![\"Marketing](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\")
<\/figure><\/div>\n\n\nXem th\u00eam:<\/strong><\/h4>\n\n\n\n\n- \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t \u1edf Capcut Creative Suite l\u00e0 g\u00ec?<\/a><\/li>\n\n\n\n
- H\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00f3a qu\u1ea3ng c\u00e1o nhanh tr\u00ean Facebook<\/a><\/li>\n\n\n\n
- C\u00e1ch nu\u00f4i t\u00e0i kho\u1ea3n ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3, an to\u00e0n<\/a><\/li>\n<\/ul>\n\n\n\n
Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nTheo Philip Kotler – “cha \u0111\u1ebb” ng\u00e0nh Marketing hi\u1ec7n \u0111\u1ea1i, Marketing l\u00e0 “ngh\u1ec7 thu\u1eadt t\u1ea1o ra gi\u00e1 tr\u1ecb, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 nh\u1eb1m th\u1ecfa m\u00e3n v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00f3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p”. N\u00f3i c\u00e1ch kh\u00e1c, Marketing l\u00e0 qu\u00e1 tr\u00ecnh k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean.<\/p>\n\n\n\n
Marketing bao g\u1ed3m m\u1ecdi ph\u1ea7n c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 bi\u1ebfn m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c v\u00e0 trung th\u00e0nh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn qu\u1ea3ng c\u00e1o. M\u1ee5c ti\u00eau c\u1ee7a marketing l\u00e0 thuy\u1ebft ph\u1ee5c m\u1ed9t ng\u01b0\u1eddi r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1ng \u0111\u1ea7u t\u01b0. X\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n
C\u00e1ch Marketing ho\u1ea1t \u0111\u1ed9ng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 xu\u1ea5t s\u1eafc \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Marketing x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady v\u00e0 uy t\u00edn trong l\u0129nh v\u1ef1c b\u1ea1n ch\u1ecdn.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n mu\u1ed1n tham gia v\u00e0o marketing v\u1edbi doanh nghi\u1ec7p nh\u1ecf c\u1ee7a m\u00ecnh. M\u1ed9t b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean t\u1ed1t l\u00e0 xem x\u00e9t 4P trong marketing. \u0110\u00f3 bao g\u1ed3m:<\/p>\n\n\n\n
Product (S\u1ea3n ph\u1ea9m)<\/strong><\/h3>\n\n\n\nB\u1ea1n \u0111ang cung c\u1ea5p g\u00ec? \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u1ea3i nghi\u1ec7m. T\u1ed5 ch\u1ee9c c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u l\u00e0m cho n\u00f3 \u0111\u1ed9c \u0111\u00e1o trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Price (Gi\u00e1)<\/strong><\/h3>\n\n\n\nB\u1ea1n \u0111ang t\u00ednh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 bao nhi\u00eau? T\u00ednh to\u00e1n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed r\u00f2ng c\u1ee7a h\u00e0ng h\u00f3a v\u00e0 sau \u0111\u00f3 th\u00eam m\u1ed9t kho\u1ea3n ti\u1ec1n b\u1ed5 sung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/p>\n\n\n\n
Place (Ph\u00e2n ph\u1ed1i)<\/strong><\/h3>\n\n\n\nB\u1ea1n b\u00e1n h\u00e0ng \u1edf \u0111\u00e2u? V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng v\u1eadt l\u00fd ho\u1eb7c m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u01a1i b\u1ea1n b\u00e1n h\u00e0ng x\u00e1c \u0111\u1ecbnh n\u01a1i v\u00e0 c\u00e1ch b\u1ea1n marketing s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Promotion (X\u00fac ti\u1ebfn)<\/strong><\/h3>\n\n\n\nB\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau. Bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, content marketing, social media v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n
C\u00e1c lo\u1ea1i h\u00ecnh c\u1ee7a Marketing<\/strong><\/h2>\n\n\n\nPaid Ads<\/strong><\/h3>\n\n\n\nKhi b\u1ea1n chi ti\u1ec1n \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 Paid Ads (qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n). Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n
V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho m\u1ed9t podcast \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh. Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n
Paid Ads c\u00f3 nhi\u1ec1u m\u1ee5c \u0111\u00edch, nh\u01b0ng 33% ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Content Marketing<\/strong><\/h3>\n\n\n\nContent marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra blog, b\u00e0i vi\u1ebft, video, infographics v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi SEO marketing, c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 ch\u00fang x\u1ebfp cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Hi\u1ec7n t\u1ea1i, kho\u1ea3ng 82% \u0111\u1ed9i ng\u0169 marketers s\u1eed d\u1ee5ng content marketing nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. V\u1edbi 40% x\u1ebfp n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. V\u1edbi n\u1ed9i dung \u0111\u00fang, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n
Social Media Marketing<\/strong><\/h3>\n\n\n\nNghi\u00ean c\u1ee9u \u01b0\u1edbc l\u01b0\u1ee3ng r\u1eb1ng 92% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c marketing. Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed7i k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Facebook r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ebf h\u1ec7 Baby Boomer. Trong khi YouTube, Instagram v\u00e0 TikTok \u0111\u1ec1u ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, video, li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung d\u00e0i. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Direct Mail<\/strong><\/h3>\n\n\n\nDirect mail l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. Trong \u0111\u00f3 doanh nghi\u1ec7p g\u1eedi th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, brochure,… \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch c\u1ee7a Direct Mail l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hay t\u0103ng doanh thu, ho\u1eb7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n
Email Marketing<\/strong><\/h3>\n\n\n\nEmail marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nTheo Philip Kotler – “cha \u0111\u1ebb” ng\u00e0nh Marketing hi\u1ec7n \u0111\u1ea1i, Marketing l\u00e0 “ngh\u1ec7 thu\u1eadt t\u1ea1o ra gi\u00e1 tr\u1ecb, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 nh\u1eb1m th\u1ecfa m\u00e3n v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00f3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p”. N\u00f3i c\u00e1ch kh\u00e1c, Marketing l\u00e0 qu\u00e1 tr\u00ecnh k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean.<\/p>\n\n\n\n
Marketing bao g\u1ed3m m\u1ecdi ph\u1ea7n c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 bi\u1ebfn m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c v\u00e0 trung th\u00e0nh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn qu\u1ea3ng c\u00e1o. M\u1ee5c ti\u00eau c\u1ee7a marketing l\u00e0 thuy\u1ebft ph\u1ee5c m\u1ed9t ng\u01b0\u1eddi r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1ng \u0111\u1ea7u t\u01b0. X\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n
C\u00e1ch Marketing ho\u1ea1t \u0111\u1ed9ng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 xu\u1ea5t s\u1eafc \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Marketing x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady v\u00e0 uy t\u00edn trong l\u0129nh v\u1ef1c b\u1ea1n ch\u1ecdn.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n mu\u1ed1n tham gia v\u00e0o marketing v\u1edbi doanh nghi\u1ec7p nh\u1ecf c\u1ee7a m\u00ecnh. M\u1ed9t b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean t\u1ed1t l\u00e0 xem x\u00e9t 4P trong marketing. \u0110\u00f3 bao g\u1ed3m:<\/p>\n\n\n\n
Product (S\u1ea3n ph\u1ea9m)<\/strong><\/h3>\n\n\n\nB\u1ea1n \u0111ang cung c\u1ea5p g\u00ec? \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u1ea3i nghi\u1ec7m. T\u1ed5 ch\u1ee9c c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u l\u00e0m cho n\u00f3 \u0111\u1ed9c \u0111\u00e1o trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Price (Gi\u00e1)<\/strong><\/h3>\n\n\n\nB\u1ea1n \u0111ang t\u00ednh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 bao nhi\u00eau? T\u00ednh to\u00e1n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed r\u00f2ng c\u1ee7a h\u00e0ng h\u00f3a v\u00e0 sau \u0111\u00f3 th\u00eam m\u1ed9t kho\u1ea3n ti\u1ec1n b\u1ed5 sung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/p>\n\n\n\n
Place (Ph\u00e2n ph\u1ed1i)<\/strong><\/h3>\n\n\n\nB\u1ea1n b\u00e1n h\u00e0ng \u1edf \u0111\u00e2u? V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng v\u1eadt l\u00fd ho\u1eb7c m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u01a1i b\u1ea1n b\u00e1n h\u00e0ng x\u00e1c \u0111\u1ecbnh n\u01a1i v\u00e0 c\u00e1ch b\u1ea1n marketing s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Promotion (X\u00fac ti\u1ebfn)<\/strong><\/h3>\n\n\n\nB\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau. Bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, content marketing, social media v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n
C\u00e1c lo\u1ea1i h\u00ecnh c\u1ee7a Marketing<\/strong><\/h2>\n\n\n\nPaid Ads<\/strong><\/h3>\n\n\n\nKhi b\u1ea1n chi ti\u1ec1n \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 Paid Ads (qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n). Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n
V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho m\u1ed9t podcast \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh. Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n
Paid Ads c\u00f3 nhi\u1ec1u m\u1ee5c \u0111\u00edch, nh\u01b0ng 33% ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Content Marketing<\/strong><\/h3>\n\n\n\nContent marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra blog, b\u00e0i vi\u1ebft, video, infographics v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi SEO marketing, c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 ch\u00fang x\u1ebfp cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Hi\u1ec7n t\u1ea1i, kho\u1ea3ng 82% \u0111\u1ed9i ng\u0169 marketers s\u1eed d\u1ee5ng content marketing nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. V\u1edbi 40% x\u1ebfp n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. V\u1edbi n\u1ed9i dung \u0111\u00fang, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n
Social Media Marketing<\/strong><\/h3>\n\n\n\nNghi\u00ean c\u1ee9u \u01b0\u1edbc l\u01b0\u1ee3ng r\u1eb1ng 92% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c marketing. Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed7i k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Facebook r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ebf h\u1ec7 Baby Boomer. Trong khi YouTube, Instagram v\u00e0 TikTok \u0111\u1ec1u ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, video, li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung d\u00e0i. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Direct Mail<\/strong><\/h3>\n\n\n\nDirect mail l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. Trong \u0111\u00f3 doanh nghi\u1ec7p g\u1eedi th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, brochure,… \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch c\u1ee7a Direct Mail l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hay t\u0103ng doanh thu, ho\u1eb7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n
Email Marketing<\/strong><\/h3>\n\n\n\nEmail marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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Marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 xu\u1ea5t s\u1eafc \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Marketing x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady v\u00e0 uy t\u00edn trong l\u0129nh v\u1ef1c b\u1ea1n ch\u1ecdn.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n mu\u1ed1n tham gia v\u00e0o marketing v\u1edbi doanh nghi\u1ec7p nh\u1ecf c\u1ee7a m\u00ecnh. M\u1ed9t b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean t\u1ed1t l\u00e0 xem x\u00e9t 4P trong marketing. \u0110\u00f3 bao g\u1ed3m:<\/p>\n\n\n\n
Product (S\u1ea3n ph\u1ea9m)<\/strong><\/h3>\n\n\n\nB\u1ea1n \u0111ang cung c\u1ea5p g\u00ec? \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u1ea3i nghi\u1ec7m. T\u1ed5 ch\u1ee9c c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u l\u00e0m cho n\u00f3 \u0111\u1ed9c \u0111\u00e1o trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Price (Gi\u00e1)<\/strong><\/h3>\n\n\n\nB\u1ea1n \u0111ang t\u00ednh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 bao nhi\u00eau? T\u00ednh to\u00e1n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed r\u00f2ng c\u1ee7a h\u00e0ng h\u00f3a v\u00e0 sau \u0111\u00f3 th\u00eam m\u1ed9t kho\u1ea3n ti\u1ec1n b\u1ed5 sung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/p>\n\n\n\n
Place (Ph\u00e2n ph\u1ed1i)<\/strong><\/h3>\n\n\n\nB\u1ea1n b\u00e1n h\u00e0ng \u1edf \u0111\u00e2u? V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng v\u1eadt l\u00fd ho\u1eb7c m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u01a1i b\u1ea1n b\u00e1n h\u00e0ng x\u00e1c \u0111\u1ecbnh n\u01a1i v\u00e0 c\u00e1ch b\u1ea1n marketing s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Promotion (X\u00fac ti\u1ebfn)<\/strong><\/h3>\n\n\n\nB\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau. Bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, content marketing, social media v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n
C\u00e1c lo\u1ea1i h\u00ecnh c\u1ee7a Marketing<\/strong><\/h2>\n\n\n\nPaid Ads<\/strong><\/h3>\n\n\n\nKhi b\u1ea1n chi ti\u1ec1n \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 Paid Ads (qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n). Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n
V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho m\u1ed9t podcast \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh. Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n
Paid Ads c\u00f3 nhi\u1ec1u m\u1ee5c \u0111\u00edch, nh\u01b0ng 33% ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Content Marketing<\/strong><\/h3>\n\n\n\nContent marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra blog, b\u00e0i vi\u1ebft, video, infographics v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi SEO marketing, c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 ch\u00fang x\u1ebfp cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Hi\u1ec7n t\u1ea1i, kho\u1ea3ng 82% \u0111\u1ed9i ng\u0169 marketers s\u1eed d\u1ee5ng content marketing nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. V\u1edbi 40% x\u1ebfp n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. V\u1edbi n\u1ed9i dung \u0111\u00fang, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n
Social Media Marketing<\/strong><\/h3>\n\n\n\nNghi\u00ean c\u1ee9u \u01b0\u1edbc l\u01b0\u1ee3ng r\u1eb1ng 92% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c marketing. Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed7i k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Facebook r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ebf h\u1ec7 Baby Boomer. Trong khi YouTube, Instagram v\u00e0 TikTok \u0111\u1ec1u ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, video, li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung d\u00e0i. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Direct Mail<\/strong><\/h3>\n\n\n\nDirect mail l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. Trong \u0111\u00f3 doanh nghi\u1ec7p g\u1eedi th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, brochure,… \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch c\u1ee7a Direct Mail l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hay t\u0103ng doanh thu, ho\u1eb7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n
Email Marketing<\/strong><\/h3>\n\n\n\nEmail marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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B\u1ea1n \u0111ang t\u00ednh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 bao nhi\u00eau? T\u00ednh to\u00e1n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed r\u00f2ng c\u1ee7a h\u00e0ng h\u00f3a v\u00e0 sau \u0111\u00f3 th\u00eam m\u1ed9t kho\u1ea3n ti\u1ec1n b\u1ed5 sung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/p>\n\n\n\n
Place (Ph\u00e2n ph\u1ed1i)<\/strong><\/h3>\n\n\n\nB\u1ea1n b\u00e1n h\u00e0ng \u1edf \u0111\u00e2u? V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng v\u1eadt l\u00fd ho\u1eb7c m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u01a1i b\u1ea1n b\u00e1n h\u00e0ng x\u00e1c \u0111\u1ecbnh n\u01a1i v\u00e0 c\u00e1ch b\u1ea1n marketing s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Promotion (X\u00fac ti\u1ebfn)<\/strong><\/h3>\n\n\n\nB\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau. Bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, content marketing, social media v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n
C\u00e1c lo\u1ea1i h\u00ecnh c\u1ee7a Marketing<\/strong><\/h2>\n\n\n\nPaid Ads<\/strong><\/h3>\n\n\n\nKhi b\u1ea1n chi ti\u1ec1n \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 Paid Ads (qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n). Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n
V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho m\u1ed9t podcast \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh. Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n
Paid Ads c\u00f3 nhi\u1ec1u m\u1ee5c \u0111\u00edch, nh\u01b0ng 33% ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Content Marketing<\/strong><\/h3>\n\n\n\nContent marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra blog, b\u00e0i vi\u1ebft, video, infographics v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi SEO marketing, c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 ch\u00fang x\u1ebfp cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Hi\u1ec7n t\u1ea1i, kho\u1ea3ng 82% \u0111\u1ed9i ng\u0169 marketers s\u1eed d\u1ee5ng content marketing nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. V\u1edbi 40% x\u1ebfp n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. V\u1edbi n\u1ed9i dung \u0111\u00fang, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n
Social Media Marketing<\/strong><\/h3>\n\n\n\nNghi\u00ean c\u1ee9u \u01b0\u1edbc l\u01b0\u1ee3ng r\u1eb1ng 92% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c marketing. Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed7i k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Facebook r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ebf h\u1ec7 Baby Boomer. Trong khi YouTube, Instagram v\u00e0 TikTok \u0111\u1ec1u ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, video, li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung d\u00e0i. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Direct Mail<\/strong><\/h3>\n\n\n\nDirect mail l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. Trong \u0111\u00f3 doanh nghi\u1ec7p g\u1eedi th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, brochure,… \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch c\u1ee7a Direct Mail l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hay t\u0103ng doanh thu, ho\u1eb7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n
Email Marketing<\/strong><\/h3>\n\n\n\nEmail marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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B\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau. Bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, content marketing, social media v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n
C\u00e1c lo\u1ea1i h\u00ecnh c\u1ee7a Marketing<\/strong><\/h2>\n\n\n\nPaid Ads<\/strong><\/h3>\n\n\n\nKhi b\u1ea1n chi ti\u1ec1n \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 Paid Ads (qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n). Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n
V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho m\u1ed9t podcast \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh. Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n
Paid Ads c\u00f3 nhi\u1ec1u m\u1ee5c \u0111\u00edch, nh\u01b0ng 33% ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Content Marketing<\/strong><\/h3>\n\n\n\nContent marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra blog, b\u00e0i vi\u1ebft, video, infographics v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi SEO marketing, c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 ch\u00fang x\u1ebfp cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Hi\u1ec7n t\u1ea1i, kho\u1ea3ng 82% \u0111\u1ed9i ng\u0169 marketers s\u1eed d\u1ee5ng content marketing nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. V\u1edbi 40% x\u1ebfp n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. V\u1edbi n\u1ed9i dung \u0111\u00fang, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n
Social Media Marketing<\/strong><\/h3>\n\n\n\nNghi\u00ean c\u1ee9u \u01b0\u1edbc l\u01b0\u1ee3ng r\u1eb1ng 92% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c marketing. Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed7i k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Facebook r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ebf h\u1ec7 Baby Boomer. Trong khi YouTube, Instagram v\u00e0 TikTok \u0111\u1ec1u ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, video, li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung d\u00e0i. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Direct Mail<\/strong><\/h3>\n\n\n\nDirect mail l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. Trong \u0111\u00f3 doanh nghi\u1ec7p g\u1eedi th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, brochure,… \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch c\u1ee7a Direct Mail l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hay t\u0103ng doanh thu, ho\u1eb7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n
Email Marketing<\/strong><\/h3>\n\n\n\nEmail marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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Khi b\u1ea1n chi ti\u1ec1n \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 Paid Ads (qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n). Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n
V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho m\u1ed9t podcast \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh. Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n
Paid Ads c\u00f3 nhi\u1ec1u m\u1ee5c \u0111\u00edch, nh\u01b0ng 33% ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Content Marketing<\/strong><\/h3>\n\n\n\nContent marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra blog, b\u00e0i vi\u1ebft, video, infographics v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi SEO marketing, c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 ch\u00fang x\u1ebfp cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n
Hi\u1ec7n t\u1ea1i, kho\u1ea3ng 82% \u0111\u1ed9i ng\u0169 marketers s\u1eed d\u1ee5ng content marketing nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. V\u1edbi 40% x\u1ebfp n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. V\u1edbi n\u1ed9i dung \u0111\u00fang, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n
Social Media Marketing<\/strong><\/h3>\n\n\n\nNghi\u00ean c\u1ee9u \u01b0\u1edbc l\u01b0\u1ee3ng r\u1eb1ng 92% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c marketing. Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed7i k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Facebook r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ebf h\u1ec7 Baby Boomer. Trong khi YouTube, Instagram v\u00e0 TikTok \u0111\u1ec1u ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, video, li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung d\u00e0i. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Direct Mail<\/strong><\/h3>\n\n\n\nDirect mail l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. Trong \u0111\u00f3 doanh nghi\u1ec7p g\u1eedi th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, brochure,… \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch c\u1ee7a Direct Mail l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hay t\u0103ng doanh thu, ho\u1eb7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n
Email Marketing<\/strong><\/h3>\n\n\n\nEmail marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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Nghi\u00ean c\u1ee9u \u01b0\u1edbc l\u01b0\u1ee3ng r\u1eb1ng 92% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho vi\u1ec7c marketing. Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ed7i k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Facebook r\u1ea5t t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ebf h\u1ec7 Baby Boomer. Trong khi YouTube, Instagram v\u00e0 TikTok \u0111\u1ec1u ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, video, li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung d\u00e0i. Vi\u1ec7c n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
Direct Mail<\/strong><\/h3>\n\n\n\nDirect mail l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. Trong \u0111\u00f3 doanh nghi\u1ec7p g\u1eedi th\u01b0 t\u1eeb, b\u01b0u thi\u1ebfp, catalogue, brochure,… \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. M\u1ee5c \u0111\u00edch c\u1ee7a Direct Mail l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hay t\u0103ng doanh thu, ho\u1eb7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n
Email Marketing<\/strong><\/h3>\n\n\n\nEmail marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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Email marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u1edbi 90% c\u00e1c c\u00f4ng ty x\u1ebfp y\u1ebfu t\u1ed1 l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n
Email marketing bao g\u1ed3m vi\u1ec7c thu th\u1eadp email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Sau \u0111\u00f3 g\u1eedi cho h\u1ecd c\u00e1c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00f4ng c\u1ee5 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo th\u1eddi gian. Trong khi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i theo m\u00f9a ho\u1eb7c c\u1eadp nh\u1eadt b\u1ea3n tin.<\/p>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\nMarketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n
\n- T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/li>\n\n\n\n
- Qu\u1ea3n l\u00fd danh ti\u1ebfng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n.<\/li>\n\n\n\n
- X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3ng c\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u00e0 lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p: Th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh.<\/li>\n<\/ol>\n\n\n\n
C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T04:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/02\/marketing-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\",\"name\":\"Marketing l\u00e0 g\u00ec? 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C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Marketing t\u1ed1t nh\u1ea5t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch: Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0 c\u00f3 \u0111\u1ee7 n\u1ed9i dung c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
- B\u1eaft \u0111\u1ea7u nh\u1eb9 nh\u00e0ng, theo d\u00f5i k\u1ebft qu\u1ea3: T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n
- Cung c\u1ea5p gi\u1ea3m gi\u00e1: S\u1eed d\u1ee5ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m.<\/li>\n\n\n\n
- Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ol>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/p>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n\n- Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/a><\/strong><\/mark><\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"
Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n
Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 marketing l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? T\u1ed5ng quan c\u00e1c th\u00f4ng tin v\u1ec1 Marketing | Adsplus.vn\" \/>\n<meta property=\"og:description\" content=\"Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c. 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Adsplus.vn<\/a><\/strong><\/p>\n\n\n\n C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y.<\/em><\/em> H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n Marketing – m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u1edfng ch\u1eebng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u1ea9n ch\u1ee9a v\u00f4 v\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng, Marketing l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o gi\u00e1 tr\u1ecb, k\u1ebft n\u1ed1i v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u00f4ng […]<\/p>\n","protected":false},"author":72,"featured_media":35176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,921],"tags":[459,1415],"yoast_head":"\n\n