{"id":3792,"date":"2018-04-24T09:20:51","date_gmt":"2018-04-24T09:20:51","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=3792"},"modified":"2021-02-19T11:52:49","modified_gmt":"2021-02-19T04:52:49","slug":"toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc","title":{"rendered":"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC"},"content":{"rendered":"\n<p><strong>Khi b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook, b\u1ea1n hay g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i<\/strong>, <strong>\u0111\u00f3 l\u00e0 khi l\u1ef1a ch\u1ecdn c\u00e1c h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 \u201cCPC v\u00e0 CPM, ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3?\u201d. B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c CPM v\u00e0\u00a0CPC l\u00e0 g\u00ec\u00a0v\u00e0 n\u00ean s\u1eed d\u1ee5ng ch\u00fang th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em l\u1ee3i \u00edch cho b\u1ea1n?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"154\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM-300x154.png\" alt=\"t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o facebook\" class=\"wp-image-3793\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM-300x154.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM-768x395.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM-1024x527.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM-610x314.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM.png 1442w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>N\u00ean ch\u1ecdn CPC hay CPM?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">L\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o gi\u1ea3m thi\u1ec3u chi ph\u00ed. \u0110\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch d\u00e0i h\u1ea1n, \u0111\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 gi\u1ea3m chi ph\u00ed \u0111\u00e1ng k\u1ec3. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 m\u1ee9c chi ph\u00ed. Ch\u00fang ta c\u1ea7n ch\u1ecdn l\u1ef1a k\u0129 l\u01b0\u1ee1ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CPC l\u00e0 g\u00ec? L\u00fd do n\u00ean l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c&nbsp;n\u00e0y<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"149\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pay-per-click-marketing-300x149.png\" alt=\"t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o facebook\" class=\"wp-image-3794\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pay-per-click-marketing-300x149.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pay-per-click-marketing-324x160.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pay-per-click-marketing-648x320.png 648w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pay-per-click-marketing-610x304.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pay-per-click-marketing-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pay-per-click-marketing.png 707w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>CPC l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/adsplus.vn\/blog\/cpc-la-gi-vi-sao-chon-hinh-thuc-cpc-trong-quang-cao-ads-nam-2018\/\">CPC<\/a> (Cost per Click ho\u1eb7c Pay per Click) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c <em>t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook<\/em>. N\u00f3<em> <\/em>\u0111\u01b0\u1ee3c\u00a0tr\u1ea3 ph\u00ed thanh to\u00e1n d\u1ef1a v\u00e0o s\u1ed1 click\/b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5 nh\u01b0 khi ng\u01b0\u1eddi d\u00f9ng tr\u00ean b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Th\u00ec b\u1ea1n s\u1ebd m\u1ea5t m\u1ed9t kho\u1ea3n ti\u1ec1n cho m\u1ed7i click. CPC t\u1ed1t cho Lead Generation ( t\u00ecm ki\u1ebfm v\u00e0 d\u1eabn d\u1ee5 ng\u01b0\u1eddi d\u00f9ng).<\/p>\n\n\n\n<p class=\"has-text-align-left\">H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o CPC ch\u1ec9 t\u00ednh ph\u00ed khi m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n \u201chi\u1ec3n th\u1ecb mi\u1ec5n ph\u00ed\u201d. \u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c b\u1ea1n s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. C\u1ee5 th\u1ec3 trong tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng c\u00f3 nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m. N\u1ebfu h\u1ecd kh\u00f4ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd kh\u00f4ng m\u1ea5t b\u1ea5t k\u00ec kho\u1ea3n ph\u00ed n\u00e0o c\u1ea3.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a CPC l\u00e0 chi ph\u00ed \u1edf h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 ph\u1ea7n nh\u1ec9nh h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi CPM. Doanh nghi\u1ec7p c\u0169ng ch\u1ec9 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u m\u1eabu qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t. Hay nh\u1eefng l\u1ea7n nh\u1ea5p chu\u1ed9t ph\u00e1t sinh l\u1ee3i \u00edch trong m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CPM l\u00e0 g\u00ec? T\u1ea1i sao n\u00ean ch\u1ecdn CPM Facebook?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4-300x225.jpg\" alt=\"t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o facebook\" class=\"wp-image-3795\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4-300x225.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4-80x60.jpg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4-265x198.jpg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4-530x396.jpg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4-610x458.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4-20x15.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/CPC-Facebook-l\u00e0-g\u00ec-4.jpg 638w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>CPM l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">CPM (Cost Per Mile) l\u00e0 h\u00ecnh th\u1ee9c thanh to\u00e1n d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. H\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng c\u1ea7n bi\u1ebft ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u01b0\u01a1ng t\u00e1c hay kh\u00f4ng. V\u00ed d\u1ee5 nh\u01b0 l\u00e0\u00a0v\u1edbi 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Doanh nghi\u1ec7p s\u1ebd m\u1ea5t m\u1ed9t kho\u1ea3n ti\u1ec1n cho c\u1ea3 1000 l\u01b0\u1ee3t hi\u1ec7n th\u1ecb \u0111\u00f3.<\/p>\n\n\n\n<p class=\"has-text-align-left\">H\u00ecnh th\u1ee9c <em>t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook<\/em> n\u00e0y c\u00f3 th\u1ec3 n\u00f3i kh\u00e1 l\u00e0 t\u1ed1n k\u00e9m. \u0110\u1ed3ng th\u1eddi, kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh t\u1ebf cho doanh nghi\u1ec7p. \u01afu \u0111i\u1ec3m l\u00e0 CPM ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang c\u00f3 nhu c\u1ea7u ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n l\u00e0 b\u00e1n h\u00e0ng. Qu\u1ea3ng c\u00e1o CPM c\u0169ng gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1ed1i \u0111a ng\u01b0\u1eddi d\u00f9ng trong t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi. Chi ph\u00ed qu\u1ea3ng c\u00e1o d\u00e0nh cho ph\u01b0\u01a1ng th\u1ee9c n\u00e0y c\u0169ng kh\u00f4ng \u0111\u00f2i h\u1ecfi l\u00e0 qu\u00e1 cao.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Th\u1ebf c\u00f2n nh\u01b0\u1ee3c \u0111i\u1ec3m th\u00ec nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00f3 l\u00e0 doanh nghi\u1ec7p s\u1ebd kh\u00f3 l\u00f2ng nh\u1eafm qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trong tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t \u0111\u1ebfn nh\u1eefng trang web c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp th\u1ea5p th\u00ec c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb gi\u1ea3m \u0111i m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1eddi k\u1ebft<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">V\u1edbi nh\u1eefng ph\u00e2n t\u00edch tr\u00ean th\u00ec b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c <em>t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook<\/em> ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n. Song, \u0111\u1eb7t tr\u01b0\u1eddng h\u1ee3p b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch qu\u00e1 nhi\u1ec1u. Th\u00ec Adsplus ngh\u0129 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t v\u1eabn l\u00e0 CPC.\u00a0V\u00ec v\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t th\u1ea5p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook v\u00e0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Khi b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook, b\u1ea1n hay g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i, \u0111\u00f3 l\u00e0 khi l\u1ef1a ch\u1ecdn c\u00e1c h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 \u201cCPC v\u00e0 CPM, ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3?\u201d. B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC<\/title>\n<meta name=\"description\" content=\"C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean Facebook, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn CPC v\u00e0 CPM. V\u1eady ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3? H\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft ph\u00e2n t\u00edch sau \u0111\u00e2y nh\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean Facebook, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn CPC v\u00e0 CPM. V\u1eady ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3? H\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft ph\u00e2n t\u00edch sau \u0111\u00e2y nh\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-24T09:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-19T04:52:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1442\" \/>\n\t<meta property=\"og:image:height\" content=\"742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc\",\"url\":\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc\",\"name\":\"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2018-04-24T09:20:51+00:00\",\"dateModified\":\"2021-02-19T04:52:49+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean Facebook, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn CPC v\u00e0 CPM. V\u1eady ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3? H\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft ph\u00e2n t\u00edch sau \u0111\u00e2y nh\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC","description":"C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean Facebook, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn CPC v\u00e0 CPM. V\u1eady ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3? H\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft ph\u00e2n t\u00edch sau \u0111\u00e2y nh\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC","og_description":"C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean Facebook, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn CPC v\u00e0 CPM. V\u1eady ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3? H\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft ph\u00e2n t\u00edch sau \u0111\u00e2y nh\u00e9.","og_url":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2018-04-24T09:20:51+00:00","article_modified_time":"2021-02-19T04:52:49+00:00","og_image":[{"width":1442,"height":742,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/FBAds-CPC-vs-CPM.png","type":"image\/png"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"6 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc","url":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc","name":"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2018-04-24T09:20:51+00:00","dateModified":"2021-02-19T04:52:49+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean Facebook, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn CPC v\u00e0 CPM. V\u1eady ch\u1ecdn c\u00e1i n\u00e0o th\u00ec hi\u1ec7u qu\u1ea3? H\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft ph\u00e2n t\u00edch sau \u0111\u00e2y nh\u00e9.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-hieu-qua-voi-cpm-va-cpc#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi CPM v\u00e0 CPC"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/3792"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=3792"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/3792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/3793"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=3792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=3792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=3792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}