{"id":3815,"date":"2018-04-26T04:53:26","date_gmt":"2018-04-26T04:53:26","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=3815"},"modified":"2021-11-16T11:42:55","modified_gmt":"2021-11-16T04:42:55","slug":"ban-co-biet-loi-nhuan-google-tang-vot-nho-quang-cao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ban-co-biet-loi-nhuan-google-tang-vot-nho-quang-cao","title":{"rendered":"B\u1ea1n c\u00f3 bi\u1ebft, l\u1ee3i nhu\u1eadn Google t\u0103ng v\u1ecdt nh\u1edd qu\u1ea3ng c\u00e1o?"},"content":{"rendered":"\n<p><strong>Trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y, l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Google v\u1eabn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, b\u1ea5t ch\u1ea5p c\u00e1c m\u1ed1i lo v\u1ec1 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"180\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/2-300x180.jpg\" alt=\"l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o \" class=\"wp-image-3816\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/2-300x180.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/2-20x12.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/2.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ea1n c\u00f3 bi\u1ebft, l\u1ee3i nhu\u1eadn Google t\u0103ng v\u1ecdt nh\u1edd qu\u1ea3ng c\u00e1o?<\/em><\/p>\n\n\n\n<p>Trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh Alphabet ( c\u00f4ng ty m\u1eb9 c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google<\/strong><\/a> ) v\u1eeba c\u00f4ng b\u1ed1, l\u1ee3i nhu\u1eadn c\u00f4ng ty \u0111\u1ea1t 9,4 t\u1ef7 USD trong qu\u00fd \u0111\u1ea7u ti\u00ean trong n\u0103m, t\u0103ng so v\u1edbi 5,4 t\u1ef7 USD c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 nh\u1edd <strong>l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o<\/strong> ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh.<\/p>\n\n\n\n<p>Doanh thu Google t\u0103ng 26% l\u00ean 31,1 t\u1ef7 USD qu\u00fd tr\u01b0\u1edbc. Ri\u00eang m\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u00f3ng g\u00f3p 26,6 t\u1ef7 USD trong s\u1ed1 \u0111\u00f3.<\/p>\n\n\n\n<p>Alphabet c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nh\u1edd ch\u00ednh s\u00e1ch c\u1ea3i t\u1ed5 thu\u1ebf c\u1ee7a M\u1ef9. Thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p h\u1ecd ph\u1ea3i n\u1ed9p ch\u1ec9 c\u00f2n kho\u1ea3ng 11%, thay v\u00ec nh\u01b0 n\u0103m ngo\u00e1i \u0111\u1ebfn 20%.<\/p>\n\n\n\n<p>Google l\u00e0 \u0111\u1ea1i gia c\u00f4ng ngh\u1ec7 \u0111\u1ea7u ti\u00ean c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o l\u1ee3i nhu\u1eadn t\u1eeb sau scandal Cambridge Analytica. D\u00f9 vi\u1ec7c r\u00f2 r\u1ec9 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng x\u1ea3y ra t\u1ea1i Facebook, c\u1ed5 phi\u1ebfu c\u00e1c h\u00e3ng c\u00f4ng ngh\u1ec7 n\u00f3i chung c\u0169ng \u0111i xu\u1ed1ng. Do h\u1ecd \u0111\u1ec1u ki\u1ebfm ti\u1ec1n ch\u1ee7 y\u1ebfu t\u1eeb thu th\u1eadp d\u1eef li\u1ec7u c\u00e1 nh\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u00f9ng ch\u00fang \u0111\u1ec3 b\u00e1n qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-search-ads-la-gi\/\">Google Search Ads l\u00e0 g\u00ec? B\u1eadt M\u00ed v\u1ec1 Google Search Ads<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-tung-ra-huong-dan-ecommerce-seo-cho-moi-doanh-nghiep\/\">Google tung ra h\u01b0\u1edbng d\u1eabn Ecommerce SEO cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/li><\/ul>\n\n\n\n<p>Scandal c\u1ee7a Cambridge Analytica n\u1ed5 ra t\u1eeb gi\u1eefa th\u00e1ng 3. V\u00ec th\u1ebf, n\u00f3 kh\u00f4ng th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh qu\u00fd \u0111\u1ea7u c\u1ee7a c\u00e1c h\u00e3ng c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>D\u00f9 v\u1eady, Wall Street v\u1eabn th\u1eadn tr\u1ecdng v\u1ec1 kh\u1ea3 n\u0103ng c\u00e1c c\u00f4ng ty n\u00e0y b\u1ecb th\u1eaft ki\u1ec3m so\u00e1t. Ch\u00ednh tr\u1ecb gia th\u1ebf gi\u1edbi \u0111\u1ec1u \u0111ang \u0111\u1ec3 m\u1eaft \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 an to\u00e0n d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>M\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd th\u1eaft ch\u1eb7t c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn <em>l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o<\/em> c\u1ee7a <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a> hay kh\u00f4ng? \u00d4ng Daniel Ives (nh\u00e0 ph\u00e2n t\u00edch t\u1ea1i GBH Insights) cho bi\u1ebft lu\u1eadt b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u m\u1edbi (GDPR) c\u00f3 th\u1ebf \u00e1p d\u1ee5ng t\u1ea1i Li\u00ean minh ch\u00e2u \u00c2u t\u1eeb cu\u1ed1i th\u00e1ng t\u1edbi v\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a Google gi\u1ea3m 2%.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Ban-co-biet-Google-vo-hieu-hoa-tinh-nang-dieu-huong-ten-mien-2-2-300x200.jpg\" alt=\"l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o \" class=\"wp-image-3842\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Ban-co-biet-Google-vo-hieu-hoa-tinh-nang-dieu-huong-ten-mien-2-2-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Ban-co-biet-Google-vo-hieu-hoa-tinh-nang-dieu-huong-ten-mien-2-2.jpg 665w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Ban-co-biet-Google-vo-hieu-hoa-tinh-nang-dieu-huong-ten-mien-2-2-610x406.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Ban-co-biet-Google-vo-hieu-hoa-tinh-nang-dieu-huong-ten-mien-2-2-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ea1n c\u00f3 bi\u1ebft, l\u1ee3i nhu\u1eadn Google t\u0103ng v\u1ecdt nh\u1edd qu\u1ea3ng c\u00e1o?<\/em><\/p>\n\n\n\n<p>Tuy nhi\u00ean, CEO c\u1ee7a Google (Sundar Pichai) kh\u00f4ng qu\u00e1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00e0y v\u00ec ph\u1ea7n l\u1edbn qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd l\u00e0 theo s\u1ef1 t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng \u0111\u00f2i h\u1ecfi th\u00f4ng tin c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ads-hien-thi-lich-su-quang-cao-den-tu-cac-ten-thuong-hieu\/\">Google Ads s\u1ebd hi\u1ec3n th\u1ecb l\u1ecbch s\u1eed qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1eeb c\u00e1c t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/lam-sao-de-tao-chien-dich-quang-cao-google-thanh-cong\/\">L\u00e0m sao \u0111\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google th\u00e0nh c\u00f4ng ?<\/a><\/li><\/ul>\n\n\n\n<p>M\u1edbi \u0111\u00e2y <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>YouTube<\/strong><\/a> c\u0169ng \u0111ang g\u1eb7p r\u1eafc r\u1ed1i v\u00ec \u0111\u1ec3 c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong video c\u00f3 n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p. V\u1ec1 ph\u00eda Google \u0111ang x\u1eed l\u00fd t\u00edch c\u1ef1c nh\u1eefng n\u1ed9i dung vi ph\u1ea1m ch\u00ednh s\u00e1ch nghi\u00eam ng\u1eb7t c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, Google c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn\u00a0qu\u1ea3ng c\u00e1o b\u00f9ng n\u1ed5\u00a0r\u1ea5t l\u1edbn th\u00f4ng qua nh\u1eefng kh\u1ea3o s\u00e1t tr\u00ean. N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm h\u01b0\u1edbng \u0111i \u0111\u00fang cho doanh nghi\u1ec7p nh\u1eb1m gia t\u0103ng doanh s\u1ed1 nh\u1edd v\u00e0o qu\u1ea3ng c\u00e1o th\u00ec h\u00e3y li\u00ean h\u1ec7 Adsplus nh\u00e9!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y, l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Google v\u1eabn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, b\u1ea5t ch\u1ea5p c\u00e1c m\u1ed1i lo v\u1ec1 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. B\u1ea1n c\u00f3 bi\u1ebft, l\u1ee3i nhu\u1eadn Google t\u0103ng v\u1ecdt nh\u1edd qu\u1ea3ng c\u00e1o? Trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh Alphabet ( c\u00f4ng ty m\u1eb9 c\u1ee7a Google ) v\u1eeba c\u00f4ng b\u1ed1, l\u1ee3i nhu\u1eadn c\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ea1n c\u00f3 bi\u1ebft, l\u1ee3i nhu\u1eadn Google t\u0103ng v\u1ecdt nh\u1edd qu\u1ea3ng c\u00e1o?<\/title>\n<meta name=\"description\" content=\"B\u1ea5t ch\u1ea5p c\u00e1c n\u1ed7i lo v\u1ec1 thu th\u1eadp d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, Google v\u1eabn mang v\u1ec1 cho m\u00ecnh l\u1ee3i nhu\u1eadn t\u0103ng v\u1ecdt ph\u1ea7n l\u1edbn nh\u1edd v\u00e0o qu\u1ea3ng c\u00e1o trong nh\u1eefng th\u00e1ng \u0111\u1ea7u trong n\u0103m nay.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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