{"id":4091,"date":"2018-05-28T11:12:29","date_gmt":"2018-05-28T11:12:29","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=4091"},"modified":"2021-03-17T16:57:09","modified_gmt":"2021-03-17T09:57:09","slug":"lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng"},"content":{"rendered":"\n<p><strong>Theo quan \u0111i\u1ec3m c\u1ee7a marketing, th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p x\u00e2y d\u1ef1ng. \u00a0L\u1eadp k\u1ebf ho\u1ea1ch marketing cho ng\u00e0nh x\u00e2y d\u1ef1ng c\u1ea7n mang t\u00ednh t\u1ef1 ch\u1ee7 cao, n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng. \u0110i c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p x\u00e2y d\u1ef1ng.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"212\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04-300x212.jpeg\" alt=\"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng \" class=\"wp-image-4092\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04-300x212.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04-768x543.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04-1024x723.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04-100x70.jpeg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04-610x431.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04-20x14.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-04.jpeg 1840w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption><em><strong>H\u00e0nh tr\u00ecnh \u0111\u1ec3 s\u1edf h\u1eefu m\u1ed9t k\u1ebf ho\u1ea1ch marketing ng\u00e0nh x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chuy\u1ec3n \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng hi\u1ec7n nay<\/strong><\/h2>\n\n\n\n<ul><li>Tr\u00ean th\u1ecb tr\u00ad\u01b0\u1eddng x\u00e2y d\u1ef1ng, ng\u00ad\u01b0\u1eddi mua n\u00f3i chung kh\u00f4ng th\u1ec3 ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec3 mua. L\u00ed do l\u00e0 v\u00ec s\u1ea3n ph\u1ea9m x\u00e2y d\u1ef1ng l\u00e0 h\u00e0ng ho\u00e1 \u0111\u1eb7c bi\u1ec7t, c\u00f3 t\u00ednh \u0111\u01a1n chi\u1ebfc, gi\u00e1 c\u1ea3 cao.<\/li><\/ul>\n\n\n\n<ul><li>C\u1ea1nh tranh l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u00ad\u01b0\u1eddng. C\u00f9ng v\u1edbi vi\u1ec7c c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00e0 vi\u1ec7c t\u1ea1o uy t\u00edn cho doanh nghi\u1ec7p. S\u1ef1 c\u1ea1nh tranh s\u1ebd k\u00edch th\u00edch vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng t\u1ed1t h\u01a1n.<\/li><\/ul>\n\n\n\n<ul><li>Tr\u00ean th\u1ecb tr\u01b0\u00ad\u1eddng x\u00e2y d\u1ef1ng, m\u1ed1i quan h\u1ec7 trao \u0111\u1ed5i mua b\u00e1n gi\u1eefa ch\u1ee7 \u0111\u1ea7u t\u01b0\u00ad v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb nh\u1eadn th\u1ea7u di\u1ec5n ra ch\u1ee7 y\u1ebfu th\u00f4ng qua \u0111\u1ea5u th\u1ea7u, \u0111\u00e0m ph\u00e1n, k\u00ed k\u1ebft h\u1ee3p \u0111\u1ed3ng, thi c\u00f4ng x\u00e2y l\u1eafp, b\u00e0n giao c\u00f4ng tr\u00ecnh v\u00e0 thanh quy\u1ebft to\u00e1n.<\/li><\/ul>\n\n\n\n<p>T\u1eeb nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m tr\u00ean c\u1ee7a th\u1ecb tr\u01b0\u00ad\u1eddng, vi\u1ec7c l\u1eadp <em><strong>k\u1ebf ho\u1ea1ch marketing cho c\u00f4ng ty x\u00e2y d\u1ef1ng<\/strong><\/em> ph\u1ea3i c\u00f3 nhi\u1ec7m v\u1ee5 t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi ch\u1ee7 \u0111\u1ea7u t\u01b0, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o. Qua \u0111\u00f3, thuy\u1ebft ph\u1ee5c ch\u1ee7 \u0111\u1ea7u t\u01b0\u00ad th\u1ea5y \u0111\u00ad\u01b0\u1ee3c r\u1eb1ng gi\u00e1 c\u1ea3 m\u00e0 nh\u00e0 th\u1ea7u \u0111\u01b0a ra l\u00e0 h\u1ee3p l\u00fd. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 bi\u1ec7n ph\u00e1p thi c\u00f4ng \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u00ad\u01b0\u1ee3ng v\u00e0 \u0111\u00fang th\u1eddi gian quy \u0111\u1ecbnh, hay \u00ad\u01b0u \u0111i\u1ec3m c\u1ee7a nh\u00e0 th\u1ea7u n\u00e0y h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-300x225.jpeg\" alt=\"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng \" class=\"wp-image-4093\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-300x225.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-768x576.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-1024x768.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-80x60.jpeg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-265x198.jpeg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-530x396.jpeg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-610x458.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02-20x15.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-02.jpeg 1733w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u01b0\u01a1ng ph\u00e1p l\u1eadp k\u1ebf ho\u1ea1ch marketing cho c\u00f4ng ty x\u00e2y d\u1ef1ng<\/strong><\/h2>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing bao g\u1ed3m 4 giai \u0111o\u1ea1n ch\u1ee7 y\u1ebfu sau \u0111\u00e2y:<\/p>\n\n\n\n<p>+ X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u00ad\u01b0\u1ee3c<\/p>\n\n\n\n<p>+ Ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n c\u00e1c kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 c\u00f3 v\u00e0 nh\u1eefng y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c<\/p>\n\n\n\n<p>+ X\u00e1c l\u1eadp c\u00e1c k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u00ad\u01b0\u1ee3c<\/p>\n\n\n\n<p>+ \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n chi\u1ebfn l\u00ad\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n\n\n\n<p>C\u00e1c m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ad\u01b0\u1edbng t\u1eeb c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ec1 ra. C\u00f9ng v\u1edbi \u0111\u00f3, ph\u1ea3i \u0111\u00ad\u01b0\u1ee3c thi\u1ebft l\u1eadp m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ec1 m\u1eb7t \u0111\u1ecbnh t\u00ednh, \u0111\u1ecbnh l\u00ad\u01b0\u1ee3ng.<\/p>\n\n\n\n<ul><li>X\u00e1c l\u1eadp tr\u00ecnh t\u1ef1 \u00ad\u01b0u ti\u00ean c\u00e1c m\u1ee5c ti\u00eau: s\u1eafp x\u1ebfp c\u00e1c m\u1ee5c ti\u00eau theo m\u1ee9c \u0111\u1ed9 v\u00e0 t\u1ea7m quan tr\u1ecdng.<\/li><\/ul>\n\n\n\n<ul><li>Quy \u0111\u1ecbnh gi\u1edbi h\u1ea1n c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau: quy \u0111\u1ecbnh cho t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau c\u00e1c gi\u1edbi h\u1ea1n m\u00e0 ch\u00fang bu\u1ed9c ph\u1ea3i \u0111\u1ea1t \u0111\u00ad\u01b0\u1ee3c.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n c\u00e1c kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 c\u00f3 v\u00e0 nh\u1eefng y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c<\/strong><\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u00ad\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft th\u00ec doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u v\u1ea1ch ra chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u00ad\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau, d\u1ef1a tr\u00ean 2 ph\u00ad\u01b0\u01a1ng di\u1ec7n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-06-300x200.jpg\" alt=\"\" class=\"wp-image-4094\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-06-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-06-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-06-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-06-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-06-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-06.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.1. Ph\u01b0\u01a1ng di\u1ec7n doanh nghi\u1ec7p<\/strong><\/h4>\n\n\n\n<ul><li>\u0110i\u1ec3m m\u1ea1nh, m\u1eb7t y\u1ebfu c\u1ee7a doanh nghi\u1ec7p<\/li><li>Ngu\u1ed3n t\u00e0i ch\u00ednh m\u00e0 doanh nghi\u1ec7p d\u00e0nh cho marketing<\/li><li>\u0110i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i hay d\u1ef1 ki\u1ebfn s\u1ea3n xu\u1ea5t trong t\u00ad\u01b0\u01a1ng lai<\/li><li>Ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u1ec1 c\u00e1c m\u1eb7t ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m, th\u1eddi gian<\/li><li>Nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 nguy c\u01a1 c\u1ee7a doanh nghi\u1ec7p trong t\u00ad\u01b0\u01a1ng lai<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.2. Ph\u01b0\u01a1ng di\u1ec7n th\u1ecb tr\u01b0\u1eddng <\/strong><\/h4>\n\n\n\n<p>C\u1ea7n ph\u00e2n t\u00edch nh\u1eefng y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c v\u1ec1 c\u01a1 c\u1ea5u m\u00f4i tr\u00ad\u01b0\u1eddng v\u00e0 th\u1ecb tr\u00ad\u01b0\u1eddng:<\/p>\n\n\n\n<ul><li>M\u00f4i tr\u00ad\u01b0\u1eddng kinh doanh c\u1ee7a doanh nghi\u1ec7p: c\u01a1 c\u1ea5u c\u1ee7a m\u00f4i tr\u01b0\u00ad\u1eddng v\u00e0 th\u1ecb tr\u00ad\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u00edch \u1ee9ng&#8230;<\/li><li>M\u00f4i tr\u00ad\u01b0\u1eddng ph\u00e1p l\u00fd: nh\u1eefng y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c do lu\u1eadt ph\u00e1p qui \u0111\u1ecbnh v\u1ec1 gi\u00e1, v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m&#8230;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-05-1-300x200.jpeg\" alt=\"\" class=\"wp-image-4098\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-05-1-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-05-1-768x512.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-05-1-1024x682.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-05-1-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-05-1-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-05-1.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u00e0nh tr\u00ecnh \u0111\u1ec3 s\u1edf h\u1eefu m\u1ed9t k\u1ebf ho\u1ea1ch marketing c\u00f4ng ty x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng<\/em><\/p>\n\n\n\n<ul><li>S\u1ed1 l\u01b0\u00ad\u1ee3ng ng\u00ad\u01b0\u1eddi ti\u00eau th\u1ee5, c\u01a1 c\u1ea5u c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i&#8230;<\/li><li>M\u00f4i tr\u01b0\u00ad\u1eddng v\u0103n ho\u00e1 x\u00e3 h\u1ed9i: t\u1eadp qu\u00e1n, th\u00f3i quen, s\u1edf th\u00edch, m\u1ed1t c\u1ee7a ng\u00ad\u1eddi ti\u00eau d\u00f9ng.<\/li><li>M\u00f4i tr\u01b0\u00ad\u1eddng c\u1ea1nh tranh: c\u01a1 c\u1ea5u v\u1ec1 c\u1ea1nh tranh, th\u1ebf l\u1ef1c c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh&#8230;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. X\u00e1c l\u1eadp c\u00e1c ph\u00ad\u01b0\u01a1ng \u00e1n, chi\u1ebfn l\u00ad\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p>\u1ede trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ho\u1eb7c nhi\u1ec1u k\u1ebf ho\u1ea1ch marketing theo nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ecbnh tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n nh\u1eefng kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. Vi\u1ec7c l\u1eadp m\u1ed9t ph\u01b0\u00ad\u01a1ng \u00e1n chi\u1ebfn l\u00ad\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u00ad\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo 3 v\u1ea5n \u0111\u1ec1 sau:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.1. L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong><\/h4>\n\n\n\n<p>Ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u00ad\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 quan t\u00e2m t\u1edbi to\u00e0n b\u1ed9 th\u1ecb tr\u00ad\u01b0\u1eddng hay c\u00e1c ph\u00e2n \u0111o\u1ea1n c\u1ee7a th\u1ecb tr\u00ad\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd d\u1ef1a v\u00e0o \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u00ad\u1eddng trong 3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn sau:<\/p>\n\n\n\n<ul><li>Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ed9c quy\u1ec1n hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p:<\/li><li>Nh\u1eefng kh\u00e1ch h\u00e0ng h\u1ed7n h\u1ee3p c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh;<\/li><li>Nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"221\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/di-tim-cau-tra-loi-hoan-hao-cho-ke-hoach-marketing-cong-ty-noi-that-08-300x221.jpg\" alt=\"\" class=\"wp-image-4097\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/di-tim-cau-tra-loi-hoan-hao-cho-ke-hoach-marketing-cong-ty-noi-that-08-300x221.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/di-tim-cau-tra-loi-hoan-hao-cho-ke-hoach-marketing-cong-ty-noi-that-08-80x60.jpg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/di-tim-cau-tra-loi-hoan-hao-cho-ke-hoach-marketing-cong-ty-noi-that-08-20x15.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/di-tim-cau-tra-loi-hoan-hao-cho-ke-hoach-marketing-cong-ty-noi-that-08.jpg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.2. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h4>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u00ad\u1ee3c duy nh\u1ea5t l\u00e0 chi\u1ebfn l\u01b0\u00ad\u1ee3c cung c\u1ea5p cho to\u00e0n b\u1ed9 th\u1ecb tr\u00ad\u01b0\u1eddng nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i v\u1edbi m\u1ee9c gi\u00e1 gi\u1ed1ng nhau. \u0110\u1ed3ng th\u1eddi, c\u00f9ng theo m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00f9ng m\u1ed9t ch\u00ednh s\u00e1ch giao ti\u1ebfp tr\u00ean th\u1ecb tr\u01b0\u00ad\u1eddng.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u00ad\u01b0\u1ee3c ph\u00e2n bi\u1ec7t l\u00e0 chi\u1ebfn l\u00ad\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u1eefng bi\u1ec7n ph\u00e1p kh\u00e1c nhau c\u1ee7a t\u1eebng \u0111o\u1ea1n th\u1ecb tr\u00ad\u01b0\u1eddng ho\u1eb7c c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi t\u1eebng \u0111\u1ed1i t\u00ad\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 ngh\u0129a l\u00e0 thay \u0111\u1ed5i m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee7a marketing \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u00ad\u1eddng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.3. X\u00e1c \u0111\u1ecbnh tinh th\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h4>\n\n\n\n<p>&#8211; V\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m: \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo ch\u1ea5t l\u01b0\u00ad\u1ee3ng, gi\u00e1 c\u1ea3, c\u01a1 h\u1ed9i ti\u00eau th\u1ee5, h\u00ecnh \u1ea3nh&#8230;<\/p>\n\n\n\n<p>&#8211; C\u00e1c nh\u00e2n t\u1ed1 th\u00fac \u0111\u1ea9y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m:<\/p>\n\n\n\n<ul><li>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ti\u00ean ti\u1ebfn<\/li><li>T\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u00ad\u01b0u vi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li><li>Gi\u00e1 c\u1ea3 h\u1ee3p l\u00ed<\/li><li>Ph\u00ad\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n thu\u1eadn ti\u1ec7n<\/li><li>Ch\u00ednh s\u00e1ch y\u1ec3m tr\u1ee3 m\u1ec1m d\u1ebbo<\/li><\/ul>\n\n\n\n<p>Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean s\u1ebd x\u00e1c \u0111\u1ecbnh \u201ctinh th\u1ea7n\u201d chung ch\u1ee7 y\u1ebfu c\u1ee7a <strong><em>k\u1ebf ho\u1ea1ch marketing cho <\/em>ng\u00e0nh<em> x\u00e2y d\u1ef1ng<\/em>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"150\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-08-300x150.jpg\" alt=\"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng \" class=\"wp-image-4096\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-08-300x150.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-08-20x10.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-08.jpg 318w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn ph\u00ad\u01b0\u01a1ng \u00e1n chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u00ad\u01b0\u1ee3c \u0111\u00e3 d\u1ef1 ki\u1ebfn l\u00e0 c\u00f4ng vi\u1ec7c cu\u1ed1i c\u00f9ng c\u00f3 t\u1ea7m quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 \u0111\u00fang \u0111\u1eafn c\u1ee7a k\u1ebf ho\u1ea1ch marketing cho c\u00f4ng ty x\u00e2y d\u1ef1ng. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebf ho\u1ea1ch marketing cho c\u00f4ng ty x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 d\u1ef1a v\u00e0o c\u00e1c nguy\u00ean t\u1eafc sau:<\/p>\n\n\n\n<ul><li>Nguy\u00ean t\u1eafc 1: nh\u1eefng ph\u01b0\u00ad\u01a1ng \u00e1n <a href=\"https:\/\/adsplus.vn\/blog\/loi-ich-cua-tu-duy-linh-hoat\/\">marketing <\/a>ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u00ad\u01b0\u1ee3c s\u1ef1 c\u1ed1 g\u1eafng h\u1ee3p l\u00fd c\u1ee7a doanh nghi\u1ec7p. Nguy\u00ean t\u1eafc n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o cho c\u00e1c ch\u00ednh s\u00e1ch marketing tr\u00e1nh \u0111\u00ad\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m kh\u00f4ng s\u00e1t v\u1edbi th\u1ef1c t\u1ebf.<\/li><\/ul>\n\n\n\n<ul><li>Nguy\u00ean t\u1eafc 2: K\u1ebf ho\u1ea1ch marketing ph\u1ea3i \u0111\u1ea3m b\u1ea3o quan h\u1ec7 bi\u1ec7n ch\u1ee9ng gi\u1eefa doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u00ad\u1eddng. Nguy\u00ean t\u1eafc n\u00e0y \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u00ad\u01b0\u1ee3c.<\/li><\/ul>\n\n\n\n<p>M\u1ed9t <em><strong>k\u1ebf ho\u1ea1ch marketing cho c\u00f4ng ty x\u00e2y d\u1ef1ng<\/strong><\/em> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 th\u00f5a m\u00e3n y\u00eau c\u1ea7u gi\u1eefa m\u1ed9t b\u00ean l\u00e0 doanh nghi\u1ec7p, m\u1ed9t b\u00ean l\u00e0 th\u1ecb tr\u01b0\u00ad\u1eddng. Do \u0111\u00f3, ph\u1ea3i \u0111\u1ec3 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch th\u00e0nh c\u00f4ng c\u1ea7n k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 gi\u1eefa y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u00ad\u1eddng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 b\u1ea1n \u0111ang kinh doanh l\u0129nh v\u1ef1c ng\u00e0nh x\u00e2y d\u1ef1ng c\u0169ng \u0111ang c\u00f3 nh\u1eefng th\u1eafc m\u1eafc h\u00e3y \u0111\u1ec3 Adsplus.vn c\u00f9ng b\u1ea1n \u0111i t\u00ecm gi\u1ea3i ph\u00e1p \u0111\u1ec3 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, c\u00f9ng ho\u00e0n thi\u1ec7n t\u1eebng ng\u00e0y \u0111\u1ec3 hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb Adsplus.vn \u0111ang theo \u0111u\u1ed5i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Theo quan \u0111i\u1ec3m c\u1ee7a marketing, th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p x\u00e2y d\u1ef1ng. \u00a0L\u1eadp k\u1ebf ho\u1ea1ch marketing cho ng\u00e0nh x\u00e2y d\u1ef1ng c\u1ea7n mang t\u00ednh t\u1ef1 ch\u1ee7 cao, n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng. \u0110i c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft cung c\u1ea5p c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u1ec3 qua \u0111\u00f3, c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn h\u01a1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft cung c\u1ea5p c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u1ec3 qua \u0111\u00f3, c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn h\u01a1n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-28T11:12:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-17T09:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-01.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1175\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung\",\"url\":\"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung\",\"name\":\"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2018-05-28T11:12:29+00:00\",\"dateModified\":\"2021-03-17T09:57:09+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"B\u00e0i vi\u1ebft cung c\u1ea5p c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u1ec3 qua \u0111\u00f3, c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn h\u01a1n.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng","description":"B\u00e0i vi\u1ebft cung c\u1ea5p c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u1ec3 qua \u0111\u00f3, c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn h\u01a1n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung","og_locale":"vi_VN","og_type":"article","og_title":"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng","og_description":"B\u00e0i vi\u1ebft cung c\u1ea5p c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u1ec3 qua \u0111\u00f3, c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn h\u01a1n.","og_url":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2018-05-28T11:12:29+00:00","article_modified_time":"2021-03-17T09:57:09+00:00","og_image":[{"width":1880,"height":1175,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-01.jpeg","type":"image\/jpeg"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"11 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung","url":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung","name":"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2018-05-28T11:12:29+00:00","dateModified":"2021-03-17T09:57:09+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"B\u00e0i vi\u1ebft cung c\u1ea5p c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u1ec3 qua \u0111\u00f3, c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn h\u01a1n.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/lap-ke-hoach-marketing-thanh-cong-cho-nganh-xay-dung#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"L\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00f4ng cho ng\u00e0nh x\u00e2y d\u1ef1ng"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/4091"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=4091"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/4091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/4099"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=4091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=4091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=4091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}