{"id":37842,"date":"2024-11-09T07:30:00","date_gmt":"2024-11-09T00:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=37842"},"modified":"2024-11-07T10:24:15","modified_gmt":"2024-11-07T03:24:15","slug":"giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing","title":{"rendered":"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing"},"content":{"rendered":"\n<p>Trong th\u1ebf gi\u1edbi marketing ng\u00e0y nay, khi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u1eeb v\u00f4 v\u00e0n ngu\u1ed3n kh\u00e1c nhau, <strong>&#8220;Content is King&#8221;<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t nguy\u00ean l\u00fd b\u1ea5t di b\u1ea5t d\u1ecbch. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh. D\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail.png\" alt=\"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i &quot;Content is King&quot;\" class=\"wp-image-37843\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cach-viet-content-thu-hut-bi-quyet-thanh-cong-nam-2024\">C\u00e1ch vi\u1ebft content thu h\u00fat \u2013 B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng n\u0103m 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cac-dang-content-marketing-pho-bien-thu-hut-khach-hang-hien-nay\">C\u00e1c d\u1ea1ng Content Marketing ph\u1ed5 bi\u1ebfn thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7n nay<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-xu-huong-content-tet-2025\">[Ebook] Xu h\u01b0\u1edbng content T\u1ebft 2025<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cContent is King\u201d ngh\u0129a l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>\u201cContent is King\u201d &#8211; &#8220;N\u1ed9i dung l\u00e0 vua\u201d l\u00e0 m\u1ed9t c\u00e2u n\u00f3i r\u1ea5t n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c marketing. \u0110\u01b0\u1ee3c Bill Gates \u0111\u01b0a ra t\u1eeb nh\u1eefng n\u0103m 1990. C\u00e2u n\u00f3i n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ef1c k\u1ef3 l\u1edbn c\u1ee7a n\u1ed9i dung trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-1.png\" alt=\"Kh\u00e1i ni\u1ec7m v\u1ec1 &quot;Content is King&quot;\" class=\"wp-image-37844\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-1.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-1-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p>Hi\u1ec3u c\u00e1ch kh\u00e1c, d\u00f9 b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing hay c\u00f4ng ngh\u1ec7 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u. Nh\u01b0ng n\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng h\u1ea5p d\u1eabn, gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng. Ch\u1eafc ch\u1eafn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 s\u1ebd kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00ec sao l\u1ea1i n\u00f3i &#8220;Content is King&#8221;?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-2.png\" alt=\"V\u00ec sao l\u1ea1i n\u00f3i &quot;n\u1ed9i dung l\u00e0 vua&quot;?\" class=\"wp-image-37845\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-2.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-2-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-2-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-2-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-2-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p>&#8220;N\u1ed9i dung l\u00e0 vua\u201d l\u00e0 m\u1ed9t c\u00e2u n\u00f3i \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi b\u1ea5t k\u1ef3 ai l\u00e0m marketing. Nh\u01b0ng t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady? \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, ch\u00fang ta h\u00e3y c\u00f9ng ph\u00e2n t\u00edch s\u00e2u h\u01a1n \u00fd ngh\u0129a c\u1ee7a c\u00e2u n\u00f3i n\u00e0y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u1ed9i dung l\u00e0 n\u1ec1n t\u1ea3ng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin, h\u1ecd mu\u1ed1n t\u00ecm th\u1ea5y nh\u1eefng b\u00e0i vi\u1ebft, video, h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng. Hay nh\u1eefng n\u1ed9i dung gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc c\u1ee7a h\u1ecd. N\u1ed9i dung gi\u00e1 tr\u1ecb s\u1ebd gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00e0 thu h\u00fat h\u1ecd \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 l\u00e0 nh\u1eefng th\u00f4ng tin kh\u00f4 khan v\u1ec1 s\u1ea3n ph\u1ea9m, n\u1ed9i dung c\u00f2n gi\u00fap b\u1ea1n chia s\u1ebb gi\u00e1 tr\u1ecb, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t n\u1ed9i dung h\u1ea5p d\u1eabn kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng t\u1eeb ph\u00eda ng\u01b0\u1eddi xem. Ch\u1eb3ng h\u1ea1n nh\u01b0 mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 ho\u1eb7c chia s\u1ebb n\u1ed9i dung. N\u1ed9i dung c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111i t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u1ed9i dung t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>N\u1ed9i dung ch\u00ednh l\u00e0 c\u00e1ch b\u1ea1n giao ti\u1ebfp v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed1t gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng s\u1ef1 uy t\u00edn v\u00e0 ni\u1ec1m tin trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c b\u00e0i vi\u1ebft chia s\u1ebb ki\u1ebfn th\u1ee9c, gi\u1ea3i ph\u00e1p, hay c\u00e1c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 g\u1ea7n g\u0169i h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u1ed9i dung l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a SEO<\/strong><\/h3>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google r\u1ea5t coi tr\u1ecdng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng trong vi\u1ec7c x\u1ebfp h\u1ea1ng c\u00e1c trang web. N\u1ed9i dung c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n, c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u00e0 cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb s\u1ebd gi\u00fap trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. T\u1eeb \u0111\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t b\u00e0i vi\u1ebft SEO \u0111\u1ea1t hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. M\u00e0 n\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft v\u00e0 \u0111\u1ed9 d\u00e0i ph\u00f9 h\u1ee3p. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y k\u1ebft h\u1ee3p l\u1ea1i \u0111\u1ec3 gi\u00fap b\u00e0i vi\u1ebft \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u1ed9i dung t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c<\/strong><\/h3>\n\n\n\n<p>N\u1ed9i dung h\u1ea5p d\u1eabn s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Gi\u00fap ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n qu\u00e1 nhi\u1ec1u chi ph\u00ed nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. M\u1eb7t kh\u00e1c, n\u1ed9i dung c\u00f2n t\u1ea1o ra kh\u00f4ng gian \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb \u00fd ki\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap&nbsp; x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng xung quanh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>&#8220;Content is King&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. \u0110\u00f3 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 thu h\u00fat, m\u00e0 c\u00f2n gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. C\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. Khi n\u1ed9i dung \u0111\u00fang, ph\u00f9 h\u1ee3p v\u00e0 gi\u00e1 tr\u1ecb, n\u00f3 s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c1p d\u1ee5ng c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0o marketing nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-3.png\" alt=\"Content c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong marketing?\" class=\"wp-image-37846\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-3.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-3-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-3-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-3-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-3-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p>\u201cContent is King\u201d kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u n\u00f3i s\u00e1o r\u1ed7ng, m\u00e0 n\u00f3 l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng. \u0110\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 nguy\u00ean t\u1eafc n\u00e0y, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c n\u1ed9i dung \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n Nh\u1eadn th\u1ee9c (Awareness)<\/strong><\/h3>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 m\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i ho\u1eb7c c\u00f3 nhu c\u1ea7u c\u1ea7n gi\u1ea3i quy\u1ebft. N\u1ed9i dung s\u1ebd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t \u201cm\u1ed3i l\u1eeda\u201d. Gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111ang t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<ul>\n<li><strong>N\u1ed9i dung c\u1ea7n t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat<\/strong>. Video ng\u1eafn, b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00e1c d\u1ea1ng n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t \u1edf giai \u0111o\u1ea1n n\u00e0y. N\u1ed9i dung ph\u1ea3i d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn, c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed ho\u1eb7c chia s\u1ebb cao \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/li>\n\n\n\n<li><strong>SEO v\u00e0 t\u1eeb kh\u00f3a<\/strong>. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO gi\u00fap b\u1ea1n \u0111\u01b0a n\u1ed9i dung \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. N\u1ed9i dung c\u1ea7n ph\u1ea3n \u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm. V\u00ec v\u1eady, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n C\u00e2n nh\u1eafc (Consideration)<\/strong><\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0y s\u1ebd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p. N\u1ed9i dung l\u00fac n\u00e0y c\u1ea7n ph\u1ea3i gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p. \u0110\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<ul>\n<li><strong>N\u1ed9i dung gi\u1ea3i th\u00edch chi ti\u1ebft<\/strong>. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u00e2n nh\u1eafc, h\u1ecd s\u1ebd mu\u1ed1n hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng. C\u0169ng nh\u01b0 l\u00e0 c\u00e1c l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3 mang l\u1ea1i. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, b\u1ea1n c\u1ea7n cung c\u1ea5p nh\u1eefng n\u1ed9i dung chi ti\u1ebft. \u0110i\u1ec1u n\u00e0y nh\u1eb1m \u0111\u1ec3 gi\u1ea3i th\u00edch r\u00f5 v\u1ec1 t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>D\u1eabn d\u1eaft qua l\u1eddi ch\u1ee9ng th\u1ef1c<\/strong>. Nh\u1eefng l\u1eddi \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap ch\u1ee9ng minh r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ef1 e ng\u1ea1i v\u00e0 s\u1ef1 do d\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u1ed1i di\u1ec7n v\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n Quy\u1ebft \u0111\u1ecbnh (Decision)<\/strong><\/h3>\n\n\n\n<p>Sau khi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p, kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<ul>\n<li><strong>N\u1ed9i dung th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/strong>. C\u00e1c \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 ho\u1eb7c c\u00e1c khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n n\u00e0y. C\u00e1c b\u00e0i vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, video review s\u1ebd l\u00e0 n\u1ed9i dung n\u1ed5i b\u1eadt. Tuy\u1ebfn n\u1ed9i dung n\u00e0y s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng r\u1ea5t l\u1edbn trong vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd<\/strong>. N\u1ed9i dung c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t CTA r\u00f5 r\u00e0ng. V\u00ed d\u1ee5 nh\u01b0 \u201c\u0110\u0103ng k\u00fd ngay h\u00f4m nay\u201d, \u201cMua ngay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i\u201d hay \u201cLi\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n H\u1eadu Mua (Post-Purchase)<\/strong><\/h3>\n\n\n\n<p>Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, n\u1ed9i dung v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. S\u1ebd l\u00e0 y\u1ebfu t\u1ed1 duy tr\u00ec s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n\n\n\n<ul>\n<li><strong>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 h\u1ed7 tr\u1ee3<\/strong>. N\u1ed9i dung nh\u01b0 video h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 t\u0103ng \u0111\u1ed9 uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>G\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung<\/strong>. N\u1ed9i dung \u1edf giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung. Gi\u00fap kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 th\u00eam c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n Trung Th\u00e0nh (Loyalty &amp; Advocacy)<\/strong><\/h3>\n\n\n\n<p>N\u1ed9i dung c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/p>\n\n\n\n<ul>\n<li><strong>C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng. <\/strong>Nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin, m\u00e0 c\u00f2n gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nh\u1eadn ra gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i. Nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u<\/strong>. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y s\u1ebd gi\u00fap gia t\u0103ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tham gia v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u1ed9i dung \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p, b\u00e0i vi\u1ebft ho\u1eb7c th\u00f4ng b\u00e1o khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<p>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, ph\u00f9 h\u1ee3p v\u00e0 k\u1ecbp th\u1eddi s\u1ebd d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng qua c\u00e1c giai \u0111o\u1ea1n. B\u1ea1n c\u1ea7n t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u1edf m\u1ed7i b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p><strong>\u201cContent is King\u201d<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u qu\u1ea3ng c\u00e1o, m\u00e0 th\u1ef1c s\u1ef1 l\u00e0 kim ch\u1ec9 nam trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c marketing. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong bi\u1ec3n th\u00f4ng tin, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/\"><strong>Adsplus.vn<\/strong><\/a><strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/em> <em>H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> <em>V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em>&nbsp;<\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><a href=\"https:\/\/guru.edu.vn\/\"> guru.edu.vn<\/a><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/mark><a href=\"https:\/\/hubs.la\/H0BrYSB0\"> 1ad.vn<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi marketing ng\u00e0y nay, khi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u1eeb v\u00f4 v\u00e0n ngu\u1ed3n kh\u00e1c nhau, &#8220;Content is King&#8221; \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t nguy\u00ean l\u00fd b\u1ea5t di b\u1ea5t d\u1ecbch. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":37843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,110],"tags":[1207,1576,436],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing<\/title>\n<meta name=\"description\" content=\"\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn h\u1ecd n\u1ed5i b\u1eadt? \u0110\u00e1p \u00e1n n\u1eb1m \u1edf \u201cContent is King\u201d - m\u1ed9t ch\u00e2n l\u00fd b\u1ea5t bi\u1ebfn. T\u00ecm hi\u1ec3u ngay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing\" \/>\n<meta property=\"og:description\" content=\"\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn h\u1ecd n\u1ed5i b\u1eadt? \u0110\u00e1p \u00e1n n\u1eb1m \u1edf \u201cContent is King\u201d - m\u1ed9t ch\u00e2n l\u00fd b\u1ea5t bi\u1ebfn. T\u00ecm hi\u1ec3u ngay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-09T00:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-07T03:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing\",\"url\":\"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing\",\"name\":\"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2024-11-09T00:30:00+00:00\",\"dateModified\":\"2024-11-07T03:24:15+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\"},\"description\":\"\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn h\u1ecd n\u1ed5i b\u1eadt? \u0110\u00e1p \u00e1n n\u1eb1m \u1edf \u201cContent is King\u201d - m\u1ed9t ch\u00e2n l\u00fd b\u1ea5t bi\u1ebfn. T\u00ecm hi\u1ec3u ngay.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854\",\"name\":\"Dung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g\",\"caption\":\"Dung\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing","description":"\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn h\u1ecd n\u1ed5i b\u1eadt? \u0110\u00e1p \u00e1n n\u1eb1m \u1edf \u201cContent is King\u201d - m\u1ed9t ch\u00e2n l\u00fd b\u1ea5t bi\u1ebfn. T\u00ecm hi\u1ec3u ngay.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing","og_locale":"vi_VN","og_type":"article","og_title":"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing","og_description":"\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn h\u1ecd n\u1ed5i b\u1eadt? \u0110\u00e1p \u00e1n n\u1eb1m \u1edf \u201cContent is King\u201d - m\u1ed9t ch\u00e2n l\u00fd b\u1ea5t bi\u1ebfn. T\u00ecm hi\u1ec3u ngay.","og_url":"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2024-11-09T00:30:00+00:00","article_modified_time":"2024-11-07T03:24:15+00:00","og_image":[{"width":722,"height":401,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2024\/11\/content-is-king-thumbnail.png","type":"image\/png"}],"author":"Dung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dung","Est. reading time":"12 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing","url":"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing","name":"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2024-11-09T00:30:00+00:00","dateModified":"2024-11-07T03:24:15+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854"},"description":"\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn h\u1ecd n\u1ed5i b\u1eadt? \u0110\u00e1p \u00e1n n\u1eb1m \u1edf \u201cContent is King\u201d - m\u1ed9t ch\u00e2n l\u00fd b\u1ea5t bi\u1ebfn. T\u00ecm hi\u1ec3u ngay.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/giai-ma-cau-noi-content-is-king-va-vai-tro-trong-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Gi\u1ea3i m\u00e3 c\u00e2u n\u00f3i \u201cContent is King\u201d v\u00e0 vai tr\u00f2 trong marketing"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/7f9c890528019a19c8a6949b8d451854","name":"Dung","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17ad2c01642b3b8af86d6623adc23f17?s=96&d=mm&r=g","caption":"Dung"},"url":"https:\/\/adsplus.vn\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/37842"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=37842"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/37842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/37843"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=37842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=37842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=37842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}