{"id":35782,"date":"2024-05-17T09:00:00","date_gmt":"2024-05-17T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=35782"},"modified":"2024-05-17T10:53:35","modified_gmt":"2024-05-17T03:53:35","slug":"google-analytics-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-analytics-la-gi","title":{"rendered":"Google Analytics l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Analytics 4"},"content":{"rendered":"\n<p>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn Google Analytics v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? Nh\u1eefng l\u1ee3i \u00edch m\u00e0 c\u00f4ng c\u1ee5 Google Analytics mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft n\u00e0y, Adsplus s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch s\u1eed d\u1ee5ng Google Analytics (GA4) si\u00eau \u0111\u01a1n gi\u1ea3n. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Xem th\u00eam: <\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/10-cong-cu-thay-the-google-analytics\">10 c\u00f4ng c\u1ee5 thay th\u1ebf Google Analytics t\u1ed1t nh\u1ea5t<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/google-analytics-tracking-chi-so-mang-xa-hoi\">C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/thuat-ngu-google-analytics-thong-dung\">T\u1ed5ng h\u1ee3p c\u00e1c thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Google Analytics<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-thumbnail.png\" alt=\"Google Analytics l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Analytics 4\" class=\"wp-image-36001\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-thumbnail.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-thumbnail-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-thumbnail-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-thumbnail-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-thumbnail-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2>Google Analytics l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Google Analytics (GA) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed do Google cung c\u1ea5p. Th\u00f4ng qua c\u00f4ng c\u1ee5 GA gi\u00fap b\u1ea1n theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3.  T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin quan tr\u1ecdng v\u1ec1 kh\u00e1ch truy c\u1eadp website c\u1ee7a m\u00ecnh. B\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: <\/p>\n\n\n\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp:<\/strong>&nbsp;Th\u00f4ng qua GA4 b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 gh\u00e9 th\u0103m website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 coi l\u1ea1i nh\u1eefng d\u1eef li\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean website \u0111\u01b0\u1ee3c ghi l\u1ea1i. <\/li>\n\n\n\n<li><strong>Ngu\u1ed3n truy c\u1eadp:<\/strong>&nbsp;D\u1ef1a v\u00e0o GA gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch truy c\u1eadp \u0111\u1ebfn t\u1eeb \u0111\u00e2u, v\u00ed d\u1ee5 nh\u01b0: c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, hay c\u00e1c ngu\u1ed3n kh\u00e1c. <\/li>\n\n\n\n<li><strong>H\u00e0nh vi truy c\u1eadp:<\/strong>&nbsp;Theo d\u00f5i c\u00e1c trang m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 truy c\u1eadp, th\u1eddi gian h\u1ecd d\u00e0nh cho m\u1ed7i trang v\u00e0 h\u00e0nh \u0111\u1ed9ng h\u1ecd th\u1ef1c hi\u1ec7n tr\u00ean website.<\/li>\n\n\n\n<li><strong>Th\u00f4ng tin v\u1ec1 kh\u00e1ch truy c\u1eadp:<\/strong>&nbsp;Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website. C\u00e1c th\u00f4ng tin m\u00e0 b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c bao g\u1ed3m v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng, ng\u00f4n ng\u1eef, gi\u1edbi t\u00ednh, s\u1edf th\u00edch,&#8230;.<\/li>\n<\/ul>\n\n\n\n<p>D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi c\u00e0i \u0111\u1eb7t Google Analytics 4 (GA4) <\/h2>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e0i \u0111\u1eb7t Google Analytics 4 cho website, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 sau: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Thi\u1ebft l\u1eadp thu\u1ed9c t\u00ednh Google Analytics 4 <\/h3>\n\n\n\n<p>Khi thi\u1ebft l\u1eadp thu\u1ed9c t\u00ednh tr\u00ean GA4 s\u1ebd c\u00f3 hai tr\u01b0\u1eddng h\u1ee3p nh\u01b0 sau: <\/p>\n\n\n\n<p><strong>N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n Google Analytics 4 tr\u01b0\u1edbc \u0111\u00f3<\/strong>. <strong>B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo c\u00e1c thao t\u00e1c sau: <\/strong><\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Ch\u1ecdn v\u00e0o <strong>Admin<\/strong>, ti\u1ebfp theo b\u1ea1n th\u1ef1c hi\u1ec7n click ch\u1ecdn <strong>Create Properties<\/strong> \u0111\u1ec3 t\u1ea1o thu\u1ed9c t\u00ednh m\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-1-2.png\" alt=\"Thi\u1ebft l\u1eadp thu\u1ed9c t\u00ednh Google Analytics 4 \" class=\"wp-image-36012\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-1-2.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-1-2-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-1-2-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-1-2-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-1-2-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> B\u1ea1n c\u1ea7n nh\u1eadp t\u00ean thu\u1ed9c t\u00ednh <strong>(Property name)<\/strong>. Sau \u0111\u00f3, b\u1ea1n ch\u1ecdn <strong>m\u00fai g\u00ec v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 <\/strong>ph\u00f9 h\u1ee3p. Sau khi ho\u00e0n th\u00e0nh nh\u1eadp c\u00e1c th\u00f4ng tin cho c\u00e1c thu\u1ed9c t\u00ednh n\u00e0y b\u1ea1n ch\u1ecdn v\u00e0o <strong>Next<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-1.png\" alt=\"Nh\u1eadp t\u00ean thu\u1ed9c t\u00ednh (Property name)\" class=\"wp-image-36014\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-1.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-1-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 3: <\/strong>T\u1ea1i b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n nh\u1eadp c\u00e1c th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p bao g\u1ed3m <strong>Danh m\u1ee5c ng\u00e0nh (Industry category) v\u00e0 Quy m\u00f4 doanh nghi\u1ec7p (Business size). <\/strong>Sau khi ho\u00e0n th\u00e0nh m\u1ee5c n\u00e0y b\u1ea1n ch\u1ecdn <strong>Next<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-2.png\" alt=\"Nh\u1eadp c\u00e1c th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p bao g\u1ed3m Danh m\u1ee5c ng\u00e0nh (Industry category) v\u00e0 Quy m\u00f4 doanh nghi\u1ec7p (Business size)\" class=\"wp-image-36015\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-2.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-2-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-2-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-2-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-3-2-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 4: <\/strong>T\u1ea1i giao di\u1ec7n v\u1eeba m\u1edf, b\u1ea1n th\u1ef1c hi\u1ec7n ch\u1ecdn <strong>m\u1ee5c ti\u00eau doanh nghi\u1ec7p (Business objectives)<\/strong>. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n ch\u1ecdn th\u00ec GA4 s\u1ebd hi\u1ec3n th\u1ecb giao di\u1ec7n ph\u00f9 h\u1ee3p. \u0110\u01a1n gi\u1ea3n nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn <strong>Get baseline reports<\/strong> v\u00e0 ch\u1ecdn\u00a0<strong>Create<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-4.png\" alt=\"Ch\u1ecdn m\u1ee5c ti\u00eau doanh nghi\u1ec7p (Business objectives). T\u00f9y v\u00e0o m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n ch\u1ecdn th\u00ec GA4 s\u1ebd hi\u1ec3n th\u1ecb giao di\u1ec7n ph\u00f9 h\u1ee3p\" class=\"wp-image-36016\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-4.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-4-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-4-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-4-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-4-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ch\u01b0a c\u00f3 t\u00e0i kho\u1ea3n Google Analytics s\u1ebd th\u1ef1c hi\u1ec7n nh\u01b0 sau: <\/strong><\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Th\u1ef1c hi\u1ec7n truy c\u1eadp v\u00e0o website theo \u0111\u01b0\u1eddng link <a href=\"https:\/\/analytics.google.com\/\">t\u1ea1i \u0111\u00e2y<\/a> v\u00e0 ch\u1ecdn v\u00e0o <strong>Start Meassuring<\/strong> (B\u1eaft \u0111\u1ea7u \u0111o l\u01b0\u1eddng). <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-5.png\" alt=\"T\u1ea1o t\u00e0i kho\u1ea3n Google Analytics \" class=\"wp-image-36017\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-5.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-5-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-5-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-5-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-5-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> T\u1ea1i b\u01b0\u1edbc n\u00e0y b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n thi\u1ebfp l\u1eadp t\u00e0i kho\u1ea3n. B\u1ea1n c\u1ea7n nh\u1eadp <strong>T\u00ean t\u00e0i kho\u1ea3n (Account name)<\/strong>. Sau \u0111\u00f3 th\u1ef1c hi\u1ec7n tick ch\u1ecdn t\u1ea5t c\u1ea3 t\u1ea1i ph\u1ea7n <strong>Ch\u1ebf \u0111\u1ed9 c\u00e0i \u0111\u1eb7t chia s\u1ebb d\u1eef li\u1ec7u (Account Data Sharing Settings)<\/strong>.  \u0110\u1ec3 chuy\u1ec3n sang b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n ch\u1ecdn <strong>Next<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-6.png\" alt=\"Nh\u1eadp T\u00ean t\u00e0i kho\u1ea3n (Account name) \u0111\u1ec3 s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n GA\" class=\"wp-image-36019\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-6.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-6-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-6-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-6-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-6-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 3<\/strong>: Sau khi thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n b\u1ea1n ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c thu\u1ed9c t\u00ednh. B\u1ea1n ph\u1ea3i thi\u1ebft l\u1eadp Th\u00f4ng tin thu\u1ed9c t\u00ednh, th\u00f4ng tin doanh nghi\u1ec7p, m\u1ee5c ti\u00eau kinh doanh t\u01b0\u01a1ng t\u1ef1 v\u1edbi ph\u1ea7n \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n GA4. <\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong> Cu\u1ed1i c\u00f9ng b\u1ea1n ch\u1ecdn v\u00e0o I Accept \u0111\u1ec3 ch\u1ea5p nh\u1eadn c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a GA4. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-7.png\" alt=\"Ch\u1ecdn v\u00e0o I Accept \u0111\u1ec3 ch\u1ea5p nh\u1eadn c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a GA4\" class=\"wp-image-36020\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-7.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-7-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-7-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-7-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-7-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u00eam th\u1ebb Google Analytics 4 v\u00e0o Website<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n th\u00eam th\u1ebb&nbsp;Google Analytics 4 v\u00e0o Website b\u1ea1n s\u1ebd thi\u1ebft l\u1eadp <strong>Data Stream (lu\u1ed3ng d\u1eef li\u1ec7u)<\/strong>. \u0110\u00e2y l\u00e0 th\u00e0nh ph\u1ea7n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u01b0 ngu\u1ed3n cung c\u1ea5p d\u1eef li\u1ec7u cho thu\u1ed9c t\u00ednh GA4.  <strong>Data Stream (lu\u1ed3ng d\u1eef li\u1ec7u)<\/strong> thu th\u1eadp v\u00e0 g\u1eedi c\u00e1c <strong>Events (s\u1ef1 ki\u1ec7n)<\/strong> t\u1eeb website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u1ebfn GA4. T\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n c\u1ea5u h\u00ecnh lu\u1ed3ng d\u1eef li\u1ec7u (Data Stream)&nbsp;cho website nh\u01b0 sau: <\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Truy c\u1eadp trang <strong>Admin c\u1ee7a GA4<\/strong>, click ch\u1ecdn v\u00e0o <strong>Data Collection and Modification<\/strong>\u00a0v\u00e0 ch\u1ecdn th\u00eam <strong>\u00a0Data Stream.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-9.png\" alt=\"Th\u00eam th\u1ebb Google Analytics 4 v\u00e0o Website\" class=\"wp-image-36036\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-9.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-9-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-9-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-9-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-9-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n ph\u1ea3i ch\u1ecdn n\u1ec1n t\u1ea3ng cho lu\u1ed3ng d\u1eef li\u1ec7u. \u1ede \u0111\u00e2y, ch\u00fang ta \u0111ang th\u1ef1c hi\u1ec7n t\u1ea1o lu\u1ed3ng d\u1eef li\u1ec7u cho n\u1ec1n t\u1ea3ng l\u00e0 Web n\u00ean b\u1ea1n ch\u1ecdn <strong>web<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-10-1.png\" alt=\"T\u1ea1o lu\u1ed3ng d\u1eef li\u1ec7u cho n\u1ec1n t\u1ea3ng l\u00e0 Web n\u00ean b\u1ea1n ch\u1ecdn web. \" class=\"wp-image-36022\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-10-1.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-10-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-10-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-10-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-10-1-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> T\u1ea1i \u0111\u00e2y b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n thi\u1ebft l\u1eadp lu\u1ed3ng d\u1eef li\u1ec7u. B\u1ea1n c\u1ea7n \u0111i\u1ec1n nh\u1eefng th\u00f4ng tin nh\u01b0 URL trang web, t\u00ean website c\u1ee7a b\u1ea1n,&#8230; <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-11.png\" alt=\"\u0110i\u1ec1n nh\u1eefng th\u00f4ng tin nh\u01b0 URL trang web, t\u00ean website c\u1ee7a b\u1ea1n,... \" class=\"wp-image-36023\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-11.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-11-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-11-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-11-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-11-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong> B\u1ea1n c\u1ea7n b\u1eadt nh\u1eefng t\u00ednh n\u0103ng \u0111o l\u01b0\u1eddng n\u00e2ng cao <strong>(Enhanced measurement)<\/strong> nh\u01b0 h\u00ecnh minh h\u1ecda. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-12.png\" alt=\"\" class=\"wp-image-36024\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-12.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-12-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-12-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-12-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-12-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 5:<\/strong> Cu\u1ed1i c\u00f9ng b\u1ea1n click v\u00e0 ch\u1ecdn v\u00e0o Create stream \u0111\u1ec3 t\u1ea1o lu\u1ed3ng d\u1eef li\u1ec7u. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-13.png\" alt=\"Click v\u00e0 ch\u1ecdn v\u00e0o Create stream \u0111\u1ec3 t\u1ea1o lu\u1ed3ng d\u1eef li\u1ec7u\" class=\"wp-image-36025\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-13.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-13-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-13-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-13-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-13-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p>Sau khi \u0111\u00e3 t\u1ea1o lu\u1ed3ng d\u1eef li\u1ec7u (Data Stream) b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i Google Analytics 4 v\u1edbi website. Trong b\u00e0i n\u00e0y, Adsplus s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n 2 c\u00e1ch th\u1ef1c hi\u1ec7n nh\u01b0 sau: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ef1c hi\u1ec7n tr\u00ean tr\u00ecnh t\u1ea1o web ho\u1eb7c CMS.<\/strong><\/h3>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> \u0110\u1ea7u ti\u00ean, t\u1ea1i m\u1ee5c\u00a0<strong>Installation instructions<\/strong> b\u1ea1n\u00a0ch\u1ecdn v\u00e0o tab<strong>\u00a0Install with a website builder or CMS<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-14.png\" alt=\"Th\u1ef1c hi\u1ec7n tr\u00ean tr\u00ecnh t\u1ea1o web ho\u1eb7c CMS.\" class=\"wp-image-36026\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-14.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-14-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-14-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-14-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-14-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> Th\u1ef1c hi\u1ec7n <strong>ch\u1ecdn website<\/strong> c\u1ee7a b\u1ea1n nh\u01b0 h\u00ecnh minh h\u1ecda. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-15.png\" alt=\" Ch\u1ecdn website \u0111\u1ec3 th\u1ef1c hi\u1ec7n li\u00ean k\u1ebft v\u1edbi Google Analytics \" class=\"wp-image-36027\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-15.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-15-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-15-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-15-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-15-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> B\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1n c\u00e1c th\u00f4ng tin nh\u01b0 h\u00ecnh minh h\u1ecda d\u01b0\u1edbi \u0111\u00e2y. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng<\/strong><\/h3>\n\n\n\n<p><strong>Ngo\u00e0i th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng nh\u01b0 sau: <\/strong><\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong>\u00a0Truy c\u1eadp v\u00e0o<strong>\u00a0Data Stream<\/strong>\u00a0v\u00e0 th\u1ef1c hi\u1ec7n ch\u1ecdn m\u1ee5c\u00a0<strong>View tag instructions<\/strong>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-16.png\" alt=\"Th\u1ef1c hi\u1ec7n c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng Google Analytics\" class=\"wp-image-36028\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-16.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-16-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-16-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-16-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-16-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 2: <\/strong>T\u1ea1i trang<strong>\u00a0Installation instructions<\/strong>, b\u1ea1n ch\u1ecdn v\u00e0o tab<strong>\u00a0Install manually<\/strong>\u00a0\u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-17.png\" alt=\"Ch\u1ecdn v\u00e0o tab\u00a0Install manually\u00a0\u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng. \" class=\"wp-image-36029\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-17.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-17-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-17-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-17-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-17-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> \u1ede b\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t \u0111o\u1ea1n code \u0111\u1ec3 c\u00e0i \u0111\u1eb7t GA4. B\u1ea1n th\u1ef1c hi\u1ec7n copy \u0111o\u1ea1n code \u0111\u00f3 \u0111\u1ec3 k\u1ebft n\u1ed1i GA4 v\u1edbi website. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-18.png\" alt=\"Th\u1ef1c hi\u1ec7n copy \u0111o\u1ea1n code \u0111\u00f3 \u0111\u1ec3 k\u1ebft n\u1ed1i Google Analytics 4v\u1edbi website. \" class=\"wp-image-36030\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-18.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-18-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-18-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-18-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-18-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong>&nbsp;\u0110\u1ec3 k\u1ebft n\u1ed1i website c\u1ee7a b\u1ea1n v\u1edbi GA4, b\u1ea1n th\u1ef1c truy c\u1eadp v\u00e0o <strong>Appearance&nbsp;<\/strong>(giao di\u1ec7n). Sau \u0111\u00f3, ch\u1ecdn m\u1ee5c&nbsp;<strong>Theme File Editor&nbsp;<\/strong>(Ch\u1ec9nh s\u1eeda giao di\u1ec7n). T\u1ea1i m\u1ee5c T\u1ea1i m\u1ee5c&nbsp;<strong>Theme Files<\/strong>&nbsp;(Files giao di\u1ec7n) b\u1ea1n ch\u1ecdn&nbsp;<strong>Theme Heade<\/strong> \u0111\u1ec3 d\u00e1n \u0111o\u1ea1n code sau ph\u00e2n <strong>&lt;head&gt;<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ki\u1ec3m tra c\u00e1c thi\u1ebft l\u1eadp Google Analytics 4<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 ki\u1ec3m tra xem website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ec7t l\u1eadp GA4 hay ch\u01b0a, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau: <\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Th\u1ef1c hi\u1ec7n truy c\u1eadp v\u00e0o <a href=\"https:\/\/tagassistant.google.com\/\">Google Tag Assistant<\/a>. <\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong> T\u1ea1i ph\u1ea7n Domain, b\u1ea1n ch\u1ecdn v\u00e0o m\u1ee5c Add domain nh\u01b0 h\u00ecnh minh h\u1ecda. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-19-1.png\" alt=\"Ki\u1ec3m tra c\u00e1c thi\u1ebft l\u1eadp Google Analytics 4\" class=\"wp-image-36032\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-19-1.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-19-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-19-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-19-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-19-1-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong> T\u1ea1i b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n nh\u1eadp <strong>URL Website<\/strong>\u00a0c\u1ee7a b\u1ea1n v\u00e0 ch\u1ecdn v\u00e0o <strong>Connect<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-20.png\" alt=\" Nh\u1eadp URL Website c\u1ee7a b\u1ea1n v\u00e0 ch\u1ecdn v\u00e0o Connect\" class=\"wp-image-36033\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-20.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-20-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-20-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-20-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-20-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong> Sau khi th\u1ef1c hi\u1ec7n xong tab trang web c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c b\u1eadt l\u00ean v\u00e0 h\u1ed9p tho\u1ea1i <strong>Tag Assistant Connected<\/strong>. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 web \u0111\u00e3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi GA4 th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 5:\u00a0<\/strong>Quay l\u1ea1i trang Google Tag Assistant v\u00e0 ch\u1ecdn n\u00fat\u00a0<strong>Continue<\/strong>. T\u1ea1i \u0111\u00e2y b\u1ea1n s\u1ebd th\u1ea5y th\u1ebb k\u1ebft n\u1ed1i v\u1edbi website c\u1ee7a b\u1ea1n. D\u1ea5u hi\u1ec7n \u0111\u1ec3 nh\u1eadn bi\u1ebft \u0111\u00e3 k\u1ebft n\u1ed1i th\u00e0nh c\u00f4ng l\u00e0 th\u1ebb Google Analytics 4.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-22.png\" alt=\"Quay l\u1ea1i trang Google Tag Assistant v\u00e0 ch\u1ecdn n\u00fat\u00a0Continue\" class=\"wp-image-36034\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-22.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-22-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-22-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-22-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-22-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Analytics 4 ph\u00e2n t\u00edch d\u1eef li\u1ec7u website<\/h2>\n\n\n\n<p>Khi s\u1eed d\u1ee5ng GA4 b\u1ea1n n\u00ean bi\u1ebft \u0111\u1ebfn 3 lo\u1ea1i b\u00e1o sau \u0111\u00e2u: Traffic Acquisition Report, Conversion Reports, Landing Page Reports, Google Search Console Reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Traffic Acquisition Report<\/h3>\n\n\n\n<p><strong>B\u00e1o c\u00e1o Traffic Acquisition ( b\u00e1o c\u00e1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp)<\/strong> trong Google Analytics 4 (GA4) cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c ngu\u1ed3n m\u00e0 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn trang web \u0111\u00f3. <\/p>\n\n\n\n<p>D\u1eef li\u1ec7u <strong>Organic Search (T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean)<\/strong> trong b\u00e1o c\u00e1o n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n. T\u1eeb ch\u1ec9 s\u1ed1 <strong>Organic Search<\/strong> b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 sau: <\/p>\n\n\n\n<ul>\n<li><strong>M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3: <\/strong>Th\u00f4ng qua ch\u1ec9 s\u1ed1 Organic Search cho th\u1ea5y web c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao hay hay th\u1ea5p. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 n\u00e0y b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb Organic Search theo th\u1eddi gian v\u00e0 so s\u00e1nh v\u1edbi nhi\u1ec1u k\u00eanh kh\u00e1c nhau. <\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3:<\/strong> B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a mang l\u1ea1i l\u01b0\u1ee3ng truy c\u1eadp cao v\u00e0o website. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c SEO. <\/li>\n\n\n\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb:<\/strong> Organic Search c\u00f2n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng c\u00f3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u00e0i vi\u1ebft khi t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan hay kh\u00f4ng. <\/li>\n\n\n\n<li><strong>Thu h\u00fat traffic t\u1ef1 nhi\u00ean:<\/strong> T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0o website, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o <strong>Traffic Acquisition<\/strong> b\u1ea1n th\u1ef1c hi\u1ec7n nh\u01b0 sau: <\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:<\/strong> B\u1ea1n ch\u1ecdn m\u1ee5c<strong>\u00a0Report\u00a0<\/strong>(tr\u00ean thanh \u0111i\u1ec1u h\u01b0\u1edbng) v\u00e0 ch\u1ecdn v\u00e0o m\u1ee5c <strong>Acquisition<\/strong>. <\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong>  Sau \u0111\u00f3 ch\u1ecdn<strong> <\/strong>v\u00e0o m\u1ee5c<strong>\u00a0Traffic Acquisition<\/strong> \u0111\u1ec3 xem th\u00f4ng tin. <\/p>\n\n\n\n<p>Khi s\u1eed d\u1ee5ng Google Analytics 4 b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian \u0111\u1ec3 c\u00f3 th\u1ec3 coi d\u1eef li\u1ec7u theo t\u1eeb ng\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Landing Page Reports<\/strong><\/h3>\n\n\n\n<p>l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap ban n\u1eafm b\u1eaft hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c SEO v\u00e0 t\u1ed1i \u01b0u h\u00f3a traffic t\u1ef1 nhi\u00ean cho website. B\u00e1o c\u00e1o cung c\u1ea5p danh s\u00e1ch chi ti\u1ebft c\u00e1c trang thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp Organic Traffic (l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean) cao nh\u1ea5t, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao hay th\u1ea5p. B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung tr\u00ean website. <\/p>\n\n\n\n<p>Ngo\u00e0i ra, d\u1ef1a v\u00e0o b\u00e1o c\u00e1o n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. T\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n traffic c\u1ee7a web \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng t\u1edbi c\u00e1c trang \u0111\u00edch. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conversion Reports<\/strong><\/h3>\n\n\n\n<p><strong>Conversion Reports<\/strong> l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch quan tr\u1ecdng gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 website v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing. B\u00e1o c\u00e1o cung c\u1ea5p t\u1ed5ng quan chi ti\u1ebft v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n tr\u00ean website c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft lu\u1eadn&nbsp;<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 th\u00f4ng tin v\u1ec1 <strong>Google Analytics<\/strong> v\u00e0 c\u00e1ch t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 v\u00e0o website. Ngo\u00e0i ra, b\u00e0i vi\u1ebft c\u00f2n gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng c\u1ee7a GA4 trong \u0111o l\u01b0\u1eddng. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o v\u1ec1 th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p nh\u00e9.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.fk940kb1h0y9_l\"><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a>&nbsp;<\/h3>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/em>&nbsp;<em>H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em>&nbsp;V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em>&nbsp;<\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><a href=\"https:\/\/guru.edu.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0guru.edu.vn<\/a><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a01ad.vn<\/a><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn Google Analytics v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? Nh\u1eefng l\u1ee3i \u00edch m\u00e0 c\u00f4ng c\u1ee5 Google Analytics mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft n\u00e0y, Adsplus s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch s\u1eed d\u1ee5ng Google Analytics (GA4) si\u00eau \u0111\u01a1n gi\u1ea3n. Xem th\u00eam: Google Analytics [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":36001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1154,934],"tags":[392,425],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Analytics 4<\/title>\n<meta name=\"description\" content=\"Gi\u1edbi thi\u1ec7u c\u00f4ng c\u1ee5 Google Analytics v\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt. H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google Analytics 4 \u0111\u01a1n gi\u1ea3n nh\u1ea5t! Xem ngay!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/google-analytics-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Analytics 4\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edbi thi\u1ec7u c\u00f4ng c\u1ee5 Google Analytics v\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt. H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google Analytics 4 \u0111\u01a1n gi\u1ea3n nh\u1ea5t! Xem ngay!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/google-analytics-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-17T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T03:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/google-analytics-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/google-analytics-la-gi\",\"name\":\"Google Analytics l\u00e0 g\u00ec? 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