{"id":4078,"date":"2018-05-02T02:11:30","date_gmt":"2018-05-02T02:11:30","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=4078"},"modified":"2021-06-09T11:46:18","modified_gmt":"2021-06-09T04:46:18","slug":"4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua","title":{"rendered":"4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><strong>T\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 d\u00f9 b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u1ee7 c\u00e1c c\u00e1ch, \u0111\u00e2y l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra b\u1edfi v\u00f4 s\u1ed1 doanh nghi\u1ec7p, nh\u01b0ng v\u1eabn ch\u01b0a c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-05.jpg\" alt=\"t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 \u1ea3nh 1\" class=\"wp-image-4080\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-05.jpg 750w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-05-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-05-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-05-20x11.jpg 20w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Facebook hi\u1ec7n nay l\u00e0 c\u00e1ch nhanh g\u1ecdn nh\u1ea5t gi\u00fap \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn. V\u00e0 c\u0169ng nh\u01b0 y\u00eau m\u1ebfn d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, v\u1eabn c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd ch\u1ea1y tr\u00ean Facebook ch\u01b0a th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3. B\u1edfi chi ph\u00ed b\u1ecf ra v\u1eabn ch\u01b0a t\u01b0\u01a1ng x\u1ee9ng v\u1edbi l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c c\u0169ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng. V\u1eady nguy\u00ean nh\u00e2n l\u00e0 do \u0111\u00e2u. H\u00e3y c\u00f9ng Adsplus.vn gi\u1ea3i m\u00e3 <strong>t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3<\/strong> qua 4 nguy\u00ean nh\u00e2n c\u1ed1t y\u1ebfu sau nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. B\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn kh\u00f4ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 doanh nghi\u1ec7p \u0111\u1ec1u g\u1eb7p ph\u1ea3i. H\u1ecd \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 nh\u01b0ng l\u1ea1i kh\u00f4ng l\u00e0m \u0111\u00fang c\u00e1ch. Ch\u1ec9 ch\u00fa tr\u1ecdng t\u1edbi l\u1ee3i \u00edch v\u00e0 l\u1ee3i \u00edch l\u1ea1i th\u01b0\u1eddng r\u1ea5t kh\u00e1c v\u1edbi nh\u1eefng g\u00ec m\u00e0 ch\u00fang ta k\u1ef3 v\u1ecdng. <\/p>\n\n\n\n<p>Do \u0111\u00f3, t\u00f9y theo t\u1eebng lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m, t\u1eebng d\u1ecbch v\u1ee5 kinh doanh t\u1eeb \u0111\u00f3 c\u00e2n nh\u1eafc. V\u00e0 l\u1ef1a ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho ph\u00f9 h\u1ee3p, \u0111\u1ec3 mang l\u1ea1i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng cao nh\u1ea5t. V\u00ed d\u1ee5: b\u1ea1n b\u00e1n qu\u1ea7n \u00e1o tr\u1ebb em th\u00ec ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 c\u00e1c \u00f4ng b\u1ed1, b\u00e0 m\u1eb9; c\u00f2n khi b\u00e1n m\u1ef9 ph\u1ea9m th\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 c\u00e1c ch\u1ecb em ph\u1ee5 n\u1eef. <\/p>\n\n\n\n<p>Ngo\u00e0i ra c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ecba l\u00ed (location), \u0111\u1ed9 tu\u1ed5i (age), gi\u1edbi t\u00ednh (gender), s\u1edf th\u00edch (interest), h\u00e0nh vi (behavior). Thi\u1ebft b\u1ecb (device) c\u0169ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m. V\u00e0 t\u00f9y ch\u1ec9nh tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o cho ph\u00f9 h\u1ee3p nh\u1eb1m mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u1ea5t. \u0110i\u1ec3m c\u1ed9ng cho b\u1ea1n n\u1ebfu nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch chi ti\u1ebft s\u1ed1 li\u1ec7u kh\u00e1ch h\u00e0ng (Insight). \u0110\u1ec3 c\u00f3 th\u1ec3 khoanh v\u00f9ng thi\u1ebft l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau sao cho ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"528\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-07.png\" alt=\"t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u1ed3ng hi\u1ec7u qu\u1ea3 \u1ea3nh 6\" class=\"wp-image-4087\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-07.png 800w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-07-300x198.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-07-768x507.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-07-610x403.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-07-20x13.png 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. N\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ea5p d\u1eabn th\u1ecb hi\u1ebfu<\/strong><\/h2>\n\n\n\n<p>Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung s\u1ebd th\u1ec3 hi\u1ec7n \u0111\u1ed9 th\u00e0nh c\u00f4ng. N\u00f3 s\u1ebd t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, n\u1ebfu n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u00e0m ch\u00e1n, thi\u1ebfu s\u1ef1 tin t\u01b0\u1edfng \u0111i c\u00f9ng h\u00ecnh \u1ea3nh m\u1edd nh\u1ea1t. L\u1eddi g\u1ecdi m\u1eddi kh\u00f4ng k\u00edch th\u00edch th\u00ec d\u0129 nhi\u00ean qu\u1ea3ng c\u00e1o Facebook \u0111\u00f3 c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ec3 kh\u1eafc ph\u1ee5c l\u1ed7i n\u00e0y khi t\u1ea1o qu\u1ea3ng c\u00e1o b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u00e1nh v\u00e0o n\u1ed9i dung x\u00fac t\u00edch. C\u00f9ng v\u1edbi ng\u00f4n t\u1eeb k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng Facebook mua h\u00e0ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, h\u00ecnh \u1ea3nh cho b\u00e0i vi\u1ebft c\u0169ng c\u1ea7n ph\u1ea3i \u1ea5n t\u01b0\u1ee3ng, chuy\u00ean nghi\u1ec7p. V\u00e0 \u0111\u00e1nh m\u1ea1nh v\u00e0o th\u1ecb gi\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng th\u00eam c\u00e1c minigame v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1. V\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hay gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3. V\u00e0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"860\" height=\"537\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-03.png\" alt=\" N\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ea5p d\u1eabn th\u1ecb hi\u1ebfu\" class=\"wp-image-4081\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-03.png 860w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-03-300x187.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-03-768x480.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-03-610x381.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-03-20x12.png 20w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u2013 sai h\u00ecnh th\u1ee9c<\/strong><\/h2>\n\n\n\n<p>Facebook cung c\u1ea5p r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn. \u0110i\u1ec3n h\u00ecnh nh\u01b0 qu\u1ea3ng c\u00e1o trang hay qu\u1ea3ng c\u00e1o t\u0103ng like cho Fanpage (Promote your page). Qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft (Boost your page), qu\u1ea3ng c\u00e1o truy c\u1eadp \u0111\u1ebfn website (Send people to your website)\u2026 B\u1edfi m\u1ed7i h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u khuy\u1ebft ri\u00eang. Do \u0111\u00f3 t\u00f9y v\u00e0o t\u1eebng m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o, m\u1ee5c \u0111\u00edch kinh doanh v\u00e0 ngu\u1ed3n ng\u00e2n s\u00e1ch cho ph\u00e9p. M\u00e0 doanh nghi\u1ec7p c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o cho ph\u00f9 h\u1ee3p nh\u1eb1m mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-06.jpg\" alt=\"Qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u2013 sai h\u00ecnh th\u1ee9c\" class=\"wp-image-4082\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-06.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-06-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-06-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-06-1024x576.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-06-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-06-20x11.jpg 20w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">Ngo\u00e0i vi\u1ec7c ch\u1ecdn sai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o khi\u1ebfn hi\u1ec7u qu\u1ea3 b\u1ecb gi\u1ea3m s\u00fat. Th\u00ec vi\u1ec7c ch\u1ecdn th\u1eddi \u0111i\u1ec3m c\u0169ng khi\u1ebfn qu\u1ea3ng c\u00e1o <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-hinh-tu-facebook-sang-google-photos-mot-cach-de-dang\/\">Facebook<\/a> c\u1ee7a b\u1ea1n kh\u00f4ng thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m v\u00e0ng ch\u1ea1y qu\u1ea3ng c\u00e1o. B\u1ea1n n\u00ean t\u1ef1 nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea th\u1ef1c t\u1ebf. V\u00e0 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, \u0111\u1ed1i th\u1ee7 v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul><li>Th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u1ed1i th\u1ee7 \u0111ang ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, c\u00f3 n\u00ean ch\u1ea1y kh\u00f4ng?<\/li><li>N\u00ean qu\u1ea3ng c\u00e1o v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o. Khi kh\u00e1ch c\u00f3 nhu c\u1ea7u nhi\u1ec1u nh\u1ea5t hay th\u1eddi \u0111i\u1ec3m doanh s\u1ed1 k\u00e9m nh\u1ea5t trong n\u0103m?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Kh\u00f4ng ki\u1ec3m tra ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c kh\u00f4ng th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra ph\u00e2n t\u00edch c\u00e1c b\u00e1o c\u00e1o c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng sai l\u1ea7m ch\u1ee7 y\u1ebfu. N\u00f3 khi\u1ebfn qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n kh\u00f4ng thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. B\u1edfi n\u00f3 khi\u1ebfn b\u1ea1n b\u1ecb \u0111\u1ed9ng trong vi\u1ec7c ki\u1ec3m so\u00e1t c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u l\u1ea1i quy tr\u00ecnh qu\u1ea3ng c\u00e1o. Khi\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean l\u1ea1c h\u1eadu, \u00edt nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c m\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o c\u0169ng cao h\u01a1n b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1029\" height=\"460\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-02.png\" alt=\"Kh\u00f4ng ki\u1ec3m tra ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean\" class=\"wp-image-4083\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-02.png 1029w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-02-300x134.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-02-768x343.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-02-1024x458.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-02-610x273.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-02-20x9.png 20w\" sizes=\"(max-width: 1029px) 100vw, 1029px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f3 l\u1ebd b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i. <strong>Adsplus.vn<\/strong> lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n v\u00e0 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u chi ph\u00ed mang l\u1ea1i hi\u1ec7u qu\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng kinh doanh t\u1ed1t cho b\u1ea1n, h\u00e3y li\u00ean h\u1ec7 qua s\u1ed1 (028) 7300.4488 \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n ngay nh\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft\u00a0<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>\u00a0<em>Facebook<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i&nbsp;<strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i&nbsp;<\/span><strong><a rel=\"nofollow oreferrer noopener noreferrer\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 d\u00f9 b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u1ee7 c\u00e1c c\u00e1ch, \u0111\u00e2y l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra b\u1edfi v\u00f4 s\u1ed1 doanh nghi\u1ec7p, nh\u01b0ng v\u1eabn ch\u01b0a c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3. 4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 Qu\u1ea3ng c\u00e1o Facebook hi\u1ec7n nay l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"D\u00f9 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1. Nh\u01b0ng li\u1ec7u b\u1ea1n c\u00f3 th\u1eafc m\u1eafc t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0 \u0111\u1ed1i th\u1ee7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3\" \/>\n<meta property=\"og:description\" content=\"D\u00f9 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1. Nh\u01b0ng li\u1ec7u b\u1ea1n c\u00f3 th\u1eafc m\u1eafc t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0 \u0111\u1ed1i th\u1ee7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T02:11:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-09T04:46:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua-01-e1525186624189.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua\",\"url\":\"https:\/\/adsplus.vn\/blog\/4-nguyen-nhan-giai-thich-tai-sao-quang-cao-facebook-khong-hieu-qua\",\"name\":\"4 nguy\u00ean nh\u00e2n gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2018-05-02T02:11:30+00:00\",\"dateModified\":\"2021-06-09T04:46:18+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"D\u00f9 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1. 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