. S\u1ef1 vi\u1ec7c \u0111\u01b0\u1ee3c ghi l\u1ea1i tr\u00ean video v\u00e0 g\u00e2y ra nhi\u1ec1u tranh c\u00e3i v\u1ec1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n
<\/figure><\/div>\n\n\nTrong l\u00fac \u0111\u00f3, Starbucks \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai. H\u1ecd th\u00f4ng b\u00e1o s\u1ebd t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u00e0nh ki\u1ebfn ch\u1ee7ng t\u1ed9c cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u00e3 g\u1eb7p g\u1ee1 hai ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng n\u00e0y \u0111\u1ec3 xin l\u1ed7i c\u00e1 nh\u00e2n. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng nhanh ch\u00f3ng v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a Starbucks \u0111\u00e3 gi\u00fap gi\u1ea3m thi\u1ec3u m\u1ed9t s\u1ed1 thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n
Snapchat<\/strong><\/h2>\n\n\n\nV\u00e0o n\u0103m 2018, Snapchat \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i. Qu\u1ea3ng c\u00e1o v\u1edbi s\u1ef1 tham gia c\u1ee7a Rihanna v\u00e0 Chris Brown. N\u1ed9i dung c\u1ee7a n\u00f3 d\u01b0\u1eddng nh\u01b0 coi nh\u1eb9 v\u1ea5n \u0111\u1ec1 b\u1ea1o l\u1ef1c gia \u0111\u00ecnh. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 g\u00e2y ra ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i ngay l\u1eadp t\u1ee9c. L\u00fd do v\u00ec s\u1ef1 thi\u1ebfu nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n
\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, Snapchat \u0111\u00e3 x\u00f3a qu\u1ea3ng c\u00e1o kh\u1ecfi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 xin l\u1ed7i. H\u1ecd tuy\u00ean b\u1ed1 r\u1eb1ng qu\u1ea3ng c\u00e1o l\u1ebd ra kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Tuy nhi\u00ean, s\u1ef1 vi\u1ec7c v\u1eabn g\u00e2y ra b\u00e1o ch\u00ed ti\u00eau c\u1ef1c v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty gi\u1ea3m gi\u00e1 trong th\u1eddi gian ng\u1eafn. S\u1ef1 c\u1ed1 n\u00e0y t\u1ea1m th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Snapchat.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. T\u1eeb nh\u1eefng sai l\u1ea7m nh\u1ecf \u0111\u1ebfn nh\u1eefng sai l\u1ea7m nghi\u00eam […]<\/p>\n","protected":false},"author":72,"featured_media":34880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,218],"yoast_head":"\n
V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i, c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c v\u00ed d\u1ee5 sau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T05:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-that-bai.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-that-bai\",\"name\":\"V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-02-10T02:00:00+00:00\",\"dateModified\":\"2024-01-05T05:02:07+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Marketing th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng ai mong mu\u1ed1n. 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C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. T\u1eeb nh\u1eefng sai l\u1ea7m nh\u1ecf \u0111\u1ebfn nh\u1eefng sai l\u1ea7m nghi\u00eam […]<\/p>\n","protected":false},"author":72,"featured_media":34880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[921],"tags":[459,218],"yoast_head":"\n\n