{"id":39656,"date":"2025-07-24T15:35:41","date_gmt":"2025-07-24T08:35:41","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=39656"},"modified":"2025-07-24T15:35:47","modified_gmt":"2025-07-24T08:35:47","slug":"cps-la-gi-cach-ung-dung-chien-dich-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cps-la-gi-cach-ung-dung-chien-dich-affiliate-marketing","title":{"rendered":"CPS l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng\u00a0 trong chi\u1ebfn d\u1ecbch Affiliate Marketing"},"content":{"rendered":"\n<p><b>CPS<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thanh to\u00e1n qu\u1ea3ng c\u00e1o, ch\u1ec9 tr\u1ea3 hoa h\u1ed3ng cho publisher khi kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho publisher c\u00f3 ngu\u1ed3n thu nh\u1eadp b\u1ec1n v\u1eefng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y trong chi\u1ebfn d\u1ecbch Affiliate Marketing hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng Adsplus tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps.png\" alt=\"CPS l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng  trong chi\u1ebfn d\u1ecbch Affiliate Marketing\" class=\"wp-image-39657\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h5 class=\"wp-block-heading\"><b>Xem th\u00eam:<\/b><\/h5>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-xu-huong-sang-tao-noi-dung-tiktok-2025\"><span style=\"font-weight: 400;\">[EBOOK] Xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o n\u1ed9i dung TikTok 2025<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/tiep-thi-lien-ket-shopee-co-hoi-kinh-doanh-online-hap-dan\"><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft Shopee: C\u01a1 h\u1ed9i kinh doanh online h\u1ea5p d\u1eabn<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/tiktok-world-2025-ra-mat-nhieu-tinh-nang-moi-cho-quang-cao\"><span style=\"font-weight: 400;\">TikTok World 2025: Ra m\u1eaft nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi cho qu\u1ea3ng c\u00e1o<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>CPS l\u00e0 g\u00ec?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">CPS l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p ch\u1ec9 tr\u1ea3 hoa h\u1ed3ng khi c\u00f3 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng. Publisher ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n khi ng\u01b0\u1eddi mua ho\u00e0n t\u1ea5t giao d\u1ecbch qua link ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh CPC (Cost Per Click) ho\u1eb7c CPM (Cost Per Mille), m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ea3m b\u1ea3o chi ph\u00ed ch\u1ec9 ph\u00e1t sinh khi c\u00f3 k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1. V\u00ec th\u1ebf, n\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn trong Affiliate Marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, m\u1ed9t blogger vi\u1ebft b\u00e0i \u0111\u00e1nh gi\u00e1 laptop v\u00e0 ch\u00e8n link affiliate. N\u1ebfu ng\u01b0\u1eddi \u0111\u1ecdc mua h\u00e0ng qua link \u0111\u00f3, blogger nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng. Ho\u1eb7c m\u1ed9t KOL chia s\u1ebb m\u00e3 gi\u1ea3m gi\u00e1 cho s\u1ea3n ph\u1ea9m skincare tr\u00ean YouTube. Khi ng\u01b0\u1eddi xem mua h\u00e0ng b\u1eb1ng m\u00e3 \u0111\u00f3, KOL s\u1ebd nh\u1eadn hoa h\u1ed3ng.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a CPS<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Cost Per Sale l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, tr\u01b0\u1edbc khi tri\u1ec3n khai, b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 nh\u1eefng l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf \u0111\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-2.png\" alt=\"CPS c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang\" class=\"wp-image-39658\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-2.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-2-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-2-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-2-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-2-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>\u01afu \u0111i\u1ec3m c\u1ee7a CPS&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh CPS l\u00e0 doanh nghi\u1ec7p ch\u1ec9 ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng khi \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u00e0i ch\u00ednh. Ngo\u00e0i ra, hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a CPS&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh Cost Per Sale n\u00e0y c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf. M\u1ed7i s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb kh\u00e1c nhau n\u00ean doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i m\u1ee9c hoa h\u1ed3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ea5p d\u1eabn publisher.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, hoa h\u1ed3ng ch\u1ec9 \u0111\u01b0\u1ee3c tr\u1ea3 khi \u0111\u01a1n h\u00e0ng \u0111\u00e3 thanh to\u00e1n th\u00e0nh c\u00f4ng. N\u1ebfu kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u01a1n ho\u1eb7c ho\u00e0n tr\u1ea3 h\u00e0ng, th\u00ec publisher s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng, l\u00e0m cho thu nh\u1eadp c\u1ee7a h\u1ecd kh\u00f4ng \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u1ee8ng d\u1ee5ng c\u1ee7a CPS trong Affiliate Marketing l\u00e0 g\u00ec?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trong m\u00f4 h\u00ecnh CPS, nh\u00e0 b\u00e1n h\u00e0ng ch\u1ec9 tr\u1ea3 hoa h\u1ed3ng khi c\u00f3 giao d\u1ecbch th\u00e0nh c\u00f4ng. \u0110i\u1ec1u ki\u1ec7n l\u00e0 ng\u01b0\u1eddi mua ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng th\u00f4ng qua \u0111\u01b0\u1eddng link ti\u1ebfp th\u1ecb do publisher cung c\u1ea5p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 ngu\u1ed3n thu nh\u1eadp ch\u00ednh c\u1ee7a nhi\u1ec1u influencer, KOL hay content creator. M\u1ed7i publisher s\u1ebd \u0111\u01b0\u1ee3c g\u00e1n m\u1ed9t \u0111\u01b0\u1eddng link ri\u00eang bi\u1ec7t. H\u1ecd s\u1ebd chia s\u1ebb link n\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, website, blog, video,\u2026 Link c\u00e0ng \u0111\u01b0\u1ee3c lan truy\u1ec1n, kh\u1ea3 n\u0103ng ph\u00e1t sinh \u0111\u01a1n h\u00e0ng c\u00e0ng cao. Khi c\u00f3 \u0111\u01a1n h\u00e0ng ho\u00e0n t\u1ea5t, publisher s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng.<\/span><i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 CPS, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c g\u1ee3i \u00fd sau:<\/span><\/p>\n\n\n\n<ul>\n<li><b>L\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u1ea3ng b\u00e1<\/b><span style=\"font-weight: 400;\">: B\u1ea1n n\u00ean ch\u1ecdn s\u1ea3n ph\u1ea9m m\u00ecnh hi\u1ec3u r\u00f5 v\u00e0 c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng cao. S\u1ea3n ph\u1ea9m t\u1ed1t, ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n d\u1ec5 d\u00e0ng h\u01a1n.&nbsp;<\/span><\/li>\n\n\n\n<li><b>X\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: <\/b><span style=\"font-weight: 400;\">Sau khi ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, b\u1ea1n c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u. Khi hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng th\u00ec chi\u1ebfn d\u1ecbch CPS c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3u qu\u1ea3 h\u01a1n.<\/span><\/li>\n\n\n\n<li><b>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ec7p ng\u01b0\u1eddi mua: <\/b><span style=\"font-weight: 400;\">Tu\u1ef3 v\u00e0o quy m\u00f4 doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c k\u00eanh nh\u01b0 Google Ads, Facebook Ads, \u2026 \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.&nbsp;<\/span><\/li>\n\n\n\n<li><b>T\u1ed1i \u01b0u SEO \u0111\u1ec3 t\u0103ng traffic t\u1ef1 nhi\u00ean: <\/b><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u Website, Blog, \u0111\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c b\u00e0i vi\u1ebft qu\u1ea3ng b\u00e1 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t r\u00ean Google gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u00e0 kh\u00f4ng t\u1ed1n th\u00eam chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-3.png\" alt=\"CPS l\u00e0 ngu\u1ed3n thu nh\u1eadp ch\u00ednh c\u1ee7a nhi\u1ec1u influencer, content creator khi tham gia Affiliate Marketing\" class=\"wp-image-39659\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-3.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-3-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-3-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-3-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps-3-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>FAQ &#8211; C\u00e1c c\u00e2u h\u1ecfi li\u00ean quan<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng CPS trong Affiliate Marketing, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai m\u00f4 h\u00ecnh n\u00e0y. Tuy nhi\u00ean, \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p khi \u00e1p d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Khi n\u00e0o ng\u01b0\u1eddi b\u00e1n n\u00ean s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o CPS?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">CPS ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf mu\u1ed1n ki\u1ec3m so\u00e1t chi ph\u00ed marketing. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 chi ph\u00ed b\u1ecf ra cho m\u1ed7i \u0111\u01a1n h\u00e0ng mang l\u1ea1i doanh thu th\u1ef1c t\u1ebf.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u1ebfu ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o h\u1ea1n ch\u1ebf v\u00e0 b\u1ea1n c\u1ea7n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn n\u00ean c\u00e2n nh\u1eafc. M\u00f4 h\u00ecnh n\u00e0y c\u0169ng gi\u00fap b\u1ea1n th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed ban \u0111\u1ea7u.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>CPS kh\u00e1c v\u1edbi CPA v\u00e0 CPO nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed7i h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kh\u00e1c nhau:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p><b>Thu\u1eadt ng\u1eef<\/b><\/p>\n<\/td><td>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<\/td><td>\n<p><b>\u01afu \u0111i\u1ec3m<\/b><\/p>\n<\/td><\/tr><tr><td>\n<p><b>CPS (Cost Per Sale)<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3 hoa h\u1ed3ng khi c\u00f3 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">R\u1ee7i ro th\u1ea5p cho doanh nghi\u1ec7p<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>CPA (Cost Per Action)<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3 khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 (\u0111i\u1ec1n form, \u0111\u0103ng k\u00fd, c\u00e0i app)<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">D\u1ec5 theo d\u00f5i, tuy nhi\u00ean d\u1ec5 b\u1ecb gian l\u1eadn<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>CPO (Cost Per Order)<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">T\u00ednh chi ph\u00ed cho m\u1ed7i \u0111\u01a1n h\u00e0ng t\u1ea1o ra<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400;\">Th\u1eddi gian duy\u1ec7t nhanh, publisher v\u1eabn c\u00f3 th\u1ec3 nh\u1eadn ti\u1ec1n d\u00f9 h\u00e0ng ho\u00e0n tr\u1ea3<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">B\u1ea3ng so s\u00e1nh CPS &#8211; CPA &#8211; CPO<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>C\u00e1c kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn CPS l\u00e0 g\u00ec?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Khi t\u00ecm hi\u1ec3u v\u1ec1 CPS, b\u1ea1n s\u1ebd b\u1eaft g\u1eb7p nhi\u1ec1u thu\u1eadt ng\u1eef ti\u1ebfp th\u1ecb li\u00ean k\u1ebft kh\u00e1c. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t t\u1eebng m\u00f4 h\u00ecnh, t\u1eeb \u0111\u00f3 ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng \u0111i c\u00f9ng v\u1edbi Cost Per Sale:<\/span><\/p>\n\n\n\n<ul>\n<li><b>CPA (Cost Per Action):<\/b><span style=\"font-weight: 400;\"> L\u00e0 h\u00ecnh th\u1ee9c tr\u1ea3 hoa h\u1ed3ng khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 \u0111i\u1ec1n form, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, t\u1ea3i app. CPA th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch thu th\u1eadp d\u1eef li\u1ec7u. M\u1ee9c \u0111\u1ed9 r\u1ee7i ro th\u1ea5p nh\u01b0ng d\u1ec5 g\u1eb7p gian l\u1eadn n\u1ebfu kh\u00f4ng gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd.<\/span><\/li>\n\n\n\n<li><b>CPO (Cost Per Order):<\/b><span style=\"font-weight: 400;\"> L\u00e0 chi ph\u00ed cho m\u1ed7i \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra. Trong Affiliate Marketing, CPO t\u01b0\u01a1ng t\u1ef1 Cost Per Sale nh\u01b0ng linh ho\u1ea1t h\u01a1n. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng v\u1eabn tr\u1ea3 hoa h\u1ed3ng ngay c\u1ea3 khi \u0111\u01a1n h\u00e0ng b\u1ecb h\u1ee7y ho\u1eb7c ho\u00e0n tr\u1ea3. Th\u1eddi gian x\u00e1c nh\u1eadn \u0111\u01a1n c\u0169ng nhanh h\u01a1n.<\/span><\/li>\n\n\n\n<li><b>CPL (Cost Per Lead):<\/b><span style=\"font-weight: 400;\"> Chi tr\u1ea3 cho m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin (lead), nh\u01b0 t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email. CPL ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 b\u1ea3o hi\u1ec3m, t\u00e0i ch\u00ednh, b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Gi\u00e1 tr\u1ecb c\u1ee7a lead cao nh\u01b0ng tu\u1ef3 thu\u1ed9c v\u00e0o t\u1ec7p kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n\n\n\n<p><b>CPS<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch, m\u00e0 c\u00f2n t\u1ea1o ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh cho publisher. Trong b\u1ed1i c\u1ea3nh Affiliate Marketing ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, Adsplus tin r\u1eb1ng khi n\u1eafm r\u00f5 kh\u00e1i ni\u1ec7m, \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng tr\u00ean, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/\"><b>Adsplus.vn<\/b><\/a><b>&nbsp;<\/b><\/h3>\n\n\n\n<p><i><span style=\"font-weight: 400;\">C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/i> <i><span style=\"font-weight: 400;\">H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/span><\/i><span style=\"font-weight: 400;\"> V<\/span><i><span style=\"font-weight: 400;\">\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/guru.edu.vn\/\"> <span style=\"font-weight: 400;\">guru.edu.vn<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1<\/mark>i<\/span> <a href=\"http:\/\/1ad.vn\"><span style=\"font-weight: 400;\">1ad.vn<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">C\u1eadp nh\u1eadt tin t\u1ee9c, kinh nghi\u1ec7m Digital Marketing nhanh \u2013 chu\u1ea9n<\/mark><\/span> <a href=\"https:\/\/zalo.me\/g\/jwrtyt321\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>CPS l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thanh to\u00e1n qu\u1ea3ng c\u00e1o, ch\u1ec9 tr\u1ea3 hoa h\u1ed3ng cho publisher khi kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho publisher c\u00f3 ngu\u1ed3n thu nh\u1eadp b\u1ec1n v\u1eefng. V\u1eady l\u00e0m th\u1ebf n\u00e0o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[1892,1891],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPS l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng\u00a0 trong chi\u1ebfn d\u1ecbch Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"CPS l\u00e0 g\u00ec v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Cost Per Sale trong chi\u1ebfn d\u1ecbch Affiliate Marketing. Kh\u00e1m ph\u00e1 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cps-la-gi-cach-ung-dung-chien-dich-affiliate-marketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPS l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng\u00a0 trong chi\u1ebfn d\u1ecbch Affiliate Marketing\" \/>\n<meta property=\"og:description\" content=\"CPS l\u00e0 g\u00ec v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Cost Per Sale trong chi\u1ebfn d\u1ecbch Affiliate Marketing. Kh\u00e1m ph\u00e1 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cps-la-gi-cach-ung-dung-chien-dich-affiliate-marketing\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T08:35:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T08:35:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/07\/cps.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cps-la-gi-cach-ung-dung-chien-dich-affiliate-marketing\",\"url\":\"https:\/\/adsplus.vn\/blog\/cps-la-gi-cach-ung-dung-chien-dich-affiliate-marketing\",\"name\":\"CPS l\u00e0 g\u00ec? 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