{"id":37407,"date":"2024-09-20T15:30:00","date_gmt":"2024-09-20T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=37407"},"modified":"2024-09-16T10:19:48","modified_gmt":"2024-09-16T03:19:48","slug":"toi-uu-quy-trinh-lam-video-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/toi-uu-quy-trinh-lam-video-marketing","title":{"rendered":"T\u1ed1i \u01b0u quy tr\u00ecnh l\u00e0m video marketing"},"content":{"rendered":"\n<p><b>L\u00e0m video marketing<\/b><span style=\"font-weight: 400;\"> \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb sinh \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft. Tuy nhi\u00ean, \u0111\u1ec3 k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u, <\/span>m\u1ed9t<span style=\"font-weight: 400;\"> quy tr\u00ecnh ch\u1eb7t ch\u1ebd l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m video <\/span>marketing. T\u1eeb \u0111\u00f3<span style=\"font-weight: 400;\"> gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch t\u1ed1i \u0111a.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/toi-uu-quy-trinh-lam-video-marketing-thumb.png\" alt=\"T\u1ed1i \u01b0u quy tr\u00ecnh l\u00e0m video marketing\" class=\"wp-image-37408\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/toi-uu-quy-trinh-lam-video-marketing-thumb.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/toi-uu-quy-trinh-lam-video-marketing-thumb-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/toi-uu-quy-trinh-lam-video-marketing-thumb-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/toi-uu-quy-trinh-lam-video-marketing-thumb-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/toi-uu-quy-trinh-lam-video-marketing-thumb-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><b>Xem th\u00eam:<\/b><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-sang-tao-noi-dung-social-media-2024\"><span style=\"font-weight: 400;\">[Ebook] Xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o n\u1ed9i dung Social Media 2024<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/10-y-tuong-youtube-sieu-hay-cho-nguoi-moi-bat-dau\"><span style=\"font-weight: 400;\">10+ \u00fd t\u01b0\u1edfng YouTube si\u00eau hay cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Nh\u1eefng chi\u1ebfn d\u1ecbch n\u00ean t\u00edch h\u1ee3p l\u00e0m video marketing?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Video marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thu h\u00fat t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a. <\/span>V<span style=\"font-weight: 400;\">\u1edbi kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i s\u1ed1ng \u0111\u1ed9ng, video ng\u00e0y c\u00e0ng <\/span>q<span style=\"font-weight: 400;\">uan tr\u1ecdng trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m lo\u1ea1i chi\u1ebfn d\u1ecbch m\u00e0 doanh nghi\u1ec7p n\u00ean t\u00edch h\u1ee3p video marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 genZ<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Gen Z l\u00e0 th\u1ebf h\u1ec7 tr\u01b0\u1edfng th\u00e0nh c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1. H\u1ecd y\u00eau th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c quan, n\u00ean video marketing l\u00e0 c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. C\u1ee5 th\u1ec3 nh\u01b0 c\u00e1c video ng\u1eafn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Instagram Reels ho\u1eb7c YouTube.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, vi\u1ec7c k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u0169ng r\u1ea5t quan tr\u1ecdng v\u1edbi genZ. M\u1ed9t th\u1eed th\u00e1ch, c\u00e2u h\u1ecfi \u0111\u00e1p hay video h\u1eadu tr\u01b0\u1eddng s\u1ebd t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i g\u1ea7n g\u0169i v\u1edbi gen Z. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd t\u01b0\u01a1ng t\u00e1c chia s\u1ebb nhi\u1ec1u h\u01a1n v\u1edbi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/b> <strong>n\u00ean l\u00e0m video marketing<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Khi ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, video l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u \u0111\u1ec3 truy\u1ec1n t\u1ea3i chi ti\u1ebft s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Video s\u1ebd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1ef1c t\u1ebf, t\u1ea1o m\u1ed9t c\u00e1i nh\u00ecn kh\u00e1ch quan v\u00e0 ch\u00e2n th\u1eadt nh\u1ea5t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, video unboxing hay review c\u0169ng <\/span>gi\u00fap<span style=\"font-weight: 400;\"> t\u0103ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 quan t\u00e2m t\u1eeb kh\u00e1ch. \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p ho\u1eb7c \u0111\u1eaft ti\u1ec1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1c l\u1ee3i \u00edch d\u00e0i h\u1ea1n nh\u1eb1m thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-1.png\" alt=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi n\u00ean t\u00edch h\u1ee3p l\u00e0m video marketing\" class=\"wp-image-37409\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-1.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-1-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i t\u1eadp trung l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb <\/span>tu\u1ed5i. <span style=\"font-weight: 400;\">o \u0111\u00f3 truy\u1ec1n th\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng th\u1ec3 thi\u1ebfu video marketing. C\u00e1c video ng\u1eafn c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed cao s\u00e1ng t\u1ea1o d\u1ec5 lan t\u1ecfa m\u1ea1nh m\u1ebd tr\u00ean social media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, h\u00ecnh h\u00ecnh th\u1ee9c video livestream \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Video livestream gi\u00fap doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm tr\u1ef1c ti\u1ebfp. TikTok v\u00e0 Facebook l\u00e0 hai n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n nh\u1ea5t v\u1edbi h\u00ecnh th\u1ee9c livestream.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/b> <strong>c\u00f3 th\u1ec3 l\u00e0m video marketing<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi truy\u1ec1n th\u1ed1ng k\u1ebft h\u1ee3p v\u1edbi video marketing c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n. M\u1ed9t video n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c chi\u1ebfu t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u00f4ng ng\u01b0\u1eddi qua l\u1ea1i th\u01b0\u1eddng thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng. \u0110\u1eb7c bi\u1ec7t, c\u00e1c m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-2.png\" alt=\"C\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p l\u00e0m video marketing \u0111\u1ec3 t\u0103ng \u0111\u1ed9 thu h\u00fat\" class=\"wp-image-37410\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-2.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-2-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-2-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-2-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/chien-dich-nen-tich-hop-lam-video-marketing-2-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>Chi\u1ebfn d\u1ecbch s\u1ef1 ki\u1ec7n<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Trong c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, video l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch m\u1eddi. Video c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t m\u1edf \u0111\u1ea7u ho\u1eb7c trong qu\u00e1 tr\u00ecnh di\u1ec5n ra s\u1ef1 ki\u1ec7n \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1n gi\u1ea3. Sau khi s\u1ef1 ki\u1ec7n k\u1ebft th\u00fac, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video t\u00f3m t\u1eaft s\u1ef1 ki\u1ec7n \u0111\u1ec3 chia s\u1ebb l\u1ea1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham gia tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>H\u01b0\u1edbng d\u1eabn l\u00e0m video marketing chi ti\u1ebft<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t video \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p trong m\u1ed9t chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean ch\u1ea5t l\u01b0\u1ee3ng video v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ebfn k\u1ebft qu\u1ea3. V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch l\u00e0m video marketing ch\u01b0a? C\u00f9ng theo d\u00f5i ngay quy tr\u00ecnh th\u1ef1c hi\u1ec7n video marketing d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>B\u01b0\u1edbc 1. \u201c\u0110\u1ecbnh h\u00ecnh\u201d l\u1ea1i nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft tr\u01b0\u1edbc khi l\u00e0m video<\/b> <b>marketing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o s\u1ea3n xu\u1ea5t video, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u1ea1i nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft. C\u00e1c th\u00f4ng tin n\u00e0y ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, bao g\u1ed3m m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a video c\u00f3 th\u1ec3 l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span> hay<span style=\"font-weight: 400;\"> gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a video c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n l\u01b0u \u00fd \u0111i\u1ec3m n\u00e0y. \u0110\u1ecbnh h\u00ecnh l\u1ea1i nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t video.\u00a0\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>B\u01b0\u1edbc 2. X\u00e2y d\u1ef1ng c\u00e1c lo\u1ea1i k\u1ecbch b\u1ea3n c\u1ea7n thi\u1ebft<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">K\u1ecbch b\u1ea3n l\u00e0 linh h\u1ed3n c\u1ee7a m\u1ed9t video n\u00e0o, gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch m\u1ea1ch l\u1ea1c v\u00e0 cu\u1ed1n h\u00fat. Trong b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c lo\u1ea1i k\u1ecbch b\u1ea3n c\u1ea7n thi\u1ebft. Bao g\u1ed3m k\u1ecbch b\u1ea3n n\u1ed9i dung ch\u00ednh v\u00e0 k\u1ecbch b\u1ea3n h\u00ecnh \u1ea3nh visual. Nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n c\u00f3 trong k\u1ecbch b\u1ea3n l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh, c\u00e2u chuy\u1ec7n d\u1eabn d\u1eaft v\u00e0 c\u00e2u CTA. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 video ph\u1ee9c t\u1ea1p, c\u00f3 th\u1ec3 c\u1ea7n nhi\u1ec1u lo\u1ea1i k\u1ecbch b\u1ea3n kh\u00e1c nhau \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-1.png\" alt=\"Ngo\u00e0i k\u1ecbch b\u1ea3n n\u1ed9i dung th\u00ec c\u1ea7n chu\u1ea9n b\u1ecb th\u00eam m\u1ed9t s\u1ed1 k\u1ecbch b\u1ea3n h\u00ecnh \u1ea3nh nh\u01b0 storyboard \u0111\u1ec3 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t thu\u1eadn ti\u1ec7n h\u01a1n\" class=\"wp-image-37411\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-1.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-1-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>B\u01b0\u1edbc 3. C\u00f4ng t\u00e1c ti\u1ec1n k\u1ef3<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">C\u00f4ng t\u00e1c ti\u1ec1n k\u1ef3 (pre-production) l\u00e0 giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u quay video. Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m ph\u00e2n b\u1ed5 vai tr\u00f2 cho c\u00e1c th\u00e0nh vi\u00ean, l\u1ef1a ch\u1ecdn \u0111i\u1ec3m quay, thi\u1ebft b\u1ecb v\u00e0 l\u00ean l\u1ecbch quay. Ti\u1ec1n k\u1ef3 l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng v\u00ec n\u00f3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 s\u1eb5n s\u00e0ng v\u00e0 m\u1ea1ch l\u1ea1c khi ti\u1ebfn h\u00e0nh quay. N\u1ebfu c\u00f4ng t\u00e1c ti\u1ec1n k\u1ef3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ebd di\u1ec5n ra tr\u00f4i ch\u1ea3y v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>B\u01b0\u1edbc 4. S\u1ea3n xu\u1ea5t video<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Khi b\u1eaft \u0111\u1ea7u quay, c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o video c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t. \u0110\u1ea7u ti\u00ean l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh. Video c\u1ea7n \u0111\u01b0\u1ee3c quay v\u1edbi \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, \u00e1nh s\u00e1ng v\u00e0 g\u00f3c quay h\u1ee3p l\u00fd, chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp \u0111\u1ebfn l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u00e2m thanh. C\u1ea7n \u0111\u1ea3m b\u1ea3o l\u1eddi tho\u1ea1i v\u00e0 \u00e2m nh\u1ea1c r\u00f5 r\u00e0ng, kh\u00f4ng b\u1ecb ph\u00e2n t\u00e1n b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i. Cu\u1ed1i c\u00f9ng l\u00e0 t\u00ednh li\u00ean k\u1ebft gi\u1eefa c\u00e1c c\u1ea3nh quay v\u00e0 k\u1ecbch b\u1ea3n, \u0111\u1ea3m b\u1ea3o m\u1ecdi chi ti\u1ebft \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p ch\u00ednh.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-2.png\" alt=\"Qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t video c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 x\u1ea3y ra \u0111\u1ec3 chu\u1ea9n b\u1ecb ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng\" class=\"wp-image-37412\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-2.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-2-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-2-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-2-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/09\/huong-dan-lam-video-marketing-2-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>B\u01b0\u1edbc 5. Giai \u0111o\u1ea1n h\u1eadu k\u1ef3 video<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n t\u1ea5t quay, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ch\u1ec9nh s\u1eeda v\u00e0 ho\u00e0n thi\u1ec7n video. Giai \u0111o\u1ea1n h\u1eadu k\u1ef3 bao g\u1ed3m vi\u1ec7c c\u1eaft gh\u00e9p c\u1ea3nh, ch\u1ec9nh s\u1eeda m\u00e0u s\u1eafc, \u00e2m thanh \u0111\u1ec3 video ho\u00e0n thi\u1ec7n nh\u1ea5t. Ngo\u00e0i ra, c\u1ea7n th\u00eam c\u00e1c hi\u1ec7u \u1ee9ng \u0111\u1ec3 video tr\u1edf n\u00ean sinh \u0111\u1ed9ng h\u01a1n. Cu\u1ed1i c\u00f9ng c\u1ea7n ki\u1ec3m tra t\u1ed5ng quan ch\u1ea5t l\u01b0\u1ee3ng video sau khi ho\u00e0n thi\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng c\u00f3 l\u1ed7i k\u1ef9 thu\u1eadt n\u00e0o.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>B\u01b0\u1edbc 6. Xu\u1ea5t b\u1ea3n video<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n th\u00e0nh, video s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng theo chi\u1ebfn l\u01b0\u1ee3c Marketing. Tuy nhi\u00ean, vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 sau khi \u0111\u0103ng t\u1ea3i l\u00e0 r\u1ea5t quan tr\u1ecdng. M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 c\u1ea7n l\u01b0u \u00fd g\u1ed3m l\u01b0\u1ee3t xem, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00e1c s\u1ed1 li\u1ec7u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch video marketing \u0111\u1ec3 t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch sau.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi l\u00e0m video marketing<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Khi l\u00e0m video marketing, c\u00f3 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n n\u1eafm \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. Trong qu\u00e1 tr\u00ecnh quay, nhi\u1ec1u t\u00ecnh hu\u1ed1ng b\u1ea5t l\u1ee3i c\u00f3 th\u1ec3 x\u1ea3y ra. V\u00ed d\u1ee5 nh\u01b0 thi\u1ebft b\u1ecb h\u1ecfng, \u00e1nh s\u00e1ng kh\u00f4ng \u0111\u1ee7, ti\u1ebfng \u1ed3n t\u1eeb m\u00f4i tr\u01b0\u1eddng\u2026 Ngo\u00e0i ra, vi\u1ec7c qu\u1ea3n l\u00fd th\u1eddi gian kh\u00f4ng t\u1ed1t c\u0169ng d\u1ec5 d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u1ee1 ti\u1ebfn \u0111\u1ed9, l\u00e0m t\u1ed1n th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00f2ng tr\u00e1nh nh\u1eefng r\u1ee7i ro n\u00e0y, doanh nghi\u1ec7p n\u00ean chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng t\u1eeb kh\u00e2u ti\u1ec1n k\u1ef3. \u0110\u1ea7u ti\u00ean, c\u1ea7n ki\u1ec3m tra thi\u1ebft b\u1ecb tr\u01b0\u1edbc khi quay v\u00e0 c\u00f3 s\u1eb5n thi\u1ebft b\u1ecb d\u1ef1 ph\u00f2ng. Th\u1ee9 hai, c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tu\u00e2n th\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 kh\u00f4ng b\u1ecb tr\u00ec ho\u00e3n. Cu\u1ed1i c\u00f9ng, n\u00ean l\u01b0u tr\u1eef d\u1eef li\u1ec7u nhi\u1ec1u n\u01a1i v\u00e0 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m bi\u00ean t\u1eadp chuy\u00ean nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n\n\n\n<p><b>L\u00e0m video marketing<\/b><span style=\"font-weight: 400;\"> c\u1ea7n m\u1ed9t quy tr\u00ecnh chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng v\u00e0 \u0111\u1ec1 ph\u00f2ng nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 x\u1ea3y ra. N\u1ebfu b\u1ea1n ch\u00fa \u00fd quy tr\u00ecnh v\u00e0 nh\u1eefng m\u1eb9o trong b\u00e0i vi\u1ebft, video c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n. N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi cho Adsplus gi\u1ea3i \u0111\u00e1p nh\u00e9.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/\"><b>Adsplus.vn<\/b><\/a><b>&nbsp;<\/b><\/h3>\n\n\n\n<p><i><span style=\"font-weight: 400;\">C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/i> <i><span style=\"font-weight: 400;\">H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/span><\/i><span style=\"font-weight: 400;\"> V<\/span><i><span style=\"font-weight: 400;\">\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/guru.edu.vn\/\"> <span style=\"font-weight: 400;\">guru.edu.vn<\/span><\/a><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/mark><a style=\"font-size: revert;\" href=\"https:\/\/hubs.la\/H0BrYSB0\"> <span>1ad.vn<\/span><\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0m video marketing \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb sinh \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft. Tuy nhi\u00ean, \u0111\u1ec3 k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u, m\u1ed9t quy tr\u00ecnh ch\u1eb7t ch\u1ebd l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m video marketing. T\u1eeb \u0111\u00f3 [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":37408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[459,1523,923],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed1i \u01b0u quy tr\u00ecnh l\u00e0m video marketing<\/title>\n<meta name=\"description\" content=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft quy tr\u00ecnh l\u00e0m video marketing. G\u1ee3i \u00fd m\u1ed9t s\u1ed1 tips t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 m\u1ed9t video marketing. 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