{"id":41652,"date":"2025-12-20T10:00:00","date_gmt":"2025-12-20T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=41652"},"modified":"2025-12-15T08:21:47","modified_gmt":"2025-12-15T01:21:47","slug":"marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien","title":{"rendered":"Marketing Funnel l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c TOFU, MOFU, BOFU to\u00e0n di\u1ec7n"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u201cr\u01a1i r\u1ee5ng\u201d? N\u1eafm v\u1eefng <\/span><b>Marketing Funnel<\/b><span style=\"font-weight: 400;\"> l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. N\u00f3 h\u1ec7 th\u1ed1ng h\u00f3a to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb l\u00fac h\u1ecd bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7<\/span>u<span style=\"font-weight: 400;\"> \u0111\u1ebfn khi mua h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 m\u00f4 h\u00ecnh c\u1ed5 \u0111i\u1ec3n AIDA. V\u00e0 c\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf theo ba giai \u0111o\u1ea1n ch\u00ednh: TOFU, MOFU, BOFU. C\u00f9ng <\/span><b>AdsPlus<\/b><span style=\"font-weight: 400;\"> kh\u00e1m ph\u00e1 ngay.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"901\" height=\"501\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien.png\" alt=\"Marketing Funnel l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c TOFU, MOFU, BOFU to\u00e0n di\u1ec7n\" class=\"wp-image-41656\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien.png 901w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-768x427.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-722x401.png 722w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Xem th\u00eam:&nbsp;<\/b><\/h5>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/tai-sao-donah-nghiep-can-xay-dung-pheu-marketing-google-ads\"><span style=\"font-weight: 400;\">T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng ph\u1ec5u Marketing Google Ads?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/pheu-marketing-la-gi-tai-sao-chung-ta-nen-biet-ve-pheu-marketing\"><span style=\"font-weight: 400;\">Ph\u1ec5u marketing l\u00e0 g\u00ec? T\u1ea1i sao ch\u00fang ta n\u00ean bi\u1ebft v\u1ec1 ph\u1ec5u marketing<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/tong-hop-cac-thuat-ngu-digital-marketing-thuong-gap-nhat\"><span style=\"font-weight: 400;\">T\u1ed5ng h\u1ee3p c\u00e1c thu\u1eadt ng\u1eef Digital Marketing th\u01b0\u1eddng g\u1eb7p nh\u1ea5t<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Marketing Funnel l\u00e0 g\u00ec?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing Funnel l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng. N\u00f3 cung c\u1ea5p m\u1ed9t khung nh\u00ecn tr\u1ef1c quan v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u1eafm v\u1eefng \u0111\u1ecbnh ngh\u0129a v\u00e0 l\u00fd do m\u00f4 h\u00ecnh n\u00e0y t\u1ed3n t\u1ea1i s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u1eefng ch\u1eafc.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u0110\u1ecbnh ngh\u0129a v\u1ec1 Marketing Funnel<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing Funnel l\u00e0 m\u1ed9t quy tr\u00ecnh nhi\u1ec1u giai \u0111o\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd cho \u0111\u1ebfn khi h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng cu\u1ed1i c\u00f9ng. M\u00f4 h\u00ecnh n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u1ec5u mua h\u00e0ng ho\u1eb7c ph\u1ec5u b\u00e1n h\u00e0ng<\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>T\u1ea1i sao m\u00f4 h\u00ecnh l\u1ea1i c\u00f3 h\u00ecnh ph\u1ec5u?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">H\u00ecnh d\u00e1ng ph\u1ec5u ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf<\/span>, k<span style=\"font-weight: 400;\">h\u00f4ng ph\u1ea3i ai bi\u1ebft b\u1ea1n c\u0169ng s\u1ebd mua h\u00e0ng! S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd thu h\u1eb9p d\u1ea7n khi h\u1ecd ti\u1ebfn s\u00e2u qua c\u00e1c giai \u0111o\u1ea1n c\u00e2n nh\u1eafc v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 marketing \u0111\u01a1n gi\u1ea3n h\u00f3a h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>4 giai \u0111o\u1ea1n quan tr\u1ecdng nh\u1ea5t trong Marketing Funnel: M\u00f4 h\u00ecnh AIDA<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u, m\u00f4 h\u00ecnh AIDA v\u1eabn l\u00e0 khung s\u01b0\u1eddn l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e2n lo\u1ea1i t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf t\u1eebng b\u01b0\u1edbc trong ph\u1ec5u Marketing. Hi\u1ec3u r\u00f5 4 giai \u0111o\u1ea1n n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft m\u00ecnh n\u00ean truy\u1ec1n t\u1ea3i lo\u1ea1i th\u00f4ng \u0111i\u1ec7p n\u00e0o.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"901\" height=\"501\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-1.png\" alt=\"4 giai \u0111o\u1ea1n quan tr\u1ecdng nh\u1ea5t trong Marketing Funnel: M\u00f4 h\u00ecnh AIDA\" class=\"wp-image-41654\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-1.png 901w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-1-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-1-768x427.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-1-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-1-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-1-722x401.png 722w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>Giai \u0111o\u1ea1n 1: Nh\u1eadn th\u1ee9c (Awareness)&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n tr\u00ean c\u00f9ng c\u1ee7a Marketing Funnel. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft. B\u1ea1n c\u1ea7n \u0111\u1ec3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: <\/span>h<span style=\"font-weight: 400;\">\u1ecd c\u00f3 th\u1ec3 xem video ho\u1eb7c t\u00ecm th\u1ea5y b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a tr\u00ean Google.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Giai \u0111o\u1ea1n 2: Quan t\u00e2m (Interest)&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sau khi nh\u1eadn bi\u1ebft, kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f2 m\u00f2 v\u00e0 b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. H\u1ecd kh\u00f4ng c\u00f2n ch\u1ec9 l\u01b0\u1edbt qua n\u1eefa m\u00e0 t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n. V\u00ed d\u1ee5: <\/span>h<span style=\"font-weight: 400;\">\u1ecd xem th\u00eam c\u00e1c video, theo d\u00f5i <\/span>MXH<span style=\"font-weight: 400;\">, ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin qua email<\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Giai \u0111o\u1ea1n 3: Mong mu\u1ed1n\/C\u00e2n nh\u1eafc (Desire\/Consideration)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 s\u1ef1 quan t\u00e2m \u0111\u00e3 chuy\u1ec3n h\u00f3a th\u00e0nh mong mu\u1ed1n s\u1edf h\u1eefu. Kh\u00e1ch h\u00e0ng \u0111ang \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf. H\u1ecd t\u00ecm \u0111\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 (reviews) v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c (testimonials) \u0111\u1ec3 c\u1ee7ng c\u1ed1 quy\u1ebft \u0111\u1ecbnh mua.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Giai \u0111o\u1ea1n 4: H\u00e0nh \u0111\u1ed9ng\/Chuy\u1ec3n \u0111\u1ed5i (Action\/Conversion)&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u00e1y c\u1ee7a Marketing Funnel. Kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn b\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng cu\u1ed1i c\u00f9ng. Nhi\u1ec7m v\u1ee5 l\u00fac n\u00e0y l\u00e0 gi\u00fap h\u1ecd ho\u00e0n t\u1ea5t vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i d\u1ec5 d\u00e0ng nh\u1ea5t. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 l\u00e0 mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed d\u1ecbch v\u1ee5, ho\u1eb7c k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi Marketing Funnel: Chia th\u00e0nh TOFU, MOFU, BOFU<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh AIDA gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111\u1ec3 tri\u1ec3n khai, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t khung l\u00e0m vi\u1ec7c r\u00f5 r\u00e0ng h\u01a1n. V\u00ec v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng ph\u00e2n chia Marketing Funnel th\u00e0nh ba giai \u0111o\u1ea1n: TOFU, MOFU, BOFU. M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touchpoints) \u1edf t\u1eebng b\u01b0\u1edbc c\u1ee7a m\u00f4 h\u00ecnh AIDA.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"901\" height=\"501\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-2.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi Marketing Funnel: Chia th\u00e0nh TOFU, MOFU, BOFU\" class=\"wp-image-41655\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-2.png 901w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-2-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-2-768x427.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-2-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-2-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien-2-722x401.png 722w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>\u0110\u1ea7u ph\u1ec5u (TOFU): Thu h\u00fat nh\u1eadn th\u1ee9c v\u00e0 m\u1edf r\u1ed9ng Funnel<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n \u0110\u1ea7u Ph\u1ec5u l\u00e0 m\u1edf r\u1ed9ng ph\u1ec5u t\u1ed1i \u0111a. Chi\u1ebfn thu\u1eadt quan tr\u1ecdng l\u00e0 t\u1ea1o ti\u1ebfp th\u1ecb n\u1ed9i dung cho c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm r\u1ed9ng, n\u01a1i kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p chung<\/span>. V<span style=\"font-weight: 400;\">\u00ed d\u1ee5: l\u00e0m sao \u0111\u1ec3 t\u0103ng traffic cho website. Ngo\u00e0i ra, b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng kh\u00e1n gi\u1ea3 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c (guest post, podcast) ho\u1eb7c s\u1eed d\u1ee5ng Qu\u1ea3ng c\u00e1o (Paid Ads) \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Gi\u1eefa ph\u1ec5u (MOFU): Nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 quan t\u00e2m v\u00e0 t\u1ea1o ni\u1ec1m tin<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n gi\u1eefa ph\u1ec5u l\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng doanh nghi\u1ec7<\/span>p b\u1ea1n<span style=\"font-weight: 400;\"> l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t, b\u1eb1ng c\u00e1ch cung c\u1ea5p gi\u00e1 tr\u1ecb <\/span>h\u1eefu \u00edch<span style=\"font-weight: 400;\">. Chi\u1ebfn thu\u1eadt c\u1ed1t l\u00f5i l\u00e0 thu th\u1eadp email list (cung c\u1ea5p \u01b0u \u0111\u00e3i, g\u1eedi email ch\u00e0o m\u1eebng) v\u00e0 t\u1ea1o n\u1ed9i dung mang t\u00ednh gi\u1ea3i ph\u00e1p h\u01a1n. \u0110\u1ed3ng th\u1eddi, t\u0103ng c\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 <\/span>&amp;<span style=\"font-weight: 400;\"> cung c\u1ea5p d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ec3 s\u1ea3n ph\u1ea9m ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u0110\u00e1y ph\u1ec5u (BOFU): Th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (Conversion)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n \u0111\u00e1y ph\u1ec5u c\u00f3 m\u1ee5c ti\u00eau duy nh\u1ea5t l\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua ngay. H\u00e3y t\u1ea1o n\u1ed9i dung nh\u1eafm v\u00e0o c\u00e1c t\u1eeb kh\u00f3a so s\u00e1nh tr\u1ef1c ti\u1ebfp (v\u00ed d\u1ee5: \u201c[T\u00ean \u0111\u1ed1i th\u1ee7] vs \u201cT\u00ean doanh nghi\u1ec7p b\u1ea1n\u201d) v\u00e0 t\u1ef1 t\u1ea1o trang so s\u00e1nh \u0111\u1ec3 ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p. B\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft <\/span>c\u00e1c v\u1ea5n <span style=\"font-weight: 400;\"> khi\u1ebfn h\u1ecd ch\u1ea7n ch\u1eeb v\u00e0 t\u1ea1o \u201cc\u00fa h\u00edch\u201d mua h\u00e0ng cu\u1ed1i c\u00f9ng b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i h\u1ee3p l\u00fd.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>M\u1edf r\u1ed9ng Marketing Funnel: Chi\u1ebfn l\u01b0\u1ee3c h\u1eadu mua h\u00e0ng (Loyalty &amp; Advocacy)<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ec5u Marketing bao g\u1ed3m c\u1ea3 giai \u0111o\u1ea1n h\u1eadu mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 th\u01b0\u1eddng r\u1ebb h\u01a1n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Giai \u0111o\u1ea1n l\u00f2ng trung th\u00e0nh (Loyalty)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c mua h\u00e0ng v\u00e0 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n. Chi\u1ebfn thu\u1eadt quan tr\u1ecdng l\u00e0 t\u1ea1o c\u1ed9ng \u0111\u1ed3ng d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng (customers-only community) \u0111\u1ec3 h\u1ecd giao l\u01b0u. T\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh (loyalty) v\u1edbi doanh nghi\u1ec7p..<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Giai \u0111o\u1ea1n \u1ee7ng h\u1ed9 (Advocacy)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c (truy\u1ec1n mi\u1ec7ng). \u0110\u00e2y l\u00e0 ngu\u1ed3n kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t. Chi\u1ebfn thu\u1eadt l\u00e0 thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u ho\u1eb7c m\u1eddi h\u1ecd tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 \u1ee7ng h\u1ed9.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n\n\n\n<p><b>Marketing Funnel<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ed9ng, c\u1ea7n thi\u1ebft gi\u00fap b\u1ea1n ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. \u00c1p d\u1ee5ng t\u01b0 duy TOFU, MOFU, v\u00e0 BOFU gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. H\u00e3y b\u1eaft \u0111\u1ea7u r\u00e0 so\u00e1t l\u1ea1i c\u00e1c n\u1ed9i dung v\u00e0 g\u00e1n ch\u00fang v\u00e0o ba giai \u0111o\u1ea1n TOFU, MOFU, BOFU ngay h\u00f4m nay.<\/span> <span style=\"font-weight: 400;\">N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn cho <\/span><b>AdsPlus<\/b><span style=\"font-weight: 400;\"> nh\u00e9.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><b>Adsplus.vn<\/b><\/mark><\/a><b><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">&nbsp;<\/mark><\/b><\/h3>\n\n\n\n<p><i><span style=\"font-weight: 400;\">C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/i> <i><span style=\"font-weight: 400;\">H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/span><\/i><span style=\"font-weight: 400;\"> V<\/span><i><span style=\"font-weight: 400;\">\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/guru.edu.vn\/\"> <span style=\"font-weight: 400;\">guru.edu.vn<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span> <a href=\"http:\/\/1ad.vn\"><span style=\"font-weight: 400;\">1ad.vn<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">C\u1eadp nh\u1eadt tin t\u1ee9c, kinh nghi\u1ec7m Digital Marketing nhanh \u2013 chu\u1ea9n<\/mark><\/span> <a href=\"https:\/\/zalo.me\/g\/jwrtyt321\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-9.png\" alt=\"C\u1ed9ng \u0111\u1ed3ng Marketing th\u1ef1c chi\u1ebfn\" class=\"wp-image-39578\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-9.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-9-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-9-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-9-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-9-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u201cr\u01a1i r\u1ee5ng\u201d? N\u1eafm v\u1eefng Marketing Funnel l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. N\u00f3 h\u1ec7 th\u1ed1ng h\u00f3a to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb l\u00fac h\u1ecd bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi mua h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 m\u00f4 [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":41656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[929,110],"tags":[2040,2028],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Funnel l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c TOFU, MOFU, BOFU to\u00e0n di\u1ec7n - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Funnel l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c TOFU, MOFU, BOFU to\u00e0n di\u1ec7n - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u201cr\u01a1i r\u1ee5ng\u201d? N\u1eafm v\u1eefng Marketing Funnel l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. N\u00f3 h\u1ec7 th\u1ed1ng h\u00f3a to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb l\u00fac h\u1ecd bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi mua h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 m\u00f4 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-20T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T01:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien.png\" \/>\n\t<meta property=\"og:image:width\" content=\"901\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"trinhnt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"trinhnt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien\",\"url\":\"https:\/\/adsplus.vn\/blog\/marketing-funnel-la-gi-chien-luoc-tofu-mofu-bofu-toan-dien\",\"name\":\"Marketing Funnel l\u00e0 g\u00ec? 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