{"id":39242,"date":"2025-05-08T07:50:00","date_gmt":"2025-05-08T00:50:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=39242"},"modified":"2025-06-18T13:29:41","modified_gmt":"2025-06-18T06:29:41","slug":"fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu","title":{"rendered":"FMCG: Ng\u00e0nh h\u00e0ng chi\u1ebfm 70% doanh thu c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">N\u0103m 2024, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh &#8211; <\/span><b>FMCG<\/b><span style=\"font-weight: 400;\"> \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ebfn 62%\/n\u0103m, tr\u1edf th\u00e0nh nh\u00f3m ng\u00e0nh \u0111\u00f3ng g\u00f3p t\u1edbi 70% doanh thu to\u00e0n ng\u00e0nh. B\u01b0\u1edbc sang 2025, c\u00e1c chuy\u00ean gia d\u1ef1 \u0111o\u00e1n ng\u00e0nh h\u00e0ng n\u00e0y ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. V\u1eady, \u0111\u00e2u l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y. Xu h\u01b0\u1edbng n\u00e0o s\u1ebd \u0111\u1ecbnh h\u00ecnh c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu-thumb.png\" alt=\"FMCG: Ng\u00e0nh h\u00e0ng chi\u1ebfm 70% doanh thu c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" class=\"wp-image-39243\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu-thumb.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu-thumb-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu-thumb-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu-thumb-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu-thumb-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h5 class=\"wp-block-heading\"><b>Xem th\u00eam:&nbsp;<\/b><\/h5>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/theo-bao-cao-lazada-viec-ap-dung-ai-trong-tmdt-o-dong-nam-a-van-con-han-che\"><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o Lazada: Vi\u1ec7c \u00e1p d\u1ee5ng AI trong TM\u0110T \u1edf \u0110\u00f4ng Nam \u00c1 v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/meta-tung-ra-quang-cao-tren-threads-o-pham-vi-toan-cau\"><span style=\"font-weight: 400;\">Meta \u201ctung ra\u201d qu\u1ea3ng c\u00e1o tr\u00ean Threads \u1edf ph\u1ea1m vi to\u00e0n c\u1ea7u: B\u1ea1n \u0111\u00e3 bi\u1ebft?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-bao-cao-tong-hop-mua-mega-sales-tiktok\"><span style=\"font-weight: 400;\">[Ebook] B\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p m\u00f9a Mega Sales TikTok<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>T\u1ed5ng quan ng\u00e0nh FMCG trong 2025<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o t\u1eeb YouNet ECI, FMCG \u0111ang tr\u1edf th\u00e0nh m\u0169i nh\u1ecdn tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam. Ng\u00e0nh h\u00e0ng n\u00e0y c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ebfn 62% trong n\u0103m 2024. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 70% t\u1ed5ng doanh thu c\u00e1c s\u00e0n. Trong \u0111\u00f3, c\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 th\u1ef1c ph\u1ea9m, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, ch\u0103m s\u00f3c gia \u0111\u00ecnh.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/tong-quan-nganh-fmcg-trong-nam-2025.png\" alt=\"B\u00e1o c\u00e1o s\u1ed1 li\u1ec7u v\u1ec1 ng\u00e0nh ti\u00eau d\u00f9ng nhanh do Younet Media th\u1ef1c hi\u1ec7n\" class=\"wp-image-39244\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/tong-quan-nganh-fmcg-trong-nam-2025.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/tong-quan-nganh-fmcg-trong-nam-2025-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/tong-quan-nganh-fmcg-trong-nam-2025-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/tong-quan-nganh-fmcg-trong-nam-2025-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/tong-quan-nganh-fmcg-trong-nam-2025-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i khi mua s\u1eafm h\u00e0ng ng\u00e0y qua k\u00eanh online. C\u00f9ng l\u00fac, c\u00e1c s\u00e0n TM\u0110T c\u0169ng li\u00ean t\u1ee5c tung \u01b0u \u0111\u00e3i ri\u00eang cho nh\u00f3m h\u00e0ng ti\u00eau d\u00f9ng. Bao g\u1ed3m voucher t\u00edch \u0111i\u1ec3m, gi\u1ea3m gi\u00e1 theo l\u01b0\u1ee3t\u2026 D\u1ef1 b\u00e1o n\u0103m 2025, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a FMCG s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u1edf m\u1ee9c cao. \u0110\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9ng l\u1ef1c then ch\u1ed1t k\u00e9o doanh thu to\u00e0n ng\u00e0nh TM\u0110T t\u0103ng m\u1ea1nh.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>V\u00ec sao ng\u00e0nh FMCG t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean c\u00e1c s\u00e0n?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a ng\u00e0nh ti\u00eau d\u00f9ng tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 nguy\u00ean nh\u00e2n ch\u00ednh y\u1ebfu d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 n\u00e0y.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>B\u00f9ng n\u1ed5 nhu c\u1ea7u trong ng\u00e0nh ch\u0103m s\u00f3c nh\u00e0 c\u1eeda v\u00e0 m\u1eb9 b\u00e9<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Hai nh\u00f3m ng\u00e0nh ch\u0103m s\u00f3c nh\u00e0 c\u1eeda v\u00e0 ch\u0103m s\u00f3c m\u1eb9 b\u00e9 \u0111ang ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc. C\u1ee5 th\u1ec3, gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) c\u1ee7a hai ng\u00e0nh n\u00e0y l\u1ea7n l\u01b0\u1ee3t t\u0103ng t\u1edbi 95% v\u00e0 71%. S\u1ed1 li\u1ec7u ghi nh\u1eadn t\u0103ng \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ecdi ng\u00e0nh kh\u00e1c trong danh m\u1ee5c.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Gia t\u0103ng c\u00e1c c\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t th\u1ef1c tr\u1ea1ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y l\u00e0 c\u00e1c c\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a ng\u00e0nh FMCG t\u0103ng \u0111\u00e1ng k\u1ec3 trong n\u0103m qua. \u0110i\u1ec1u n\u00e0y k\u00e9o theo s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng v\u01b0\u1ee3t tr\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00f2n cho th\u1ea5y.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean mua h\u00e0ng ch\u00ednh h\u00e3ng khi shopping online.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn t\u1eeb k\u00eanh offline c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 tr\u00ean s\u00e0n. H\u00e3y t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf v\u1ec1 ni\u1ec1m tin v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng n\u00e0y s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c m\u1ea1nh m\u1ebd trong n\u0103m 2025. C\u00e1c n\u1ec1n t\u1ea3ng s\u1ebd \u0111\u1ea9y m\u1ea1nh ch\u01b0\u01a1ng tr\u00ecnh &#8220;mall ch\u00ednh h\u00e3ng&#8221;. \u0110\u1ed3ng th\u1eddi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n h\u01a1n v\u00e0o k\u00eanh online.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Th\u1ecb tr\u01b0\u1eddng r\u1ed9ng m\u1edf cho c\u1ea3 ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n v\u00e0 cao c\u1ea5p<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u ch\u1ec9 ra r\u1eb1ng c\u00e1c ph\u00e2n kh\u00fac economy v\u00e0 mainstream \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng FMCG online. \u0110\u1eb7c bi\u1ec7t \u1edf c\u00e1c ng\u00e0nh h\u00e0ng th\u1ef1c ph\u1ea9m, \u0111\u1ed3 gia d\u1ee5ng, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. Tuy nhi\u00ean, v\u1eabn c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho ph\u00e2n kh\u00fac cao c\u1ea5p. Nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n m\u1ea1nh v\u00e0 uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">V\u1eeba ph\u1ee5c v\u1ee5 t\u1eadp kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn t\u00ecm ki\u1ebfm gi\u00e1 h\u1ee3p l\u00fd.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">V\u1eeba x\u00e2y d\u1ef1ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/vi-sao-nganh-fmcg-tang-truong-manh-tren-cac-san.png\" alt=\"Ng\u00e0nh FMCG t\u0103ng tr\u01b0\u1edfng m\u1ea1nh do m\u1edf r\u1ed9ng c\u1ea3 ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n v\u00e0 cao c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng\" class=\"wp-image-39245\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/vi-sao-nganh-fmcg-tang-truong-manh-tren-cac-san.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/vi-sao-nganh-fmcg-tang-truong-manh-tren-cac-san-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/vi-sao-nganh-fmcg-tang-truong-manh-tren-cac-san-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/vi-sao-nganh-fmcg-tang-truong-manh-tren-cac-san-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/04\/vi-sao-nganh-fmcg-tang-truong-manh-tren-cac-san-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>Xu h\u01b0\u1edbng ng\u00e0nh FMCG n\u0103m 2025<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u0103m 2025 l\u00e0 giai \u0111o\u1ea1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng t\u1eadn d\u1ee5ng \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng hi\u1ec7n t\u1ea1i \u0111\u1ec3 b\u1ee9t ph\u00e1. M\u1ed9t th\u00e1ch th\u1ee9c l\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi. C\u1ee5 th\u1ec3 h\u01a1n l\u00e0 4 xu h\u01b0\u1edbng \u0111ang d\u1eabn \u0111\u1ea7u m\u1ea3ng ti\u00eau d\u00f9ng n\u00e0y.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh D2C<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng c\u1ee7a ng\u00e0nh FMCG trong n\u0103m 2025 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u00f4 h\u00ecnh D2C. Thay v\u00ec ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng k\u00eanh b\u00e1n tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua website ho\u1eb7c \u1ee9ng d\u1ee5ng ri\u00eang. M\u00f4 h\u00ecnh D2C gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi thu th\u1eadp v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm b\u1eb1ng AI<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi \u0111\u00f3, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00f4ng qua AI s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong ng\u00e0nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng TM\u0110T s\u1ebd t\u1eadn d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng, h\u00e0nh vi t\u00ecm ki\u1ebfm v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n. Ngo\u00e0i ra, AI c\u00f2n h\u1ed7 tr\u1ee3 t\u00f9y ch\u1ec9nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7 b\u1eb1ng chatbot th\u00f4ng minh, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>T\u1ed1i \u01b0u logistics &amp; giao h\u00e0ng nhanh<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Giao h\u00e0ng nhanh \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong ng\u00e0nh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi t\u1ed1c \u0111\u1ed9 giao nh\u1eadn nhanh ch\u00f3ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu. Trong n\u0103m 2025, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea1nh tranh quy\u1ebft li\u1ec7t b\u1eb1ng vi\u1ec7c tri\u1ec3n khai d\u1ecbch v\u1ee5 giao h\u00e0ng trong v\u00f2ng 2 gi\u1edd v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng kho mini (micro-fulfillment center) t\u1ea1i c\u00e1c khu d\u00e2n c\u01b0 nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 giao v\u1eadn v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>FMCG xanh &#8211; b\u1ec1n v\u1eefng<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh t\u1ed1c \u0111\u1ed9 v\u00e0 ti\u1ec7n l\u1ee3i, y\u1ebfu t\u1ed1 xanh v\u00e0 b\u1ec1n v\u1eefng c\u0169ng s\u1ebd \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai ng\u00e0nh n\u00e0y. Gen Z v\u00e0 Gen Alpha, hai th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng m\u1edbi, \u0111ang \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i chuy\u1ec3n m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng bao b\u00ec t\u00e1i ch\u1ebf. \u0110\u1ed3ng th\u1eddi cam k\u1ebft gi\u1ea3m ph\u00e1t th\u1ea3i carbon trong s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng v\u1ec1 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. Nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u00f5 r\u1ec7t trong t\u01b0\u01a1ng lai g\u1ea7n.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh <\/span><b>FMCG<\/b><span style=\"font-weight: 400;\"> \u0111ang ch\u1ee9ng ki\u1ebfn giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ch\u01b0a t\u1eebng c\u00f3 tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c s\u1ed1 li\u1ec7u d\u1ef1 b\u00e1o ng\u00e0nh h\u00e0ng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong n\u0103m 2025.Trong cu\u1ed9c \u0111ua chuy\u1ec3n \u0111\u1ed5i n\u00e0y, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n n\u1eafm b\u1eaft nhanh v\u00e0 h\u00e0nh \u0111\u1ed9ng quy\u1ebft li\u1ec7t. \u0110\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng t\u01b0\u01a1ng lai. N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn cho Adsplus nh\u00e9.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/\"><b>Adsplus.vn<\/b><\/a><b>&nbsp;<\/b><\/h3>\n\n\n\n<p><i><span style=\"font-weight: 400;\">C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/i> <i><span style=\"font-weight: 400;\">H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/span><\/i><span style=\"font-weight: 400;\"> V<\/span><i><span style=\"font-weight: 400;\">\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/guru.edu.vn\/\"> <span style=\"font-weight: 400;\">guru.edu.vn<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/hubs.la\/H0BrYSB0\"> <span style=\"font-weight: 400;\">1ad.vn<\/span><\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>N\u0103m 2024, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh &#8211; FMCG \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ebfn 62%\/n\u0103m, tr\u1edf th\u00e0nh nh\u00f3m ng\u00e0nh \u0111\u00f3ng g\u00f3p t\u1edbi 70% doanh thu to\u00e0n ng\u00e0nh. B\u01b0\u1edbc sang 2025, c\u00e1c chuy\u00ean gia d\u1ef1 \u0111o\u00e1n ng\u00e0nh h\u00e0ng n\u00e0y ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. V\u1eady, \u0111\u00e2u l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1188],"tags":[1804,1805],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FMCG: Ng\u00e0nh h\u00e0ng chi\u1ebfm 70% doanh thu c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/title>\n<meta name=\"description\" content=\"FMCG l\u00e0 ng\u00e0nh h\u00e0ng chi\u1ebfm \u0111\u1ebfn g\u1ea7n 70% doanh thu tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2024 t\u1ea1i Vi\u1ec7t Nam. Con s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec? Xem ngay!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/fmcg-nganh-hang-chiem-70-doanh-thu-cac-san-thuong-mai-dien-tu\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FMCG: Ng\u00e0nh h\u00e0ng chi\u1ebfm 70% doanh thu c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" \/>\n<meta property=\"og:description\" content=\"FMCG l\u00e0 ng\u00e0nh h\u00e0ng chi\u1ebfm \u0111\u1ebfn g\u1ea7n 70% doanh thu tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2024 t\u1ea1i Vi\u1ec7t Nam. Con s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec? 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