{"id":4040,"date":"2018-05-29T02:06:31","date_gmt":"2018-05-29T02:06:31","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=4040"},"modified":"2023-08-22T15:11:49","modified_gmt":"2023-08-22T08:11:49","slug":"bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong","title":{"rendered":"B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng"},"content":{"rendered":"\n<p><strong>M\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u01b0a bao gi\u1edd gi\u1ea3m s\u1ee9c n\u00f3ng trong vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong>.<strong> \u0110\u00f3 l\u00e0 t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook. B\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? B\u1ea1n mu\u1ed1n l\u01b0u l\u1ea1i nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111\u00e3 nh\u1eafm t\u1edbi \u1edf qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho nh\u1eefng l\u1ea7n qu\u1ea3ng c\u00e1o sau? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e2u tr\u1ea3 l\u1eddi v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Th\u1ee7-thu\u1eadt-b\u00e1n-h\u00e0ng-qua-facebook-c\u00e1-nh\u00e2n-d\u1ec5-m\u00e0-kh\u00f3-300x200.jpeg\" alt=\"bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong 01\" class=\"wp-image-4046\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Th\u1ee7-thu\u1eadt-b\u00e1n-h\u00e0ng-qua-facebook-c\u00e1-nh\u00e2n-d\u1ec5-m\u00e0-kh\u00f3-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Th\u1ee7-thu\u1eadt-b\u00e1n-h\u00e0ng-qua-facebook-c\u00e1-nh\u00e2n-d\u1ec5-m\u00e0-kh\u00f3-768x512.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Th\u1ee7-thu\u1eadt-b\u00e1n-h\u00e0ng-qua-facebook-c\u00e1-nh\u00e2n-d\u1ec5-m\u00e0-kh\u00f3-1024x682.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Th\u1ee7-thu\u1eadt-b\u00e1n-h\u00e0ng-qua-facebook-c\u00e1-nh\u00e2n-d\u1ec5-m\u00e0-kh\u00f3-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Th\u1ee7-thu\u1eadt-b\u00e1n-h\u00e0ng-qua-facebook-c\u00e1-nh\u00e2n-d\u1ec5-m\u00e0-kh\u00f3-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Th\u1ee7-thu\u1eadt-b\u00e1n-h\u00e0ng-qua-facebook-c\u00e1-nh\u00e2n-d\u1ec5-m\u00e0-kh\u00f3.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng<\/em><\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft s\u1ebd kh\u00f4ng n\u00f3i v\u1ec1 nh\u1eefng <em>t\u1ec7p kh\u00e1ch h\u00e0ng facebook<\/em> v\u1edbi target r\u1ed9ng hi\u1ec7u qu\u1ea3. M\u00e0 s\u1ebd cung c\u1ea5p cho c\u00e1c ch\u1ec9 d\u1eabn \u0111\u1ec3 t\u00ecm ra nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng hi\u1ec7u qu\u1ea3 cho t\u1eebng l\u0129nh v\u1ef1c, t\u1eebng s\u1ea3n ph\u1ea9m, t\u1eebng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. B\u00e0i vi\u1ebft s\u1ebd kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch t\u00ecm ra nh\u1eefng kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed r\u1ebb. M\u00e0 s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed r\u1ebb h\u01a1n nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<p>\u0110i\u1ec3m qua 4 b\u01b0\u1edbc \u0111\u1ec3 t\u00ecm ra target hi\u1ec7u qu\u1ea3 cho b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c n\u00e0o d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 1: L\u00ean danh s\u00e1ch target theo s\u1edf th\u00edch, h\u00e0nh vi \u0111\u1ec3 t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng Facebook.<\/strong><\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 gi\u00fap c\u00e1c b\u1ea1n c\u00f3 m\u1ed9t danh s\u00e1ch nh\u1eefng target. Ch\u00fang ta b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111i\u1ec1u c\u0103n b\u1ea3n m\u00e0 ai kinh doanh b\u1eb1ng c\u1ea3 t\u00e2m huy\u1ebft \u0111\u1ec1u hi\u1ec3u v\u00e0 c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u. \u0110\u00f3 l\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng. V\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111ang s\u1eb5n s\u00e0ng c\u01b0\u1edbp \u0111i nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi ti\u00eau bi\u1ec3u \u0111\u1ec3 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u00e2m huy\u1ebft c\u1ee7a m\u00ecnh v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i. C\u0169ng nh\u01b0 l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch target d\u00e0i d\u1eb1ng d\u1eb7c:<\/p>\n\n\n\n<p>+ S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thu\u1ed9c l\u0129nh v\u1ef1c n\u00e0o? Ti\u00eau d\u00f9ng, l\u00e0m \u0111\u1eb9p, c\u00f4ng ngh\u1ec7, d\u1ecbch v\u1ee5\u2026 V\u1edbi m\u1ed7i ng\u00e0nh h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau;<\/p>\n\n\n\n<p>+ Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? B\u1ea1n c\u00f3 th\u1ec3 v\u1ebd ra ch\u00e2n dung kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n ph\u1ee5c v\u1ee5 kh\u00f4ng? H\u00e3y kh\u00f4ng ng\u1eebng t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 h\u1ecd bao tu\u1ed5i, \u1edf \u0111\u00e2u, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd l\u00e0 g\u00ec. M\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd l\u00e0 g\u00ec, c\u00f3 xu h\u01b0\u1edbng th\u01b0\u1eddng truy c\u1eadp v\u00e0o trang m\u1ea1ng n\u00e0o, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0o\u2026<\/p>\n\n\n\n<p>+ B\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi ai? Nh\u1eefng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 c\u00f9ng kh\u00e1ch h\u00e0ng nh\u01b0 b\u1ea1n?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/lam-the-nao-de-phan-tich-doi-thu-canh-tranh-cua-ban-tren-thi-truong-truc-tuyen-03-300x200.jpg\" alt=\"insights c\u00f3 c\u1ea7n thi\u1ebft khi l\u1eadp k\u1ebf ho\u1ea1ch marketing\" class=\"wp-image-3919\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/lam-the-nao-de-phan-tich-doi-thu-canh-tranh-cua-ban-tren-thi-truong-truc-tuyen-03-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/lam-the-nao-de-phan-tich-doi-thu-canh-tranh-cua-ban-tren-thi-truong-truc-tuyen-03-768x513.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/lam-the-nao-de-phan-tich-doi-thu-canh-tranh-cua-ban-tren-thi-truong-truc-tuyen-03-1024x683.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/lam-the-nao-de-phan-tich-doi-thu-canh-tranh-cua-ban-tren-thi-truong-truc-tuyen-03-1920x1282.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/lam-the-nao-de-phan-tich-doi-thu-canh-tranh-cua-ban-tren-thi-truong-truc-tuyen-03-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/lam-the-nao-de-phan-tich-doi-thu-canh-tranh-cua-ban-tren-thi-truong-truc-tuyen-03-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sau \u0111\u00f3, h\u00e3y t\u00ecm ki\u1ebfm nh\u1eefng target s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo c\u00e1c th\u01b0 m\u1ee5c:<\/h4>\n\n\n\n<p><strong>+ Target s\u1edf th\u00edch ng\u00e0nh h\u00e0ng:<\/strong> L\u00e0 s\u1edf th\u00edch ph\u1ea3i quan t\u00e2m \u0111\u1ea7u ti\u00ean khi t\u1ea1o t\u1ec7p. Th\u1eadm ch\u00ed b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ng\u00e0nh h\u00e0ng t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft t\u1edbi ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 target.<\/p>\n\n\n\n<p><strong>+ Target s\u1edf th\u00edch \u0111\u1ed1i th\u1ee7<\/strong>: l\u00e0 target t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u01b0\u1eddng th\u00ec nh\u1eefng fanpage \u0111\u1ea1t tr\u00ean 100.000 like m\u1edbi xu\u1ea5t hi\u1ec7n trong ph\u1ea7n target. L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng target n\u00e0y. Khi c\u00e1c b\u1ea1n bi\u1ebft v\u00e0 n\u1eafm r\u00f5 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng c\u00f3 nh\u1eefng danh s\u00e1ch n\u00e0y. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-2-300x200.jpg\" alt=\"target c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 quan tr\u1ecdng\" class=\"wp-image-3949\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-2-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-2-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-2-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-2-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-2-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-2.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n t\u1eeb m\u00e0n h\u00ecnh m\u00e1y t\u00ednh nh\u1edd c\u00f4ng c\u1ee5 c\u1ee7a Facebook, Google.<\/strong><\/h4>\n\n\n\n<p><em><strong>C\u00e1ch 1:<\/strong><\/em> N\u1ebfu t\u1ef1 tin l\u01b0\u1ee3ng like fanpage c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng m\u01a1 \u01b0\u1edbc v\u00e0 v\u1edbi l\u01b0\u1ee3ng \u0111\u1ee7 l\u1edbn. C\u00e1c b\u1ea1n h\u00e3y v\u00e0o c\u00f4ng c\u1ee5 &#8220;th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng&#8221; v\u00e0 xem nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u1ea1n c\u0169ng th\u00edch trang c\u1ee7a \u0111\u1ed1i th\u1ee7 n\u00e0o.<\/p>\n\n\n\n<p><em><strong>C\u00e1ch 2:<\/strong><\/em> L\u00e0 t\u00ecm ki\u1ebfm tr\u00ean thanh t\u00ecm ki\u1ebfm c\u1ee7a Facebook. H\u00e3y th\u1eed g\u00f5 nh\u1eefng t\u1eeb kh\u00f3a v\u1ec1 ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec7n ra nh\u1eefng c\u00e1i t\u00ean. \u0110\u00f3 ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><em><strong>C\u00e1ch 3:<\/strong><\/em> T\u00ecm ki\u1ebfm tr\u00ean google r\u1ed3i t\u00ecm trang fanpage c\u1ee7a trang website \u0111\u00f3.<\/p>\n\n\n\n<p><em><strong>C\u00e1ch 4:<\/strong><\/em> C\u00e1c b\u1ea1n c\u00f3 website ho\u1eb7c bi\u1ebft \u0111\u01b0\u1ee3c website c\u1ee7a \u0111\u1ed1i th\u1ee7. Th\u00ec h\u00e3y g\u00f5 v\u00e0o similarweb \u0111\u1ec3 t\u00ecm nh\u1eefng trang t\u01b0\u01a1ng t\u1ef1 r\u1ed3i l\u1ea7n ra fanpage c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p><strong>+ Target ch\u00e2n dung kh\u00e1ch h\u00e0ng:<\/strong> Kh\u00f4ng nh\u01b0 hai target tr\u00ean kh\u00e1 h\u1ea1n ch\u1ebf v\u1ec1 l\u01b0\u1ee3ng target. C\u00e1c b\u1ea1n \u0111\u00e3 n\u1eafm r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Th\u00ec \u0111\u00e2y l\u00e0 lo\u1ea1i s\u1edf th\u00edch nh\u1eb1m gi\u00fap c\u00e1c b\u1ea1n c\u1ed1 g\u1eafng \u0111\u01b0a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ph\u00e2n ph\u1ed1i t\u1edbi ng\u01b0\u1eddi d\u00f9ng gi\u1ed1ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u1ea1n nh\u1ea5t c\u00f3 th\u1ec3. H\u00e3y tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: M\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd l\u00e0 g\u00ec, h\u1ecd c\u00f3 th\u00f3i quen n\u00e0o, h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a nh\u1eefng nh\u00e3n h\u00e0ng n\u00e0o\u2026 C\u00e0ng hi\u1ec3u s\u00e2u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, c\u00e1c b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 target.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-04-300x200.jpg\" alt=\"bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong 04\" class=\"wp-image-4043\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-04-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-04-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-04-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-04-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-04-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-04.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 2: L\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n<p>Sau b\u01b0\u1edbc 1, b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t danh s\u00e1ch target. Ti\u1ebfp theo \u0111\u00f3 l\u00e0 l\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 th\u1ef1c hi\u1ec7n A\/B test. M\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o l\u00e0 t\u1eadp h\u1ee3p v\u00e0 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u lo\u1ea1i target kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 l\u00e0 target nh\u00e2n kh\u1ea9u h\u1ecdc, target s\u1edf th\u00edch, target h\u00e0nh vi. L\u00e0m sao \u0111\u1ec3 t\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o t\u1eeb danh s\u00e1ch tr\u00ean, li\u1ec7u&nbsp; c\u00f3 c\u00f4ng th\u1ee9c n\u00e0o kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 t\u00f9y s\u1ea3n ph\u1ea9m, ng\u00e0nh h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00e1 b\u00e1n. C\u00f9ng v\u1edbi \u0111\u1ed9 &#8220;nh\u1ea1y&#8221; c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o l\u00fd t\u01b0\u1edfng. H\u00e3y nh\u1edb r\u1eb1ng m\u1ee5c ti\u00eau khi t\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o l\u00e0 t\u1ea1o ra nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o gi\u1ed1ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 ch\u00fa \u00fd nh\u1eefng nguy\u00ean t\u1eafc sau \u0111\u00e2y:<\/p>\n\n\n\n<ul>\n<li>S\u1eed d\u1ee5ng lo\u1ea1i tr\u1eeb, ph\u00e9p h\u1ee3p ph\u00e9p giao trong qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o;<\/li>\n\n\n\n<li>L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trong nh\u00f3m qu\u1ea3ng c\u00e1o c\u00e0ng nh\u1ecf th\u00ec gi\u00e1 qu\u1ea3ng c\u00e1o c\u00f3 xu h\u01b0\u1edbng c\u00e0ng \u0111\u1eaft. V\u00ec th\u1ebf h\u00e3y lu\u00f4n ki\u1ec3m tra dung l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u00ean nh\u00f3m qu\u1ea3ng c\u00e1o Facebook. T\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o dung l\u01b0\u1ee3ng t\u1eeb 200.000 ng\u01b0\u1eddi tr\u1edf l\u00ean.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;B\u01b0\u1edbc 3: Th\u1ef1c hi\u1ec7n A\/B test<\/strong><\/h3>\n\n\n\n<p>Sau khi l\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o xong. C\u00e1c b\u1ea1n c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o r\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3. Hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 ph\u1ea3i A\/B test. T\u1ee9c l\u00e0 ch\u1ea1y nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o gi\u1ed1ng nhau cho nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u1ea1o ra. Sau \u0111\u00f3 so s\u00e1nh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh, t\u1eaft nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1eaft \u0111\u1ecf \u0111\u1ed3ng th\u1eddi t\u0103ng ti\u1ec1n cho nh\u00f3m qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ec3 t\u00ecm ra nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 t\u1ed1t, h\u00e3y ghi nh\u1edb nh\u1eefng quy t\u1eafc th\u1eed nghi\u1ec7m sau \u0111\u00e2y:<\/p>\n\n\n\n<ul>\n<li>Ch\u1ea1y t\u1ea5t c\u1ea3 nh\u00f3m qu\u1ea3ng c\u00e1o trong c\u00f9ng m\u1ed9t \u0111i\u1ec1u ki\u1ec7n gi\u1ed1ng nhau: c\u00f9ng th\u1eddi gian, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb, c\u00f9ng qu\u1ea3ng c\u00e1o;<\/li>\n\n\n\n<li>Ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh \u0111\u00fang l\u00fac, \u0111\u1eebng s\u1edbm qu\u00e1, c\u0169ng \u0111\u1eebng mu\u1ed9n qu\u00e1. Th\u01b0\u1eddng khi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c t\u1eeb 24 \u0111\u1ebfn 48 ti\u1ebfng. Ho\u1eb7c khi ti\u1ebfp c\u1eadn t\u1eeb 1 \u0111\u1ebfn v\u00e0i ngh\u00ecn ng\u01b0\u1eddi l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-08-300x200.jpg\" alt=\"c\u00e1ch t\u00ecm hi\u1ec3u insights kh\u00e1ch h\u00e0ng tr\u00ean Facebook\" class=\"wp-image-4045\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-08-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-08-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-08.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-08-610x406.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-08-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 4: Theo d\u00f5i b\u00e1o c\u00e1o v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea3i ti\u1ebfn t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng Facebook.<\/strong><\/h3>\n\n\n\n<p>Khi ph\u00e1t hi\u1ec7n ra m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o m\u1edbi c\u1ef1c th\u00e0nh c\u00f4ng. Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u201cng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng\u201d. Qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng gi\u1ed1ng Google, c\u00e1c b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c theo d\u00f5i, li\u00ean t\u1ee5c t\u1ed1i \u01b0u. H\u00f4m nay nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n hi\u1ec7u qu\u1ea3, h\u00f4m sau c\u0169ng c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3. Nh\u01b0ng v\u00e0i tu\u1ea7n sau th\u00ec kh\u00f4ng ch\u1eafc. V\u00ec v\u1eady h\u00e3y lu\u00f4n chu\u1ea9n b\u1ecb tinh th\u1ea7n cho nh\u1eefng thay \u0111\u1ed5i v\u00e0 t\u00ecm ra \u00fd t\u01b0\u1edfng nh\u00f3m qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"224\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-300x224.jpeg\" alt=\"theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3\" class=\"wp-image-4044\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-300x224.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-768x574.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-1024x765.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-80x60.jpeg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-265x198.jpeg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-530x396.jpeg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-610x456.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2-20x15.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/ch-ban-meo-toi-uu-hoa-hieu-qua-va-giam-chi-phi-quang-c\u00e1o-facebook-08-2.jpeg 1740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng<\/em><\/p>\n\n\n\n<p><em>T\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook<\/em> kh\u00f4ng ph\u1ea3i vi\u1ec7c l\u00e0m d\u1ec5 d\u00e0ng. Ch\u00fang ta c\u1ea7n r\u1ea5t nhi\u1ec1u \u0111\u1ea7u t\u01b0 v\u1ec1 th\u1eddi gian, c\u00f4ng s\u1ee9c, nghi\u00ean c\u1ee9u l\u00e2u d\u00e0i. T\u1eeb \u0111\u00f3 ph\u00e1t huy t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110\u1ec3 n\u00f3 ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Th\u1eadm ch\u00ed l\u00e0 ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 t\u1ed1n k\u00e9m v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 s\u1ee9c l\u1ef1c. Nh\u01b0ng mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho s\u1ea3n ph\u1ea9m, d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu c\u1ea3m th\u1ea5y chia s\u1ebb n\u00e0y c\u00f3 \u00edch, \u0111\u1eebng ng\u1ea7n ng\u1ea1i h\u00e3y chia s\u1ebb. N\u1ebfu b\u1ea1n c\u0169ng \u0111ang c\u00f3 chung nh\u1eefng th\u1eafc m\u1eafc hay ch\u01b0a bi\u1ebft b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n. <a href=\"https:\/\/adsplus.vn\/\">Adsplus.vn<\/a> s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 c\u00e1ch l\u00e0m t\u1ed1i \u01b0u nh\u1ea5t cho m\u1ed9t &#8220;qu\u1ea3ng c\u00e1o chi\u1ebfn th\u1eafng&#8221; \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i\u00a0guru.edu.vn<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i\u00a0<\/mark><strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"noreferrer noopener\">1ad.vn<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u01b0a bao gi\u1edd gi\u1ea3m s\u1ee9c n\u00f3ng trong vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook. \u0110\u00f3 l\u00e0 t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook. B\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? B\u1ea1n mu\u1ed1n l\u01b0u l\u1ea1i nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111\u00e3 nh\u1eafm t\u1edbi \u1edf qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho nh\u1eefng l\u1ea7n qu\u1ea3ng c\u00e1o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1eadt m\u00ed t\u1eeb A \u0111\u1ebfn Z c\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook v\u1edbi target r\u1ed9ng<\/title>\n<meta name=\"description\" content=\"\u0110\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng facebook m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t gi\u00fap b\u1ea1n gi\u1ea3m nh\u1eefng chi ph\u00ed v\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u 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