{"id":37831,"date":"2024-11-08T07:30:00","date_gmt":"2024-11-08T00:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=37831"},"modified":"2024-11-05T16:33:09","modified_gmt":"2024-11-05T09:33:09","slug":"big-idea-la-gi-phan-biet-big-idea-va-key-message","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message","title":{"rendered":"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi <\/span><b>Big idea<\/b><span style=\"font-weight: 400;\"> trong Marketing l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady? Big idea kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u, n\u00f3 l\u00e0 c\u1ed1t l\u00f5i, l\u00e0 linh h\u1ed3n c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch Marketing. Th\u1ebf nh\u01b0ng, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f2n nh\u1ea7m l\u1eabn gi\u1eefa Big idea v\u00e0 Key message. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p g\u00f3c nh\u00ecn kh\u00e1ch quan, c\u1ee5 th\u1ec3 nh\u1ea5t v\u1ec1 hai kh\u00e1i ni\u1ec7m n\u00e0y.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message.png\" alt=\"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message\" class=\"wp-image-37834\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><b>Xem th\u00eam:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/b2g-la-gi\"><span style=\"font-weight: 400;\">B2G l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 m\u00f4 h\u00ecnh kinh doanh B2G<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/generative-ai-la-gi\"><span style=\"font-weight: 400;\">Generative AI l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh t\u1ed5ng qu\u00e1t<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/marketing-theo-tinh-cach\"><span style=\"font-weight: 400;\">Marketing theo t\u00ednh c\u00e1ch: M\u00f4 h\u00ecnh t\u00ednh c\u00e1ch Big 5 OCEAN l\u00e0 g\u00ec?<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Big idea l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Big idea l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong marketing v\u00e0 truy\u1ec1n th\u00f4ng. N\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u00fd t\u01b0\u1edfng l\u1edbn, c\u1ed1t l\u00f5i, ho\u1eb7c th\u00f4ng \u0111i\u1ec7p ch\u00ednh m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng. Big idea kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t slogan hay m\u1ed9t c\u00e2u n\u00f3i h\u1ea5p d\u1eabn. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t big idea m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch n\u1ed5i b\u1eadt:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">G\u00e2y \u1ea5n t\u01b0\u1ee3ng. M\u1ed9t \u00fd t\u01b0\u1edfng l\u1edbn c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">K\u1ebft n\u1ed1i c\u1ea3m x\u00fac. N\u1ebfu big idea ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">D\u1ec5 nh\u1edb. M\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ghi nh\u1edb v\u00e0 lan truy\u1ec1n h\u01a1n trong c\u1ed9ng \u0111\u1ed3ng.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa Big idea v\u00e0 Key message l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft, \u0111\u1eb7c bi\u1ec7t trong t\u00ecnh h\u00ecnh c\u1ea1nh tranh hi\u1ec7n nay. M\u1ed7i kh\u00e1i ni\u1ec7m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 ri\u00eang trong k\u1ebf ho\u1ea1ch Marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1ec3 ph\u00e2n bi\u1ec7t hai kh\u00e1i ni\u1ec7m n\u00e0y.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Big idea l\u00e0 kh\u00e1i ni\u1ec7m trung t\u00e2m, c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, th\u01b0\u1eddng mang t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng. N\u00f3 ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn l\u1edbn v\u00e0 c\u1ea3m h\u1ee9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i. Ng\u01b0\u1ee3c l\u1ea1i, Key message l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee5 th\u1ec3 h\u01a1n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m r\u00f5 v\u00e0 h\u1ed7 tr\u1ee3 cho Big idea. Key message gi\u00fap truy\u1ec1n t\u1ea3i \u00fd t\u01b0\u1edfng c\u1ee7a big idea m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 r\u00f5 r\u00e0ng h\u01a1n \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>M\u1ee5c \u0111\u00edch<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch c\u1ee7a Big idea l\u00e0 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. N\u00f3 gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, Key message c\u00f3 vai tr\u00f2 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, thuy\u1ebft ph\u1ee5c v\u00e0 h\u1ed7 tr\u1ee3 cho cho Big idea. T\u1eeb \u0111\u00f3, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/phan-biet-big-idea-va-key-message.png\" alt=\"C\u00e1ch ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message l\u00e0 d\u1ef1a tr\u00ean \u00fd ngh\u0129a c\u1ee7a ch\u00fang trong m\u1ed9t chi\u1ebfn d\u1ecbch\" class=\"wp-image-37835\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/phan-biet-big-idea-va-key-message.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/phan-biet-big-idea-va-key-message-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/phan-biet-big-idea-va-key-message-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/phan-biet-big-idea-va-key-message-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/phan-biet-big-idea-va-key-message-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>C\u00e1ch th\u1ec3 hi\u1ec7n trong chi\u1ebfn d\u1ecbch<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, Big idea th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u00ecnh \u1ea3nh, video, ho\u1eb7c slogan n\u1ed5i b\u1eadt. V\u00ed d\u1ee5, m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u1ec1 s\u1ef1 d\u0169ng c\u1ea3m ho\u1eb7c s\u00e1ng t\u1ea1o. Key message s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua c\u00e1c \u0111o\u1ea1n v\u0103n, l\u1eddi n\u00f3i ho\u1eb7c h\u00ecnh \u1ea3nh ph\u1ee5. Ch\u00fang s\u1ebd&nbsp; gi\u1ea3i th\u00edch c\u1ee5 th\u1ec3 v\u1ec1 t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00e1ch s\u1ea3n ph\u1ea9m gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u0110\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t Big idea c\u1ea7n ph\u1ea3i mang t\u00ednh s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ec5 nh\u1edb. N\u00f3 th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn d\u1ecbch tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, Key message c\u1ea7n ph\u1ea3i ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c. S\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa big idea v\u00e0 key message s\u1ebd t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<\/td><td>\n<p><b>\u0110\u1eb7c \u0111i\u1ec3m<\/b><\/p>\n<\/td><td>\n<p><b>Vai tr\u00f2<\/b><\/p>\n<\/td><\/tr><tr><td>\n<p><span style=\"font-weight: 400;\">Big idea<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">S\u00e1ng t\u1ea1o, \u1ea5n t\u01b0\u1ee3ng<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">T\u1ea1o s\u1ef1 ch\u00fa \u00fd<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><span style=\"font-weight: 400;\">Key message<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Cung c\u1ea5p th\u00f4ng tin<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><span style=\"font-weight: 400;\">M\u1ed1i li\u00ean h\u1ec7<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 l\u1eabn nhau<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 minh h\u1ecda<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o truy\u1ec1n c\u1ea3m h\u1ee9ng<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3i th\u00edch s\u1ea3n ph\u1ea9m<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng Big idea<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c Big idea, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ph\u00e1t tri\u1ec3n nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u00ednh (Key messages) ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n. Tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m trong vi\u1ec7c x\u00e2y d\u1ef1ng Big idea. H\u00e3y l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec3m sau \u0111\u1ec3 khi c\u1ea7n l\u1eadp Big idea cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Thi\u1ebfu s\u1ef1 th\u1ed1ng nh\u1ea5t trong th\u00f4ng \u0111i\u1ec7p<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi x\u00e2y d\u1ef1ng Big idea l\u00e0 thi\u1ebfu s\u1ef1 th\u1ed1ng nh\u1ea5t trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i. Khi kh\u00f4ng c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng b\u1ecb nh\u1ea7m l\u1eabn v\u00e0 kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n mang l\u1ea1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o d\u1ef1ng l\u00f2ng tin m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u00f4ng \u0111i\u1ec7p \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi Big idea \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c kh\u00f3 hi\u1ec3u<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t Big idea th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u. Nhi\u1ec1u doanh nghi\u1ec7p m\u1eafc ph\u1ea3i sai l\u1ea7m khi c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c kh\u00f3 hi\u1ec3u. S\u1ef1 ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng m\u1ea5t ki\u00ean nh\u1eabn v\u00e0 kh\u00f4ng mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef d\u1ec5 hi\u1ec3u v\u00e0 h\u00ecnh \u1ea3nh minh h\u1ecda r\u00f5 r\u00e0ng. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n nh\u01b0ng m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i v\u00e0o l\u00f2ng ng\u01b0\u1eddi h\u01a1n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kh\u00f4ng c\u00f3 n\u00e9t \u0111\u1ed9c \u0111\u00e1o ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t Big idea hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c n\u00e9t \u0111\u1ed9c \u0111\u00e1o ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng b\u1ecb ch\u00ecm l\u1eabn trong \u0111\u00e1m \u0111\u00f4ng. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb v\u00e0 kh\u00e1c bi\u1ec7t, v\u00ec v\u1eady vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng. M\u1ed9t Big idea n\u00ean kh\u1eafc h\u1ecda \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean ch\u1ecdn b\u1ea1n thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Thi\u1ebfu t\u00ednh d\u00e0i h\u1ea1n<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t sai l\u1ea7m kh\u00e1c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p l\u00e0 kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u00ednh d\u00e0i h\u1ea1n. M\u1ed9t \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong ng\u1eafn h\u1ea1n, nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, n\u00f3 s\u1ebd nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi. \u0110\u1ec3 x\u00e2y d\u1ef1ng Big idea c\u00f3 s\u1ee9c s\u1ed1ng l\u00e2u b\u1ec1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i xem x\u00e9t c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai, \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/sai-lam-khi-lap-big-idea.png\" alt=\"Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng Big idea l\u00e0 g\u00ec? Ch\u00ednh l\u00e0 thi\u1ebfu t\u00ecnh d\u00e0i h\u1ea1n cho idea\" class=\"wp-image-37836\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/sai-lam-khi-lap-big-idea.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/sai-lam-khi-lap-big-idea-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/sai-lam-khi-lap-big-idea-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/sai-lam-khi-lap-big-idea-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/sai-lam-khi-lap-big-idea-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Big idea l\u00e0 g\u00ec<\/strong>? \u0110\u00f3 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c Marketing v\u00e0 qu\u1ea3ng c\u00e1o. N\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o, c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Vi\u1ec7c n\u1eafm v\u1eefng big idea gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi cho Adsplus nh\u00e9.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/\"><b>Adsplus.vn<\/b><\/a><b>&nbsp;<\/b><\/h3>\n\n\n\n<p><i><span style=\"font-weight: 400;\">C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/i> <i><span style=\"font-weight: 400;\">H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/span><\/i><span style=\"font-weight: 400;\"> V<\/span><i><span style=\"font-weight: 400;\">\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/guru.edu.vn\/\"> <span style=\"font-weight: 400;\">guru.edu.vn<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/hubs.la\/H0BrYSB0\"> <span style=\"font-weight: 400;\">1ad.vn<\/span><\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi Big idea trong Marketing l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady? Big idea kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u, n\u00f3 l\u00e0 c\u1ed1t l\u00f5i, l\u00e0 linh h\u1ed3n c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch Marketing. Th\u1ebf nh\u01b0ng, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f2n nh\u1ea7m l\u1eabn gi\u1eefa Big idea [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":37834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[1572,1573,1574],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message<\/title>\n<meta name=\"description\" content=\"Big idea l\u00e0 g\u00ec? Th\u00f4ng tin chi ti\u1ebft b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 big idea. C\u00e1ch ph\u00e2n bi\u1ec7t Big idea v\u1edbkKey message v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. Xem ngay t\u1ea1i \u0111\u00e2y!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message\" \/>\n<meta property=\"og:description\" content=\"Big idea l\u00e0 g\u00ec? Th\u00f4ng tin chi ti\u1ebft b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 big idea. C\u00e1ch ph\u00e2n bi\u1ec7t Big idea v\u1edbkKey message v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. Xem ngay t\u1ea1i \u0111\u00e2y!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-08T00:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T09:33:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message\",\"url\":\"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message\",\"name\":\"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-11-08T00:30:00+00:00\",\"dateModified\":\"2024-11-05T09:33:09+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"Big idea l\u00e0 g\u00ec? Th\u00f4ng tin chi ti\u1ebft b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 big idea. C\u00e1ch ph\u00e2n bi\u1ec7t Big idea v\u1edbkKey message v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. Xem ngay t\u1ea1i \u0111\u00e2y!\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message","description":"Big idea l\u00e0 g\u00ec? Th\u00f4ng tin chi ti\u1ebft b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 big idea. C\u00e1ch ph\u00e2n bi\u1ec7t Big idea v\u1edbkKey message v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. Xem ngay t\u1ea1i \u0111\u00e2y!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message","og_locale":"vi_VN","og_type":"article","og_title":"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message","og_description":"Big idea l\u00e0 g\u00ec? Th\u00f4ng tin chi ti\u1ebft b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 big idea. C\u00e1ch ph\u00e2n bi\u1ec7t Big idea v\u1edbkKey message v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. Xem ngay t\u1ea1i \u0111\u00e2y!","og_url":"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2024-11-08T00:30:00+00:00","article_modified_time":"2024-11-05T09:33:09+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/big-idea-la-gi-phan-biet-big-idea-va-key-message.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message","url":"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message","name":"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2024-11-08T00:30:00+00:00","dateModified":"2024-11-05T09:33:09+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"Big idea l\u00e0 g\u00ec? Th\u00f4ng tin chi ti\u1ebft b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 big idea. C\u00e1ch ph\u00e2n bi\u1ec7t Big idea v\u1edbkKey message v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. Xem ngay t\u1ea1i \u0111\u00e2y!","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/big-idea-la-gi-phan-biet-big-idea-va-key-message#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Big idea l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t Big idea v\u00e0 Key message"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/37831"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=37831"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/37831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/37834"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=37831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=37831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=37831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}