{"id":3726,"date":"2018-04-24T02:25:49","date_gmt":"2018-04-24T02:25:49","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=3726"},"modified":"2021-03-29T10:20:50","modified_gmt":"2021-03-29T03:20:50","slug":"mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-gdn","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-gdn","title":{"rendered":"M\u00e1ch b\u1ea1n b\u00ed k\u00edp t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u1edbi qu\u1ea3ng c\u00e1o GDN"},"content":{"rendered":"\n<p><strong>Kh\u00f4ng ch\u1ec9 l\u00e0 k\u00eanh t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u01a1n thu\u1ea7n. M\u00e0 Google c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng. Ngo\u00e0i Google Adwords, qu\u1ea3ng c\u00e1o GDN (Google Display Network) c\u0169ng gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p c\u1ef1c k\u00ec t\u1ed1t.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"150\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN-1-300x150.jpg\" alt=\"qu\u1ea3ng c\u00e1o GDN 1\" class=\"wp-image-3731\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN-1-300x150.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN-1-20x10.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN-1.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u00e1ch b\u1ea1n b\u00ed k\u00edp t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u1edbi qu\u1ea3ng c\u00e1o GDN<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 th\u00eam v\u1ec1 <em>qu\u1ea3ng c\u00e1o GDN<\/em>, Adsplus xin chia s\u1ebb b\u1ea1n nh\u1eefng th\u00f4ng tin v\u1ec1 qu\u1ea3ng c\u00e1o GDN v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ed9t chi\u1ebfn d\u1ecbch khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ebf n\u00e0o l\u00e0 qu\u1ea3ng c\u00e1o GDN ?<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o GDN (Google Display Network) l\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb banner tr\u00ean trang web thu\u1ed9c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed1i t\u00e1c c\u1ee7a Google Adsense. Cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t c\u00e1c n\u1ed9i dung t\u0129nh\/ \u0111\u1ed9ng tr\u00ean c\u00e1c trang m\u1ea1ng li\u00ean k\u1ebft v\u1edbi google.<\/p>\n\n\n\n<p>H\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c chia th\u00e0nh nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 nh\u01b0: kinh t\u1ebf, tin t\u1ee9c, th\u1ec3 thao, \u00f4 t\u00f4, d\u1ecbch v\u1ee5, gi\u1ea3i tr\u00ed, chia s\u1ebb video,\u2026Th\u00f4ng qua h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n, flash,\u2026 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng th\u1eddi tr\u00ean h\u1ec7 th\u1ed1ng c\u00e1c trang web n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u1edbi h\u1ec7 th\u1ed1ng m\u1ea1ng qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Google Display Network s\u1edf h\u1eefu nh\u1eefng \u01b0u \u0111i\u1ec3m sau:<\/strong><\/h2>\n\n\n\n<ul><li>Th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn cho doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean h\u1ec7 th\u1ed1ng c\u00e1c website ph\u00e2n lo\u1ea1i theo l\u0129nh v\u1ef1c, qu\u1ed1c gia, ng\u00f4n ng\u1eef,\u2026<\/li><li>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf quy m\u00f4 l\u1edbn. \u0110\u00e1nh tr\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a theo s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i,..<\/li><li>\u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng<\/li><li>D\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o, chi ph\u00ed d\u1ef1a theo CPC (cost per click) ho\u1eb7c CPM (Cost per mile)<\/li><li>Gia t\u0103ng \u0111\u1ed9 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<p>Ngo\u00e0i ra qu\u1ea3ng c\u00e1o GDN c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m. V\u00ed d\u1ee5 nh\u01b0 ti\u00eau t\u1ed1n ng\u00e2n s\u00e1ch l\u1edbn, c\u01a1 ch\u1ebf hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ng\u1eabu nhi\u00ean, gi\u00e1 tr\u1ecb, hi\u1ec7u qu\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o website, th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t qu\u1ea3ng c\u00e1o, \u2026 B\u1edfi v\u1eady, qu\u1ea3ng c\u00e1o GDN s\u1ebd r\u1ea5t th\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty mu\u1ed1n qu\u1ea3ng b\u00e1, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o GDN?<\/strong><\/h2>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. G\u1ed3m c\u00f3: ng\u00e2n s\u00e1ch chi ti\u00eau, \u0111\u1ecba \u0111i\u1ec3m n\u00e0o qu\u1ea3ng c\u00e1o b\u1ea1n hi\u1ec3n th\u1ecb, th\u1eddi l\u01b0\u1ee3ng,.. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o GDN th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia theo 2 lo\u1ea1i. \u0110\u00f3 l\u00e0 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u01a1 b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ed9ng, video.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"129\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN-300x129.png\" alt=\"qu\u1ea3ng c\u00e1o GDN \" class=\"wp-image-3732\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN-300x129.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN-20x9.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-GDN.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u00e1ch b\u1ea1n b\u00ed k\u00edp t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u1edbi qu\u1ea3ng c\u00e1o GDN<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u1edbi qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh c\u01a1 b\u1ea3n, b\u1ea1n n\u00ean l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec3m sau:<\/strong><\/h2>\n\n\n\n<ul><li>C\u00e0i \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u00e1 th\u1ea7u th\u00f4ng minh<\/li><li>Kh\u00f4ng n\u00ean gom g\u00f3p nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0o m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o. H\u1ea1n ch\u1ebf \u0111\u1ed9 ph\u1ee7, n\u00ean chia th\u00e0nh nhi\u1ec1u nh\u00f3m qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau gi\u00e1 th\u1ea7u.<\/li><li>Thi\u1ebft k\u1ebf banner \u1edf k\u00edch c\u1ee1 t\u1ed1i \u01b0u: 728 x 90, 300 x 250, 160 x 600. \u0110\u00e2y l\u00e0 c\u00e1c k\u00edch th\u01b0\u1edbc c\u00f3 th\u1ec3 bao ph\u1ee7 t\u1edbi 95% m\u1ea1ng hi\u1ec3n th\u1ecb.<\/li><li>H\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 v\u0103n b\u1ea3n d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng.<\/li><li>Trang \u0111\u00edch n\u00ean l\u00e0 trang ch\u1ee9a n\u1ed9i dung c\u1ee5 th\u1ec3. Kh\u00f4ng n\u00ean \u0111\u01b0a v\u1ec1 c\u00e1c trang danh m\u1ee5c ho\u1eb7c trang ch\u1ee7. \u0110i\u1ec1u n\u00e0y d\u1ec5 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u00e0 t\u1eeb ch\u1ed1i \u0111i ti\u1ebfp.<\/li><li>\u0110\u1eb7c bi\u1ec7t, banner kh\u00f4ng n\u00ean ch\u1ee9a qu\u00e1 nhi\u1ec1u ph\u1ea7n n\u1ed9i dung v\u0103n b\u1ea3n. Nh\u01b0 v\u1eady s\u1ebd l\u00e0m m\u1ea5t \u0111i t\u00ednh h\u1ea5p d\u1eabn.<\/li><li>N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) c\u1ea7n hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng v\u00e0 n\u1ed5i b\u1eadt.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khi ch\u1ea1y chi\u1ebfn d\u1ecbch<\/strong><\/h2>\n\n\n\n<p>V\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb video, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o n\u00ean s\u1eed d\u1ee5ng 1 h\u00ecnh \u1ea3nh thumbnail cho video \u1edf t\u1ec9 l\u1ec7 16:9. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean m\u1ecdi giao di\u1ec7n. S\u1eed d\u1ee5ng video th\u01b0\u1eddng c\u00f3 k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n.<\/p>\n\n\n\n<p>Trong th\u1eddi gian ch\u1ea1y chi\u1ebfn d\u1ecbch, c\u1ea7n theo d\u00f5i li\u00ean t\u1ee5c v\u00e0 s\u00e1t sao c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o. \u0110\u1ec3 thay \u0111\u1ed5i gi\u00e1 th\u1ea7u \u0111\u1ed1i v\u1edbi nh\u1eefng trang c\u00f3 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t. \u0110\u1ed5i banner \u0111\u1ec3 ki\u1ec3m tra banner n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t (test A\/B) v\u00e0 tr\u00e1nh s\u1ef1 nh\u00e0m ch\u00e1n cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, c\u1ea7n ch\u1ec9nh s\u1eeda v\u00e0 t\u1ed1i \u01b0u l\u1ea1i trang \u0111\u00edch <a href=\"https:\/\/adsplus.vn\/blog\/landing-page-la-gi-va-tuyet-chieu-xay-dung-landing-page-chat-cho-quang-cao-ads\/\"><strong>landing page<\/strong><\/a>. \u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111i t\u1edbi c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n\n\n\n<p>Hi\u1ec7n nay, h\u00ecnh th\u1ee9c <strong>qu\u1ea3ng c\u00e1o GDN<\/strong> kh\u00f4ng ph\u1ea3i qu\u00e1 m\u1edbi m\u1ebb v\u1edbi c\u00e1c marketer. Tuy nhi\u00ean ch\u1ec9 hi\u1ec3u GDN l\u00e0 g\u00ec th\u00ec v\u1eabn ch\u01b0a \u0111\u1ee7, m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n am hi\u1ec3u v\u00e0 c\u00f3 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y. Adsplus ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng ch\u1ec9 l\u00e0 k\u00eanh t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u01a1n thu\u1ea7n. M\u00e0 Google c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng. Ngo\u00e0i Google Adwords, qu\u1ea3ng c\u00e1o GDN (Google Display Network) c\u0169ng gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p c\u1ef1c k\u00ec t\u1ed1t. M\u00e1ch b\u1ea1n b\u00ed k\u00edp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e1ch b\u1ea1n b\u00ed k\u00edp t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u1edbi qu\u1ea3ng c\u00e1o GDN<\/title>\n<meta name=\"description\" content=\"Google \u0111\u01b0a ra c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p nh\u1eb1m t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch, thu h\u00fat kh\u00e1ch h\u00e0ng qua qu\u1ea3ng c\u00e1o GDN - Google Display Network\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/mach-ban-bi-kip-toi-uu-hieu-qua-chien-dich-voi-quang-cao-gdn\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1ch b\u1ea1n b\u00ed k\u00edp t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u1edbi qu\u1ea3ng c\u00e1o GDN\" \/>\n<meta property=\"og:description\" content=\"Google \u0111\u01b0a ra c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p nh\u1eb1m t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch, thu h\u00fat kh\u00e1ch h\u00e0ng qua qu\u1ea3ng c\u00e1o GDN - 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